Today the final ad came to me via email. I made up some extra copies that Paul can hand out if he wants to. In addition, I am posting it here. I mentioned this to Paul and he said that would be fine. If you print out the ad, you can redeem the coupon even before the ad is delivered in the Beavercreek area. Also, not everyone who gets a REACH magazine will receive a magazine that has this ad in it. This ad is only going into one of our 7 available zones in the Dayton market.
If you want to look over our zone map, you will be able to see how you can target your advertising so that it reaches people that are geographically close to your retail location. Service businesses don’t have to worry about location because they come to the customer, but for location oriented businesses with only one or a few locations it is important to reach your primary market, those consumers closest to your location. People who are closer to your location tend to become regular repeating customers much more easily than those that have to travel a great distance to get to your location.
As in my previous post, I asked you to try out the restaurant and tell me if I got the flavor of the place right in the ad. Here is the ad. Please tell me how I did. Thanks, Peter DeMott • 937-478-6222 • firstname.lastname@example.org • REACH Magazine
If you click on the ad it will display at full size and you can print yourself a copy.