Actually coupons have always been popular with middle to upper income consumers. But, there is a new revival in interest in coupons as a result of the economic concerns facing us today. I’ve been helping businesses grow for over 20 years by helping them to put together direct mail promotions in REACH magazine . That is, promotions that work. You see not every promotional idea works and given my years of experience in this business, I have a  pretty good eye for consumer perceptions.

What do I mean by Coupons are popular again?  I just received this article in an email newsletter. You can read the entire article if you create a login at this company, but here is a small excerpt of what their recent finding have been:

Coupons Are Cool Again Consumer Response Spikes While Marketers Continue to Pump Out More Coupons The second quarter of 2009 marks the third consecutive quarter of increased distribution and redemption for coupons. The first half of 2009 saw a 23% increase in consumer response to coupons and 20% increase in the number of coupons made available. Read More : http://www.promotionsinfonow.com/coupons Source PromotionInfoNow.com – 8/11/09

REACH magazine here in Dayton is known for being the go to place to look for coupons for consumers looking for services and products (not grocery coupons) and restaurants. If you hold up a REACH Magazine and show it to 10 different people and say, “Have you ever seen this magazine”, 9 out of the 10 will say, “Oh yes, REACH, we love that magazine…we use it all the time.” If you are trying to reach consumers in the home, I would love to give you a business consultation. I’ve been in this business for over 20 years and not every promotional idea will work effectively. I will bring my knowledge to the table and you can make an informed decision about what coupons in REACH magazine can do for you. LEARN MORE TODAY.