I ran across this article through LinkedIn this morning. I thought you would find it interesting and helpful to your business.
Can We Please Stop Hyping Social as the Marketing Messiah?
This is a wake-up call for businesses that cannot be found on the internet. The Yellow Pages are quickly evaporating as the go to source of information about service and retail companies. Instead SEARCH is becoming the norm because of smart phones. In just a few seconds one can usually find a desired business using a google search (okay and Bing, Yahoo, and the others too) including a map, links to web sites, mentions on directories and even reviews.
However, social media is being hyped so much that you would think that being on Facebook is more important than anything else. The graphs in this article tell a different story.
It’s a quick read, so I think you will enjoy and profit from it.