I had a great meeting with Allen Nelson of Allen Promotional Products. As he says on his business card, “Our business Keeps Your Business in Front of Your Customers.” He helps businesses, churches, event planners, teams to have give-away and promotional items that stay with the people.
What stays with the people? He showed me some items that he actually uses for himself, but the idea is to give something away that will have lasting value and be used rather than those squeeze balls and other throw aways and useless items. He likes people to look at things like refillable mini portfolios (for the smaller legal pads) and things that can be used rather than things that just add to the clutter and make their way into the trash can in a couple of days. I though this was a good strategy. In fact I have a nice portfolio that was given to me over 5 years ago which has my company logo on the front.
With regard to networking and being specific with requests, I suggested that he bring samples of items to each networking meeting and hand them out to the participants. For example he could bring 20 imprinted golf balls and say,”I’m looking for business owners that are golfer or anyone planning a golf outing for fundraiser involving golf.” This way as networking group participants are about their business, they could have an item handy to show to folks they encounter and just ASK, “I know a guy who does this type of imprinting, is this something you ever need… are you planning any events this year?”
Asking questions as you know from my previous posts, is a critically important thing for any sales person and any business owner. It never hurts to ASK and many times you will find out things that can help you or your business to prosper. When I ask questions I also share the resources that I have at my finger tips because of my experience with the other businesses that I work with.
Allen Promotional Products / Allen Nelson 937-718-1729
http://allenpromo.logomall.com/
I appreciated the meeting and now Allen knows something about the kinds of clients that I am looking for and I know about the clients he is looking for. I also know that he is a smaller operation and because of that he has much more flexibility to get things done according to the needs of the client instead of the other way around. If you need or want to look at items that you can give away at your next event, he can do it all (large and small projects), but he just may have the personalized service that you need and the advice that will make a difference in the long run.
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