One thing that always frustrates us here at REACH Magazine is the business owner that calls us two weeks before our magazine goes out and wants to get into that issue. The problem is that we put it to bed (that’s printer lingo for sent it to the printer) the week before.
Some types of business have “prime times” when consumers are more active in your category of business. Plan far enough ahead that you don’t miss critical deadlines and so that you are not rushed on your advertising decisions and development of advertising copy and creative.
Back to school is not just for school supplies
Many decisions about family involvements are made as preparation for school is happening. Sometimes a child going to school suddenly frees up time for mom to be employed or to take on volunteer work or other involvements. What sporting activities are our kids going to be involved in. Even though some of these decisions are made in September and October, if your business is effected by these decisions you will want to get out in front of your prospective customers early enough to prime the pump and get them thinking that you are one of the options.
Because of all the changes that happen in the back to school time period there are many businesses that are impacted significantly by marketing and advertising during this period.
Consider these businesses and how they might be effected by changes and plans that are made for back to school:
• Shoe stores
• Day cares / after school programs
• Clothing stores
• Technical schools / for mom’s coming back into the work force because their kids are now in school
• Dance Schools, Gymnastic Schools, Sports training, fitness, recreation
• Shipping stores (what did junior forget to take to college on move in day?)
• Computers, electronics
• Carpet cleaning and house cleaning
• Salons and spas
We are currently working on REACH magazine’s Back to school edition which will arrive in homes the first week of August. If you want to be in front of consumers with a compelling message and in the vehicle that consumers LOVE, please call me soon because we will put this issue to bed before you know it. Peter DeMott 937-478-6222