February 6, 2012

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Dayton Chamber Business After Hours networking event at Miami Valley Hospital South

March 25, 2010 By Peter DeMott Leave a Comment

There was a Dayton Chamber Business After Hours networking event at the New Miami Valley Hospital South (3/23/2010). I had seen the building going up from afar last year, but I had never been in the building yet. Wow, what a great facility. The chamber did a very nice job with the event and there were lots of vendors at the display tables. The food and desserts were also wonderful and the coffee upstairs was warm and smooth.

IMG 1474 Dayton Chamber Business After Hours networking event at Miami Valley Hospital South

Lots of people were having conversations and as one might have expected there were several tables with various medical related supplies. I left before I won some hockey tickets which the Chamber was willing to mail to me when they called the next day. The Chamber has various vendors bring door prizes, but I would like there to be something that could help mix things up a bit more.

IMG 1476 Dayton Chamber Business After Hours networking event at Miami Valley Hospital South

IMG 1483 Dayton Chamber Business After Hours networking event at Miami Valley Hospital South

Filed Under Featured, Networking Opportunity

The amazing secret about REACH Magazine in Dayton

March 24, 2010 By Peter DeMott 5 Comments

Two magazines The amazing secret about REACH Magazine in DaytonI love selling REACH magazine to businesses in the Dayton market because in the majority of cases I am able to help them get their name out and grow their businesses.

What baffles me though is how few business owners have any knowledge of how popular REACH magazine is in the Dayton market. When I go to networking events (this was at a Dayton Chamber event on 3/23/2010) I bring my camera and try to have a little fun. Randomly, I ask, “What do you think of REACH magazine?” Here is a typical example of the responses that I receive from Dayton area consumers:

ASK YOUR CUSTOMERS about REACH Magazine

It would not take much effort as a business owner to discover how popular REACH magazine is. You just have to be willing to ASK YOUR CUSTOMERS. If your current customers “LOVE REACH Magazine” wouldn’t it be likely that people who are not your customers yet might respond well to your being represented in the magazine?

Proof of REACH’s popularity and usage by consumers

When I talk with local businesses about REACH magazine, I don’t just rely of evidence such as this video clip. REACH magazine is a part of THE MEDIA AUDIT which rates TV, Radio, Newspaper, and Direct Mail magazines in the Dayton and Cincinnati markets. They actually do this all over the country in many medium to large markets. The information from their surveys is used by radio and TV to determine advertising rates based on shows and day parts. For REACH, we just use the information to powerfully show that REACH magazine is the most popular and well used coupon direct mail magazine in this market hands down.

Again, ask your customers

But, I think that many business owners are inundated with sales people showing them “data” to get them to buy something. Sometimes I just think they need to see something like this just to realize they need to look into something a little more closely.

Never purchase advertising by price alone – consider ROI (Return on Investment)

There will always be something cheeper to buy. Buying things because they are cheeper is not the best plan. Return on Investment is the critical issue when purchasing advertising. If you spend $50 and get nothing back from it, that was 100% loss. If on they other hand you spend $500 and get a 10 time return in measurable sales (depending on your type of business of course) then that more expensive advertising created a RETURN ON INVESTMENT or ROI, that advertising cost less than the $50 ad that had no ROI. This is critical to understand as a business owner, but too many times I hear the question, “how much does it cost” before the business owner has a clear understanding of what the advertising can do. Many make advertising decisions based on price alone rather than based on value and return on investment.

What happens when mom visits and tries to take someone’s REACH magazine?

Tell me what YOU think of REACH magazine. Your comments are welcome below.

Filed Under Advertising in Dayton, Customer Perception, Featured, Growing your business, more customers Tagged With Advertising in Dayton, Business growth, Direct mail, Grow your business, Incentive marketing, REACH Magazine, Target marketing, Tools for business

Promoting your business on Facebook in Dayton, Ohio

March 7, 2010 By Peter DeMott Leave a Comment

Fans Promoting your business on Facebook in Dayton, Ohio

Lately, as I have been presenting REACH Magazine and The Big Deal to clients and prospects, we have been talking about things like promoting their business on Facebook. Facebook is a great place to promote your business and create a personal/business presence on the web. It is very easy to get hooked into spending more time than you would like on Facebook, so as a business person you might want to set a miminum and maximum time you want to spend there each day. Ask around and you will find almost everyone you know is on facebook. It is very popular and has participation much greater than Twitter and LinkedIn. Just google “facebook growth” and see how fast it continues to grow.

There is no question that every business person should have a facebook personal page and a facebook business page. As you add people to your personal list, you can keep them on lists such as PERSONAL FRIENDS, RELATIVES, OLD SCHOOL BUDDIES, BUSINESS PEOPLE, ETC. But, NO, people do not want to know about “everything” you do. Share things that make you a real person or express something about you so that other can get to know you better, not things like, “I just brushed my teeth.” At the same time realize this. People buy from PEOPLE and letting people get to know you and what you are doing from time to time can help break the ice for you to make some important connections from places and people you would never have thought of.

You then can create a business page as well. These PAGES are sometimes called a FAN PAGE because people who join that page click on a button that says, “become a fan”. This is where you can put your business description, location, hours, and etc. And this is where you can openly promote your business. People who become fans of your business like your business and may be recommending your business to their friends. When they become a fan of your business this is noted on their personal “Wall” and your fan page is listed on their info page as a business they are a fan of.

When you join up with Facebook, there is small print about what you can and cannot do. Do NOT set up a personal page for your business. You can create a “group” or a “fan page” for your business, but you have to have personal page first. However if you put your business logo on your personal page and start having sales and promotions there you could get REMOVED from Facebook. This is considered spamming and although you will see this from time to time, sooner or later people doing this from their personal facebook pages will be banned.

Here is an article about how to promote your business on facebook that I found interesting:
http://robmaguire.com/blog/2008/12/13-ways-promote-your-facebook-page/

If you would like to become my “friend” on facebook I welcome business and personal connections there :

http://www.facebook.com/profile.php?ref=profile&id=1407421933

In addition if you would like to see how I use my Business Fan Page to promote my part time photography business, feel free to become a fan here:

http://www.facebook.com/pages/Germantown-OH/Peter-DeMott-Photography/152303558213?ref=ts

We can continue to learn together.

Filed Under Advertising in Dayton, Customer Perception, Featured, Growing your business, more customers, Uncategorized Tagged With Advertising in Dayton, Business growth, Facebook, Grow your business, Reaching consumers, Tools for business