more customers — Grow Your Business in Dayton (Gybindayton.com)

Big bang for your buck, Powerful Christmas advertising for the little guys

August 23, 2011 By Peter DeMott Leave a Comment

REACH Magazine’s Holiday Gift Guide for 2011

Here are just a few of the stores and shops that should consider the REACH Magazine Holiday Gift Guide in our December issue of REACH Magazine here in the Dayton market.

Boutique gift shops, Jewelers, Hobby Shops, Florists, Hair Salons, Restaurants, Candy stores, Massage Therapists, Garden shops, specialty shops, bird feed stores, hardware stores, gift baskets, candy popcorn, wine stores, book stores, cell phone stores, toy stores and many, many more. Don’t forget special events throughout the holiday season like lighting displays, family oriented events and activities, Christmas tree farms, and anything Christmas related can advertise here as well.

Although there are only display ads (no coupons) you can offer discounts to gift cards or bonuses for gift card or gift certificate purchases in these ads. You can include your web site, phone number and address as well of course.

260,000 homes delivered in the mailbox just after Thanksgiving

The gift guide will be in the total market section of REACH magazine, Dayton’s favorite coupon magazine and will be delivered into home the week following Thanksgiving day. You have the power of direct mail advertising, in Dayton’s favorite coupon magazine, delivered by mail into the 260,000 greater Dayton area homes. SEE MAP

Target Marketing

By being in a gift guide section in the magazine you target your advertising to consumers that are looking for gift and activity ideas for the families and loved ones. Your unique offering may be the perfect thing to draw customers to your location where they will likely find additional ideas for their gift buying needs. Holiday activities can also be listed in small ads with massive distribution. Promote your activity or event in the homes of 260,000 Dayton area residents as they are considering what they will be doing with their family, what gifts they will be buying, and how they can have a happy and interesting holiday season.

Ad sizes variable according to your budget

The sample page below shows the various sized ads that are available in this section of REACH Magazine.

Plan now and have your ad finished well before the holiday season

Deadlines: Plan your holiday advertising early so that you can concentrate on customers when things get busy. Although our deadline for the December issue of REACH is November the 2nd we may close off the gift guide early depending on inventory issues. We can build your ad now so that you will not be rushed when you want to spend time with your family or give full attention to your customers.

Full color glossy gives your business the image you want / ad design included

(page below shows on this web site smaller than it would appear in the magazine)

If you would like me to go over the details and help you design the right ad for your business, please give me a call any time.

Peter DeMott • REACH Magazine Dayton • pdemott@reachusa.com • 937-478-6222

Filed Under Advertising in Dayton, Growing your business, more customers, REACH Magazine, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, DIY Marketing ideas, Grow your business, REACH Magazine, Reaching consumers, restaurant advertising, Seasonal businesses, Target marketing

It’s a WAR: demographic targeted direct mail vs. geographic targeting?

July 28, 2011 By Peter DeMott Leave a Comment

Is it a WAR?

Well, not really, but do you know the difference? As a business person it is important for you to understand different types of direct mail marketing so that you can make good informed choices about the best ways to reach customers and clients for your business.

In this blog I have frequently made reference to my work for clients in REACH Magazine, Dayton’s Favorite direct mail coupon magazine, but I have not explained much about it, only that it works very well for the right clients. I’ve mentioned incentives (coupons) and how they can drive response and how they can make your advertising measurable. Now I am going to explain how REACH targets your customers and clients. Then I am going to talk about another product that I now work with that can do the same thing, but in a completely different way.

The value of geographic targeting with your direct mail advertising

With REACH Magazine, as a business you can choose target area or zones where your ad will be distributed. I have a link to the zone map listed in the Information About REACH Magazine section of this web site. Within each zone showing on that map pretty much all the available addresses are mailed (there are some criteria, but it is very liberal allowing the selection of most homes). As a business owner, if you have a high repeat service or store location, finding consumers that are closest to your store, restaurant, or business location increases the likelihood that they will become regular REPEAT customers. For example, if you have a small neighborhood restaurant in Kettering, it is not likely that advertising in Englewoood would do much good for you. It would be a waste of your advertising dollars to invest in advertising that reaches Englewood to promote your Kettering business. That is one of the strong benefits of REACH Magazine. You can place your ad into the hands of prospective customers with a incentive offer and once they respond there is good chance that these responders could become regular repeating customers.

Another benefit of geographic direct mail targeting is for services businesses. By targeting specific areas, drive times are reduced. For example, here in the Dayton market there are house cleaning services that only service the north half of the Dayton market and there are others that only service the south half of Dayton. The amount of “drive time” between jobs in that business has significant effects on the profits going to the bottom line of the business. The same would be true for some in-home service businesses. If drive time between jobs can be reduced through the use of geographic targeting of your advertising such that more time is spent do the work and less time driving between various jobs, profits to the bottom line will increase.

The value of demographic targeting of your direct mail advertising dollars

Now for demographic targeting. I am now also selling HOUSETRENDS magazine here in the Dayton market. Housetrends is also direct mailed to the home, but it is targeted to mail carrier routes that have the highest incomes throughout the Dayton market. It does not have mapped zones, but rather is mailed to people based on home prices or income. And unlike REACH in which every ad has an incentive (a coupon), the appeal of Housetrends is its editorial content. About 50% of the magazine has timely home and garden articles related to the greater Dayton market and of interest to consumers with higher incomes and home values.

Time limited incentives vs. very long shelf life

In order to reach most homes, REACH magazine mails 260,000 homes in the Dayton market and for businesses that want geographically targeted advertising, REACH can be just about perfect. But, for businesses that want to work with and sell to consumers in the upper incomes, Housetrends can be a great way to reach them.

Housetrend’s value to the consumer is in its editorial content and coupons are not allowed in the magazine. Housetrends, because of the very interesting editorial content has a shelf life of many months or even years (as one person told me today that they have Housetrends magazines that are now several years old that they review from time to time for decorating and gardening ideas). Since there are no “expired” coupons in REACH and the value is in the editorial content, people hang on to these magazines for a very long time allowing your advertising to continue working over time. With REACH magazine businesses can expect response so long as the coupons and incentives are valid which is usually about a month and a half. Incentive marketing and advertising is about helping the consumer take action NOW while Housetrends is more subtle wanting to help consumers get to know a business over time and to make there choices for other reasons.

Some businesses use both demographic and geographic direct mail advertising

Some businesses can live in both types of direct mail programs, both geographically targeted and demographically targeted approaches to advertising, but for some they need to choose the one that is a better fit for them and their business. Now that I work with both products, I can help you choose one or the other or both after learning more about your business goals and methods.

There is no question that DIRECT MAIL is still very powerful advertising. So silly are the businesses that think all print advertising is dead or dying because of Facebook and the internet. The truth is that both REACH and Housetrends are very popular with consumers for different reasons and I expect them to serve businesses well for many years to come. However, I do see that news related publications are having more an more difficulty as people get more and more of their news from the internet via computer and even cell phone. As it is, both REACH and Housetrends offer online as well.

Peter DeMott • REACH magazine & Housetrends magazine • Dayton and SW Ohio • 937-478-6222 • peter@photosbypdemott.com

Filed Under Advertising in Dayton, Growing your business, Housetrends Magazine, more customers, REACH Magazine

Small Dayton franchise business talks about REACH magazine home run for her business (video)

July 18, 2011 By Peter DeMott Leave a Comment

Kelly BeLow has a small business called Aussie Pet Mobile here in the south Dayton market area. I met Kelly at the Dayton Chamber After hours networking event at the Club 51 Fitness Center in Centerville early this year. I explained to her that pet grooming is a strong category in REACH Magazine and that I would be able to show her example ads from other markets.

At the time she explained to me that everything she tried only brought in a few calls and that she was not finding anything that was working for her.

Just so readers of this blog can understand more about your business, what is Aussie Pet Mobile?

Shortly after our first meeting at the Business After Hours, we met at my office and Kelly ran an ad with me in REACH magazine. I asked her to explain what the ad did for her business.

Kelly, can you be a little more specific about the results you got and how it affected your business?

When we were coming up with her ad copy, I explained all the parts that were needed for it to work correctly for her business. She in turn send my specification to the franchise and they built the ad for her. She could only afford a 1/4 page ad which we normally do not sell, but which is available for very small businesses in some cases. Here she explains the process we went through to get the ad created.

When I told Kelly that I wanted to blog about her home run advertising in REACH Magazine, she explained that she is so busy that it is difficult to get new people in quickly. If you happen to read this and want to hire Kelly, please be patient.

I know that Kelly participates in a couple of the networking groups that I participate in, however I have not seen her at any of them in some time. As she explained in one of the earlier clips, she is working 7 days a week to get to her customers. At one point, in a previous post I had asked her how many of her customers came from REACH magazine. Her response then was, “almost all of them.” She explained that for each REACH customer there would frequently be a referral customer and so on. In this clip I asked her what she would tell other small businesses that have not run in REACH magazine before. What would she tell those who are running ads in other publications that are “cheeper”? Here is what she had to say:

Last of all, Kelly plans on growing her business. She is very particular about who she brings on board with her, that they will treat customers they way she treats them and so on. I asked her what her plans would be if she can buy that next van or hire that next person that would allow her to expand beyond her current situation (full capacity) and here is what she had to say:

If you would like to learn more about REACH Magazine in the Dayton market, my goal is to help your business grow. Obviously not everyone hits it out of the park as Kelly did with here Aussie Pet Mobile ad in REACH. Sometimes we start with a base hit or a double. But my goal is to have your ad hit a home run from time to time. Please give me a call and we can discuss your business and see if REACH would be a good fit for you. With REACH in Cincinnati, Dayton, Indianapolis and several other markets I have lots of successful ads in many different categories of business. If I cannot find a similar business already doing well in your type of business, I have almost 20 years experience building ads that work.

Peter DeMott • REACH Magazine • Dayton, OHIO • peter@photosbypdemott.com • 937-478-6222

Filed Under Advertising in Dayton, Business Inspiration / Information, Customer Service, Growing your business, more customers, More profits, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, REACH Magazine, Reaching consumers, Target marketing, Tools for business

QR Code to video/audio presentation delivered directly to the hands of consumers

June 22, 2011 By Peter DeMott Leave a Comment

Engage with your prospects in their homes

I went to Comtactics and looked at some of the ways that they have used QR codes to help consumers join the conversation or engage. In one example they associated audio presentations with QR codes at each display at the Dayton Art Institute. People could pull out their smart phone, scan the QR code and hear an audio presentation played about that display at the museum.

Fragmented broadcast market

That got me thinking. With the extreme number of choices presented on TV and RADIO these days including internet radio and internet TV it is becoming more and more difficult to get an advertising message out using those forms of media. But with the amazing growth of smart phone usage and bar code scanning by shoppers, more and more people are becoming savy with these devises. People can now scan a bar code at a store and instantly do a price comparison online which shows them where else the product is currently available and at what price. QR code scanning is quickly becoming a way to give more information or engagement with consumers.

Consumer awareness growing fast

Comtactics has Scavenger Hunt which has been used in conjunction with QR code scanning at the GREEN here in Dayton and which is rolling out for other areas as well. Stores that participated put QR codes on their windows and engaged with prospective customers as they participated in Scavenger Hunt on their smart phones.

QR codes with audio/video delivered right into the homes of your best prospects

Here is where it gets interesting for me as a REACH Magazine senior sales executive. I have the ideal way to deliver QR codes to consumers in their homes. What I would like to start with is to find businesses that are willing to or currently have audio or video introductions, testimonials, or additional information about their products or services that we can associate with a QR code on their print ads in REACH magazine.

The QR code would be mailed as part of their regular coupon ad to from 50,000 to 260,000 homes in the greater Dayton advertising area. The QR code would say “play additional audio information” or “play additional video testimonials from your neighbors” or something of that nature. Instead of 60 seconds played on the evening news, a commercial or video testimonial or additional information could be playing all day, every day as people go through the pages of REACH magazine and see and scan QR codes on various ads.

REACH is so well read that it would be an ideal delivery method

According to THE MEDIA AUDIT Reach Magazine has readership well over 95% in the Dayton market. REACH is Dayton’s favorite coupon magazine. Direct mail delivery insures that geographic areas specified by you will receive the ad. By adding QR codes to particular ads (done correctly – There are important aspects of how this works) brand engagement could be increased significantly leading to, of course, more sales.

To keep consumers curious and participating, the QR code could be changed with each issue of the magazine testing various forms of engagement with valuable consumers. If you wanted to test various QR codes, we could mail different ads to different zones in the market. Through Comtactics we can offer QR code tracking as well which will tell you how many people actually engaged through this program.

Please comment. What do you think of this new media opportunity and how do you think that consumers will respond with additional no-pressure opportunities to engage?

Peter DeMott • REACH Magazine • Dayton Ohio • 937-478-6222 • peter@photosbypdemott.com

Filed Under Advertising in Dayton, Customer engagement, Customer Perception, Growing your business, more customers, Social Media for Business Tagged With Advertising in Dayton, Dayton's favorite coupon magazine, Grow your business, REACH Magazine, Reaching consumers, Tools for business, web site marketing

Back to School and end of summer advertising is something that you have to plan NOW

June 20, 2011 By Peter DeMott Leave a Comment

Now is the time to plan “back to school advertising”. But, what can you do to stand out when their are newspapers full of national advertisers trying to capture the back to school shoppers?

REACH Magazine is direct mailed into the home. It is not in the Sunday Newspaper. It is full color glossy throughout so you can present your business as it should be presented, in full color and on glossy stock.

What ranks among the 15 favorite things that typical consumers do each day? Checking the mail each day is still in the top 15 things for over 85% of all consumers. Sending them incentives to take action via direct mail which presents your company in good light and with measurable response is a good thing for most businesses. However, it still takes a personal consultation to make sure that there is a good fit.

What are our August & September REACH mailings good for?

• Back to school sales / children’s clothing $5 OFF any purchase of $25 or more (if they come to your store with this coupon, I guarantee they will spend more than $25 per ticket)

• Children’s after school activities / This is when families decide what activities their children will be participating in throughout the school year.

• Last Fling on the summer activities / Everything recreational

• Vacation preparation / Anything related to getting that vacation in before school starts

• Young adults / What do they need before going off to college? (computers, clothes, car repairs, oil changes, etc.)

• Day care options for during the school year

Also, HOT summer types of business:

• Driveway replacement (paver, concrete, ashphalt) and seal coating

• Installation of a paver patio and planning for fall landscape upgrades

Restaurants with patios and restaurants without patios

• Depends on how nice it is in the evening whether people will choose outdoor seating

If you would like to discuss your business and how to best use the powerful and popular direct mail delivery of REACH magazine (Dayton’s most popular coupon magazine) to promote your business, please email me or give me a call. The August mailing of REACH Magazine will close out shortly after the 4th of July holiday weekend.

Please call me now!

Peter DeMott • REACH Magazine in Dayton OHIO • 937-478-6222 • peter@photosbypdemott.com

Also at no cost to you, call me about getting your web site SEO working better, using QR codes in your advertising to create curiosity and consumer interaction with your brand/store/business or to discuss your participation as a business on facebook (6 months ago over 400 million people were on facebook, now over 700 million are there sometimes daily)

Filed Under Advertising in Dayton, Growing your business, more customers, More profits, The power of the mailbox Tagged With Advertising in Dayton, Coupons, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, REACH Magazine, Reaching consumers, restaurant advertising, Summer advertising, Target marketing, Tools for business

R.O.I. for advertising for businesses in Dayton, Ohio

May 16, 2011 By Peter DeMott Leave a Comment

An ad with no R.O.I. is too expensive no matter what its price:

If you are looking for where to advertise based purely on price, you are likely hurting your business. Return On Investment should be the criteria for your advertising investments. So many times I have to go through this short example to help new or small businesses start to make better decisions about their advertising.

If you spend $50 on an ad for 10 weeks ($50 each week for a total of $500) and it does nothing for your business, was that a good investment since the price was low? Of course it was NOT.

Alternatively if you spend $500 all at once every 10 weeks and you cover you ad cost and make a profit, was that not a good advertising investment because the price was higher? Of course it was a good investment for your business. You covered the cost of the advertising and you made a profit.

In the first example the price was low, but the return on your investment was a big fat ZERO…you lost the cost of the ads AND you did not make a profit. That was very expensive advertising even though the price was low. The first example did not cost less, it cost much, much more than the higher priced ad that gave you a return on your investment.

Many businesses look at all advertising as EXPENSE because they started out doing all the things that came their way with a low price. Over and over again they found that money they spent on advertising did very little to grow their businesses, and so when something better comes along with a higher price tag, they immediately look at it as a bigger EXPENSE rather than an investment in the growth of their business.

When I talk to business owners about REACH Magazine, many times they want to ask about price first or in some cases they compare the prices of participating in REACH magazine with other things they may be doing. They compare before they know anything about the options and capabilities of the publication and what other businesses are getting as a return on investment. Wouldn’t it be important to know if other businesses are having success before considering price alone as your criteria for making a choice?

Other factors go into a good R.O.I. too. The experience of the sales executive can make or break the response from any advertising. Here is what I mean. If someone comes to your business and says, “here is the size of the ad, what do you want to do?” you are likely going to lose some money. An informed advertising executive would ask you about your business. What sells the most and why? What makes your business better for consumers than other similar businesses? What do you like best about what you do? And, perhaps what brings customers back and keeps them talking about you? And, even what part of your business do YOU want to grow? Only after I know some of these things can make recommendations about what is appropriate for you and which REACH program I am going to recommend for you and your business.

I can also show you other advertisers with similar businesses and how they use REACH Magazine to grow their businesses. Then I will make recommendations about ad size and number of homes and I can then start talking about the program and the ad that will best serve your needs, but not before. You see, you might ask about the price of this or that sized ad, but I will not sell that to you unless I think that it is appropriate for you business based on the information that we have discussed and based on my knowledge of this form of advertising. The price you asked about could be totally irrelevant and completely meaningless. The fact that you are knowledgeable about your business makes your product or service more worth buying from you. In the same way, my 20 years experience helping businesses grow using direct mail coupons can be critical to your success in this program.

So if you want to discuss REACH ad rates, just give me a call and tell me about your business. After discussing your business and your goals, then I can make recommendations or in some cases suggest that REACH is not the right program for you and your business. Based on what you tell me about your business and my many years of experience with crafting incentives that consumers respond to, we can many times come up with the right ad at the right time in the right magazine for you.

Price of advertising is completely meaningless without determining the R.O.I that is needed to make your business grow. Cheap ads with no R.O.I are not cheap at all, they are very expensive for your business.

So let’s talk about your business, the Return On Investment you need to grow your business, then we can discuss REACH Magazine and REACH Magazine ad rates and see if they are right for your business.

Peter DeMott • Senior advertising Executive • REACH Magazine in Dayton • 937-478-6222 • peter@photosbypdemott.com

Filed Under Advertising in Dayton, Growing your business, more customers, More profits, The power of the mailbox Tagged With Advertising in REACH Magazine, REACH magazine Rates

Massive exposure at a very low price inside REACH Magazine in Dayton & Cincinnati

May 13, 2011 By Peter DeMott Leave a Comment

I am downright tired of Cincinnati REACH magazine outdoing Dayton REACH magazine. In Cincinnati their RESOURCE DIRECTORY pages are 2, 3, 4 and sometimes 5 pages full of ads. These ads are about the size of a business card and no coupon is allowed, but I have had great success with certain kinds of clients using this part of the magazine.

How much do you spend on 1000 business cards? Is it $50 or $100 or even $150. Well this ad in REACH magazine is about the size of a business card and it is distributed to our entire mailing area here in Dayton. That is 260,000 homes. How much would it cost you to print 260,000 business cards? How much would it cost you to send out 260,000 business cards in the mail?

This can be a great starting point for a discussion about REACH magazine. Not every business would benefit from being in the RESOURCE DIRECTORY page inside REACH magazine here in Dayton, Ohio, but for some it is the perfect mix of low price and extensive exposure. Call me to discuss your thoughts. Peter DeMott, 937-478-6222. You are welcome to email me as well at peter@photosbypdemott.com

Here is a sample of how the page looks: (reduced in size for blog)

In addition I have scanned a couple of the Cincinnati ads that I would like to try for a business in Dayton. Advertising for property clean up, attorney at law, specific services for the home. These ads have been very effective for providing exposure for medical research programs involving investigational medications. (reduced in size for blog)

Peter DeMott • REACH Magazine in Dayton Ohio • peter@photosbypdemott.com • 937-478-6222

Filed Under Advertising in Dayton, more customers, The power of the mailbox

Be in the Dayton Air show Cover issue of REACH Magazine

May 10, 2011 By Peter DeMott Leave a Comment

Our July REACH magazine is our Dayton air show cover issue. With thousands of people coming to see the air show this year, many consumers will be attracted to REACH to review the contents and plan for a great event that involves less driving and loads of fun for the whole family.

Although REACH magazine is already Dayton’s favorite coupon magazine, the air show cover always draws more attention and excitement from and for the community. With Bin Ladin buried at sea, the air show and enthusiasm for Flag and country could be very strong this year. With gasoline prices high, may will see this as an opportunity for a full day of fun for the whole family close to home.

What better time to show off your business in REACH magazine? Call today for a free consultation and to learn more about advertising in REACH magazine. Remember that REACH is a magazine and is direct mailed into 260,000 homes throughout the greater Dayton area including Springfield, Troy, Tipp City, Vandalia, Huber Heights, Springboro, Miamisburg, Kettering, Oakwood, Centerville and more. If you are planning special events in your business around the patriotic or air show theme we can also use our zones to geographically target your advertising to your primary area and July is the time. Just being in REACH brings more eyes to your business than any other magazine in the greater Dayton market.

Deadlines come up fast with each REACH magazine going into production about ONE MONTH ahead of the distribution date, so call now. REACH will arrive in homes throughout the area during the first week of July and typically has a consumer shelf life of 4 to 6 weeks. The Dayton Vectren Air Show is scheduled for July 23rd and 24th, 2011.

Peter DeMott • REACH Magazine in Dayton, Ohio • peter@photosbypdemott.com • 937-478-6222

Filed Under Advertising in Dayton, more customers Tagged With Advertising in Dayton, Dayton, Direct mail, Direct mail advertising, Grow your business, REACH Magazine, Reaching consumers, Target marketing

The Internet vs. Direct Mail marketing, which is right for you?

May 7, 2011 By Peter DeMott Leave a Comment

Direct Mail is obsolete, he said:

I had an interesting conversation with someone the other day. They worked with technology and explained that they were concerned about my job being there for very much longer. My career is in the area of direct mail marketing for small and medium sized businesses in the Dayton area. This individual thought I should definitely be looking for a marketing and advertising job related to the internet, rather than print advertising delivered to home owners by the postman (or post-person). You see they figured that we would soon have a paperless society and direct mail coupons would soon be completely obsolete.

It may interest you to know that this conversation happened more than 15 years ago. It may interest you that as the top REACH magazine sales executive in the Dayton market I still have clients who spend as little as $395 per month and others that spend in excess of $100,000.00 per year with me. These are ongoing clients who find that REACH magazine (Dayton’s most popular coupon magazine) generates more sales leads for them than any other source they buy (obviously people would not continue spending money on something that was not performing for their business).

Internet vs. Direct Mail Coupons

The internet can help people who already know what they want to buy. But, it is not very good at telling consumers within a targeted geographic area about a business that they do not know exists. “Checking the mail” is still one of the 15 things that people enjoy most each day. Advertising within a magazine that more consumers enjoy receiving can be very effective advertising for any business that is limited geographically.

Internet searches are getting more and more localized in nature because people want to know what is available for them locally. But, let’s compare what direct mail incentive marketing can do compared with the internet within a localized area.

Consider a 50,000 home target area. REACH magazine has better than 90% readership in the Dayton market. Over 90% of consumers know and LOVE REACH magazine in Dayton, Ohio. REACH is Dayton’s most popular coupon magazine. If you have a retail or service business that benefits from having regular repeating customers, having people within that target area know about your business is critical. Say that you did all your marketing and advertising within that geographic area through the internet. Easily less than 50% of the people in that area are what I would call “internet savy”. Those are people that go to the internet before they buy something. They know the tools of the internet and they know how to get around quickly. When you consider the number of people that just happen to see your web site as a result of a local web search (a typical web search may present 200 pages of web sites for your review) your exposure to this geographically targeted group is very slim, perhaps less than 10%. Many people within that area may not even know your business exists or would never make it to your link on page 6 or page 60 of their internet search results.

Better exposure through snail mail

Alternatively, 45,000 people in that geographic area know about your business because of a REACH Magazine ad. Not only that, but you can list your web site on your ad and if they need more information before they call you, they can learn as much as they want from your web site, but with one difference….they also have an incentive to call you NOW because you have an incentive published in your REACH magazine ad, a valuable coupon that catches their attention and encourages them to call your business or visit your location within a limited time period. That is, before the incentive expires.

No geographic limitations?

Then internet is Great for your business

So you see that if your company has no geographic limitations, internet marketing can be amazing for your business, but for local businesses that want to reach the family around the corner it can become a much more difficult task. If you want to reach the people that are geographically close to your business location that is a much easier group to reach with direct mail marketing using a very popular magazine with incentives like REACH magazine.

Over and over again through the years I have heard businesses tell me that everyone around here knows about my business. Yet, still to this day, I can pretty much guarantee that someone within a couple blocks of their location will walk in with their REACH ad and say, “I never knew you were here.”

Service businesses can appreciate savings of time and gasoline

For service businesses, having more work come from a smaller area can be very cost beneficial to their bottom line. Less time between service calls, and less gasoline to get from one customer to the next adds up very quickly. Savings in both of these areas go straight to the bottom line of the business.

After 15 years, direct mail coupons in REACH magazine is still helping businesses grow every day. Maybe you should find out more about the benefits of advertising in REACH magazine.

Make fully informed choices about marketing and advertising for your business. Because I have many years of experience, sometimes I will tell you that REACH is not for you. But, for many, lack of knowledge and even miss-information from other media “who think that we will be paperless within a year or two” prevent them from making informed choices.

Call me today and have a consultation with Dayton’s top REACH magazine sales executive. Peter DeMott • 937-478-6222 • peter@photosbypdemott.com

Filed Under Advertising in Dayton, Growing your business, more customers, More profits, The power of the mailbox

Is it time to revamp your business plan? Article from Entrepreneur Online

May 4, 2011 By Peter DeMott Leave a Comment

A Better Business Plan Can Lead to New Customers

It is interesting to see how some small businesses review their business plans when the market changes and others just hope that things will change or get better and they will get busy again. I liked this article because it made some very useful suggestions. Many times I am very surprised at how little businesses know about their customers so this one suggestion stood out to me. Take a good customer out to lunch and find and identify changes you may not have noticed.

“While you were busy building your business, your market may have changed, even slightly, or your customers may have changed.”

This article on Entrepreneur Magazine online talks about the importance of knowing your market and making changes when needed to reach consumers in new ways.

Today, more and more businesses that would never have considered offering coupons are now trying out Groupon and other Half off deal programs to generate new customers. It is interesting to me as a REACH magazine sales executive to see this when I know that we can generate significant new customer counts without such drastic discounts. We also have the ability to focus your marketing on people that are geographically within areas that are more likely to become regular repeating customers.

Enough from me though, here is the article: A Better Business Plan can lead to MORE CUSTOMERS

Paragraph headlines

• Sell more to existing customers

• Review your pricing

• Review your marketing message

• Expand your nearby markets

Peter DeMott • REACH Magazine Dayton & Cincinnati • 937-478-6222 • peter@photosbypdemott.com

A REACH consultation if free of course and it will provide you with thought provoking information about direct mail incentive advertising including ads from other markets in your category of business. Find out more today so that you can make an informed choice about the power of direct mail coupon advertising in REACH Magazine. Call today.

Filed Under Advertising in Dayton, Customer Perception, Growing your business, more customers, More profits Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, REACH Magazine, Reaching consumers, Target marketing, Tools for business