More profits — Grow Your Business in Dayton (Gybindayton.com)

How can a REACH Magazine coupon grow your business?

January 19, 2012 By Peter DeMott Leave a Comment

There are several things that make sense for small businesses and the use of a program of direct mail couponing through REACH Magazine.

Targeting: With REACH Magazine there is the ability to focus your advertising dollars on the people who are most likely to become regular repeating customers. Let me explain. If you run a promotion for your local business on radio or tv it is broadcast wide and far. Let’s say your business is in Centerville, Ohio and someone from Troy, Ohio comes down just to take advantage of the special offer. Based on the convenience to returning to visit that business location, what is the likelihood that the person from Troy will become a regular repeating customer? Not to good, right?

By sending your offer in direct mail (very popular with consumers) in a magazine that people enjoy receiving (REACH is Dayton’s favorite coupon magazine) to all the available addresses that are close to your business you (you pick the zones close enough so that if the consumer uses your incentive offer, he or she could become a regular repeating customer) you focus you dollars where they will do the most good for your business.

Popular Coupon Magazine: Our research has shown that REACH is the most popular of the Dayton area coupon magazines. By participating in REACH magazine you are much more likely to capture the attention of prospective customers with your incentive offer. We frequently have businesses run ads with us only to have people who live two blocks away come in to the store or business and say, “I never knew your were here!”

Saturation of your primary market: With the diversification of media today, it has become much more difficult for small businesses to reach their likely repeating clients using conventional broadcast media. Ten to fifteen years ago there were three or four primary TV and perhaps a dozen radio stations that people listened to and watched. Today you have Dish Network, Apple TV, Direct TV, Time Warner Cable TV, TV over the phone lines, and even TV over the internet. There are seemingly hundreds of radio stations and sources of listening pleasure with satellite radio, iPods, music from your cable tv or dish network and so on. Each station has fewer regular watchers and listeners than ever before. That is why there is more specialization to draw specific types of viewers and listeners. But, specialization which may draw a dedicated audience does not saturate prospective customers from a close geographic area.

Yet everyone still checks their mail every day and when the REACH Magazine arrives in the home over 95% review its contents and over 75% use at least one coupon each time it arrives in the home. When you mail an incentive offer in REACH Magazine a very high percentage of people within your primary market are going to see and be able to respond to your offer.

Repetition: We find that as businesses continue to use REACH magazine, their credibility as a company improves in the eyes of consumers. Since people like REACH magazine, they tend to like the businesses that they see in REACH magazine. When they see the same company several months in a row, then they tend to think, “I’ve heard of that company ” and they are willing to pick up the phone or visit the location. If you ask consumers how often REACH magazine comes out, many times they will say,”Is it weekly?” The reason they think it comes out more frequently than it does (we mail 12 times per year) is that they open and look through it over and over while the offers are still good. Two weeks after the mailing comes out, a family still has to buy a pizza or wants to go out to dinner. They look through the magazine and have yet another opportunity to see your ad.

Many businesses who use REACH Magazine to promote their business tell us that REACH draws a better quality and a more loyal customer than many other forms of advertising that they do. I think it is because consumers like and trust REACH Magazine to put the best and most popular types of business in the magazine.

Research: If you are a small to medium-sized business trying to reach consumers in their homes, we here at REACH Magazine can search our archives of ads from all our markets to find businesses similar (or in some cased almost identical) to yours. We can show you ads that are regular repeating clients and we can carefully consider the incentive offers that they are running that are working for them. We do not have to reinvent the wheel. If something is working well in Cincinnati, or Indianapolis, or Youngstown or any of our other markets, it is more likely to be something that could work here. When I do my research I specifically look for ads that are regularly participating in REACH Magazine. This tells me that REACH is working for them, otherwise why would they continue.

So there are some thoughts on HOW REACH MAGAZINE CAN GROW YOUR BUSINESS. I hope my thoughts were provoking to you.

Peter DeMott • REACH Magazine • Housetrends Magazine • YoDeal • eREACH.com • pdemott@reachusa.com • 937-478-6222

Filed Under Advertising in Dayton, Business Inspiration / Information, Growing your business, more customers, More profits, REACH Magazine, The power of the mailbox

FREE is good! Want some SEO Juice for your consumer oriented business in Dayton?

January 18, 2012 By Peter DeMott 1 Comment

Right now, I can offer you some FREE SEO juice for your business.

We are in the process of rolling out several new online products through our eREACH.com which is the online version of REACH Magazine. eREACH.com has thousands of visitors each day. If your business is looking for consumers (not business to business in other words), I can offer you a profile page including a link to your web site, your physical address, your email address, and contact information for your business along with up to three digital coupons.

This easy thing will enhance your Search Engine Optimization for local searches in Dayton, Ohio

This easy thing will enhance your SEO for your website because of the traffic we get on eREACH.com and because your back links are something that Google looks for when ranking sites. Having your back link on a popular consumer website, gives your company website SEO juice to bring it up in the search engine rankings.

Thousands visit eREACH.com every day

Not only that, but consumers will see your company and, up to three coupon offers that they can redeem at your restaurant or store or with your service business. Your business profile will include appropriate key words for searching and finding your product or service on our site.

In addition, soon your digital coupons will be PUSHED out into the market so that consumers can find you on their smart phones and in various apps that promote coupons in the market.

Take advantage of this FREE offer today!

You can benefit from consumer popularity of Dayton’s favorite coupon magazine and all it will cost you is a bit of time and phone call to me:

Peter DeMott at REACH Magazine in Dayton 937-478-6222

FREE is Good!

Here is a portion of the page consumers could see about your business on eREACH.com:

In addition to what you see here, we can include testimonials, a photo gallery, consumer reviews and a list of important key words and specialties that your business provides.

Peter DeMott • REACH Magazine in Dayton, OHIO • 937-478-6222 • pdemott@reachusa.com

Also: eREACH.com • YoDeal Dayton • Housetrends Magazine Dayton • 20 years experience in direct mail couponing and consumer marketing

Filed Under Advertising in Dayton, Business opportunity, Customer engagement, Growing your business, more customers, More profits, SEO Search Engine Optimization, The power of the mailbox

Kick start your business this year by improving your sales skills – Ten tips to kick start your Sales Skills

December 30, 2011 By Peter DeMott Leave a Comment

Great little article about selling in Entrepreneur Online

It’s funny that some people have an aversion to sales, yet they do it every day if they are advancing in their business or in their careers. As small business owners, this is one area that you can always improve on and which will have a direct effect on your business’ growth and stability.

This is the link to the article in Entrepreneur Online. They always have great articles with links throughout that you can click for additional reading. Ten minutes from now, you will have a better understanding of the importance of sales to your business and several ways that you can grow and improve sales for your company (whether you are an employee or the owner)

Click on this LINK: Ten Tips to Kick Start Your Sales Skills

All the SEO in the world, all the advertising and marketing that you could ever do, all the networking and socializing to put yourself out there and make your phone ring will have little real value to your business if you don’t learn how to sell yourself, your product and your services to those who call.

As a REACH Magazine advertising sales executive with over 20 years experience my sales consultation delves into more than the cost of my advertising program and where to target your advertising dollars. Many times I work with businesses to help them fine tune other aspects of their business. Whether it is sales, how the phones are answered, or other day-to-day concerns, we will sometimes cover them in discussions to improve their business and help their business grow. If I get the phone to ring and it falls apart from there, I lose my client. As an experienced marketing and advertising executive I know that customer service in my business does not stop with the sale of an ad.

If you would like to learn more about REACH Magazine, or have a discussion about your consumer oriented product or service business and how it can grow and become strong, please give me a call any time.

Peter DeMott • REACH Magazine and Housetrends Magazine in Dayton • pdemott@REACHusa.com • 937-478-6222

Filed Under Business Inspiration / Information, Customer engagement, Customer Service, more customers, More profits Tagged With Business growth, Reaching consumers, Tools for business

Dayton’s REACH Magazine cover features photography by Mark Garber along with a wedding planning guide

December 20, 2011 By Peter DeMott Leave a Comment

Do you know someone who is getting married in 2012?

For all the new brides to be created over the Christmas and New Year’s holidays, there is a special surprise on the cover and inside the January edition of REACH Magazine. Along with all the great coupons from restaurants and merchants and services throughout the Greater Dayton area, there is an opportunity to win a spectacular package of wedding services and gifts from local wedding vendors valued up to $25,000.00. The cover photograph is from prize-winning photographer Mark Garber. Mark is the most awarded photographer in the region and I think you can see why based one this cover.

Look for the Wedding Planning Guide inside your January REACH Magazine

The January REACH Magazine (Dayton’s favorite coupon magazine) has a wedding planning guide at the center staples of the magazine. You will also find out how you can enter to win the spectacular Wedding Package Give-away there. And if you are planning to get married some time in 2012, you will find various vendors that you may want to check out there as well.

“Hey Dad, I’m planning a $25,000.00 wedding, how do you feel about that?”

What a fun way to start out your wedding planning! If you win the package, walk up to dad and say, “Hey dad, I’m planning a wedding that will cost about $25,000.00, is that okay with you?” Imagine the expression on his face when you tell him, “And you only have to pay for a new dress for mom, I won the rest!”

Don’t let anyone miss their chance for the wedding of their dreams

If you know someone who got engaged over the holidays or perhaps has been planning for some time and wants to win the wedding of their dreams, make sure that you send them a link to this post so that they can be on the lookout for the arrival of their January REACH magazine 2012.

REACH Magazine Engages with Consumers

We are always looking for ways to engage with consumers in the Greater Dayton market with our covers and contests. We had lots of fun putting this issue together and hope that everyone who knows anyone who is getting married in 2012 will be excited to look through this issue.

Click this link to register to win:

Find out more about REACH Magazine, make informed choices about your advertising in 2012

If you would like to advertise in Dayton’s favorite coupon magazine or just find out more about it, feel free to call me, Peter DeMott at 937-478-6222 or email me at pdemott@reachusa.com or peter@photosbypdemott.com.

Filed Under Customer engagement, more customers, More profits Tagged With Advertising in Dayton, Business growth, Centerville, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Grow your business, Kettering, Oakwood, REACH Magazine, Reaching consumers, Springboro, Target marketing, Wedding Planning Guide, wedding vendors

The latest from Mashable about daily deals that consumers love, merchants not so much.

November 6, 2011 By Peter DeMott Leave a Comment

I thought you would find this article interesting if you are considering running a daily deal of some kind for your buisness.

http://mashable.com/2011/10/31/daily-deals-infographic-3/

• Comments and graphs on popularity of various sites.

• Data on usage and repeat customer issues

• Suggestions

Filed Under Advertising in Dayton, Customer engagement, Growing your business, more customers, More profits

How are your phones answered? It can determine if your business fails or flourishes

October 26, 2011 By Peter DeMott 1 Comment

A friend of mine has a blog about the photography business. She explained that she frequently contacts other photographers all over the state and is somewhat amazed at how bad some voice mail messages can be. In some cases people speak to fast. In other cases they ramble. In some cases the messages are just difficult to understand. Here is her short post with some quick tips to improve your voice mail message.

Wootness TM on the web

As an consultant to many small businesses in my work as an advertising sales person at REACH Magazine, I have to analyze what needs to be fixed to improve the chances that advertising will work for my clients. If phones are answered in an unprofessional manner or if phones go to voice mail or answering machines, there is a good chance that no matter how effective my advertising is, the advertising will not work for the client. REALLY!!!!

I go one step further than Christine regarding voice mail

After you take Christine’s advice and make your outgoing message, short and sweet and understandable consider this.

If someone is calling you for the first time, it is almost critical for them to talk with a real person. How do you accomplish that as a small business? I frequently suggest that small businesses that do not have a receptionist to hire an answering service. For $20-$30 per month a small business can increase the effectiveness of their advertising investments by 100% or more.

Consumers and first time clients do NOT like voice mail

You see, todays consumers do not want to play phone tag with you. Consumers today are very busy and if they get a voice mail message on the other end of the line they also tend to have concerns pop up over the quality of the company they are calling. If someone calls you as a result of your advertising or after looking at your web site, they still do not know you and this increases the likelihood that the will not leave a message. With a REAL person answering the phone, more people are willing to leave a message. If your advertising brings you 10 phone calls, wouldn’t you like to receive more of them? Wouldn’t you rather receive 8 or 9 of them instead of 1 or zero? That’s how much difference having a REAL person answer the phone can make.

A good answering service will answer politely with the name of your business. They will explain that you are not currently available to answer the call because you are with another client or working on a project for a client. They will ask when would be the best time to call you back and they will politely ask for the phone number of the prospective new client.

Too many small businesses are under the impression that they actually receive most of the calls that come in

Another service that I offer for clients is call tracking. You’ve heard those messages that say, “this call may be recorded for quality assurance purposes.” when you have called various businesses. Well, as a small business, we can set up one of those for your advertising. You will be able to determine how many hang-ups you get from your advertising (many consumers hang-up on answering machines and voice mails before any message can be recorded).

You will also be able to determine how your phones are being answered because call tracking records every conversation for your review at a later time. Are your prospects being politely answered and calmly listened to or do your employees give them short shrift? You will know if your employees need more training or if you may even need to replace someone. If you “depend” on your voice mail or answering machine you will see just how much that is hurting your business.

Alternative message for outgoing voicemail

I like what Christine said about a simple and clear message for your out-going voicemail message. For small businesses that are unwilling to consider an answering service, I make one more suggestion. In the outgoing message, if you can do this it will improve the number of people willing to leave a message. I suggest that this short phrase be added to the message: “I am currently talking with another customer, but I should be able to call you back within a few minutes, could you please leave your phone number and I will call you right back.” For my small home remodeling contractors who refuse to sign up for an answering service, this can be effective. For example a roofing contractor might say, ” Thank you for you call, I may be on a ladder or on a roof, you wouldn’t want me to fall because I quickly answered my phone. Could you please leave your phone number and I will call you as soon as I am safe and sound on the ground?”

You can be creative with your out-going phone message, but you have to be clear an understandable as was mentioned on the other blog.

Your business could fail because of how you handle this one issue

I have had companies spend hundreds or even thousands of dollars on advertising only to find out that they fell down in this one area. I might have one company that handles phones well say, “Wow, REACH is fantastic advertising…I closed this much business last month from the ad we ran!” Another similar type of business with a similar ad, but who falls down on this one area might say, ” Did that ad ever go out? I don’t think I got anything from my ad.”

As you know, businesses can fail because of their weakest link. In far many cases it is because of something so simple as how the phone gets answered. Such a simple thing to correct, but many small businesses fail because they don’t think this is that important.

It does not matter how good your advertising is. It does not matter how effective your SEO on your web site is. If your phones are not handled correctly, your business could fail.

Peter DeMott • REACH Magazine in Dayton Ohio • pdemott@reachusa.com • 937-478-6222

Filed Under Advertising in Dayton, Business Inspiration / Information, Call tracking, Customer Perception, Growing your business, more customers, More profits, REACH Magazine Tagged With Advertising in Dayton, Business growth, Grow your business, Lead source tracking, Lead tracking

Guest Post: I’d like to buy that customer please!

October 7, 2011 By Peter DeMott 1 Comment

What? Buy a customer? Are you crazy? It’s not like I can go to the Dayton Mall and pick one out off of the rack. Actually, it’s less painful than shopping and I’ll show you why…

How are you bringing in new customers?

First let me ask you a question. How do you bring customers into your business now? You put an Ad in Reach Magazine, or on the radio, Daily Dayton News, you join BNI hoping that these strategies will magically bring you customers? If you said yes pat yourself on the back because you are actively trying to grow your business and better the Dayton community. What you are about to learn will help you get better customers; probably at a discount.

How much does a customer cost?

The first step is to figure out how much a customer costs you. To do this let’s look at an example. You’ve spent $2000 on an ad campaign. As a result, you had 200 people call you and 1 out of 5 of these ‘Leads’ actually buys from you. If you work through the numbers it cost you $10 a Lead. So it cost you $50 for a sale ($10/Lead X 5 Leads = 1 Sale). In this example it cost you $50 for a new Customer. That cost is called ‘Customer Acquisition Cost’.

Do the math

Now that you know it costs you $50 to buy a customer you also know how much you can spend on your specific marketing campaign. You also know how many customer you need from that campaign to make your marketing an investment rather than an expense. There is one more piece to this; the lifetime value of a customer. Say that over the lifetime of their patronage, a customer spends $1000 with you and $200 of that is profit. Now how many times would you invest that $50 to buy more customers? Spend $50 make $150 – I like that math! Of course each business is different and you will need to plug in your numbers to make this work for you.

It really is that simple. As long as you are making more per customer than your ‘Customer Acquisition Cost’ you are ready to increase your profits. One last tip, test and measure EVERY THING in your marketing campaign. Marketing after all is math and not every form of advertising works for every business. Talk with companies similar to yours that are using a particular form of advertising. Ask the sales person for references outside of your market (your competitor is not likely to tell you what his most effective advertising is) and do your homework.

I’d like to buy several today

I’d like one one-time customer, 6 Regular customers and 3 life-time customers please. Oh, yes and please deliver them to my business address express delivery.

Mary Miller works with businesses throughout the Miami Valley helping them to grow and increase profits and have a life too. By learning to focus your energy where it can do the most good as a business owner, you can start running your business based on the important decisions rather than letting your business run you. Thank you Mary Miller for your guest post on GROW YOUR BUSINESS IN DAYTON.

Mary Miller • ActionCOACH Business Coaching • marymiller@actioncoach.com • 937-723-0828 • Dayton, Ohio

Website: http://www.actioncoach.com/marymiller

Linked In: http://www.linkedin.com/in/mmillersnetwork

Facebook: http://www.facebook.com/pages/Mary-Miller-ActionCOACH/200386689983117

Filed Under Advertising in Dayton, Business Inspiration / Information, Growing your business, more customers, More profits Tagged With Advertising in Dayton, Business growth, Grow your business, Guest post, Reaching consumers

Reflections on doing a good job for small businesses

October 6, 2011 By Peter DeMott Leave a Comment

Current and past successes

Over the last couple days I have been delivering sample magazines to my clients in REACH Magazine. It was fun and I will tell you why.

One client going National

At one location, I stopped in to pick up checks for the prior month’s advertising. Each time I go there, things are looking nicer and nicer. This client has been with me more than 15 years. Now, he has created a franchise fast food business that is expanding nationwide. There was a new sign on the side door that said, “Employee entrance only.” I asked the accountant if that applied to me and she said, “No Peter, your special, you can use that door any time.” I sat down with the owner of the business and he showed me some ads they are running in a national restaurant news magazine. He asked me, “What do you think?, no really I want to know your thoughts.” I looked at it and made some suggestions and he invited his graphic designer in and asked me to explain my thoughts again. “Okay, he said, lets try those ideas on the next run.”

New restaurant just hopping with business

At another business, also food, I stopped in for late lunch (after 1pm). The place was hopping to say the least. I had a very nice lunch then dropped of the proof for the next issue at the front desk. The owner had left before I finished my meal. While I was there I asked how many coupons they were seeing lately (REACH had just come out a couple of days ago). The fellow behind the counter taking my payment said between 40 and 70 coupons a day. A little guestimating… that ad paid for itself in 2-to-4 days max. Every day after than was pure profit.

Home remodeler’s business is up significantly

I talked with a completely different kind of business earlier in the week. A home remodeler that I have worked with for many years now. I wanted to confirm that he wanted to focus his advertising around his home community for November and December and I also wanted to confirm that he was okay to go. With the economic ups and downs over the last couple of years there have been times when I have had to let some clients skip mailings. When I asked him how things were going this year, to my surprise, he said his business was up over 30% this year. I know other businesses that have not done well this year who are not advertising and who cut back and back and back. However this fellow was almost too busy to advertise. He indicated that cutting back to his own neighborhoods would be a good idea since he was not sure that he could handle a full run of the areas he normally advertises in.

New Spa and Salon growing fast

I stopped off at another salon, spa client with their proof for their next mailing. The owner was not in, but I was chatting with the counter help. One woman chimed in with, “I told her that if she keeps on doing anything it should be REACH.” I asked what she had tried. The woman explained that they had tried all the other coupon companies, but that REACH definitely was bringing her more customers than any of the others did. How many coupons come in each day? Oh, she said, maybe between 2 and 5 each day and most of them are brand new clients. Based on their average ticket, they are doing just peachy.

Another salon sceptical

Just the other day, I presented to another salon near Fairborn. I explained that consumers in Dayton LOVE REACH magazine. You should get a profitable response from the get go, I said, with good offers that is. This salon owner explained all the things they had tried with various newspapers and other advertising and nothing worked enough to be worth the money spent. I explained again that everyone LOVES REACH magazine and she should do well. Her response was that everyone who sells advertising says that and how can I believe you? I was going to give her names from outside her market that she could call, but she was too convinced toward the negative. I’ll talk with her again and bring some more samples.

Why am I telling you this?

I am telling you this because I want you to know that I enjoy helping businesses to grow. You can trust me on that.

Filed Under Advertising in Dayton, Growing your business, more customers, More profits, REACH Magazine, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, Offers, REACH Magazine, Reaching consumers, Target marketing, Tools for business

Powerful advertising & marketing for wedding related businesses in the Dayton area

September 19, 2011 By Peter DeMott Leave a Comment

January Wedding Planning Guide inside REACH Magazine in Dayton Ohio

We have completed the information about the REACH Magazine Wedding Planning Guide which will appear inside the January edition of REACH Magazine in the Dayton market. We are looking to place the guide on the center staples of the magazine so that brides can easily pull out the wedding planning section.

Why might you want to participate?

• Direct mailed into 260,000 homes at prime time to catch new bride’s attention – First week of January

• Easy pull out for ongoing reference by brides for many months

• Includes full color graphic design at no extra charge

• REACH Magazine is Dayton’s favorite incentive (coupon) magazine. Everyone looks through REACH Magazine

• The January cover will be a romantic bride and groom photograph from a local photographer and mention the guide inside

• Everyone looks through REACH over and over throughout the month

• For those companies that sign up early there is booth at a bridal event in early February at no additional charge (limited)

Do you know someone who caters to the wedding / Bridal market?

Don’t let them miss this opportunity

If you know someone who is in a wedding related business, please send them this link to download the basic information about the packages that are available.

Early February Bridal Event

The planning guide participants may also participate in a bridal event scheduled for early February. We will be promoting a super bridal package give away and brides will register online to win. Marketing about this event will be included in the Wedding Planning Guide and vendors who participate will be given contact information of brides that attend and register at the event.

Consider how much you spend for business cards. How much would it cost you to print 260,000 of them? How much would you pay to get those cards into 260,000 homes in this market? Let’s say there are 5 to 10,000 brides to be out there. How much would it cost you to mail your business card to all of them? Now look at the rates for a business card sized ad or a larger ad and consider the value.

Don’t miss this significant advertising and marketing opportunity. Learn more now :

Wedding Planning Guide and Bridal Event Information PDF

To discuss the program, please call Peter DeMott at 937-478-6222. REACH Magazine in Dayton Ohio. pdemott@reachusa.com

Filed Under Advertising in Dayton, more customers, More profits Tagged With Advertising in Dayton, Bridal event, Business growth, Dayton wedding planning guide, Direct mail, Direct mail advertising, Grow your business, REACH Magazine, Reaching consumers, Target marketing, Tools for business

Small Dayton franchise business talks about REACH magazine home run for her business (video)

July 18, 2011 By Peter DeMott Leave a Comment

Kelly BeLow has a small business called Aussie Pet Mobile here in the south Dayton market area. I met Kelly at the Dayton Chamber After hours networking event at the Club 51 Fitness Center in Centerville early this year. I explained to her that pet grooming is a strong category in REACH Magazine and that I would be able to show her example ads from other markets.

At the time she explained to me that everything she tried only brought in a few calls and that she was not finding anything that was working for her.

Just so readers of this blog can understand more about your business, what is Aussie Pet Mobile?

Shortly after our first meeting at the Business After Hours, we met at my office and Kelly ran an ad with me in REACH magazine. I asked her to explain what the ad did for her business.

Kelly, can you be a little more specific about the results you got and how it affected your business?

When we were coming up with her ad copy, I explained all the parts that were needed for it to work correctly for her business. She in turn send my specification to the franchise and they built the ad for her. She could only afford a 1/4 page ad which we normally do not sell, but which is available for very small businesses in some cases. Here she explains the process we went through to get the ad created.

When I told Kelly that I wanted to blog about her home run advertising in REACH Magazine, she explained that she is so busy that it is difficult to get new people in quickly. If you happen to read this and want to hire Kelly, please be patient.

I know that Kelly participates in a couple of the networking groups that I participate in, however I have not seen her at any of them in some time. As she explained in one of the earlier clips, she is working 7 days a week to get to her customers. At one point, in a previous post I had asked her how many of her customers came from REACH magazine. Her response then was, “almost all of them.” She explained that for each REACH customer there would frequently be a referral customer and so on. In this clip I asked her what she would tell other small businesses that have not run in REACH magazine before. What would she tell those who are running ads in other publications that are “cheeper”? Here is what she had to say:

Last of all, Kelly plans on growing her business. She is very particular about who she brings on board with her, that they will treat customers they way she treats them and so on. I asked her what her plans would be if she can buy that next van or hire that next person that would allow her to expand beyond her current situation (full capacity) and here is what she had to say:

If you would like to learn more about REACH Magazine in the Dayton market, my goal is to help your business grow. Obviously not everyone hits it out of the park as Kelly did with here Aussie Pet Mobile ad in REACH. Sometimes we start with a base hit or a double. But my goal is to have your ad hit a home run from time to time. Please give me a call and we can discuss your business and see if REACH would be a good fit for you. With REACH in Cincinnati, Dayton, Indianapolis and several other markets I have lots of successful ads in many different categories of business. If I cannot find a similar business already doing well in your type of business, I have almost 20 years experience building ads that work.

Peter DeMott • REACH Magazine • Dayton, OHIO • peter@photosbypdemott.com • 937-478-6222

Filed Under Advertising in Dayton, Business Inspiration / Information, Customer Service, Growing your business, more customers, More profits, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, REACH Magazine, Reaching consumers, Target marketing, Tools for business