Customer Perception — Grow Your Business in Dayton (Gybindayton.com)

Wedding Package give-a-way in Dayton valued at $25,000 last day to register

February 3, 2012 By Peter DeMott Leave a Comment

The wedding package give-a-way that was promoted in the January edition of REACH Magazine is going to be given away this weekend. If you know anyone who will be getting married this year, make sure they go online TODAY (2/3/12) and register for free to win. They need not be present to win, but they might also want to attend the winter wedding showcase on Saturday from 11am-4pm.

http://www.daytonweddingconnection.com/win-a-wedding-package/

For businesses wanting to learn about promotion to a very small target market review this strategy. The Event Connection is wanting to reach brides to be to promote their services and the services available at the Wedding Connection. Working together with other vendors who want that same audience, they put together a enter to win package that would appeal to that audience and marketed it in Dayton’s favorite coupon magazine, REACH Magazine. When the magazine hit the homes their registrations spiked and the phones started to ring with calls from brides and other wedding vendors that wanted to participate. Some lucky bride will be winning $25,000.00 worth of gifts and services this Saturday. News of the prize and the event made the newspaper causing another spike in registrations on the online register to win page which also offers tickets to the event this weekend. Participating vendors will be given the email addresses of brides that register at the event tomorrow.

Peter DeMott • REACH Magazine in Dayton • pdemott@reachusa.com • 937-478-6222 • Dayton’s favorite coupon magazine

Filed Under Customer engagement, Customer Perception, Growing your business, more customers, REACH Magazine, The power of the mailbox Tagged With Advertising in Dayton, Bridal event, Business growth, Community tie-ins, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, REACH Magazine, Reaching consumers, Target marketing, Tools for business, Wedding Planning Guide, wedding vendors

February 2012 REACH Magazine in Dayton looks exciting

January 25, 2012 By Peter DeMott Leave a Comment

It looks to me like we will hit another one out of the ball park with the February edition of REACH Magazine.

What are the things that will make consumers want to look through their REACH Magazine this issue? Why will they hang on to their REACH Magazine and review it often giving all our advertisers repeated exposure throughout the month?

The cover is fun and exciting:

As I’ve mentioned before, there are other coupon magazines distributed in the greater Dayton area that litter their covers with coupons and advertising. If you ask people why they like REACH Magazine the best, many times you will hear something like this, “REACH is like a real magazine”. What they mean when you ask them, is that the cover is appealing and they are willing for REACH to lay about their homes for a longer period than the other magazines.

REACH covers appeal to consumers and create excitement for the community

Another thing that you will notice about REACH Magazine covers is that we make an effort to create interesting seasonal covers that will appeal to consumers in the greater Dayton area. Some times it will be a family and other times it might be something like UD Sports or Wright State Sports, or the Air show. Whatever it is, our goal is to give that magazine a reason to lay around for many weeks in the home.

Here is the cover of the February edition / Isn’t this just FUN?

On the back cover you will see the 17th annual Dayton Heart Ball for the American Heart Association. Nice tie-in with the front cover.

Yo Deal • Local deals – local causes

The Yo Deal roll out in Dayton is also tied in with the American Heart Association. Each company running a YoDeal this month will have a percentage of their Yo Deal sales go to the American Heart Association and the Go RED for Women American Heart Association month of focus on women and heart disease.

Valentines Giveaway is fun and exciting for consumers

Also on the back cover is a register to win Valentines Giveaway including a romantic package at Homewood Suites by Hilton Dayton, Dinner for two at Carvers, two dozen red roses from Englewood Florist and a heart-shaped box of chocolates from Winans. The fun thing about this is that it is easy to register and we hand the gifts over to a local Dayton area winner here at our office. Each back cover of REACH Magazine in Dayton has something you can register to win. It’s another fun way that REACH Magazine connects with the community and with consumers.

Now for the meat of what consumers love most about REACH Magazine

They love what’s inside. This issue is packed with over 18 different food vendors from fine dining to pizza delivery, from Mexican restaurants to Chinese restaurants and buffets and Japanese steak houses. With all that food, consumers have a good reason to hang on to the magazine until the next issue arrives and as they look through the magazine deciding where they might want to dine out, they also see variety in the other kinds of businesses represented. There are jewelers, home improvement companies, various home services, automotive maintenance and repair companies, car washes, tanning salons, hair salons, recreation venues even plastic surgeons and dentists. Consumers never know exactly what is going to be inside their REACH magazine so everyone looks through the magazine. The bigger the magazine the more excited consumers are to look through it.

Advertising in REACH Magazine is easy • Use the power of direct mail coupons in Dayton’s most popular coupon magazine

Is it time to find out how REACH Magazine can help you reach the customers you want? Feel free to drop me a line or send me an email. Tell me they type of business you have and I will research through our archives in Dayton, Cincinnati, Indianapolis, Youngstown and other markets to find similar businesses that are doing well in REACH Magazine. Then we can go over the zone map and various pricing and advertising options that make the most sense for your type of business and budget. It’s easy to become informed about this powerful direct mail advertising option so that you can make informed choices to grow your business in Dayton Ohio and beyond.

Call today and become informed about the REACH Magazine, Dayton’s favorite coupon magazine

Call today: Peter DeMott • REACH Magazine • Dayton, OHIO • YoDEAL Dayton • Housetrends Magazine Dayton • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com

Filed Under Advertising in Dayton, Customer engagement, Customer Perception, Giving Back to the Community, Growing your business, more customers, More profits, REACH Magazine, The power of the mailbox, yodeal Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, REACH Magazine, Reaching consumers, Target marketing, Tools for business

YoDeal Dayton rolls out with a big splash on the cover of REACH magazine

January 18, 2012 By Peter DeMott Leave a Comment

On the cover and in the magazine

We are rolling out YoDeal Dayton with the cover of the February REACH magazine. The YoDeal charity this month is the American Heart Association and highlights the month of February as the Go Red promotion about women and heart disease.

The YoDeal difference

YoDeal is different from the other online “buy it now and save” programs in that YoDeal contributes a percentage of every purchase to the charity that the business chooses. We will soon have local choices where every YoDeal purchase will support a local charity. Another way that YoDeal is different is that some of the deals will be promoted inside REACH Magazine at the beginning of each month. Some other “buy it here and save” sites are doing this in other magazines, but in some cases 100% of the proceeds from sales first goes to pay for the magazine ad before the business gets any money at all. With YoDeal, the businesses with print promotion in REACH begin to rake in the dollars with the first deal purchased (there is no charge to the business if they are chosen for REACH Magazine promotion of their deal).

Here is the Cincinnati YoDeal page showing various charities that are participating there. Our page will reflect the charities that businesses in Dayton would like to support.

Here is an example of a page inside the February REACH Magazine promoting YoDeals. These may not be live yet, but you can go to YoDeal.com and sign up for the email notification so that you never miss a great deal.

Would you like to know more about how YoDeal can promote your business with no upfront costs?

For more information about YoDeal marketing opportunities in Dayton, Ohio please call me at 937-478-6222 (Peter DeMott). You can also email me at pdemott@reachusa.com

• Not ad design charges

• SEO juice for your business – lots of word of mouth advertising as your YoDeal gets spread through social media

• Links to your website and contact information

• Local tie-in the charities that consumers want to support and know will help people locally gives your business good marks

• FREE print promotion inside REACH Magazine (Dayton’s most popular coupon magazine) may be included (subject to management discretion)

LINK to get you started: Simple pdf form that you can fill out and fax to me at 937-534-0483 to get started or consider running in YoDeal

• FREE eREACH business profile and online coupons offer

Peter DeMott • REACH Magazine Dayton • 937-478-6222 • pdemott@reachusa.com

Filed Under Advertising in Dayton, Business opportunity, Customer engagement, Customer Perception, Giving Back to the Community, Growing your business, SEO Search Engine Optimization, Social Media for Business, yodeal, Your web presence Tagged With Online Deal sites, YoDeal in Dayton

Not all direct mail coupon magazines are the same, look for the US postal indicia

December 29, 2011 By Peter DeMott Leave a Comment

What is the difference?

What difference does it make if your coupon magazine is addressed to an individual home with the official US Postal indicia, or if it arrives in your mailbox wrapped in the REDPLUM packet of materials that arrive on Tuesdays.

If you look at the pile of grocery flyers and wraps you will see that none of them have an address on them. There is usually only one piece that has the postal indicia and address on it. I haven’t looked at mine for some time because most of the stuff ends up in the trash. It used to be a card that had the address and indicia, but just the fact that I don’t know shows you the impression it leaves with consumers.

Many years ago REACH Magazine tested this delivery method in several of our markets with very poor results. What I mean is that the redemptions for our clients declined significantly. We immediately went back to paying for our own postage, having a postal indicia and address on each magazine, and having our magazine stand alone by itself rather than being stuffed inside various other wraps and grocery flyers.

Why would a coupon magazine want to do this?

REDPLUM has worked it out so that they can charge the magazines that want to be wrapped up in the Redplum group of materials will end up paying significantly less for delivery than those that are delivered individually (having their own address and indicia). But, we’ve known for many years that this will not serve our customers (businesses advertising within REACH Magazine) well. It is better for them to spend a little more with us and have better results. That’s all there is to it.

This change has been made with one of our competitors, but they have not announced the change with their clients and I do not think it is appropriate for me to name names here.

How can you find out as a business owner?

There are a couple of things you can do. First you can ask your advertising sales rep for various magazines about their delivery methods. You have to ask them and look for a US postal indicia on the cover of the publication where the address box should be. If there is not one there, then that magazine is using REDPLUM or some other delivery method other than individually addressed and delivered by the US Post Office.

Side note from conversations I have had with postman

Another thing you might do is ask your postman what the post office looks like on Tuesday afternoons. You see, since all the items in these wraps and grocery flyers are not the same size, many times there are various sized items strewn on the floor throughout the branch post offices where they sort their mail and get ready for their deliveries. Once an oddly sized piece is separated from the wrap, there is really no way for them to figure out where it belongs. With hundreds of packets of materials with no address except the one item in the pile, there is just nothing they can do but get out the broom at the end of the day. So, not only do consumers not like receiving this pile each Tuesday in their mailboxes, but it can also be less than efficient in terms of delivery.

Here are a couple of examples. The first one is an address label glued on with computer coding for fast and easy delivery and sorting. This is from a magazine I receive personally. In this case, the label is glued to the magazine, but with REACH we have the postal indicia and the address and coding is ink jetted directly onto the blank area provided for the address. If there is no postal indicia or auto sort coded label, the item in your mailbox came as a group of items packaged together loosely. What’s the difference for your as a business owner, better results for your ad within the magazine come from individually addressed pieces. We’ve tested it and we know and we choose to do what is right for our clients even if it cost more.

postal indicia Not all direct mail coupon magazines are the same, look for the US postal indicia

To learn more about REACH Magazine, Dayton’s favorite coupon magazine, just email me or give me a call any time.

Peter DeMott • REACH Magazine in Dayton, Ohio • pdemott@reachusa.com • 937-478-6222

Filed Under Advertising in Dayton, Customer Perception, REACH Magazine, The power of the mailbox

Daily deals with a couple good twists for Dayton Ohio

December 5, 2011 By Peter DeMott Leave a Comment

With a plurality of daily deals popping up at every corner, which one does a business choose in Dayton, Ohio?

There are the national companies like Living social and Groupon. Then there are all kinds of spin off versions of the exact same thing.

yodeal.com, local deals, local causes is coming to Dayton.

I will be posting more about this as I become more informed, but here are a couple advantages of yodeal. First off the business can get closer to 65% of every deal sold rather than the 50/50 split that most of the others offer. But, the big difference is that your yodeal is linked to a local cause or charity of your choosing and a percentage of every sales is donated to that local charity on behalf of you business. Not only does this do your soul some good, but the local charity can send the rally cry to make sure everyone notices your daily deal and takes advantage of it.

There is more to come, but for now I would encourage you to go ahead and log-on the yodeal with your name and email address. I will add more posts here as I learn more about the ins and outs of yodeal in Dayton. If you are a business wanting to do something a little different and possibly be featured in ads in REACH magazine, give me a call now. Peter DeMott 937-478-6222.

http://www.yodeal.com/dayton

Until I have some more information for you, here are some sample deals that have run in Cincinnati and some of the Charities that have benefitted.

If you would like to learn more about Yodeal in Dayton, please give me a call.

REACH Magazine • Peter DeMott • 937-478-6222 • pdemott@reachusa.com

Filed Under Advertising in Dayton, Customer Perception, Giving Back to the Community, Growing your business, more customers, yodeal Tagged With Advertising in Dayton, Business growth, Dayton's favorite coupon magazine, Direct mail advertising, Grow your business, Incentive marketing, Internet marketing, REACH Magazine, Reaching consumers, restaurant advertising, Social Media, Social Networking for Business, Tools for business

How are your phones answered? It can determine if your business fails or flourishes

October 26, 2011 By Peter DeMott 1 Comment

A friend of mine has a blog about the photography business. She explained that she frequently contacts other photographers all over the state and is somewhat amazed at how bad some voice mail messages can be. In some cases people speak to fast. In other cases they ramble. In some cases the messages are just difficult to understand. Here is her short post with some quick tips to improve your voice mail message.

Wootness TM on the web

As an consultant to many small businesses in my work as an advertising sales person at REACH Magazine, I have to analyze what needs to be fixed to improve the chances that advertising will work for my clients. If phones are answered in an unprofessional manner or if phones go to voice mail or answering machines, there is a good chance that no matter how effective my advertising is, the advertising will not work for the client. REALLY!!!!

I go one step further than Christine regarding voice mail

After you take Christine’s advice and make your outgoing message, short and sweet and understandable consider this.

If someone is calling you for the first time, it is almost critical for them to talk with a real person. How do you accomplish that as a small business? I frequently suggest that small businesses that do not have a receptionist to hire an answering service. For $20-$30 per month a small business can increase the effectiveness of their advertising investments by 100% or more.

Consumers and first time clients do NOT like voice mail

You see, todays consumers do not want to play phone tag with you. Consumers today are very busy and if they get a voice mail message on the other end of the line they also tend to have concerns pop up over the quality of the company they are calling. If someone calls you as a result of your advertising or after looking at your web site, they still do not know you and this increases the likelihood that the will not leave a message. With a REAL person answering the phone, more people are willing to leave a message. If your advertising brings you 10 phone calls, wouldn’t you like to receive more of them? Wouldn’t you rather receive 8 or 9 of them instead of 1 or zero? That’s how much difference having a REAL person answer the phone can make.

A good answering service will answer politely with the name of your business. They will explain that you are not currently available to answer the call because you are with another client or working on a project for a client. They will ask when would be the best time to call you back and they will politely ask for the phone number of the prospective new client.

Too many small businesses are under the impression that they actually receive most of the calls that come in

Another service that I offer for clients is call tracking. You’ve heard those messages that say, “this call may be recorded for quality assurance purposes.” when you have called various businesses. Well, as a small business, we can set up one of those for your advertising. You will be able to determine how many hang-ups you get from your advertising (many consumers hang-up on answering machines and voice mails before any message can be recorded).

You will also be able to determine how your phones are being answered because call tracking records every conversation for your review at a later time. Are your prospects being politely answered and calmly listened to or do your employees give them short shrift? You will know if your employees need more training or if you may even need to replace someone. If you “depend” on your voice mail or answering machine you will see just how much that is hurting your business.

Alternative message for outgoing voicemail

I like what Christine said about a simple and clear message for your out-going voicemail message. For small businesses that are unwilling to consider an answering service, I make one more suggestion. In the outgoing message, if you can do this it will improve the number of people willing to leave a message. I suggest that this short phrase be added to the message: “I am currently talking with another customer, but I should be able to call you back within a few minutes, could you please leave your phone number and I will call you right back.” For my small home remodeling contractors who refuse to sign up for an answering service, this can be effective. For example a roofing contractor might say, ” Thank you for you call, I may be on a ladder or on a roof, you wouldn’t want me to fall because I quickly answered my phone. Could you please leave your phone number and I will call you as soon as I am safe and sound on the ground?”

You can be creative with your out-going phone message, but you have to be clear an understandable as was mentioned on the other blog.

Your business could fail because of how you handle this one issue

I have had companies spend hundreds or even thousands of dollars on advertising only to find out that they fell down in this one area. I might have one company that handles phones well say, “Wow, REACH is fantastic advertising…I closed this much business last month from the ad we ran!” Another similar type of business with a similar ad, but who falls down on this one area might say, ” Did that ad ever go out? I don’t think I got anything from my ad.”

As you know, businesses can fail because of their weakest link. In far many cases it is because of something so simple as how the phone gets answered. Such a simple thing to correct, but many small businesses fail because they don’t think this is that important.

It does not matter how good your advertising is. It does not matter how effective your SEO on your web site is. If your phones are not handled correctly, your business could fail.

Peter DeMott • REACH Magazine in Dayton Ohio • pdemott@reachusa.com • 937-478-6222

Filed Under Advertising in Dayton, Business Inspiration / Information, Call tracking, Customer Perception, Growing your business, more customers, More profits, REACH Magazine Tagged With Advertising in Dayton, Business growth, Grow your business, Lead source tracking, Lead tracking

Perceived Value is Critical to Your Business – Crash and Burn If You Don’t Know Why!

September 10, 2011 By Peter DeMott Leave a Comment

What is the difference between a value and a perceived value?

Your business could fail if you do not have an understanding of the difference between these two terms. Understanding the difference between these two terms is also critical to having successful advertising for your business.

What is the difference and why is it important to your business?

The difference between value and perceived value is who is experiencing the thought. You see as a business owner, you may know that your product or service has a value. You invested cash in the purchase of the raw materials. Your purchased labor to make those raw materials into a product and to package that product or service so that a consumer could purchase it. But, the perception of value has to be in the eyes of the consumer in order for them to want to purchase your product or service.

As I work with businesses every day I explain that an incentive offer is only good if the consumer perceives the value for the offer. I talk about perceived value because that is the only value that will make the phone ring or the cash register “cha ching”.

Do you agree with me?

Let’s talk about some examples:

Example ONE: A dry cleaner wants to offer a discount to bring in new customers, however he does not want to bother with customers that just bring in small orders. He wants the offer to have a minimum purchase of $30. He sends out a coupon with a 20% discount and consumers response is very low. Why? Because the average person looking into their closet does not think what they have will add up to $30 and therefore the coupon has NO PERCEIVED VALUE to that customer. It is a true value of 20% Off with any order over $30, but the perceived value is $0 in the eyes of many consumers. On the other hand, another dry cleaner offers the same incentive offer with no minimum purchase. Results for him are outstanding. Many, many people bring in the coupon with their dry cleaning and surprise, the average ticket is over $30. Consumers perceived the value of the coupon and went to their closets because they knew they needed a couple things cleaned. While they were looking in their closet, the grabbed two of three more things they saw to take advantage of the real value being offered. They brought in a bundle of clothes to be cleaned and because the value was perceived by many the business results were powerful.

Example 2: An incentive offer is presented in an ad by a carpet cleaner. In this case it is a price point offer for cleaning 5 areas in your home. It is the lowest price in the publication so the business owner assumes that he will get the best results of anyone. Other factors come into play however. When the consumer calls, the person on the other end of the phone treats them poorly and just seems rude. Not only that, but a friend had this service in the past and was sorely disappointed in the cleaning that was done. In no time the perception of value in the lowest priced offer is nill, nothing, no value whatsoever, or even a negative perceived value among consumers who have been disappointed one to many times by purchasing the lowest cost service provider in a particular category of business.

Example 3: Same idea except this is a restaurant. The restaurant wants to offer a desert at no charge, however I explain that this will have a low perceived value among consumers because they don’t know if they will want desert before they eat their meal. Even though the desert has a higher value, $5 OFF each dinner will have a stronger perceived value. The restaurant runs the offer for $10 Off dinner for two. The consumers come in with a happy attitude because they know they will get $10 Off so they go ahead an buy a bottle of wine and an appetizer before ordering their dinner. When they finish, they go ahead with the desert purchase as well. The service and the food was excellent and they recommend the place to their friends.

Example 4: Another restaurant offers $10 Off dinner for two, however word has gotten around that the food is okay, but the service is bad and servers treat people with incentive offers like second class citizens. Response to this offer is very low because consumers perceive the value based on what they already know about this establishment.

So, you see, perceived value of an incentive offer from a business is critical to the response from consumers because the perception is something that happens inside their heads not yours. As the business owner, you might think that a $7.99 desert has more value than $5 Off, but the value that happens inside the heads of consumers is more important that what you may think.

Your job as a business owner is to offer a value that is perceived and responded to by consumers so that they will come and buy your service or product.

How do you do that? Well sometimes it takes experimentation. Sometimes it takes talking with your customers and asking them questions about your product or service. Some businesses never figure this out and they just continue to lower their prices until they can no longer offer good service. They continue to lower their price because they think if they are lowest price, then consumers will buy from them instead of higher priced alternatives, but they miss out because consumers have a different perception and the business owner ignores this.

Peter DeMott • REACH Magazine • pdemott@reachusa.com • 937-478-6222 • Dayton, Ohio

Filed Under Advertising in Dayton, Customer Perception, Growing your business Tagged With Advertising in Dayton, Business growth, Grow your business, Incentive marketing

Give Blood and win a brand new Jeep Patriot

June 29, 2011 By Peter DeMott Leave a Comment

As a way to promote this need, I would love this post to go viral

You can help save someone’s life just by tweeting, facebook sharing, emailing this post to your friends and followers. At the same time one of your friends could win a 2011 Jeep Patriot.

For those wanting to learn more about advertising and marketing (that is what this blog is about), “going viral” means that a blog post, video, tv commercial, or whatever becomes very popular and is shared hundreds or thousands of times on the internet. At the bottom of this post are several buttons that can make it easy for you to share this post with your friends. Save a life, share this post.

What would you want people to do if YOU needed blood today?

The back cover of the July issue of REACH Magazine features an ad sponsored by The Community Blood Center, The Dayton Dragons, REACH Magazine, and Walker Chrysler Dodge Jeep Ram. This is an example of giving back to the community. Advertising that gives back to the community is a way to connect with and engage with consumers in the community without having the profit expectation. It can create brand awareness and good feelings about your brand with consumers.

Low blood donations in summer when need is greater

The Community Blood Center runs a summer promotion to attract donations during a time when demand is sometimes highest, but donations are down because people go on vacations and go out and play outside. As a way to keep donations up, the Community Blood Center has a blood drive that involves entering to win a significant prize.

This year they are giving away a brand new 2011 Jeep Patriot to someone

If you register to give blood any time between now and September 3, 2011 here in Dayton, Ohio your name will automatically be entered in the drawing for the brand new 2011 Jeep Patriot. In addition you will get a t-shirt while supplies last.

Here is where you can schedule to give blood: http://www.givingblood.org/

Here is a copy of the ad which is running on the back cover of REACH magazine:

There will be radio spots and tv spots running for this promotion as well.

The web site to register to give blood or to call to arrange your appointment is http//www.givingblood.org

Sometimes REACH needs companies to help sponsor CAUSE ads on the back cover of REACH Magazine. If you have a business and would like to give back to the community by helping to sponsor an ad such as this, please call Shirley Winterhalter at 937-534-0470 her at REACH magazine.

Thank you for visiting my blog: GROW YOUR BUSINESS IN DAYTON - This blog post was not written by Community Blood Center.

Peter DeMott • REACH Magazine • Dayton, Ohio • 937-478-6222 • peter@photosbypdemott.com

Filed Under Advertising in Dayton, Customer Perception, Giving Back to the Community

QR Code to video/audio presentation delivered directly to the hands of consumers

June 22, 2011 By Peter DeMott Leave a Comment

Engage with your prospects in their homes

I went to Comtactics and looked at some of the ways that they have used QR codes to help consumers join the conversation or engage. In one example they associated audio presentations with QR codes at each display at the Dayton Art Institute. People could pull out their smart phone, scan the QR code and hear an audio presentation played about that display at the museum.

Fragmented broadcast market

That got me thinking. With the extreme number of choices presented on TV and RADIO these days including internet radio and internet TV it is becoming more and more difficult to get an advertising message out using those forms of media. But with the amazing growth of smart phone usage and bar code scanning by shoppers, more and more people are becoming savy with these devises. People can now scan a bar code at a store and instantly do a price comparison online which shows them where else the product is currently available and at what price. QR code scanning is quickly becoming a way to give more information or engagement with consumers.

Consumer awareness growing fast

Comtactics has Scavenger Hunt which has been used in conjunction with QR code scanning at the GREEN here in Dayton and which is rolling out for other areas as well. Stores that participated put QR codes on their windows and engaged with prospective customers as they participated in Scavenger Hunt on their smart phones.

QR codes with audio/video delivered right into the homes of your best prospects

Here is where it gets interesting for me as a REACH Magazine senior sales executive. I have the ideal way to deliver QR codes to consumers in their homes. What I would like to start with is to find businesses that are willing to or currently have audio or video introductions, testimonials, or additional information about their products or services that we can associate with a QR code on their print ads in REACH magazine.

The QR code would be mailed as part of their regular coupon ad to from 50,000 to 260,000 homes in the greater Dayton advertising area. The QR code would say “play additional audio information” or “play additional video testimonials from your neighbors” or something of that nature. Instead of 60 seconds played on the evening news, a commercial or video testimonial or additional information could be playing all day, every day as people go through the pages of REACH magazine and see and scan QR codes on various ads.

REACH is so well read that it would be an ideal delivery method

According to THE MEDIA AUDIT Reach Magazine has readership well over 95% in the Dayton market. REACH is Dayton’s favorite coupon magazine. Direct mail delivery insures that geographic areas specified by you will receive the ad. By adding QR codes to particular ads (done correctly – There are important aspects of how this works) brand engagement could be increased significantly leading to, of course, more sales.

To keep consumers curious and participating, the QR code could be changed with each issue of the magazine testing various forms of engagement with valuable consumers. If you wanted to test various QR codes, we could mail different ads to different zones in the market. Through Comtactics we can offer QR code tracking as well which will tell you how many people actually engaged through this program.

Please comment. What do you think of this new media opportunity and how do you think that consumers will respond with additional no-pressure opportunities to engage?

Peter DeMott • REACH Magazine • Dayton Ohio • 937-478-6222 • peter@photosbypdemott.com

Filed Under Advertising in Dayton, Customer engagement, Customer Perception, Growing your business, more customers, Social Media for Business Tagged With Advertising in Dayton, Dayton's favorite coupon magazine, Grow your business, REACH Magazine, Reaching consumers, Tools for business, web site marketing

Wedding Package give-a-way in Dayton valued at $25,000 last day to register

February 2012 REACH Magazine in Dayton looks exciting