Growing your business — Grow Your Business in Dayton (Gybindayton.com)

How are your phones answered? It can determine if your business fails or flourishes

October 26, 2011 By Peter DeMott 1 Comment

A friend of mine has a blog about the photography business. She explained that she frequently contacts other photographers all over the state and is somewhat amazed at how bad some voice mail messages can be. In some cases people speak to fast. In other cases they ramble. In some cases the messages are just difficult to understand. Here is her short post with some quick tips to improve your voice mail message.

Wootness TM on the web

As an consultant to many small businesses in my work as an advertising sales person at REACH Magazine, I have to analyze what needs to be fixed to improve the chances that advertising will work for my clients. If phones are answered in an unprofessional manner or if phones go to voice mail or answering machines, there is a good chance that no matter how effective my advertising is, the advertising will not work for the client. REALLY!!!!

I go one step further than Christine regarding voice mail

After you take Christine’s advice and make your outgoing message, short and sweet and understandable consider this.

If someone is calling you for the first time, it is almost critical for them to talk with a real person. How do you accomplish that as a small business? I frequently suggest that small businesses that do not have a receptionist to hire an answering service. For $20-$30 per month a small business can increase the effectiveness of their advertising investments by 100% or more.

Consumers and first time clients do NOT like voice mail

You see, todays consumers do not want to play phone tag with you. Consumers today are very busy and if they get a voice mail message on the other end of the line they also tend to have concerns pop up over the quality of the company they are calling. If someone calls you as a result of your advertising or after looking at your web site, they still do not know you and this increases the likelihood that the will not leave a message. With a REAL person answering the phone, more people are willing to leave a message. If your advertising brings you 10 phone calls, wouldn’t you like to receive more of them? Wouldn’t you rather receive 8 or 9 of them instead of 1 or zero? That’s how much difference having a REAL person answer the phone can make.

A good answering service will answer politely with the name of your business. They will explain that you are not currently available to answer the call because you are with another client or working on a project for a client. They will ask when would be the best time to call you back and they will politely ask for the phone number of the prospective new client.

Too many small businesses are under the impression that they actually receive most of the calls that come in

Another service that I offer for clients is call tracking. You’ve heard those messages that say, “this call may be recorded for quality assurance purposes.” when you have called various businesses. Well, as a small business, we can set up one of those for your advertising. You will be able to determine how many hang-ups you get from your advertising (many consumers hang-up on answering machines and voice mails before any message can be recorded).

You will also be able to determine how your phones are being answered because call tracking records every conversation for your review at a later time. Are your prospects being politely answered and calmly listened to or do your employees give them short shrift? You will know if your employees need more training or if you may even need to replace someone. If you “depend” on your voice mail or answering machine you will see just how much that is hurting your business.

Alternative message for outgoing voicemail

I like what Christine said about a simple and clear message for your out-going voicemail message. For small businesses that are unwilling to consider an answering service, I make one more suggestion. In the outgoing message, if you can do this it will improve the number of people willing to leave a message. I suggest that this short phrase be added to the message: “I am currently talking with another customer, but I should be able to call you back within a few minutes, could you please leave your phone number and I will call you right back.” For my small home remodeling contractors who refuse to sign up for an answering service, this can be effective. For example a roofing contractor might say, ” Thank you for you call, I may be on a ladder or on a roof, you wouldn’t want me to fall because I quickly answered my phone. Could you please leave your phone number and I will call you as soon as I am safe and sound on the ground?”

You can be creative with your out-going phone message, but you have to be clear an understandable as was mentioned on the other blog.

Your business could fail because of how you handle this one issue

I have had companies spend hundreds or even thousands of dollars on advertising only to find out that they fell down in this one area. I might have one company that handles phones well say, “Wow, REACH is fantastic advertising…I closed this much business last month from the ad we ran!” Another similar type of business with a similar ad, but who falls down on this one area might say, ” Did that ad ever go out? I don’t think I got anything from my ad.”

As you know, businesses can fail because of their weakest link. In far many cases it is because of something so simple as how the phone gets answered. Such a simple thing to correct, but many small businesses fail because they don’t think this is that important.

It does not matter how good your advertising is. It does not matter how effective your SEO on your web site is. If your phones are not handled correctly, your business could fail.

Peter DeMott • REACH Magazine in Dayton Ohio • pdemott@reachusa.com • 937-478-6222

Filed Under Advertising in Dayton, Business Inspiration / Information, Call tracking, Customer Perception, Growing your business, more customers, More profits, REACH Magazine Tagged With Advertising in Dayton, Business growth, Grow your business, Lead source tracking, Lead tracking

Bridal Event and Wedding Planning Guide for Dayton area vendors

October 25, 2011 By Peter DeMott 1 Comment

Plans continue for the Wedding Planning Guide inside REACH magazine in the Dayton market. Here are some of the details and link to pricing and ads sizes.

We have potentially between 35 and 50 vendor booths to give away to any bridal / Wedding businesses that want to participate. See the details in the link below. Here is my most recent update as more vendors step to the plate and participate it gets bigger and bigger.

Outstanding Wedding vendor promotional opportunity including massive print advertising, radio promotion and a bridal event.

Please review information about the Wedding Planning Guide inside the January edition of REACH Magazine. It will be reaching 260,000 homes in the greater Dayton market and there is an associated bridal event planned by the Event Connection for brides on Feb 4th & 5th.

Vendors who choose to participate in the Wedding Planning Guide will be given a booth at this event (first come, first served so respond sooner rather than later- Booths are 8×10, but larger displays can be purchased at additional cost). Booths are subject to available space. We are looking at between 35 and 50 booth spaces.

Learn more by reviewing this PDF document that discusses the details and shows various pricing options.

http://www.box.net/shared/85dsc9oj8ysv6s6glhjy

Do not hesitate to call me with any questions you may have. Peter DeMott 937-478-6222

Potentially thousands of brides will be registering on eReach.com to win the bridal package give away. Additional promotional opportunities are available to any vendor wishing to offer something toward the Bridal Package Give-a-way.

• Brides register to win Huge Bridal Package Give-a-Way

• Pull out section in the center of REACH magazine gives your ad lasting value

• Full color glossy display ads (no coupons) for every budget

• 260,000 distribution throughout the greater Dayton market

• Radio promotion of the guide and the event in the first two weeks of January

• Exposure to moms and dads, brides and grooms to be at a prime time / January and February of 2012.

All the brides that register to win the prize will be invited to the February event at the EVENT Connection. To be a part of that event, you must purchase an ad in the Wedding Planning Guide. The booth space is no charge for those purchasing an ad (again, subject to available booth space).

Peter DeMott • REACH Magazine in Dayton • 937-478-6222 • pdemott@reachusa.com

Filed Under Advertising in Dayton, Business opportunity, Growing your business, REACH Magazine Tagged With Advertising in Dayton, Bridal event, Business growth, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Grow your business, Wedding packages, Wedding Planning Guide, wedding vendors

Guest Post: I’d like to buy that customer please!

October 7, 2011 By Peter DeMott 1 Comment

What? Buy a customer? Are you crazy? It’s not like I can go to the Dayton Mall and pick one out off of the rack. Actually, it’s less painful than shopping and I’ll show you why…

How are you bringing in new customers?

First let me ask you a question. How do you bring customers into your business now? You put an Ad in Reach Magazine, or on the radio, Daily Dayton News, you join BNI hoping that these strategies will magically bring you customers? If you said yes pat yourself on the back because you are actively trying to grow your business and better the Dayton community. What you are about to learn will help you get better customers; probably at a discount.

How much does a customer cost?

The first step is to figure out how much a customer costs you. To do this let’s look at an example. You’ve spent $2000 on an ad campaign. As a result, you had 200 people call you and 1 out of 5 of these ‘Leads’ actually buys from you. If you work through the numbers it cost you $10 a Lead. So it cost you $50 for a sale ($10/Lead X 5 Leads = 1 Sale). In this example it cost you $50 for a new Customer. That cost is called ‘Customer Acquisition Cost’.

Do the math

Now that you know it costs you $50 to buy a customer you also know how much you can spend on your specific marketing campaign. You also know how many customer you need from that campaign to make your marketing an investment rather than an expense. There is one more piece to this; the lifetime value of a customer. Say that over the lifetime of their patronage, a customer spends $1000 with you and $200 of that is profit. Now how many times would you invest that $50 to buy more customers? Spend $50 make $150 – I like that math! Of course each business is different and you will need to plug in your numbers to make this work for you.

It really is that simple. As long as you are making more per customer than your ‘Customer Acquisition Cost’ you are ready to increase your profits. One last tip, test and measure EVERY THING in your marketing campaign. Marketing after all is math and not every form of advertising works for every business. Talk with companies similar to yours that are using a particular form of advertising. Ask the sales person for references outside of your market (your competitor is not likely to tell you what his most effective advertising is) and do your homework.

I’d like to buy several today

I’d like one one-time customer, 6 Regular customers and 3 life-time customers please. Oh, yes and please deliver them to my business address express delivery.

Mary Miller works with businesses throughout the Miami Valley helping them to grow and increase profits and have a life too. By learning to focus your energy where it can do the most good as a business owner, you can start running your business based on the important decisions rather than letting your business run you. Thank you Mary Miller for your guest post on GROW YOUR BUSINESS IN DAYTON.

Mary Miller • ActionCOACH Business Coaching • marymiller@actioncoach.com • 937-723-0828 • Dayton, Ohio

Website: http://www.actioncoach.com/marymiller

Linked In: http://www.linkedin.com/in/mmillersnetwork

Facebook: http://www.facebook.com/pages/Mary-Miller-ActionCOACH/200386689983117

Filed Under Advertising in Dayton, Business Inspiration / Information, Growing your business, more customers, More profits Tagged With Advertising in Dayton, Business growth, Grow your business, Guest post, Reaching consumers

Reflections on doing a good job for small businesses

October 6, 2011 By Peter DeMott Leave a Comment

Current and past successes

Over the last couple days I have been delivering sample magazines to my clients in REACH Magazine. It was fun and I will tell you why.

One client going National

At one location, I stopped in to pick up checks for the prior month’s advertising. Each time I go there, things are looking nicer and nicer. This client has been with me more than 15 years. Now, he has created a franchise fast food business that is expanding nationwide. There was a new sign on the side door that said, “Employee entrance only.” I asked the accountant if that applied to me and she said, “No Peter, your special, you can use that door any time.” I sat down with the owner of the business and he showed me some ads they are running in a national restaurant news magazine. He asked me, “What do you think?, no really I want to know your thoughts.” I looked at it and made some suggestions and he invited his graphic designer in and asked me to explain my thoughts again. “Okay, he said, lets try those ideas on the next run.”

New restaurant just hopping with business

At another business, also food, I stopped in for late lunch (after 1pm). The place was hopping to say the least. I had a very nice lunch then dropped of the proof for the next issue at the front desk. The owner had left before I finished my meal. While I was there I asked how many coupons they were seeing lately (REACH had just come out a couple of days ago). The fellow behind the counter taking my payment said between 40 and 70 coupons a day. A little guestimating… that ad paid for itself in 2-to-4 days max. Every day after than was pure profit.

Home remodeler’s business is up significantly

I talked with a completely different kind of business earlier in the week. A home remodeler that I have worked with for many years now. I wanted to confirm that he wanted to focus his advertising around his home community for November and December and I also wanted to confirm that he was okay to go. With the economic ups and downs over the last couple of years there have been times when I have had to let some clients skip mailings. When I asked him how things were going this year, to my surprise, he said his business was up over 30% this year. I know other businesses that have not done well this year who are not advertising and who cut back and back and back. However this fellow was almost too busy to advertise. He indicated that cutting back to his own neighborhoods would be a good idea since he was not sure that he could handle a full run of the areas he normally advertises in.

New Spa and Salon growing fast

I stopped off at another salon, spa client with their proof for their next mailing. The owner was not in, but I was chatting with the counter help. One woman chimed in with, “I told her that if she keeps on doing anything it should be REACH.” I asked what she had tried. The woman explained that they had tried all the other coupon companies, but that REACH definitely was bringing her more customers than any of the others did. How many coupons come in each day? Oh, she said, maybe between 2 and 5 each day and most of them are brand new clients. Based on their average ticket, they are doing just peachy.

Another salon sceptical

Just the other day, I presented to another salon near Fairborn. I explained that consumers in Dayton LOVE REACH magazine. You should get a profitable response from the get go, I said, with good offers that is. This salon owner explained all the things they had tried with various newspapers and other advertising and nothing worked enough to be worth the money spent. I explained again that everyone LOVES REACH magazine and she should do well. Her response was that everyone who sells advertising says that and how can I believe you? I was going to give her names from outside her market that she could call, but she was too convinced toward the negative. I’ll talk with her again and bring some more samples.

Why am I telling you this?

I am telling you this because I want you to know that I enjoy helping businesses to grow. You can trust me on that.

Filed Under Advertising in Dayton, Growing your business, more customers, More profits, REACH Magazine, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, Offers, REACH Magazine, Reaching consumers, Target marketing, Tools for business

Peter DeMott Photography and business portraits for web sites and facebook

October 5, 2011 By Peter DeMott Leave a Comment

Danielle Deramo of Just Say It!

I met Danielle Deramo, the owner of Just Say It, at a couple of business networking events. What a lovely and outgoing person. Danielle’s business is about Message Crafting for businesses. It’s all about words, branding, and marketing for businesses.

When I saw her photograph on Linked In and on another web site, I mentioned that her photos were not doing her any favors. I told her that I could show her outgoing personality in a casual business portrait that she could use on Facebook, Linked In, and her web site to enhance her presence on those forums. You’ve heard the old saying a million times. “A picture can say a thousand words.”

Well, you tell me. I think these portraits say a thousand wards about Danielle. If you would like to complement Danielle or connect with her for her outstanding knowledge of marketing and branding for businesses feel free to send her a note at danielle.deramo@gmail.com

Is it time for you to have casual business portraits made for online social media? Find out more on my photography website here:

http://www.photosbypdemott.com/lifestyle-portrait-session-pricing/businessprofilefacebook/

“I was against getting a professional portrait. I didn’t want to take the time out of a busy work day. Peter arrived promptly and got to work making sure the lighting was perfect. Within 45 minutes we were finished with the shoot.
I was able to view the proofs on-line the same day and download my selections within minutes.
As soon as I posted new profile pics on my social media sites the compliments started rolling in!
Peter DeMott is an excellent photographer who I highly recommend.”

Danielle Deramo
Just Say It!

Filed Under Business Inspiration / Information, Growing your business, Social Media for Business Tagged With Facebook marketing, Facebook marketing for businesses, Grow your business, Networking, Social Networking for Business, web site marketing

Changes in Facebook and video walkthrough of the changes

September 23, 2011 By Peter DeMott 1 Comment

There are lots of discussions right now about the changes in Facebook that were just rolled out. I thought it would be a good time to discuss some things that you should consider related to your business. At the end of this post is a link to INVOLVER’s blog about the roll out that is under way right now along with a video they have put together to talk more about the changes.

But, first, are you putting all your internet marketing efforts into something you have no controls over?

If you think that Facebook is a great social internet networking tool for your business, I think that is great. But, here is the big rub. You have no control over changes that may occur from one day to the next which may totally change the value of the work that you have put into Facebook for your business. It is not YOUR platform. It belongs to Facebook and as you can see, right now, they are making changes that you may or may not like. Something that you have been doing up to now that may have been effective for building your business may be changed tomorrow in a way that suddenly makes all that effort and time flush down the toilet.

Alternatively, if you have a self hosted WordPress blog and web site, you can make changes, add content, and build a reputation that bring people to your site…. and it is YOURS. The changes and the content that you add build SEO (organic search results through SEO) over time. Along with that, your information here can be automatically fed into your Twitter feed, and your Facebook profile and Facebook Page. If one of those is suddenly changed (remember, since you do not own them, they could change completely overnight) to where it is no longer effective to bring in new clients and customers, you have still built something that will continue to grow your business.

Here are the changes that are rolling out right now – click on link or picture

http://blog.involver.com/2011/09/22/facebook-releases-new-timeline-profile-at-f8/

Mashable also has a presentation of the changes that are rolling out – click link below

http://mashable.com/2011/09/22/facebook-changes-roundup/

Fast Company has a quick review of how it might effect businesses

http://www.fastcompany.com/1782173/what-the-new-facebook-changes-mean-for-businesses

Peter DeMott • REACH Magazine, Dayton’s favorite coupon magazine • pdemott@reachusa.com • peter@photosbypdemott.com • 937-478-6222

Filed Under Growing your business, SEO Search Engine Optimization, Social Media for Business Tagged With Facebook marketing, Facebook marketing for businesses, Grow your business, Internet marketing, Networking, SEO for small businesses, Social Media, Social Networking for Business, Tools for business, web site marketing

Why are businesses and consumers turning on Groupon and similar programs?

September 15, 2011 By Peter DeMott Leave a Comment

I came across this article that I thought you would find interesting. I sell advertising for a living and I know that some businesses have done well with Groupon and Living Social, but I also know others that have been encouraged to do things that did not work out at all for them. The sale people for these businesses want to have high responses and so they encourage businesses to run offers that generate high sales, but sometimes these offers are not helpful to the businesses.

This is a short information packed article. It’s an easy read, so as a business owner, to stay informed please read it. You may still use Groupon or Living Social or one of the local versions of coupons that consumers buy online, but you will be more aware of the issues you may face and how to cope with them.

http://personalmoneynetwork.com/moneyblog/2011/08/03/businesses-consumers-turning-on-groupon/

Peter DeMott • REACH Magazine in Dayton Ohio • peter@reachusa.com • 937-478-6222

Coming soon: Holiday Gift Guide inside the December issue of REACH Magazine. Arrives in homes the week after Thanksgiving and will be inside all 260,000 magazines in the Dayton market with ad sizes from business card to 1/3 page. Full color and graphic design of your ad is included at no additional cost. Deadline is November 1st.

Coming soon: Wedding Planning Guide inside the January issue of REACH Magazine. I have an PDF that I can email to you explaining this exciting opportunity. Brides, there is going to be a great wedding package give away and vendors, there will also be a Bridal Event associated with this program scheduled for early February. Please email me and ask for the PDF to find out more or call me at 478-6222. Don’t miss this great opportunity to promote your wedding related business.

Filed Under Advertising in Dayton, Growing your business, Social Media for Business Tagged With Advertising in Dayton, Business growth, Coupons, Grow your business, Reaching consumers, Tools for business

Perceived Value is Critical to Your Business – Crash and Burn If You Don’t Know Why!

September 10, 2011 By Peter DeMott Leave a Comment

What is the difference between a value and a perceived value?

Your business could fail if you do not have an understanding of the difference between these two terms. Understanding the difference between these two terms is also critical to having successful advertising for your business.

What is the difference and why is it important to your business?

The difference between value and perceived value is who is experiencing the thought. You see as a business owner, you may know that your product or service has a value. You invested cash in the purchase of the raw materials. Your purchased labor to make those raw materials into a product and to package that product or service so that a consumer could purchase it. But, the perception of value has to be in the eyes of the consumer in order for them to want to purchase your product or service.

As I work with businesses every day I explain that an incentive offer is only good if the consumer perceives the value for the offer. I talk about perceived value because that is the only value that will make the phone ring or the cash register “cha ching”.

Do you agree with me?

Let’s talk about some examples:

Example ONE: A dry cleaner wants to offer a discount to bring in new customers, however he does not want to bother with customers that just bring in small orders. He wants the offer to have a minimum purchase of $30. He sends out a coupon with a 20% discount and consumers response is very low. Why? Because the average person looking into their closet does not think what they have will add up to $30 and therefore the coupon has NO PERCEIVED VALUE to that customer. It is a true value of 20% Off with any order over $30, but the perceived value is $0 in the eyes of many consumers. On the other hand, another dry cleaner offers the same incentive offer with no minimum purchase. Results for him are outstanding. Many, many people bring in the coupon with their dry cleaning and surprise, the average ticket is over $30. Consumers perceived the value of the coupon and went to their closets because they knew they needed a couple things cleaned. While they were looking in their closet, the grabbed two of three more things they saw to take advantage of the real value being offered. They brought in a bundle of clothes to be cleaned and because the value was perceived by many the business results were powerful.

Example 2: An incentive offer is presented in an ad by a carpet cleaner. In this case it is a price point offer for cleaning 5 areas in your home. It is the lowest price in the publication so the business owner assumes that he will get the best results of anyone. Other factors come into play however. When the consumer calls, the person on the other end of the phone treats them poorly and just seems rude. Not only that, but a friend had this service in the past and was sorely disappointed in the cleaning that was done. In no time the perception of value in the lowest priced offer is nill, nothing, no value whatsoever, or even a negative perceived value among consumers who have been disappointed one to many times by purchasing the lowest cost service provider in a particular category of business.

Example 3: Same idea except this is a restaurant. The restaurant wants to offer a desert at no charge, however I explain that this will have a low perceived value among consumers because they don’t know if they will want desert before they eat their meal. Even though the desert has a higher value, $5 OFF each dinner will have a stronger perceived value. The restaurant runs the offer for $10 Off dinner for two. The consumers come in with a happy attitude because they know they will get $10 Off so they go ahead an buy a bottle of wine and an appetizer before ordering their dinner. When they finish, they go ahead with the desert purchase as well. The service and the food was excellent and they recommend the place to their friends.

Example 4: Another restaurant offers $10 Off dinner for two, however word has gotten around that the food is okay, but the service is bad and servers treat people with incentive offers like second class citizens. Response to this offer is very low because consumers perceive the value based on what they already know about this establishment.

So, you see, perceived value of an incentive offer from a business is critical to the response from consumers because the perception is something that happens inside their heads not yours. As the business owner, you might think that a $7.99 desert has more value than $5 Off, but the value that happens inside the heads of consumers is more important that what you may think.

Your job as a business owner is to offer a value that is perceived and responded to by consumers so that they will come and buy your service or product.

How do you do that? Well sometimes it takes experimentation. Sometimes it takes talking with your customers and asking them questions about your product or service. Some businesses never figure this out and they just continue to lower their prices until they can no longer offer good service. They continue to lower their price because they think if they are lowest price, then consumers will buy from them instead of higher priced alternatives, but they miss out because consumers have a different perception and the business owner ignores this.

Peter DeMott • REACH Magazine • pdemott@reachusa.com • 937-478-6222 • Dayton, Ohio

Filed Under Advertising in Dayton, Customer Perception, Growing your business Tagged With Advertising in Dayton, Business growth, Grow your business, Incentive marketing

Wedding Business Advertising in Dayton – New REACH Wedding Planning Guide

August 29, 2011 By Peter DeMott 1 Comment

Wedding product and services businesses in will have a special opportunity this January

REACH Magazine, Dayton’s favorite coupon magazine is going to have a Wedding Planning Guide inside its January edition. The wedding guide pages will be evident as the pages will have a theme background that is consistent throughout the wedding guide section of the magazine. Because we want this section to stay intact, the ads are display ads only (no coupons). Even the cover of the magazine will have a bride or wedding theme and will point the wedding guide section inside.

What is in it for the Advertisers?

• Many sizes to choose from: There are various sized ads starting as small as a business card sized ad. All ads are full color on glossy stock and ad creation is included in the purchase of whichever sized ad you may want.

• Distribution throughout the Dayton Area: The REACH Wedding Planning Guide will be a section inside every REACH Magazine in the greater Dayton area. That means that there will be 260,000 homes receiving the wedding planning guide from the bottom edge of Piqua in the north to Springboro in the south, from Springfield and Xenia in the East to Brookville in the West all the best homes in the Dayton area market will receive the REACH magazine with the wedding planning guide section in their homes the FIRST WEEK OF JANUARY.

• Excitement for the brides as they register to win: Brides will be able to register online to win a Spectacular Wedding Package Give Away including many things they need for their wedding. This will add excitement to the planning guide for the brides and their families. The spectacular wedding package is being put together and coordinated by The Dayton Wedding Connection which is well know throughout Dayton for their excellent service for the wedding industry.

Click on this link to register to win:

• A bride’s event in February: To top it off, The Dayton Wedding Connection will be hosting a brides event in early February at their location. For those who purchase an ad space in the REACH Wedding Planning Guide early they will they will receive a booth to present their products or services to all the brides that attend the event. The booths are limited so who ever signs up first will be first in line for these booth opportunities. Announcement of the WINNING BRIDE will occur at this event (bride does not have to be present to win). In addition to the booth space, participating vendors will be given contact information for all the brides that register at this event.

I’m excited to be working on this great new opportunity for wedding product and service businesses in the Dayton area. If you are interested and would like to review the rates and ad sizes please send me an email at pdemott@reachusa.com or call me at 937-478-6222.

Almost everyone knows someone who is planning a wedding. This is target marketing to brides, grooms and their families as they try to navigate that planning of a very important day in their lives. This looks to be a can’t miss opportunity if you cater to this important day in your business.

Filed Under Advertising in Dayton, Growing your business, The power of the mailbox Tagged With Advertising in Dayton, Brides advertising, Business growth, Direct mail, Direct mail advertising, Grow your business, REACH Magazine, Target marketing, Tools for business, Wedding advertising

Big bang for your buck, Powerful Christmas advertising for the little guys

August 23, 2011 By Peter DeMott Leave a Comment

REACH Magazine’s Holiday Gift Guide for 2011

Here are just a few of the stores and shops that should consider the REACH Magazine Holiday Gift Guide in our December issue of REACH Magazine here in the Dayton market.

Boutique gift shops, Jewelers, Hobby Shops, Florists, Hair Salons, Restaurants, Candy stores, Massage Therapists, Garden shops, specialty shops, bird feed stores, hardware stores, gift baskets, candy popcorn, wine stores, book stores, cell phone stores, toy stores and many, many more. Don’t forget special events throughout the holiday season like lighting displays, family oriented events and activities, Christmas tree farms, and anything Christmas related can advertise here as well.

Although there are only display ads (no coupons) you can offer discounts to gift cards or bonuses for gift card or gift certificate purchases in these ads. You can include your web site, phone number and address as well of course.

260,000 homes delivered in the mailbox just after Thanksgiving

The gift guide will be in the total market section of REACH magazine, Dayton’s favorite coupon magazine and will be delivered into home the week following Thanksgiving day. You have the power of direct mail advertising, in Dayton’s favorite coupon magazine, delivered by mail into the 260,000 greater Dayton area homes. SEE MAP

Target Marketing

By being in a gift guide section in the magazine you target your advertising to consumers that are looking for gift and activity ideas for the families and loved ones. Your unique offering may be the perfect thing to draw customers to your location where they will likely find additional ideas for their gift buying needs. Holiday activities can also be listed in small ads with massive distribution. Promote your activity or event in the homes of 260,000 Dayton area residents as they are considering what they will be doing with their family, what gifts they will be buying, and how they can have a happy and interesting holiday season.

Ad sizes variable according to your budget

The sample page below shows the various sized ads that are available in this section of REACH Magazine.

Plan now and have your ad finished well before the holiday season

Deadlines: Plan your holiday advertising early so that you can concentrate on customers when things get busy. Although our deadline for the December issue of REACH is November the 2nd we may close off the gift guide early depending on inventory issues. We can build your ad now so that you will not be rushed when you want to spend time with your family or give full attention to your customers.

Full color glossy gives your business the image you want / ad design included

(page below shows on this web site smaller than it would appear in the magazine)

If you would like me to go over the details and help you design the right ad for your business, please give me a call any time.

Peter DeMott • REACH Magazine Dayton • pdemott@reachusa.com • 937-478-6222

Filed Under Advertising in Dayton, Growing your business, more customers, REACH Magazine, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, DIY Marketing ideas, Grow your business, REACH Magazine, Reaching consumers, restaurant advertising, Seasonal businesses, Target marketing