February 6, 2012

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February 2012 REACH Magazine in Dayton looks exciting

January 25, 2012 By Peter DeMott Leave a Comment

It looks to me like we will hit another one out of the ball park with the February edition of REACH Magazine.

What are the things that will make consumers want to look through their REACH Magazine this issue? Why will they hang on to their REACH Magazine and review it often giving all our advertisers repeated exposure throughout the month?

The cover is fun and exciting:

As I’ve mentioned before, there are other coupon magazines distributed in the greater Dayton area that litter their covers with coupons and advertising. If you ask people why they like REACH Magazine the best, many times you will hear something like this, “REACH is like a real magazine”. What they mean when you ask them, is that the cover is appealing and they are willing for REACH to lay about their homes for a longer period than the other magazines.

REACH covers appeal to consumers and create excitement for the community

Another thing that you will notice about REACH Magazine covers is that we make an effort to create interesting seasonal covers that will appeal to consumers in the greater Dayton area. Some times it will be a family and other times it might be something like UD Sports or Wright State Sports, or the Air show. Whatever it is, our goal is to give that magazine a reason to lay around for many weeks in the home.

Here is the cover of the February edition / Isn’t this just FUN?

CoverGoRed February 2012 REACH Magazine in Dayton looks exciting

On the back cover you will see the 17th annual Dayton Heart Ball for the American Heart Association. Nice tie-in with the front cover.

Yo Deal • Local deals – local causes

The Yo Deal roll out in Dayton is also tied in with the American Heart Association. Each company running a YoDeal this month will have a percentage of their Yo Deal sales go to the American Heart Association and the Go RED for Women American Heart Association month of focus on women and heart disease.

Valentines Giveaway is fun and exciting for consumers

Also on the back cover is a register to win Valentines Giveaway including a romantic package at Homewood Suites by Hilton Dayton, Dinner for two at Carvers, two dozen red roses from Englewood Florist and a heart-shaped box of chocolates from Winans. The fun thing about this is that it is easy to register and we hand the gifts over to a local Dayton area winner here at our office. Each back cover of REACH Magazine in Dayton has something you can register to win. It’s another fun way that REACH Magazine connects with the community and with consumers.

Now for the meat of what consumers love most about REACH Magazine

They love what’s inside. This issue is packed with over 18 different food vendors from fine dining to pizza delivery, from Mexican restaurants to Chinese restaurants and buffets and Japanese steak houses. With all that food, consumers have a good reason to hang on to the magazine until the next issue arrives and as they look through the magazine deciding where they might want to dine out, they also see variety in the other kinds of businesses represented. There are jewelers, home improvement companies, various home services, automotive maintenance and repair companies, car washes, tanning salons, hair salons, recreation venues even plastic surgeons and dentists. Consumers never know exactly what is going to be inside their REACH magazine so everyone looks through the magazine. The bigger the magazine the more excited consumers are to look through it.

Advertising in REACH Magazine is easy • Use the power of direct mail coupons in Dayton’s most popular coupon magazine

Is it time to find out how REACH Magazine can help you reach the customers you want? Feel free to drop me a line or send me an email. Tell me they type of business you have and I will research through our archives in Dayton, Cincinnati, Indianapolis, Youngstown and other markets to find similar businesses that are doing well in REACH Magazine. Then we can go over the zone map and various pricing and advertising options that make the most sense for your type of business and budget. It’s easy to become informed about this powerful direct mail advertising option so that you can make informed choices to grow your business in Dayton Ohio and beyond.

Call today and become informed about the REACH Magazine, Dayton’s favorite coupon magazine

Call today: Peter DeMott • REACH Magazine • Dayton, OHIO • YoDEAL Dayton • Housetrends Magazine Dayton • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com

Filed Under Advertising in Dayton, Customer engagement, Customer Perception, Giving Back to the Community, Growing your business, more customers, More profits, REACH Magazine, The power of the mailbox, yodeal Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, REACH Magazine, Reaching consumers, Target marketing, Tools for business

YoDeal Dayton rolls out with a big splash on the cover of REACH magazine

January 18, 2012 By Peter DeMott Leave a Comment

On the cover and in the magazine

We are rolling out YoDeal Dayton with the cover of the February REACH magazine. The YoDeal charity this month is the American Heart Association and highlights the month of February as the Go Red promotion about women and heart disease.

The YoDeal difference

YoDeal is different from the other online “buy it now and save” programs in that YoDeal contributes a percentage of every purchase to the charity that the business chooses. We will soon have local choices where every YoDeal purchase will support a local charity. Another way that YoDeal is different is that some of the deals will be promoted inside REACH Magazine at the beginning of each month. Some other “buy it here and save” sites are doing this in other magazines, but in some cases 100% of the proceeds from sales first goes to pay for the magazine ad before the business gets any money at all. With YoDeal, the businesses with print promotion in REACH begin to rake in the dollars with the first deal purchased (there is no charge to the business if they are chosen for REACH Magazine promotion of their deal).

Here is the Cincinnati YoDeal page showing various charities that are participating there. Our page will reflect the charities that businesses in Dayton would like to support.

YoDeal Local Charities benefit YoDeal Dayton rolls out with a big splash on the cover of REACH magazine

Here is an example of a page inside the February REACH Magazine promoting YoDeals. These may not be live yet, but you can go to YoDeal.com and sign up for the email notification so that you never miss a great deal.

YoDealDayton YoDeal Dayton rolls out with a big splash on the cover of REACH magazine

Would you like to know more about how YoDeal can promote your business with no upfront costs?

For more information about YoDeal marketing opportunities in Dayton, Ohio please call me at 937-478-6222 (Peter DeMott). You can also email me at pdemott@reachusa.com

• Not ad design charges

• SEO juice for your business – lots of word of mouth advertising as your YoDeal gets spread through social media

• Links to your website and contact information

• Local tie-in the charities that consumers want to support and know will help people locally gives your business good marks

• FREE print promotion inside REACH Magazine (Dayton’s most popular coupon magazine) may be included (subject to management discretion)

LINK to get you started: Simple pdf form that you can fill out and fax to me at 937-534-0483 to get started or consider running in YoDeal

• FREE eREACH business profile and online coupons offer

Peter DeMott • REACH Magazine Dayton • 937-478-6222 • pdemott@reachusa.com

 

Filed Under Advertising in Dayton, Business opportunity, Customer engagement, Customer Perception, Giving Back to the Community, Growing your business, SEO Search Engine Optimization, Social Media for Business, yodeal, Your web presence Tagged With Online Deal sites, YoDeal in Dayton

Daily deals with a couple good twists for Dayton Ohio

December 5, 2011 By Peter DeMott Leave a Comment

With a plurality of daily deals popping up at every corner, which one does a business choose in Dayton, Ohio?

There are the national companies like Living social and Groupon. Then there are all kinds of spin off versions of the exact same thing.

yodeal.com, local deals, local causes is coming to Dayton.

I will be posting more about this as I become more informed, but here are a couple advantages of yodeal. First off the business can get closer to 65% of every deal sold rather than the 50/50 split that most of the others offer. But, the big difference is that your yodeal is linked to a local cause or charity of your choosing and a percentage of every sales is donated to that local charity on behalf of you business. Not only does this do your soul some good, but the local charity can send the rally cry to make sure everyone notices your daily deal and takes advantage of it.

There is more to come, but for now I would encourage you to go ahead and log-on the yodeal with your name and email address. I will add more posts here as I learn more about the ins and outs of yodeal in Dayton. If you are a business wanting to do something a little different and possibly be featured in ads in REACH magazine, give me a call now. Peter DeMott 937-478-6222.

http://www.yodeal.com/dayton

YoDeal.com dayton Daily deals with a couple good twists for Dayton Ohio

Until I have some more information for you, here are some sample deals that have run in Cincinnati and some of the Charities that have benefitted.

YoDeal Local Charities benefit Daily deals with a couple good twists for Dayton Ohio

If you would like to learn more about Yodeal in Dayton, please give me a call.

REACH Magazine • Peter DeMott • 937-478-6222 • pdemott@reachusa.com

Filed Under Advertising in Dayton, Customer Perception, Giving Back to the Community, Growing your business, more customers, yodeal Tagged With Advertising in Dayton, Business growth, Dayton's favorite coupon magazine, Direct mail advertising, Grow your business, Incentive marketing, Internet marketing, REACH Magazine, Reaching consumers, restaurant advertising, Social Media, Social Networking for Business, Tools for business

Community Blood Center gives away Jeep Patriot during summer blood drive

September 24, 2011 By Peter DeMott Leave a Comment

Each year for the last three years REACH Magazine has been one of the sponsors for the Community Blood Center’s summer blood drive. From May through September 1st anyone who registers to give blood is entered into a drawing for some grand prize. This year it was a Jeep Patriot. Last year it was two Harley Davidson motorcycles. The year before that, it was a Honda Civic.

The idea is that summer is their slowest blood donation time because of summer vacations and because people are so busy at play outdoors. At the same time, it is a time of the year when there is the greatest need. By promoting with the super fantastic prize, people are encouraged to give blood between May and September 1st.

Here is the winner of the Jeep Patriot this year:

This year they announce that there were over 2000 new blood donors during the prize give-a-way time. The REACH Magazine back cover Event or Cause ad was about the promotion in our January issue.

Filed Under Giving Back to the Community, REACH Magazine

New Media Dayton about Blogging Panel Discussion & Presentation

September 9, 2011 By Peter DeMott Leave a Comment

Dayton Childrens Hospital and others discussing blogging

Today at the New Media Dayton networking meeting there was a panel discussion / presentation about blogging.

The presenters were:

• Jessica Saunders – Dayton Childrens Hospital

• Erin Paulson – TricomB2B (an advertising agency)

• Grace Rodney – Dayton Childrens Hospital

• Betsy Woods – Care Source

Why Blog?

They discussed how they bring traffic to their companies with blogging and how they involve many within the company in the blogging process. For example at Dayton Childrens Medical Center they have someone pregnant blogging, now she has toddlers and she continues to blog about child safety and other concerns. They also have a doctor that blogs and guest bloggers once each week. The look to have 3 main blog posts each week.

If you are not going to blog at least on a semi regular basis, don’t add it to your web site

If you have a blog with no activity, that is not a good thing. It reflects poorly and should be taken down rather than stay up with no activity for the last 6 months. One company indicated that they shoot for about one blog post each week which is good for them.

Promote your blog with facebook and twitter and in your printed materials

To gain a broader audience the panel suggested linking from various places like facebook and twitter. Sometimes bringing links to major editorial content from major newspapers or other publications can also provide people more content on a topic so they can drill down on a particular subject that you are discussing. The “content” within your blog is what becomes the search content for Google searches and increases traffic to your web site/blog. If people find compelling content, then they post links, twitter and facebook the blog increasing traffic even more and gaining a broader audience and more readers.

Personal touches

I liked what Childrens Hospital did with a sidebar on their blogs. They have a photograph of the blogger and a short bio explaining more about the person blogging. It brings a personal face to the content. There is a balance for this and one of the presenters shared about having and editor for the blog that can filter out blog posts that are too personal or too unrelated to the company’s purposes and goals for the blog. But, it was agreed that being personally invested and sharing personal perspectives can increase reader appeal in a big way.

Having compelling or interesting content and even headlines is also important. I personally find that my subscription to a blog called Coppyblogger is helpful in challenging my thinking about headlines and compelling content for my two blog/web sites.

Here are a couple of the examples provided by Childrens Hospital:

http://www.justrightforkids.org

http://www.childrensdayton.org

 

You are welcome to visit my photography web site and blog as well:

http://www.photosbypdemott.com/blog/ 

20110909 101320 New Media Dayton about Blogging Panel Discussion & Presentation

If you would like to be more connected and stay up to date with what is happening with social media and the internet, consider become a member of the Linked In GROUP New Media Dayton or subscribe to their web site. They have meet ups and a meeting like this one once each month when you can learn more about NEW MEDIA and meet people who are successfully using new media for their businesses or the companies they work for.

Peter DeMott • REACH Magazine in Dayton • pdemott@reachusa.com • 937-478-6222

 

Filed Under Giving Back to the Community, Social Media for Business, Your web presence

Tooting the horn for businesses that go the extra mile for those in need

July 20, 2011 By Peter DeMott Leave a Comment

I just watched a very touching news clip about what Bath Fitter and Grab Bar Man did for a local family. I would love you to share this with your friends because when businesses do good things for the community it should be rewarded. There are buttons at the end of this post that can help you pass along this good deed and inspire other businesses to do the same.

Peter DeMott • REACH Magazine • Dayton Ohio • 937-478-6222 • peter@photosbypdemott.com

Filed Under Business Inspiration / Information, Giving Back to the Community

Give Blood and win a brand new Jeep Patriot

June 29, 2011 By Peter DeMott Leave a Comment

As a way to promote this need, I would love this post to go viral

You can help save someone’s life just by tweeting, facebook sharing, emailing this post to your friends and followers. At the same time one of your friends could win a 2011 Jeep Patriot.

For those wanting to learn more about advertising and marketing (that is what this blog is about), “going viral” means that a blog post, video, tv commercial, or whatever becomes very popular and is shared hundreds or thousands of times on the internet. At the bottom of this post are several buttons that can make it easy for you to share this post with your friends. Save a life, share this post.

What would you want people to do if YOU needed blood today?

The back cover of the July issue of REACH Magazine features an ad sponsored by The Community Blood Center, The Dayton Dragons, REACH Magazine, and Walker Chrysler Dodge Jeep Ram. This is an example of giving back to the community. Advertising that gives back to the community is a way to connect with and engage with consumers in the community without having the profit expectation. It can create brand awareness and good feelings about your brand with consumers.

Low blood donations in summer when need is greater

The Community Blood Center runs a summer promotion to attract donations during a time when demand is sometimes highest, but donations are down because people go on vacations and go out and play outside. As a way to keep donations up, the Community Blood Center has a blood drive that involves entering to win a significant prize.

This year they are giving away a brand new 2011 Jeep Patriot to someone

If you register to give blood any time between now and September 3, 2011 here in Dayton, Ohio your name will automatically be entered in the drawing for the brand new 2011 Jeep Patriot. In addition you will get a t-shirt while supplies last.

Here is where you can schedule to give blood: http://www.givingblood.org/

Here is a copy of the ad which is running on the back cover of REACH magazine:

WinJeep2011Patriot Give Blood and win a brand new Jeep Patriot

There will be radio spots and tv spots running for this promotion as well.

The web site to register to give blood or to call to arrange your appointment is http//www.givingblood.org

Sometimes REACH needs companies to help sponsor CAUSE ads on the back cover of REACH Magazine. If you have a business and would like to give back to the community by helping to sponsor an ad such as this, please call Shirley Winterhalter at 937-534-0470 her at REACH magazine.

Thank you for visiting my blog: GROW YOUR BUSINESS IN DAYTON - This blog post was not written by Community Blood Center.

Peter DeMott • REACH Magazine • Dayton, Ohio • 937-478-6222 • peter@photosbypdemott.com

Filed Under Advertising in Dayton, Customer Perception, Giving Back to the Community

Finding a job in the age of the internet – start a blog

June 2, 2010 By Peter DeMott 1 Comment

0b 150wi Finding a job in the age of the internet start a blog

David Meerman Scott has a blog called Web Ink Now about marketing and leadership strategies. Today’s blog post I found to be very interesting. There are many things that recent graduates can do to make themselves attractive for hiring.

His main idea for this post is that if students will start a blog while in school they will have accumulated a mass of data that search engines will serve up to prospective employers. If a business is looking for someone who is able to communicate, they will be able to see it in the blog. If they need a idea leader, they will see it in the blog and so on. Go visit David’s blog and sign up for email delivery as I have.

http://www.webinknow.com/2010/06/job-search-advice-for-university-students-and-recent-graduates.html

I found another concept interesting for college grads. This came from another blog that I subscibed to, however I cannot recall who it is right now. Consider this. If someone is looking to hire someone is it more likely that they will see what they want in the grads who live  at home and watch TV half of each day and look for a job an hour or two each day or each week, or will they see more potential in the “go givers” who since they are not employed volunteer for 20 hours each week at the charity of  their choice? How will it come across to the prospective employer when in the interview they have powerful answers to things they are doing right now to help others and make a difference in the world? What if this was a student currently in college with good grades and who is volunteering while still in school rather than just going to parties, sleeping, eating, studying and going to classes and in that order?

One more idea to add, in addition, joining a business networking group like Rainmakers will present a new grad with opportunities to meet face to face with business owners and perhaps find a good fit in a non-threatening environment. How might a prospective employer feel about someone, again who is a “go giver” who actually provides their company with connections that will help their business through networking. Is that the type of person you might want to hire?

I hope that you have enjoyed these ideas and will pass them on to the recent college grad that you know that is looking for a career. For that matter, if you know a Junior or Senior in college, send them a link to this blog. Perhaps the light will go on and they will start their blog early enough so that there is a mass of data for prospective employers to review and consider.

Filed Under Featured, Giving Back to the Community, Rain Ohio, Social Media for Business

Do Your “Civic” Duty & Give Blood

June 29, 2009 By Peter DeMott Leave a Comment

Recently we had a young friend in the hospital in ICU for almost a week. He needed blood because of complications resulting from removal of his spleen. It was touch and go, but without the needed blood transfusions he would not have survived. This is one reason that I am so pleased to announce the Event/Cause REACH magazine back cover promotion on JULY edition of our magazine.

YOU CAN WIN A NEW 2009 HONDA CIVIC

logo cbc Do Your Civic Duty & Give Blood

We are helping to promote the Community Blood Center’s blood drive. It’s called, “Do Your Civic Duty” and the promotion is actually very exciting. Matt Castrucci Auto Mall helped with a 2009 Honda Civic. The REACH ad and magazine have distribution to 260,000 homes throughout the Dayton area. The rules are available online, but basically all you have to do is to give blood during a time when supplies tend to get seriously low (summer vacation season) from July 6th to September 5th. This is also a time when there are sometimes higher needs. In addition to entering your name in the drawing they will be giving out gifts of either first aid kits or tire gages to everyone who participates. Here is the promotion that you will see this week on the back cover of REACH Magazine:

CommunityBloodCenter DA0709 Do Your Civic Duty & Give Blood

You can find a location and schedule your donation by going to the Community Blood Center web site. The odds of winning are totally determined by the number of people who participate. There will be a winner and it could be YOU. Just do your “Civic” duty.

Filed Under Advertising in Dayton, Giving Back to the Community Tagged With Advertising in Dayton, Community Blood Center, Community tie-ins, Grow your business, Reaching consumers