What are the things that will make consumers want to look through their REACH Magazine this issue? Why will they hang on to their REACH Magazine and review it often giving all our advertisers repeated exposure throughout the month?

The cover is fun and exciting:

As I’ve mentioned before, there are other coupon magazines distributed in the greater Dayton area that litter their covers with coupons and advertising. If you ask people why they like REACH Magazine the best, many times you will hear something like this, “REACH is like a real magazine”. What they mean when you ask them, is that the cover is appealing and they are willing for REACH to lay about their homes for a longer period than the other magazines.

REACH covers appeal to consumers and create excitement for the community

Another thing that you will notice about REACH Magazine covers is that we make an effort to create interesting seasonal covers that will appeal to consumers in the greater Dayton area. Some times it will be a family and other times it might be something like UD Sports or Wright State Sports, or the Air show. Whatever it is, our goal is to give that magazine a reason to lay around for many weeks in the home.

Here is the cover of the February edition / Isn’t this just FUN?

On the back cover you will see the 17th annual Dayton Heart Ball for the American Heart Association. Nice tie-in with the front cover.

Yo Deal • Local deals – local causes

The Yo Deal roll out in Dayton is also tied in with the American Heart Association. Each company running a YoDeal this month will have a percentage of their Yo Deal sales go to the American Heart Association and the Go RED for Women American Heart Association month of focus on women and heart disease.

Valentines Giveaway is fun and exciting for consumers

Also on the back cover is a register to win Valentines Giveaway including a romantic package at Homewood Suites by Hilton Dayton, Dinner for two at Carvers, two dozen red roses from Englewood Florist and a heart-shaped box of chocolates from Winans. The fun thing about this is that it is easy to register and we hand the gifts over to a local Dayton area winner here at our office. Each back cover of REACH Magazine in Dayton has something you can register to win. It’s another fun way that REACH Magazine connects with the community and with consumers.

Now for the meat of what consumers love most about REACH Magazine

They love what’s inside. This issue is packed with over 18 different food vendors from fine dining to pizza delivery, from Mexican restaurants to Chinese restaurants and buffets and Japanese steak houses. With all that food, consumers have a good reason to hang on to the magazine until the next issue arrives and as they look through the magazine deciding where they might want to dine out, they also see variety in the other kinds of businesses represented. There are jewelers, home improvement companies, various home services, automotive maintenance and repair companies, car washes, tanning salons, hair salons, recreation venues even plastic surgeons and dentists. Consumers never know exactly what is going to be inside their REACH magazine so everyone looks through the magazine. The bigger the magazine the more excited consumers are to look through it.

Advertising in REACH Magazine is easy • Use the power of direct mail coupons in Dayton’s most popular coupon magazine

Is it time to find out how REACH Magazine can help you reach the customers you want? Feel free to drop me a line or send me an email. Tell me they type of business you have and I will research through our archives in Dayton, Cincinnati, Indianapolis, Youngstown and other markets to find similar businesses that are doing well in REACH Magazine. Then we can go over the zone map and various pricing and advertising options that make the most sense for your type of business and budget. It’s easy to become informed about this powerful direct mail advertising option so that you can make informed choices to grow your business in Dayton Ohio and beyond.

Call today and become informed about the REACH Magazine, Dayton’s favorite coupon magazine

Call today: Peter DeMott • REACH Magazine • Dayton, OHIO • YoDEAL Dayton • Housetrends Magazine Dayton • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com

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Targeting: With REACH Magazine there is the ability to focus your advertising dollars on the people who are most likely to become regular repeating customers. Let me explain. If you run a promotion for your local business on radio or tv it is broadcast wide and far. Let’s say your business is in Centerville, Ohio and someone from Troy, Ohio comes down just to take advantage of the special offer. Based on the convenience to returning to visit that business location, what is the likelihood that the person from Troy will become a regular repeating customer? Not to good, right?

By sending your offer in direct mail (very popular with consumers) in a magazine that people enjoy receiving (REACH is Dayton’s favorite coupon magazine) to all the available addresses that are close to your business you (you pick the zones close enough so that if the consumer uses your incentive offer, he or she could become a regular repeating customer) you focus you dollars where they will do the most good for your business.

Popular Coupon Magazine: Our research has shown that REACH is the most popular of the Dayton area coupon magazines. By participating in REACH magazine you are much more likely to capture the attention of prospective customers with your incentive offer. We frequently have businesses run ads with us only to have people who live two blocks away come in to the store or business and say, “I never knew your were here!”

Saturation of your primary market: With the diversification of media today, it has become much more difficult for small businesses to reach their likely repeating clients using conventional broadcast media. Ten to fifteen years ago there were three or four primary TV and perhaps a dozen radio stations that people listened to and watched. Today you have Dish Network, Apple TV, Direct TV, Time Warner Cable TV, TV over the phone lines, and even TV over the internet. There are seemingly hundreds of radio stations and sources of listening pleasure with satellite radio, iPods, music from your cable tv or dish network and so on. Each station has fewer regular watchers and listeners than ever before. That is why there is more specialization to draw specific types of viewers and listeners. But, specialization which may draw a dedicated audience does not saturate prospective customers from a close geographic area.

Yet everyone still checks their mail every day and when the REACH Magazine arrives in the home over 95% review its contents and over 75% use at least one coupon each time it arrives in the home. When you mail an incentive offer in REACH Magazine a very high percentage of people within your primary market are going to see and be able to respond to your offer.

Repetition: We find that as businesses continue to use REACH magazine, their credibility as a company improves in the eyes of consumers. Since people like REACH magazine, they tend to like the businesses that they see in REACH magazine. When they see the same company several months in a row, then they tend to think, “I’ve heard of that company ” and they are willing to pick up the phone or visit the location. If you ask consumers how often REACH magazine comes out, many times they will say,”Is it weekly?” The reason they think it comes out more frequently than it does (we mail 12 times per year) is that they open and look through it over and over while the offers are still good. Two weeks after the mailing comes out, a family still has to buy a pizza or wants to go out to dinner. They look through the magazine and have yet another opportunity to see your ad.

Many businesses who use REACH Magazine to promote their business tell us that REACH draws a better quality and a more loyal customer than many other forms of advertising that they do. I think it is because consumers like and trust REACH Magazine to put the best and most popular types of business in the magazine.

Research: If you are a small to medium-sized business trying to reach consumers in their homes, we here at REACH Magazine can search our archives of ads from all our markets to find businesses similar (or in some cased almost identical) to yours. We can show you ads that are regular repeating clients and we can carefully consider the incentive offers that they are running that are working for them. We do not have to reinvent the wheel. If something is working well in Cincinnati, or Indianapolis, or Youngstown or any of our other markets, it is more likely to be something that could work here. When I do my research I specifically look for ads that are regularly participating in REACH Magazine. This tells me that REACH is working for them, otherwise why would they continue.

So there are some thoughts on HOW REACH MAGAZINE CAN GROW YOUR BUSINESS. I hope my thoughts were provoking to you.

Peter DeMott • REACH Magazine • Housetrends Magazine • YoDeal • eREACH.com • pdemott@reachusa.com • 937-478-6222

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We are rolling out YoDeal Dayton with the cover of the February REACH magazine. The YoDeal charity this month is the American Heart Association and highlights the month of February as the Go Red promotion about women and heart disease.

The YoDeal difference

YoDeal is different from the other online “buy it now and save” programs in that YoDeal contributes a percentage of every purchase to the charity that the business chooses. We will soon have local choices where every YoDeal purchase will support a local charity. Another way that YoDeal is different is that some of the deals will be promoted inside REACH Magazine at the beginning of each month. Some other “buy it here and save” sites are doing this in other magazines, but in some cases 100% of the proceeds from sales first goes to pay for the magazine ad before the business gets any money at all. With YoDeal, the businesses with print promotion in REACH begin to rake in the dollars with the first deal purchased (there is no charge to the business if they are chosen for REACH Magazine promotion of their deal).

Here is the Cincinnati YoDeal page showing various charities that are participating there. Our page will reflect the charities that businesses in Dayton would like to support.

Here is an example of a page inside the February REACH Magazine promoting YoDeals. These may not be live yet, but you can go to YoDeal.com and sign up for the email notification so that you never miss a great deal.

Would you like to know more about how YoDeal can promote your business with no upfront costs?

For more information about YoDeal marketing opportunities in Dayton, Ohio please call me at 937-478-6222 (Peter DeMott). You can also email me at pdemott@reachusa.com

• Not ad design charges

• SEO juice for your business – lots of word of mouth advertising as your YoDeal gets spread through social media

• Links to your website and contact information

• Local tie-in the charities that consumers want to support and know will help people locally gives your business good marks

• FREE print promotion inside REACH Magazine (Dayton’s most popular coupon magazine) may be included (subject to management discretion)

LINK to get you started: Simple pdf form that you can fill out and fax to me at 937-534-0483 to get started or consider running in YoDeal

• FREE eREACH business profile and online coupons offer

Peter DeMott • REACH Magazine Dayton • 937-478-6222 • pdemott@reachusa.com

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We are in the process of rolling out several new online products through our eREACH.com which is the online version of REACH Magazine. eREACH.com has thousands of visitors each day. If your business is looking for consumers (not business to business in other words), I can offer you a profile page including a link to your web site, your physical address, your email address, and contact information for your business along with up to three digital coupons.

This easy thing will enhance your Search Engine Optimization for local searches in Dayton, Ohio

This easy thing will enhance your SEO for your website because of the traffic we get on eREACH.com and because your back links are something that Google looks for when ranking sites. Having your back link on a popular consumer website, gives your company website SEO juice to bring it up in the search engine rankings.

Thousands visit eREACH.com every day

Not only that, but consumers will see your company and, up to three coupon offers that they can redeem at your restaurant or store or with your service business. Your business profile will include appropriate key words for searching and finding your product or service on our site.

In addition, soon your digital coupons will be PUSHED out into the market so that consumers can find you on their smart phones and in various apps that promote coupons in the market.

Take advantage of this FREE offer today!

You can benefit from consumer popularity of Dayton’s favorite coupon magazine and all it will cost you is a bit of time and phone call to me:

Peter DeMott at REACH Magazine in Dayton 937-478-6222

FREE is Good!

Here is a portion of the page consumers could see about your business on eREACH.com:

In addition to what you see here, we can include testimonials, a photo gallery, consumer reviews and a list of important key words and specialties that your business provides.

Peter DeMott • REACH Magazine in Dayton, OHIO • 937-478-6222 • pdemott@reachusa.com

Also: eREACH.com • YoDeal Dayton • Housetrends Magazine Dayton • 20 years experience in direct mail couponing and consumer marketing

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What difference does it make if your coupon magazine is addressed to an individual home with the official US Postal indicia, or if it arrives in your mailbox wrapped in the REDPLUM packet of materials that arrive on Tuesdays.

If you look at the pile of grocery flyers and wraps you will see that none of them have an address on them. There is usually only one piece that has the postal indicia and address on it. I haven’t looked at mine for some time because most of the stuff ends up in the trash. It used to be a card that had the address and indicia, but just the fact that I don’t know shows you the impression it leaves with consumers.

Many years ago REACH Magazine tested this delivery method in several of our markets with very poor results. What I mean is that the redemptions for our clients declined significantly. We immediately went back to paying for our own postage, having a postal indicia and address on each magazine, and having our magazine stand alone by itself rather than being stuffed inside various other wraps and grocery flyers.

Why would a coupon magazine want to do this? 

REDPLUM has worked it out so that they can charge the magazines that want to be wrapped up in the Redplum group of materials will end up paying significantly less for delivery than those that are delivered individually (having their own address and indicia). But, we’ve known for many years that this will not serve our customers (businesses advertising within REACH Magazine) well. It is better for them to spend a little more with us and have better results. That’s all there is to it.

This change has been made with one of our competitors, but they have not announced the change with their clients and I do not think it is appropriate for me to name names here.

How can you find out as a business owner?

There are a couple of things you can do. First you can ask your advertising sales rep for various magazines about their delivery methods. You have to ask them and look for a US postal indicia on the cover of the publication where the address box should be. If there is not one there, then that magazine is using REDPLUM or some other delivery method other than individually addressed and delivered by the US Post Office.

Side note from conversations I have had with postman

Another thing you might do is ask your postman what the post office looks like on Tuesday afternoons. You see, since all the items in these wraps and grocery flyers are not the same size, many times there are various sized items strewn on the floor throughout the branch post offices where they sort their mail and get ready for their deliveries. Once an oddly sized piece is separated from the wrap, there is really no way for them to figure out where it belongs. With hundreds of packets of materials with no address except the one item in the pile, there is just nothing they can do but get out the broom at the end of the day. So, not only do consumers not like receiving this pile each Tuesday in their mailboxes, but it can also be less than efficient in terms of delivery.

Here are a couple of examples. The first one is an address label glued on with computer coding for fast and easy delivery and sorting. This is from a magazine I receive personally. In this case, the label is glued to the magazine, but with REACH we have the postal indicia and the address and coding is ink jetted directly onto the blank area provided for the address. If there is no postal indicia or auto sort coded label, the item in your mailbox came as a group of items packaged together loosely. What’s the difference for your as a business owner, better results for your ad within the magazine come from individually addressed pieces. We’ve tested it and we know and we choose to do what is right for our clients even if it cost more.

To learn more about REACH Magazine, Dayton’s favorite coupon magazine, just email me or give me a call any time.

Peter DeMott • REACH Magazine in Dayton, Ohio • pdemott@reachusa.com • 937-478-6222

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Click on this graphic LINK: Win-a-wedding-package

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We have a romantic front cover with a bride and groom from one of the most awarded wedding photographers in the nation. Mark Garber Wedding photography. The cover will mention the opportunity for a bride to win which is inside the magazine in our first REACH Wedding Planning Guide.

Not $2,000, Not $5,000, Not even $10,000, but potentially $25,000 in services & products

When we first put this on the table and started working on it we were talking about a $2,000 prize, then a $5,000 prize, well now the estimated value of the Wedding Package Give-Away inside the January edition of REACH Magazine is $25,000.00. (I say estimated because if some vendors cannot render their services because of prior commitments, then those services or products will not be part of the package) Look for the Wedding Planning Guide inside the January edition of REACH Magazine which tells how you can register to win the $25,000.00 Wedding Package Give-Away. The magazine will be arriving in homes the first week of January, 2012.

Hey Dad, I’m planning a $25,000 wedding…is that okay with you?

I hope all the Dayton brides sign up for their chance to win. There will be an online registration form and there is no purchase required to participate (also void where prohibited and all that other stuff it has to say. Need not be present to win). Wouldn’t it be fun to tell dad you planned a $25,000.00 wedding involving 34 wedding vendors and by the way, dad, you don’t have to pay for it.

Sorry for the wedding vendors that are not participating because I think a lot of brides will notice this big time. Don’t YOU?

 What is included in the Bridal Package Give-Away?

• Event Rental Package – Prime Time Party Rental

• D.J. & Lighting Package – Party Pleasers Services

• Wedding Photography Package – C.Marie’s Photography

• Backdrop Decor Package – Entertainment Unlimited Events

• “Day-of” Coordination Package – Pink With Envy Event Planning Services

• Photo Booth Package – Say Cheese Photo Booths

• Casino Entertainment Package – Black Diamond Casino Events

• 250 Personalized Candy Bars – Esther Price Candies

• Tuxedo Package – Grissom’s Bridal & Tuxedo

• Honeymoon Suite & Guest Accommodations – Homewood Suites, Dayton South

• Chocolate Fountain – A Chocolate Celebration

• 150 Chair Covers – Impressive Occasions

• Ceremony Videotaping Package – Finest View Videography

• Wedding Ceremony Venue Package – The Event Connections

• Bridal Beauty Basket & Two Customized Medi-Facials – Marta Rey European & Clinical Skin Care Center

• “Bride’s Choice” Floral Package – The Flowerman

• Wedding Gown – The Connection Bridal Gallery

• Wedding Gown Alteration – It’s Sew Amazing

• Honeymoon Gift Certificate – UniglobeVIP Travel

• Ceremony Music Package – Viva la Strings

• Wedding “Brainstorming” Package and masterweddingplanner.com Planner- Your Dream Day

• Wedding Cake – Frosted

• Horse Drawn Carriage Package – Willow Wind Carriage and Limousine Service

• “Love Story” Video Engagement Session – Butterfly Productions

• Wedding Invitations – Bridal Divas Ink

• Ice Sculpture – Arctic Diamond

• Dance Lessons Package – Arthur Murray Dance Studio

• Limousine Package – A Savannah Nite Limousine Service

• Wedding Reception Caricature Artist – Dan’s Portraits and Caricatures

• Salon Services Package – The Connection Salon

• Spray Tanning Package – Key West Tanning

• Wedding Ceremony & Consultation – Jeffrey D. Freeman, Wedding Officiant

• One Month Bridal Boot camp Package – 360 Bridal Makeover

• Monogram for Aisle Runner or Reception Floor – Uppercase Living Anne Marie

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There are the national companies like Living social and Groupon. Then there are all kinds of spin off versions of the exact same thing.

yodeal.com, local deals, local causes is coming to Dayton.

I will be posting more about this as I become more informed, but here are a couple advantages of yodeal. First off the business can get closer to 65% of every deal sold rather than the 50/50 split that most of the others offer. But, the big difference is that your yodeal is linked to a local cause or charity of your choosing and a percentage of every sales is donated to that local charity on behalf of you business. Not only does this do your soul some good, but the local charity can send the rally cry to make sure everyone notices your daily deal and takes advantage of it.

There is more to come, but for now I would encourage you to go ahead and log-on the yodeal with your name and email address. I will add more posts here as I learn more about the ins and outs of yodeal in Dayton. If you are a business wanting to do something a little different and possibly be featured in ads in REACH magazine, give me a call now. Peter DeMott 937-478-6222.

http://www.yodeal.com/dayton

Until I have some more information for you, here are some sample deals that have run in Cincinnati and some of the Charities that have benefitted.

If you would like to learn more about Yodeal in Dayton, please give me a call.

REACH Magazine • Peter DeMott • 937-478-6222 • pdemott@reachusa.com

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http://mashable.com/2011/10/31/daily-deals-infographic-3/

• Comments and graphs on popularity of various sites.

• Data on usage and repeat customer issues

• Suggestions

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Today I was interviewed by Carlos Scarpero who runs the web site DaytonPulse.com with similar goals to my blog here. If you would like to hear the interview there is a small box on the left side of the home page where the podcasts are listed or you can click on this link:

Interview with Peter DeMott about growing businesses in Dayton

We talked about:

• The importance of understanding ROI when purchasing advertising (not making ad buying decisions based on price alone)

• Call tracking services to help you determine WHICH advertising is performing for you

• GROW YOUR BUSINESS IN DAYTON blog (this is where you are right now)

• How phones are answered for your business

• The importance of up-beat casual and professional profile images for Linked-In and Facebook and other (business) social networking (a bad snapshot of you up against a brick wall does no favors for your professional image when social networking online)

• Last off all, finding advertising that is a “Good Fit” for your type of business. I have twenty years experience selling REACH Magazine in Dayton. It does me no good at all to place ads if there is not a “good fit” and an opportunity for a long term relationship with that business.

Hope you enjoyed the show.

Peter DeMott • REACH Magazine in Dayton Ohio • 937-478-6222 • pdemott@reachusa.com

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