November 20, 2014

eREACH coupon Newsletter for the Dayton market

Would you like to receive a list of several fun family oriented coupon opportunities in your email inbox just one time a week?  Consider signing up at eREACH.com with your zip code and sign up for the newsletter. We will not inundate you with emails every day. Just one email each week on Thursday so you will have time to look it over for the weekend. Here is a sample of how the newsletter looks with links to online coupons that you can print out and use.

eREACH Newsletter Sample-Click HEREScreen Shot 2014-10-03 at 10.55.35 AM

Sign up here for your eREACH email coupon newsletter for the Dayton area. See SUBSCRIBE Flag at very tippy top of page.

If you would like your business featured in our eREACH coupon newsletter, just give me a call to learn more about REACH Magazine in the Dayton or Cincinnati markets. I have over 25 years experience helping small businesses grow through direct mail targeted incentive marketing.

Peter DeMott • 937-478-6222 • pdemott@reachUSA.com

Online social media marketing for Dayton area businesses

Helpful link with three white papers on understanding and using social media for your business

I ran across this from one of my LinkedIn groups so I thought I would share it. It is basically several white papers about using social media to promote your business. It only costs you entering your email address and business information. If they start sending you stuff, then you can certainly UNSUBSCRIBE whenever you please.

Don’t be left behind

Educating yourself about online marketing opportunities is important for your business. Even if you sub it out to a third-party vender who offers this as a service it may be important for your business. As the younger generation comes up through the ranks of making more money and spending more, they bring their social media habits and google searches for businesses in their area for products and services they want to buy or use. It may take you some time, but as a business owner you need to be informed and work on these areas.

My youngest just graduated from college with a degree in international business. I don’t think he has ever opened a yellow pages book. He communicates with his friends on Facebook, Twitter, Instagram and such. When he needs something he goes to a Google search. When he wants to find out how to do something he clicks on YouTube and watches a tutorial about it. Keeping up with social networking and online SEO and more is important to your business. These white papers may be helpful to you.

Apparently hootsuite.com links sometimes create virus warnings which are not real.

Social Marketing Took Kits

SM education-toolkit

SEARCH is more important than your social web presence

I ran across this article through LinkedIn this morning. I thought you would find it interesting and helpful to your business.

Can We Please Stop Hyping Social as the Marketing Messiah?

http://searchenginewatch.com/article/2257044/Can-We-Please-Stop-Hyping-Social-as-the-Marketing-Messiah

This is a wake-up call for businesses that cannot be found on the internet. The Yellow Pages are quickly evaporating as the go to source of information about service and retail companies. Instead SEARCH is becoming the norm because of smart phones. In just a few seconds one can usually find a desired business using a google search (okay and Bing, Yahoo, and the others too) including a map, links to web sites, mentions on directories and even reviews.

However, social media is being hyped so much that you would think that being on Facebook is more important than anything else. The graphs in this article tell a different story.

It’s a quick read, so I think you will enjoy and profit from it.

Learn how blogging can help your business here in Dayton Ohio

I was reading a blog that caught my attention so I thought I would pass it along to you. She refers to a book about blogging and mentions viral marketing and “word of mouse” marketing. Many of the younger generation hardly know what a yellow pages book is. Everything is mobile web and Google and Bing.

So take a look here: Ann Monteith is an business consultant for photographers

I will be buying the book to learn more about how I can help my clients grow their businesses. When I meet with a business owner, I don’t just tell them about REACH Magazine or Valpak or direct mail post cards. We discuss many aspects of their business so that I can make an informed consultation with recommendations and solutions to their marketing needs. For many businesses I explain why they should start blogging on a custom self hosted WordPress blog web site so that more people will find their business through organic searches on Google, Bing, or Ask and others.

If you want to explore ways to grow your business including direct mail marketing with REACH Magazine or Valpak in Dayton or Cincinnati, give me a call: Peter DeMott 937-478-6222.

Scene 75’s Jona shares his Facebook SEO Juice with other business owners

Scene75logo

Today I went to a lunch and learn at Scene 75 which is a brand new entertainment venue in the Dayton market. Jona Sandler shared with about 35 business owners about his activities on Facebook and what he felt was working for him.

  

20,000+ Likes before the venue even opened

“I’m not a Facebook expert and I don’t work for Facebook”, Jonah started his presentation. “I just sharing what has worked for me.” And part of that was being willing to share the journey of how Scene 75 has come together and the struggles and hiccups that have occurred along the way until its recent opening. With over 20,000 people engaged on Facebook their very first day, prior to their official announced opening day, Jonah posted on Facebook, “We’re open”. The only way people would have known they were open was through Facebook and people started arriving by the car loads. Many would stop and say hi to Jonah and mention the Scene 75 Facebook page.

Engaged Facebook Fans

Jonah went on to explain that when he goes out in public wearing his Scene 75 shirt, people stop and ask him about how the venue is doing. They also say, “I feel like I know you personally” as a result of the depth of sharing on his Facebook Page. “I didn’t get that from newspaper articles or TV stories about the venue, this is from Facebook alone”, he explained.  And because of the story, the belief in Dayton, and his Facebook following they are having very good traffic. He showed us two pictures showing Saturdays when they reached full capacity (1300 people) and the line outside waiting to get in. Each time some left, they could let more people in when they are at full capacity.

Paid advertising

Being able to reach his engaged audience whenever he chooses is one thing that other forms of advertising do not have. And much of that interaction costs nothing, however, just to be clear, Scene 75 is spending a significant amount of money through the advertising options on Facebook. The message is targeted to their prime market demographic and geography. In his presentation to us, he explained the various options available for paid advertising on Facebook and his experiences with each. He explained some of the campaigns they had run (each on is an experiment) and the resulting LIKES that were generated along with the number of engaged fans (those commenting). Oh, and one more investment was mentioned, a heavy time commitment.

Thank you Jonah for an informative and interesting presentation.

I will add some photographs from the Lunch an Learn as soon as I can get them transferred.

Here is a link to Scene 75 Entertainment Center website  Welcome to the largest indoor entertainment center in the country!

Here is a link to Scene 75 Entertainment Center Facebook Page

I believe that he will be offering this presentation again, so keep your eyes open if you are interested in participating.

Are you and your products & services FAR ABOVE “good enough”?

What does it take to be far above “it’s good enough”?

What do you do to demonstrate to your prospects that you are FAR ABOVE “it’s good enough”? This week I spent the entire day at a photography workshop. Along with being a full-time senior advertising consultant for REACH Magazine in Dayton and Cincinnati, I have a small part-time photography business. Photography has been a lifelong love in my life and each day I learn something new and grow. At this professional photographers workshop the presenter said, Everyone and his mother and everyone who buys a sophisticated digital camera thinks they are a photographer and consumers are being trained to accept photography that is “good enough” because it’s free. As professionals we have to demonstrate that our work is FAR ABOVE “it’s good enough” so that people will be willing to pay for professional photography.

Are you “good enough” or FAR ABOVE “good enough”?

There are a couple of ways that I wanted to go with this. The first thing is that there are people within your industry that are buying your goods or services from a low-cost vendor because “it’s good enough”. Are you providing goods and services that are FAR ABOVE “good enough” so that your prospects can easily see that it would be worthwhile to spend a little more to buy from you. If you are just providing “good enough” products or services, then there will always be someone who costs less than you that your prospects can buy from. Are you investing in your abilities by attending seminars and workshops that will help you to excel in your business or that will help you improve your product?

Example of FAR ABOVE

I have clients that have been with me for years advertising in REACH magazine. From time to time, they make mistakes in their marketing. As a FAR ABOVE advertising consultant, I do my best to help them not make those mistakes. In fact I insist and bend over backwards to help them to do what is best for them. In a recent mailing one of my larger clients hired out a creative agency to create their ad for a special event at their new location. They wanted examples of current ads and I spent some time explaining the importance of incentive offers in REACH Magazine (Consumers look at the coupons first – if the coupons do not capture their attention they move on to the next ad). I also explained that I would like them to send me a rough draft copy of what they working on so that I could give my input before the ad was completely finalized. They were open to this (some are not and could care less about input from an outside source).

When the rough draft arrived, there were problems. The draft arrived the day of our closing deadline, but since there were problems I was willing to bend over backwards to get them the time to make corrections. The problem was that the ad was all directed at this one day special event.

Here is how I explained the problem to the creative agency. If you do a great job getting people to this special event… lets say 300 people come to the event, how many people will be in their homes looking at this ad with NO REASON TO CALL? In this particular case, 399,700 homes would have an ad with no reason to call. It was imperative to have incentive offers for the people who would not be attending the event so they too would have a reason to call. With only hours to get the job done, this creative agency reworked the ad to include some of the offers that make the phone ring for this client.

They sent me the final ad and it looked great and reflected many of the changes that I had suggested. It is a WIN-WIN-WIN. The creative agency has avoided a major mistake and did a great job for my client. I protected both the creative agency and my client from spending a lot of money on an ad that would not have performed well. And hopefully both the creative agency and my client will appreciate me more for being willing to provide FAR ABOVE service to them.

Do you LOOK like you provide FAR ABOVE products and services?

Every day I see business people who are using “good enough” photos of themselves in their business social networking venues. What does your Linked-In profile picture say about you? Does it say I found a snap shot on my computer that is “good enough” to represent me to businesses that I connect with on Linked-In? Is it a professional image that is too formal and makes you seem stiff and not fun to work with. Or is it something that communicates good things about you so that people seeing it will want to connect with you?

If I tell you your profile image is not doing your any favors

In my interactions with people who I network with, I don’t hold back when I see profiles that are not doing that person any favors for their business. In fact I have told more than one person that their profile image is not doing them any favors in their networking efforts. In some cases, they ask why and I end up doing what I call a casual professional portrait sessions for social networking. The images are relaxed and honest to who the person is, but they are FAR ABOVE the snapshot they found from their vacation last year and they do not have the stiff formal feel that some people end up with when they just go have a portrait made. My goal is to capture images of you which will help others feel good about what those portraits say about you.

Danielle Deramo of Just Say It!  Web site and profile portraits by Peter DeMott Photography  Linked-In profile portrait that says fun and enjoyable to meet with

Business portraits pricing

Dayton July REACH is Jam Packed with great offers from local businesses

 

Dayton Ohio July 2012 REACH Magazine Cover

I just got to look at the samples of the July edition of REACH Magazine that arrived in the Dayton office of REACH Magazine today. WOW! There is food everywhere throughout the magazine and such a variety of offerings from so many different kinds of businesses that I can hardly wait to see what people have to say about it.

Knowledge is power they say, what do you know about REACH as a business owner?

On June 29th our sales staff will be meeting with the representative from THE MEDIA AUDIT to show us how to access and interpret the data that they have gathered about various media in the greater Dayton area. When I say that REACH is Dayton’s most popular coupon magazine it’s not just empty words it’s from two data sources that I can say that. The first source is from the companies that use call tracking to compare various advertising. I provide call tracking phone numbers to companies that advertise with me. And in addition, I provide call tracking phone numbers to these companies to use with other magazines and advertising venues (like radio, TV or Newspaper or Billboards). They then get weekly reports via email each Monday tell the story that REACH is by far the most popular coupon magazine in the Dayton market. We also out perform many other forms of advertising and the call tracking phone numbers tell that story as well. But, there’s more…

Real data and real knowledge about what consumers like

THE MEDIA AUDIT provides us with data to compare radio, TV, and other coupon magazines as well as newspaper to understand better how consumers perceive each. Again, REACH comes out on top when compared to the other coupon magazines in town. We provide the highest number of unduplicated consumers that are looking at coupon magazines. Not just number of homes, but very high readership of well over 95% (the number of people who remember receiving their most current copy of REACH Magazine).

Does a pretty cover mater to consumers?

One last thing that I just discussed with a new client who signed with me today. She and her sister are starting a new business here in the Dayton and she said that her REACH stays intact in their home until the new one arrives while other coupon magazines end up gone (they get thrown away)well before the new issues arrives. That’s anecdotal evidence of what the call tracking and THE MEDIA AUDIT tell us:

• People LIKE REACH Magazine and they keep it because it is packed with great local offerings from a variety of interesting businesses. It’s always a treat for consumers to see the new REACH magazine arriving in the mail box because it’s fun to explore (it is not just the same businesses every month like some of the other magazines in town).

• They like REACH because it “looks like a real magazine” and there are not tacky coupons and ads covering the front of REACH magazine, but rather there are interesting community tie-ins and seasonal covers that consumers appreciate (who wants a magazine staying in their home with the cover all chopped up because you redeemed a coupon on the cover?)

It’s time for back-to-school and early fall advertising

Consumers with kids will be planning their activities for the fall in August. Which sports will they participate in? Which musical instrument will they play? Which daycare or preschool with their young child participate in? etc. etc. etc.

It’s also a great time for various home maintenance/repair and home improvements. Once the kids are back in school and the fall schedule is in place, it’s easier to find time to get other things done.

DEADLINE for the Back-to-School or early fall REACH advertising is approaching very quickly. Putting together REACH Magazine we work 30-60-and 90 days in advance of the distribution date to get great looking ads built for our clients. Pages have to be reserved and designed and proofs approved. If you are looking for back-to-school or early fall advertising you need to call NOW!  Peter DeMott • 937-478-6222. I will give you a consultation, not just a sales call. I can help you get a better grasp of the power available in direct mail couponing for your company.

Not every business is a good fit for direct mail couponing

I can also tell you if it will not be a good fit for you and your business. I have twenty years of resources to pass on to you in direct knowledge about social media as well as referrals to many other types of business that can help your company grow. My message is NOT “here’s how many homes we mail and here are this sizes of ads we offer”, but rather, here are the things you need to know to become a better business and here are samples of businesses similar to yours that are using REACH effectively in some of our other markets. If I can find an EXACT MATCH for your type of business and it is regularly repeating (or seasonally targeted) in one of our other markets then there is a very good chance we can help you in a significant way (no business continues to advertise over and over if something is not working). That’s what I bring to the table for you. I want to grow your business. I have no use for just selling you advertising space. My goal is a long-lasting ongoing relationship that benefits your business in a significant way.

If you are deciding not to do something in a knowledge vacuum (both no knowledge or wrong knowledge), you may be making choices which move you forward more slowly than you could be going. That’s the risk of making the wrong choices, they may be profitable, but less profitable than you could have been with another choice. If you have not looked at direct mail coupon advertising, maybe it’s time to at least increase your knowledge and become better informed.

Peter DeMott

Grow your business in Dayton • Call Peter DeMott at REACH magazine in Dayton • 937-478-6222 • peter@photosbypdemott.com or pdemott@reachusa.com

Blogging is dead?, but google searching is not and content is king

I saw a comment on Facebook that blogging is dead. That’s funny because basically Facebook is your personal blog, but that is beside the point. If you want to be found on the internet through searches you must have constant fresh content on your website.

The best way to keep your content fresh

The best way to add content to your web site is to have an integrated blog within your web site. What is the best way to do that? You convert your web site into a template driven self hosted WordPress Blog web site. Through the dashboard you can quickly add content as frequently as you wish, AND although people may not follow your blog on a daily basis, each bit of new content becomes search fodder for Google. It seems that the new name for a blog is a “content management system.”

The long tail of the internet

You can blog about new products and services offered, happy clients, the names of the neighborhoods you are working in, and so on. When they put your service category and their neighborhood in Google, guess what, YOUR WEB SITE COMES UP in the search. This is called the long tail of the internet and WordPress (self hosted) is about the bet you can get for this.

So Blog ON because your content is more current & becomes search engine fodder

But, don’t BORE THE CRAP out of people!

Here is a post from Copyblogger about how to keep from boring people to death. Hey, I know, sometimes I bore you to death talking about REACH Magazine in Dayton, but at least I am trying to do better by reading posts like this one:

http://www.copyblogger.com/boring-writing/

Here is a short portion to capture your interest, then just click on it because I have linked it to the post.

Boring your clients? here are some tips.

Do you like REACH Magazine’s new logo?

REACH Magazine, Dayton’s favorite coupon magazine, has new branding that reflects the new areas that are growing each day.

We have had eREACH.com for some time, but it is now mobile optimised and we are creating premium landing pages for our clients with link backs (SEO Juice) to web pages, Facebook pages, Twitter, Linked In and which have digital coupons.

In addition we now have a BUY IT ONLINE option called YoDEAL that rolled out this spring. Now businesses can promote offers with no up front cost whatsoever and in most cases we include print ads in REACH Magazine along with emails to consumers to promote these deals.

REACH also have a Facebook page to engage with consumers and keep tabs on their wants and desires. This is also an opportunity to share new REACH advertisers with consumers in a medium that they enjoy. We have several connections with other web sites that promote local coupons and special offers in the Dayton area.

For me personally, I participate in the regular educational and networking meetings of a group called New Media Dayton. Their monthly meetings keep me informed and up to date so that I can be informative for my clients in REACH Magazine. They also have a LinkedIn group if you would like to join it and be informed of the monthly topics.

So, here is the new branding for REACH Magazine. What do you think?

Awesome Business Videos is born in Dayton by Celek Media Consulting

Have you thought of doing video for your business, but it cost too much?

Today I heard a little bit more about Chris Celek’s new offering called Awesome Business Video. Chris is a friend from various networking groups and I have also recommended him to several of my REACH Magazine clients. For my clients that want to connect with their customers through social media like Twitter, Facebook, Pinterist, and more, Chris stays in tune with what the latest is so that the business owner can sync what they say and do online with their sales and promotional efforts. For many businesses trying to keep up with all that can be difficult to do. Keeping up to speed on the knowledge needed and actually doing it is what Chris helps businesses with.

New offering by Celek Media consulting brings professional AND inexpensive video to small businesses throughout the county

One frustration for many businesses has been that although they have heard that video gets more attention on the internet than any other form of interaction, it has been cost prohibitive for many businesses. With this new offering businesses can create “awesome business videos” at a very low-cost and capture more attention through their web sites, Facebook pages, and everything else they do with consumers.

Awesome Business Videos

Check it out and consider this for your business

Actually with REACH magazine we are now including QR codes on some ads. A QR code is something that you can read with your smart phone with a QR code reader. By having the QR code go directly to a web hosted video you can basically make what used to be a flat piece of paper into a multi-media experience.

Scan this QR code and watch the video clip above on your smart phone (You need a QR code reader Ap like Redlaser or i-nigma).

Enjoy!

You can contact Chris@CelekMedia.com

Celek Media Consulting