Do you understand your consumers? Do YOU?
“I want to advertise when consumers don’t want my service”
“I’m already busy in spring, my slow month is August so that is when I want to advertise”
With many businesses it is important to advertise when consumers want to talk to you about your product or service. Many businesses wrongly think that advertising can magically make consumers interested in their service or product out of season. They don’t consider the old adages ” you cannot sell Christmas trees in July,” or ” Shoot while the birds are flying.”
I explain to seasonal businesses that to maximize your profits, you may need to explain to your family that there are certain times of the year when you will be extremely busy at work. There may be certain times when you will be working from 8am to 10pm to get everything done and to grow the number of satisfied clients you have. You see, it may take ten times more advertising out of season to get your phone to ring and to capture the attention of consumers for your product or service.
If you have a time when you are busy every year, that is your best time to gain new loyal clients who will call you back during your slower times. So if you are busy in April, May and June, then that is your BEST time to gain new customers and to advertise your product or service. Don’t wait till you are slow to consider advertising because then in many cases it’s just too late. You spend more to get less and the numbers may not work out.
Are you willing to WORK MORE HOURS when you are already busy some times of the year to have a more successful business and to build your client base?
Here at REACH magazine we are working on the Spring mailings right now during the severe winter weather warnings. For many home improvement businesses, spring and early fall are their best time to capture the attention of consumers. Other companies focus on the first quarter of the year or the last quarter of the year to grow their client base. If you want to find out what REACH can do for you when you are already busy, please give me a call at 937-478-6222 and I will do research on your type of business. If I find successful ads in Cincinnati, Indianapolis, Akron-Canton or any of our other markets for your type of business I will show those to you and we can discuss how REACH can help your business grow here in Dayton and Cincinnati when you are already to damn busy.