Growing your business — Grow Your Business in Dayton (Gybindayton.com)

Wedding Package give-a-way in Dayton valued at $25,000 last day to register

February 3, 2012 By Peter DeMott Leave a Comment

The wedding package give-a-way that was promoted in the January edition of REACH Magazine is going to be given away this weekend. If you know anyone who will be getting married this year, make sure they go online TODAY (2/3/12) and register for free to win. They need not be present to win, but they might also want to attend the winter wedding showcase on Saturday from 11am-4pm.

http://www.daytonweddingconnection.com/win-a-wedding-package/

For businesses wanting to learn about promotion to a very small target market review this strategy. The Event Connection is wanting to reach brides to be to promote their services and the services available at the Wedding Connection. Working together with other vendors who want that same audience, they put together a enter to win package that would appeal to that audience and marketed it in Dayton’s favorite coupon magazine, REACH Magazine. When the magazine hit the homes their registrations spiked and the phones started to ring with calls from brides and other wedding vendors that wanted to participate. Some lucky bride will be winning $25,000.00 worth of gifts and services this Saturday. News of the prize and the event made the newspaper causing another spike in registrations on the online register to win page which also offers tickets to the event this weekend. Participating vendors will be given the email addresses of brides that register at the event tomorrow.

Peter DeMott • REACH Magazine in Dayton • pdemott@reachusa.com • 937-478-6222 • Dayton’s favorite coupon magazine

Filed Under Customer engagement, Customer Perception, Growing your business, more customers, REACH Magazine, The power of the mailbox Tagged With Advertising in Dayton, Bridal event, Business growth, Community tie-ins, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, REACH Magazine, Reaching consumers, Target marketing, Tools for business, Wedding Planning Guide, wedding vendors

February 2012 REACH Magazine in Dayton looks exciting

January 25, 2012 By Peter DeMott Leave a Comment

It looks to me like we will hit another one out of the ball park with the February edition of REACH Magazine.

What are the things that will make consumers want to look through their REACH Magazine this issue? Why will they hang on to their REACH Magazine and review it often giving all our advertisers repeated exposure throughout the month?

The cover is fun and exciting:

As I’ve mentioned before, there are other coupon magazines distributed in the greater Dayton area that litter their covers with coupons and advertising. If you ask people why they like REACH Magazine the best, many times you will hear something like this, “REACH is like a real magazine”. What they mean when you ask them, is that the cover is appealing and they are willing for REACH to lay about their homes for a longer period than the other magazines.

REACH covers appeal to consumers and create excitement for the community

Another thing that you will notice about REACH Magazine covers is that we make an effort to create interesting seasonal covers that will appeal to consumers in the greater Dayton area. Some times it will be a family and other times it might be something like UD Sports or Wright State Sports, or the Air show. Whatever it is, our goal is to give that magazine a reason to lay around for many weeks in the home.

Here is the cover of the February edition / Isn’t this just FUN?

On the back cover you will see the 17th annual Dayton Heart Ball for the American Heart Association. Nice tie-in with the front cover.

Yo Deal • Local deals – local causes

The Yo Deal roll out in Dayton is also tied in with the American Heart Association. Each company running a YoDeal this month will have a percentage of their Yo Deal sales go to the American Heart Association and the Go RED for Women American Heart Association month of focus on women and heart disease.

Valentines Giveaway is fun and exciting for consumers

Also on the back cover is a register to win Valentines Giveaway including a romantic package at Homewood Suites by Hilton Dayton, Dinner for two at Carvers, two dozen red roses from Englewood Florist and a heart-shaped box of chocolates from Winans. The fun thing about this is that it is easy to register and we hand the gifts over to a local Dayton area winner here at our office. Each back cover of REACH Magazine in Dayton has something you can register to win. It’s another fun way that REACH Magazine connects with the community and with consumers.

Now for the meat of what consumers love most about REACH Magazine

They love what’s inside. This issue is packed with over 18 different food vendors from fine dining to pizza delivery, from Mexican restaurants to Chinese restaurants and buffets and Japanese steak houses. With all that food, consumers have a good reason to hang on to the magazine until the next issue arrives and as they look through the magazine deciding where they might want to dine out, they also see variety in the other kinds of businesses represented. There are jewelers, home improvement companies, various home services, automotive maintenance and repair companies, car washes, tanning salons, hair salons, recreation venues even plastic surgeons and dentists. Consumers never know exactly what is going to be inside their REACH magazine so everyone looks through the magazine. The bigger the magazine the more excited consumers are to look through it.

Advertising in REACH Magazine is easy • Use the power of direct mail coupons in Dayton’s most popular coupon magazine

Is it time to find out how REACH Magazine can help you reach the customers you want? Feel free to drop me a line or send me an email. Tell me they type of business you have and I will research through our archives in Dayton, Cincinnati, Indianapolis, Youngstown and other markets to find similar businesses that are doing well in REACH Magazine. Then we can go over the zone map and various pricing and advertising options that make the most sense for your type of business and budget. It’s easy to become informed about this powerful direct mail advertising option so that you can make informed choices to grow your business in Dayton Ohio and beyond.

Call today and become informed about the REACH Magazine, Dayton’s favorite coupon magazine

Call today: Peter DeMott • REACH Magazine • Dayton, OHIO • YoDEAL Dayton • Housetrends Magazine Dayton • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com

Filed Under Advertising in Dayton, Customer engagement, Customer Perception, Giving Back to the Community, Growing your business, more customers, More profits, REACH Magazine, The power of the mailbox, yodeal Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, REACH Magazine, Reaching consumers, Target marketing, Tools for business

How can a REACH Magazine coupon grow your business?

January 19, 2012 By Peter DeMott Leave a Comment

There are several things that make sense for small businesses and the use of a program of direct mail couponing through REACH Magazine.

Targeting: With REACH Magazine there is the ability to focus your advertising dollars on the people who are most likely to become regular repeating customers. Let me explain. If you run a promotion for your local business on radio or tv it is broadcast wide and far. Let’s say your business is in Centerville, Ohio and someone from Troy, Ohio comes down just to take advantage of the special offer. Based on the convenience to returning to visit that business location, what is the likelihood that the person from Troy will become a regular repeating customer? Not to good, right?

By sending your offer in direct mail (very popular with consumers) in a magazine that people enjoy receiving (REACH is Dayton’s favorite coupon magazine) to all the available addresses that are close to your business you (you pick the zones close enough so that if the consumer uses your incentive offer, he or she could become a regular repeating customer) you focus you dollars where they will do the most good for your business.

Popular Coupon Magazine: Our research has shown that REACH is the most popular of the Dayton area coupon magazines. By participating in REACH magazine you are much more likely to capture the attention of prospective customers with your incentive offer. We frequently have businesses run ads with us only to have people who live two blocks away come in to the store or business and say, “I never knew your were here!”

Saturation of your primary market: With the diversification of media today, it has become much more difficult for small businesses to reach their likely repeating clients using conventional broadcast media. Ten to fifteen years ago there were three or four primary TV and perhaps a dozen radio stations that people listened to and watched. Today you have Dish Network, Apple TV, Direct TV, Time Warner Cable TV, TV over the phone lines, and even TV over the internet. There are seemingly hundreds of radio stations and sources of listening pleasure with satellite radio, iPods, music from your cable tv or dish network and so on. Each station has fewer regular watchers and listeners than ever before. That is why there is more specialization to draw specific types of viewers and listeners. But, specialization which may draw a dedicated audience does not saturate prospective customers from a close geographic area.

Yet everyone still checks their mail every day and when the REACH Magazine arrives in the home over 95% review its contents and over 75% use at least one coupon each time it arrives in the home. When you mail an incentive offer in REACH Magazine a very high percentage of people within your primary market are going to see and be able to respond to your offer.

Repetition: We find that as businesses continue to use REACH magazine, their credibility as a company improves in the eyes of consumers. Since people like REACH magazine, they tend to like the businesses that they see in REACH magazine. When they see the same company several months in a row, then they tend to think, “I’ve heard of that company ” and they are willing to pick up the phone or visit the location. If you ask consumers how often REACH magazine comes out, many times they will say,”Is it weekly?” The reason they think it comes out more frequently than it does (we mail 12 times per year) is that they open and look through it over and over while the offers are still good. Two weeks after the mailing comes out, a family still has to buy a pizza or wants to go out to dinner. They look through the magazine and have yet another opportunity to see your ad.

Many businesses who use REACH Magazine to promote their business tell us that REACH draws a better quality and a more loyal customer than many other forms of advertising that they do. I think it is because consumers like and trust REACH Magazine to put the best and most popular types of business in the magazine.

Research: If you are a small to medium-sized business trying to reach consumers in their homes, we here at REACH Magazine can search our archives of ads from all our markets to find businesses similar (or in some cased almost identical) to yours. We can show you ads that are regular repeating clients and we can carefully consider the incentive offers that they are running that are working for them. We do not have to reinvent the wheel. If something is working well in Cincinnati, or Indianapolis, or Youngstown or any of our other markets, it is more likely to be something that could work here. When I do my research I specifically look for ads that are regularly participating in REACH Magazine. This tells me that REACH is working for them, otherwise why would they continue.

So there are some thoughts on HOW REACH MAGAZINE CAN GROW YOUR BUSINESS. I hope my thoughts were provoking to you.

Peter DeMott • REACH Magazine • Housetrends Magazine • YoDeal • eREACH.com • pdemott@reachusa.com • 937-478-6222

Filed Under Advertising in Dayton, Business Inspiration / Information, Growing your business, more customers, More profits, REACH Magazine, The power of the mailbox

YoDeal Dayton rolls out with a big splash on the cover of REACH magazine

January 18, 2012 By Peter DeMott Leave a Comment

On the cover and in the magazine

We are rolling out YoDeal Dayton with the cover of the February REACH magazine. The YoDeal charity this month is the American Heart Association and highlights the month of February as the Go Red promotion about women and heart disease.

The YoDeal difference

YoDeal is different from the other online “buy it now and save” programs in that YoDeal contributes a percentage of every purchase to the charity that the business chooses. We will soon have local choices where every YoDeal purchase will support a local charity. Another way that YoDeal is different is that some of the deals will be promoted inside REACH Magazine at the beginning of each month. Some other “buy it here and save” sites are doing this in other magazines, but in some cases 100% of the proceeds from sales first goes to pay for the magazine ad before the business gets any money at all. With YoDeal, the businesses with print promotion in REACH begin to rake in the dollars with the first deal purchased (there is no charge to the business if they are chosen for REACH Magazine promotion of their deal).

Here is the Cincinnati YoDeal page showing various charities that are participating there. Our page will reflect the charities that businesses in Dayton would like to support.

Here is an example of a page inside the February REACH Magazine promoting YoDeals. These may not be live yet, but you can go to YoDeal.com and sign up for the email notification so that you never miss a great deal.

Would you like to know more about how YoDeal can promote your business with no upfront costs?

For more information about YoDeal marketing opportunities in Dayton, Ohio please call me at 937-478-6222 (Peter DeMott). You can also email me at pdemott@reachusa.com

• Not ad design charges

• SEO juice for your business – lots of word of mouth advertising as your YoDeal gets spread through social media

• Links to your website and contact information

• Local tie-in the charities that consumers want to support and know will help people locally gives your business good marks

• FREE print promotion inside REACH Magazine (Dayton’s most popular coupon magazine) may be included (subject to management discretion)

LINK to get you started: Simple pdf form that you can fill out and fax to me at 937-534-0483 to get started or consider running in YoDeal

• FREE eREACH business profile and online coupons offer

Peter DeMott • REACH Magazine Dayton • 937-478-6222 • pdemott@reachusa.com

Filed Under Advertising in Dayton, Business opportunity, Customer engagement, Customer Perception, Giving Back to the Community, Growing your business, SEO Search Engine Optimization, Social Media for Business, yodeal, Your web presence Tagged With Online Deal sites, YoDeal in Dayton

FREE is good! Want some SEO Juice for your consumer oriented business in Dayton?

January 18, 2012 By Peter DeMott 1 Comment

Right now, I can offer you some FREE SEO juice for your business.

We are in the process of rolling out several new online products through our eREACH.com which is the online version of REACH Magazine. eREACH.com has thousands of visitors each day. If your business is looking for consumers (not business to business in other words), I can offer you a profile page including a link to your web site, your physical address, your email address, and contact information for your business along with up to three digital coupons.

This easy thing will enhance your Search Engine Optimization for local searches in Dayton, Ohio

This easy thing will enhance your SEO for your website because of the traffic we get on eREACH.com and because your back links are something that Google looks for when ranking sites. Having your back link on a popular consumer website, gives your company website SEO juice to bring it up in the search engine rankings.

Thousands visit eREACH.com every day

Not only that, but consumers will see your company and, up to three coupon offers that they can redeem at your restaurant or store or with your service business. Your business profile will include appropriate key words for searching and finding your product or service on our site.

In addition, soon your digital coupons will be PUSHED out into the market so that consumers can find you on their smart phones and in various apps that promote coupons in the market.

Take advantage of this FREE offer today!

You can benefit from consumer popularity of Dayton’s favorite coupon magazine and all it will cost you is a bit of time and phone call to me:

Peter DeMott at REACH Magazine in Dayton 937-478-6222

FREE is Good!

Here is a portion of the page consumers could see about your business on eREACH.com:

In addition to what you see here, we can include testimonials, a photo gallery, consumer reviews and a list of important key words and specialties that your business provides.

Peter DeMott • REACH Magazine in Dayton, OHIO • 937-478-6222 • pdemott@reachusa.com

Also: eREACH.com • YoDeal Dayton • Housetrends Magazine Dayton • 20 years experience in direct mail couponing and consumer marketing

Filed Under Advertising in Dayton, Business opportunity, Customer engagement, Growing your business, more customers, More profits, SEO Search Engine Optimization, The power of the mailbox

Daily deals with a couple good twists for Dayton Ohio

December 5, 2011 By Peter DeMott Leave a Comment

With a plurality of daily deals popping up at every corner, which one does a business choose in Dayton, Ohio?

There are the national companies like Living social and Groupon. Then there are all kinds of spin off versions of the exact same thing.

yodeal.com, local deals, local causes is coming to Dayton.

I will be posting more about this as I become more informed, but here are a couple advantages of yodeal. First off the business can get closer to 65% of every deal sold rather than the 50/50 split that most of the others offer. But, the big difference is that your yodeal is linked to a local cause or charity of your choosing and a percentage of every sales is donated to that local charity on behalf of you business. Not only does this do your soul some good, but the local charity can send the rally cry to make sure everyone notices your daily deal and takes advantage of it.

There is more to come, but for now I would encourage you to go ahead and log-on the yodeal with your name and email address. I will add more posts here as I learn more about the ins and outs of yodeal in Dayton. If you are a business wanting to do something a little different and possibly be featured in ads in REACH magazine, give me a call now. Peter DeMott 937-478-6222.

http://www.yodeal.com/dayton

Until I have some more information for you, here are some sample deals that have run in Cincinnati and some of the Charities that have benefitted.

If you would like to learn more about Yodeal in Dayton, please give me a call.

REACH Magazine • Peter DeMott • 937-478-6222 • pdemott@reachusa.com

Filed Under Advertising in Dayton, Customer Perception, Giving Back to the Community, Growing your business, more customers, yodeal Tagged With Advertising in Dayton, Business growth, Dayton's favorite coupon magazine, Direct mail advertising, Grow your business, Incentive marketing, Internet marketing, REACH Magazine, Reaching consumers, restaurant advertising, Social Media, Social Networking for Business, Tools for business

Focus on sales best practices for your business

November 24, 2011 By Peter DeMott 1 Comment

here is a good article on Entrepreneur.com about using a sales mind on your business.

http://www.entrepreneur.com/article/220658

Filed Under Business Inspiration / Information, Growing your business

The latest from Mashable about daily deals that consumers love, merchants not so much.

November 6, 2011 By Peter DeMott Leave a Comment

I thought you would find this article interesting if you are considering running a daily deal of some kind for your buisness.

http://mashable.com/2011/10/31/daily-deals-infographic-3/

• Comments and graphs on popularity of various sites.

• Data on usage and repeat customer issues

• Suggestions

Filed Under Advertising in Dayton, Customer engagement, Growing your business, more customers, More profits

Holiday Gift Guide for Greater Dayton area – Great opportunity for small businesses

October 31, 2011 By Peter DeMott Leave a Comment

The Holiday Gift Guide will close out between Now and November 5th, 2011.

Our Deadline for the 2011 Holiday Gift Guide inside the December edition of REACH Magazine is almost upon us. You see at REACH Magazine we work 30-45 days in advance of each mailing. The Holiday Gift Guide will close out between Now and November 5th, 2011.

Here are the details about the Holiday Gift Guide with ad sizes and prices:

( Just click on link to see PDF or you can also download it if you wish)

https://www.box.net/shared/1ojtxruvp18zbh3o4tbh

Advertising opportunity for even the smallest business with ad sizes and prices for any budget

• Distribution throughout the Greater Dayton area – 260,000 homes

• Full color gives your business the look it deserves (no coupons in this section)

• Graphic design included in the price of the ads

• Low cost for DIRECT MAIL distribution direct to consumers inside the December REACH Magazine

• Your ad will appear with other Miami Valley Businesses on custom pages so they stand out to consumers.

Call me at 937-478-6222 Peter DeMott REACH Magazine in Dayton Ohio

Who Should consider this advertising?

• Any RETAIL consumer oriented business

• Any personal services business like Salons, Message, Skin Care and more….Gift Certificates

• Unique gift ideas that people can order online, by phone, or in person at your location

• All restaurants (Gift cards, gift certificates, etc.)

• All recreational activities (balloon rides, golf retail, golf courses, fitness centers, etc.)

• Unique toys (toys for small children, toys for big kids and adults like remote controlled cars, planes and helicopters, toys for collectors, models and trains at hobby shops)

If you are in any of these categories do not miss this opportunity.

Filed Under Advertising in Dayton, Growing your business, The power of the mailbox

Wedding Package give-a-way in Dayton valued at $25,000 last day to register

February 2012 REACH Magazine in Dayton looks exciting