February 6, 2012

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Kick start your business this year by improving your sales skills – Ten tips to kick start your Sales Skills

December 30, 2011 By Peter DeMott Leave a Comment

iStock 000018211297XSmall Kick start your business this year by improving your sales skills Ten tips to kick start your Sales Skills

Great little article about selling in Entrepreneur Online

It’s funny that some people have an aversion to sales, yet they do it every day if they are advancing in their business or in their careers. As small business owners, this is one area that you can always improve on and which will have a direct effect on your business’ growth and stability.

This is the link to the article in Entrepreneur Online. They always have great articles with links throughout that you can click for additional reading. Ten minutes from now, you will have a better understanding of the importance of sales to your business and several ways that you can grow and improve sales for your company (whether you are an employee or the owner)

Click on this LINK: Ten Tips to Kick Start Your Sales Skills

All the SEO in the world, all the advertising and marketing that you could ever do, all the networking and socializing to put yourself out there and make your phone ring will have little real value to your business if you don’t learn how to sell yourself, your product and your services to those who call.

As a REACH Magazine advertising sales executive with over 20 years experience my sales consultation delves into more than the cost of my advertising program and where to target your advertising dollars. Many times I work with businesses to help them fine tune other aspects of their business. Whether it is sales, how the phones are answered, or other day-to-day concerns, we will sometimes cover them in discussions to improve their business and help their business grow. If I get the phone to ring and it falls apart from there, I lose my client. As an experienced marketing and advertising executive I know that customer service in my business does not stop with the sale of an ad.

If you would like to learn more about REACH Magazine, or have a discussion about your consumer oriented product or service business and how it can grow and become strong, please give me a call any time.

Peter DeMott • REACH Magazine and Housetrends Magazine in Dayton • pdemott@REACHusa.com • 937-478-6222

Filed Under Business Inspiration / Information, Customer engagement, Customer Service, more customers, More profits Tagged With Business growth, Reaching consumers, Tools for business

Small Dayton franchise business talks about REACH magazine home run for her business (video)

July 18, 2011 By Peter DeMott Leave a Comment

Kelly BeLow has a small business called Aussie Pet Mobile here in the south Dayton market area. I met Kelly at the Dayton Chamber After hours networking event at the Club 51 Fitness Center in Centerville early this year. I explained to her that pet grooming is a strong category in REACH Magazine and that I would be able to show her example ads from other markets.

At the time she explained to me that everything she tried only brought in a few calls and that she was not finding anything that was working for her.

Just so readers of this blog can understand more about your business, what is Aussie Pet Mobile?

Shortly after our first meeting at the Business After Hours, we met at my office and Kelly ran an ad with me in REACH magazine. I asked her to explain what the ad did for her business.

Kelly, can you be a little more specific about the results you got and how it affected your business?

When we were coming up with her ad copy, I explained all the parts that were needed for it to work correctly for her business. She in turn send my specification to the franchise and they built the ad for her.  She could only afford a 1/4 page ad which we normally do not sell, but which is available for very small businesses in some cases. Here she explains the process we went through to get the ad created.

When I told Kelly that I wanted to blog about her home run advertising in REACH Magazine, she explained that she is so busy that it is difficult to get new people in quickly. If you happen to read this and want to hire Kelly, please be patient.

I know that Kelly participates in a couple of the networking groups that I participate in, however I have not seen her at any of them in some time. As she explained in one of the earlier clips, she is working 7 days a week to get to her customers. At one point, in a previous post I had asked her how many of her customers came from REACH magazine. Her response then was, “almost all of them.” She explained that for each REACH customer there would frequently be a referral customer and so on. In this clip I asked her what she would tell other small businesses that have not run in REACH magazine before. What would she tell those who are running ads in other publications that are “cheeper”? Here is what she had to say:

Last of all, Kelly plans on growing her business. She is very particular about who she brings on board with her, that they will treat customers they way she treats them and so on. I asked her what her plans would be if she can buy that next van or hire that next person that would allow her to expand beyond her current situation (full capacity) and here is what she had to say:

If you would like to learn more about REACH Magazine in the Dayton market, my goal is to help your business grow. Obviously not everyone hits it out of the park as Kelly did with here Aussie Pet Mobile ad in REACH. Sometimes we start with a base hit or a double. But my goal is to have your ad hit a home run from time to time. Please give me a call and we can discuss your business and see if REACH would be a good fit for you. With REACH in Cincinnati, Dayton, Indianapolis and several other markets I have lots of successful ads in many different categories of business. If I cannot find a similar business already doing well in your type of business, I have almost 20 years experience building ads that work.

Peter DeMott • REACH Magazine • Dayton, OHIO • peter@photosbypdemott.com • 937-478-6222

Filed Under Advertising in Dayton, Business Inspiration / Information, Customer Service, Growing your business, more customers, More profits, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, REACH Magazine, Reaching consumers, Target marketing, Tools for business

Another Groupon disaster in Dayton Ohio

March 23, 2011 By Peter DeMott 1 Comment

Some of these situations irk me because I am an advertising sales executive. The Groupon sales person should be helping people to create offers that are both effective in terms of consumer perception and purchases AND which will be beneficial to the business.

I posted this situation on my photography web site because it was a local photographer who ran the Groupon disaster (in my opinion). I am not optimistic about the results for the business or for the consumers who purchased the services. Click on the link below to read more:

http://www.photosbypdemott.com/2011/03/groupon-deals-that-leave-you-wonderingwhat-is-this-photographer-thinking/

Here is an interesting article in Inc. Magazine online about Groupon. Seems that Restaurants don’t fair that well according to a national survey. http://www.inc.com/news/articles/2010/10/groupon-unprofitable-for-a-third-of-businesses.html

Filed Under Advertising in Dayton, Customer Perception, Customer Service

Wow, is this how advertising is supposed to work?

March 10, 2011 By Peter DeMott Leave a Comment

Yesterday I called Kelly BeLow the owner of Aussie Mobile Pet Grooming here in Dayton, Ohio. Her REACH magazine ad had come out the end of last week and since she is a new client, I wanted to see how things were going. I left a voice mail and she called me back as I was driving home from work.

What a fun conversation. The first thing out of her mouth was that she would definitely give me a testimonial letter/video/or audio. As we talked I was laughing out loud. “As the phone calls were coming in, I thought to myself, is this how advertising is supposed to work?” She explained that she has spent money on all kinds of different advertising and that during the consultation for REACH magazine I had explained how important it would be to be able to answer her phone as much as possible during the first several weeks when the calls started coming in. She almost thought it was odd that I was talking about results. So much of the advertising she had done before, they just wanted to know what she wanted in her ad. She would spend her money and nothing much would happen. She had gotten in the habit of expecting little or nothing from advertising.

“I wish I had started off with REACH when I started the business, this is working great and the customers it is bringing me are delighted with my service”

This, however was new experience for her. REACH cost more than some of the other things she had done, but she thought she should give it a try. Now, she explained, I wish I had done REACH a long time ago when I first started the business.

Quality of service and customer care make a big difference too

Kelly BeLow struck me as someone who wants to impress her customers with outstanding customer service. When I met her at the business after hours at Club 51 Fitness in Centerville, she stood out that way to me. After explaining that I thought REACH could help grow her business here in Dayton we scheduled a consultation appointment. She told me all about her business model and plans and I showed her similar businesses that were having good results in REACH magazine. She had to send her ad through the corporate franchisor and I explained that was okay, but that I wanted to be able to give her input on the ad. When the ad come back I listed 4 or 5 important changes that needed to be made and she sent it back for corrections. Even when the final ad arrived, I had my graphic artist make just one more minor change.

Here is Kelly’s ad

DA0311 AussiePetMo FINAL Wow, is this how advertising is supposed to work?

As we continued our conversation on the phone, Kelly explained that one of her new “REACH” customers had already put her up on Angi’s List with a glowing testimonial. The new customer had never heard of a service like Kelly’s and was so delighted that she had to get the word out to everyone. Having good customer care can magnify the results from REACH magazine as people trying out a new service tell their friends, share on facebook or tweet something to their friends on twitter. One caveat to this rule of thumb which I also explain to my new clients is that if they have poor customer care or product, then REACH can put them out of business faster as people share with their friends their bad experiences. Although I am not a member of Angie’s list here is the link: http://www.angieslist.com/companylist/us/oh/dayton/aussie-pet-mobile-reviews-6192316.aspx

Time to grow

Kelly’s next problem is getting some more help so that she can keep up with all the new clients she is getting. We talked about a few more changes to her ad to improve results even more and I am sure that she will be back in REACH as soon as she can figure out how to expand and grow her ability to offer the same great service and customer care to more people. She is looking at hiring someone to help and in the future purchasing another van or setting up additional shifts.

No matter what kind of business you have, you can trust me to give you the straight scoop on REACH magazine. My goal is to have a long and profitable relationship with my clients, not a flash in the pan and gone experience. Perhaps you will say like Kelly, “I wish I had used REACH from the beginning, this is how advertising is supposed to work.”

I will be posting more from Kelly as it becomes available. For now she is too busy for me to interrupt her day with a video or audio testimonial, but perhaps we can work that out in the coming weeks. I also, think there are some things that she can do to vastly improve he visibility on the web so we will have to discuss those ideas as well.

http://yourlocal.aussiepetmobile.com/Dayton,-OH

Assie Pet Mobile Wow, is this how advertising is supposed to work?

Peter DeMott • REACH Magazine • Dayton, OHIO • peter@photosbypdemott.com • 937-478-6222

 

Filed Under Advertising in Dayton, Customer Perception, Customer Service, Growing your business, more customers, Networking Opportunity

Timing is everything when it comes to lawn services in Dayton, Ohio

February 22, 2011 By Peter DeMott Leave a Comment

As you’ve likely noticed, I sprinkle something in about Dayton’s favorite coupon magazine every couple of posts. Hopefully, the things that I share in between are of good value to you and your business. We are currently putting together the April edition of REACH magazine.

lawnmower Timing is everything when it comes to lawn services in Dayton, Ohio

The first week of April is usually when the grass is suddenly green, maybe patchy and this is when most of the Dayton area procrastinators try to get their lawn mowers started. With all the junk that big government puts into gasoline now-a-days, in many cases starting the lawn mower with stale gasoline can be a daunting task. This is a good opportunity for lawn care companies to come to the rescue with the convenience of a lawn care and lawn mowing service. This is the best issue for a lawn mowing service to be in REACH magazine in Dayton, Ohio. The timing is usually just perfect. Most consumers don’t think about lawn care until the grass turns green and starts growing.

Since REACH stays in the home for many weeks, it doesn’t matter if that perfect timing is the first week, the second week, or even the third week of April.

For landscapers that offer small jobs like installing mulch and spring clean-ups I recommend April, May and June as the key months when people are looking for a company that services their area and when they are typically calling for estimates on big and small jobs alike.

REACH can generate calls for $200 clean-ups and for $20,000.00 major landscape projects with paver stone installation and features like ponds and decks. The way that we design your ad and your offers is what will determine the types of calls you get.

I have found one thing to be critical to the success of any add in REACH magazine. The people are calling because they may have seen your trucks, but it is not the same as a call from a referral. Consumers calling because of an ad in REACH magazine are busy people who want answers now. If they get an answering machine or voice mail they will likely hang up and go to the next place they want to call. Clients that answer their phones get more business, PERIOD! If you must have voice mail for when you are with other clients I recommend that you message goes something like this, “Hi, this is John Smith of _______ services, If you got this message I am currently with another customer. If you leave your name and phone number I should be able to call you back within the next 10 to 20 minutes, Thanks.”

Everything that I share can be helpful to many businesses. If your phone frequently goes to an answering machine or voice mail and someone who DOES NOT KNOW YOU YET calls, what do you think their impression will be. Might they wonder if this is some snook working out of the trunk of an old Chevy Vega? You cannot control what goes through the mind of a consumer when they call and get an answering matchine.

If you know someone who wants to promote their lawn care business this spring. There is not much time. I will need to meet with them by March 9th.

Peter DeMott • REACH Magazine • Dayton, Ohio • peter@photosbypdemott.com • 937-478-6222

Filed Under Advertising in Dayton, Customer Perception, Customer Service, Growing your business Tagged With Advertising in Dayton, Business growth, Coupons, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, REACH Magazine, Reaching consumers, Target marketing, Tools for business

Having a great electrician can be wonderful when you don’t have electricity

February 4, 2011 By Peter DeMott Leave a Comment

Dayton ICE STORM in February 2011

800px Freezing Rain on Tree Branch Having a great electrician can be wonderful when you dont have electricity

With Dayton’s ice storm of the first week of February, 2011 my home was without electricity. In our case, we live on a farm and have well water powered by electricity. With all the rain that came before the ice, our sump pump was also beginning to fill.

Several years ago I had hired Phelps Electric, owner David Phelps, to do the electric contracting on our new barn. He is located in Germantown, Ohio.

I gave David a call wondering what I could do to keep the pipes from freezing in our old farm house. He offered to let us borrow one of his generators and to come by and hook it up until the power came on. I called him on Thursday morning and said with the air temps going down that night we would need to do something so I suggested that I would call him about 3:30 to have him come over if the electric was not on yet. At 3:30 no electric and the house was starting to get very cold, so I made the call.

David came over, we got things hooked up together (so I would know how for next time) and we were set up with furnace heat for the night. About 1am that night the power was restored. The next day, David came over and picked up the generator to take to someone else in need. Great guy, great company, just say’n.

Peter DeMott • REACH Magazine • Dayton, Ohio • peter@photosbypdemott.com • 937-478-6222

Filed Under Customer Service

Using a self hosted WordPress Blog to improve SEO for your business web site

December 30, 2010 By Peter DeMott Leave a Comment

Today when I stopped by Mowery Contruction company to review Jason’s proof for his February REACH magazine ad, he asked me if I would help him out a little bit with understanding and getting started with his WordPress blog. Months earlier I had discussed this with him and he had asked his web guy Larry Davis of E-3design to set it up so he could get started. Now he wanted a few pointers about what to do and how to do it.

We went over how Google gives higher ranking to web sites that have frequent updates and how the WordPress Blog within the web site could make that happen. We also discussed how “content is king” with SEO and that as he adds more and more blog posts, google will have more and more words to bring people to his web site. I explained that when he gets to 30-40 posts, that his visitor graph will begin to show significant increases in traffic. Then we talked about being conversational AND informative, but to avoid a hard sales pitch in the posts. When someone visits his web site because they googled “heated tile floors in the bathroom” they want to hear about that so that is what his post needs to be about. The fact that he created this beautiful bathroom for his customer is evident and he does not have to talk about his business in the post. A few pictures and explaining that his customer LOVES stepping out of the shower onto a warm tile floor is all he needs to put in that post. From there the curious prospective customer will explore his web site to find out how they could get a similar project done.

Because he has set this up as a self hosted WordPress Blog, there are “plug-ins” that can help integrate other social media. Jason had just set up his business page on facebook and I explained that one handy plug-in takes whatever he posts on his blog and puts it on your business facebook wall. He doesn’t  have to create one post for facebook and then do it again on his blog.

I also explained that by using words in his blog posts that people might use to make google searches he will have more and more organic search activity on his blog and web site. That means that the visitor came from someone putting several words into the google search box and clicking search. Those visitors will not cost him a thing. By coming to his blog, they will see the other menu items that tell more about his business including testimonials, additional examples of his work, as well as contact information. I also explained that this is a place to start RELATIONSHIPS with prospects rather than to use the blog for HARD SELLING.

It was a good lesson for Jason. Although he is an outstanding contractor in the Dayton area, this social media stuff is somewhat new to him. I think his activities on facebook and his blog will help increase the effectiveness of his web site and his advertising in REACH magazine, which is after all one of the most fun parts of what I do as a sales executive for REACH magazine. We’ve been working together growing his business for the last 10-15 years. We will add the “FIND US ON FACEBOOK” logo to his REACH magazine ads in future issues.

http://www.moweryconstruction.com/about/

Deck one Using a self hosted Wordpress Blog to improve SEO for your business web site

peter demottrr3d4984 Using a self hosted Wordpress Blog to improve SEO for your business web site

Filed Under Advertising in Dayton, Customer Service, Featured, Growing your business, SEO Search Engine Optimization, Social Media for Business

Home shows and REACH magazine 5 Keys to better response

December 13, 2010 By Peter DeMott Leave a Comment

Most of my home improvement clients bank on getting good leads at home shows in January, February, March and April. Here are some things that will help you get more from home shows and REACH magazine:

1) Engage with prospects: At home shows there are people who do really well making lots of good contacts with prospective clients and there are people who do poorly and feel homes shows are a waste of time. In many ways it is like social media. If you just hand out brochures and business cards, you will not do as well as the company who has someone who engages with the prospects. If consumers are looking for a home improvement company, they are looking for the person they feel most comfortable with who also has the credentials to do the job. They are looking for a person, not a brochure. The best way to engage people is to ask questions. Rather than blathering about what you do, ask them if they are considering kitchen or bathroom remodeling this year (or whatever your business might be). If they say, “No” you might continue with, “what kind of projects are you considering? or what kind of products are you looking for”. Here is the thing, if this consumer is going to work on something that you don’t do, but you know someone who does that type of work give them a referral or just walk them over to the vendor that you know. This is what I call engaging your prospects.

2) Try for the appointment NOW: Rather than give someone your card or just getting their name and phone number, you will be amazed at how much more you will get from a home show if you will (after #1 engaging the prospects) actually ask for a time to stop by and go over their project and prepare an informed estimate. Have a large appointment book open on the table to show that others are making appointments and ask them when the best time to discuss their project might be. Now, obviously, you do not want to be pushy, but instead inviting in your attitude. If someone declines your invitation, it is appropriate to hand them your brochure or card and mention that they may know someone who needs your services and to please pass on the information if there is opportunity.

If you just gather names and phone numbers at the home show, guess what, there are 150 other companies at the show doing the same thing. Consumers are difficult to reach at home and after 5 other companies have set their appointments, they may say no thanks, even if you felt you hit it off pretty well at the show. What is the saying about a bird in the hand…. 25 good appointments are better than 300 leads from a home show.

3. Talk with the other vendors: The more people you know, the more likely that you can be an asset and a help to any prospect you meet. Why is that important? Because if you can help them with something and it is something that you don’t do, they may comment about you and your services to their friends. How many friends do they have? Who knows. It may be they have three friends that need your services right now. It may be that they have 400 friends on facebook or 200 twitter followers. Give them some extra cards and suggest that they mention you to their friends and tell them you were glad you could help.

4. Always have a human answer your phone: One thing that can kill good marketing better than anything is voice mail or an answering machine. If someone is looking for a solution, they may have half a dozen options in front of them. If they do not know your personally, rather than leaving their name and phone number, they will just call the next place on their list. That means you have lost that customer. With REACH magazine we have had similar businesses run similar ads with one owner saying, “REACH is fantastic” and the other saying,”REACH didn’t work for me.” Sometimes this is due to reputation or the incentive offers being presented, but sometimes we find out it is because the business was unreachable. If I call a REACH client 5 times and get voice mail or an answering machine more than once or twice, there is a significant problem that needs to be addressed. If that problem cannot be fixed then marketing money and efforts are being wasted.

5. What if you don’t participate in the Home Show: Home shows draw 10,000 or sometimes 20,000 people. Many are just looking for ideas that they can do themselves. Others are ready to start on various home improvement projects. But, in the Dayton area we mail REACH magazine to 260,000 homes. Only 1/10th of those home owners will make it to the home shows this season. Yet in late winter and early spring many who did not attend a home show will be doing home improvements of many kinds. Magnify your efforts at the home show with additional advertising to reach the people who do not attend home shows. Late winter and early spring is when they too will be considering who to hire. Exposure in multiple locations from multiple sources is like multiplication on you marketing efforts. What is the other saying…don’t put all your eggs in one basket.

I hope you found this helpful.  I am interested in knowing your thoughts. Please click on the comment link and add something or comment on this blog post. If you would like to discuss a marketing/advertising idea, I have 20 years experience here in the Dayton market. I’d love to hear your thoughts and questions. Peter DeMott 937-478-6222

Here is the cover of our December REACH magazine. Our January edition is put to bed, and we are now working on the February and March issues.

img050 Home shows and REACH magazine 5 Keys to better response

Filed Under Advertising in Dayton, Customer Perception, Customer Service, Growing your business, more customers, More profits Tagged With Advertising in Dayton, Business growth, Coupons, Direct mail, Direct mail advertising, Grow your business, Home shows, Incentive marketing, REACH Magazine, Reaching consumers, Social Networking for Business

Call source tracking from your REACH magazine ad in Dayton

September 24, 2010 By Peter DeMott Leave a Comment

One of the most important things for some businesses is not only knowing where their lead call-ins are coming from, but also how their phones are being answered. This morning I was introduced to our new capability which we can offer our REACH magazine clients, call tracking of their ads.

With the service we can determine if the phone is being answered, how long each call lasts, what was said in the conversation, number of hang-ups, and how the prospective client was treated on the phone by the front office or phone staff.

What is being communicated by your staff?

For the chiropractor who thought his ad was not working we found that when a call came in and the client explained they were having back problems, the office staff was presenting no empathy by asking first “what insurance do you have?” Almost every time the prospect presented a long pause as they considered the lack of concern about their problem…”hmm, they only care about the money” was what was being communicated. The calls were coming in, but the doctor was not seeing results because the office staff was killing the leads before he even had a chance to consult with them. As this information and sample calls were being played, the doctor called his entire staff in to hear the conversations and discuss how these prospects were being treated.

Outgoing answering machine message was toooooo long

Later when we were trying to figure out some of the hang-ups we found that this same office had a 3.5 minute outgoing message. There was no opportunity for the prospect or client to say anything for THREE ENTIRE minutes. As we looked at the call duration for these calls, the phones were disconnected after about one minute and 10 seconds. In today’s face paced world we found that this doctor’s outgoing message was just too long for most prospective clients to handle. Upon creating a much shorter outgoing message, prospects began leaving a name and phone number for follow up as instructed.

This doctor was able to correct problems in the front office, critical problems that were affecting his business in a detrimental way, and was then able to see that our advertising was bring many prosepects/clients to his practice. Even apart from the advertising, these front office changes were improving his business in an overall way as you can imagine.

Where are leads coming from?

With call tracking we can demonstrate that REACH works better than the other magazines in the Dayton market. For one of my clients we provided tracking phone numbers not only for REACH, but also for the other magazines that the client wanted to compare. Amazed at the resulting call volume this client found that REACH was the clear leader in lead generation. They found that even though REACH costs a little more, that the difference was so drastic that the lower cost magazines were actually costing them more per lead than REACH magazine. Based on a cost per lead, REACH was a far better investment of the available advertising dollars.

Biased information gathering can steer you in the wrong direction

In another case, we found that because of front room bias calls that came from REACH were being attributed to other sources. Because the front office got some gift certificates from a media source, calls were being attributed to that source rather than the real source of the call in lead. With REAL data, this client was able to make better informed decisions about where to best invest his advertising dollars.

If you are running a business and trying to reach consumers in the Dayton market, feel free to give me a call to discuss how we can help your business grow and help you determine which ads are most effective for your business.

Do you know how your incoming advertising generated phone calls are being handled?

Do you know how many calls are coming from your newspaper advertising?

Do you know how many calls are coming from your TV advertising?

Do you know how many calls are coming from your Web Site advertising

Do you know which coupon magazine is performing and which is not?

Peter DeMott

REACH Magazine & the Big Deal

937-478-6222

Filed Under Advertising in Dayton, Customer Service, Growing your business Tagged With Advertising in Dayton, Business growth, Direct mail, Direct mail advertising, Grow your business, Lead source tracking, Lead tracking, REACH Magazine, Reaching consumers, Tools for business

Does your brand tell a powerful story?

September 1, 2010 By Peter DeMott Leave a Comment

I have worked with Holland Advertising in Cincinnati with various clients over the years. I have appreciated our working relationship and I subscribe to their eNewsletter which had this article or blog post today called, “Does your brand tell a powerful story?”. I thought it was noteworthy and worth sharing with you as well. See link below the logo and pictures of the Holland Advertising staff.

logo1 Does your brand tell a powerful story?

Holland Advertising Staff Does your brand tell a powerful story?

http://hollandadvertising.com/index.asp?mid=100&mid2=370

It’s short but sweet. Here are a couple of the first sentences to wet your appetite:

“One of the best ways for an entrepreneur to get a leg up in this competitive climate and distinguish yourself from the rest of the pack is to tell your brand story.

Story is how we connect with one another. Wonder why the emerging social networking sites are so popular? The answer is because people crave the emotional and powerful connection that comes through telling a story.

The best brand stories are irresistible, compelling and provocative in a way that your target audience is going to hear, seamlessly and effortlessly. Telling that kind of brand story will position you and your company as a leader in the marketplace.”

I find this to be completely true when selling advertising in REACH magazine. Selling is not manipulating people and trying to corral them into saying yes, it is telling a compelling story. I have stories of success and failure that I share with my prospects from the many years that I have been an account executive/master seller/top performer/outstanding service provider or whatever you choose to call me.

I am unwilling to put together ads for clients that I don’t think will have a positive impact on their business. I work with our designer and with the client to come up with something that, from my experience will generate the type of response that they will be happy with. If my client suggests something that I think is a bad idea, I am not afraid to say something. This is one part of the story that I bring to prospects and clients that I present to.

If you are considering incentive marketing, you would do well to discuss your ideas with someone who have helped businesses to grow for over 20 years using Dayton’s most popular direct mail coupon magazine, REACH Magazine. If I think I can help you I will tell you how. If I don’t think the fit is right for you, I will also tell you and I might direct you to other avenues that are a better fit. In the mean time you will be more educated and able to grow your business based on our time together.

Peter DeMott, REACH magazine and The Big DEAL, Dayton area.

937-478-6222 or peter@photosbypdemott.com

Filed Under Advertising in Dayton, Customer Perception, Customer Service, Growing your business, more customers, More profits Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Direct mail, Grow your business, Incentive marketing, Internet marketing, Story telling, Tools for business, Your brand
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