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Dane Sanders talked to us about several things at his presentation at the Art Institute of Dayton last night. Dane is from California and has written two excellent books about photographers (Fast Track Photographer and Fast Track Photographer Business Plan). But, in his books and in person he challenges people to look at things in new ways that expand the possibilities.

He invited us into a conversation and explained that:

• Comparison is not important!

• YOU are not what you do!

• The big question is WHO are you, not what are you!

• New STUFF will not complete you

So, what is the story you tell about yourself?

Is it all about WHAT you do or STUFF you have or is the story about you about WHO you are. Is the story you tell all about comparing what you do with what others do? What will happen when you cannot do that any more? Will you have lost your identity and feel that you have become nothing?

It was a very interesting conversation and I think that the goal of it was to help us to remove the limits we put on ourselves by comparing, by thinking that we are only what we do, and by thinking that what we have means something. With that as the foundation he suggested that when we right down our goals something happens. Things become possible when we write them down and he gave this example.

A study was conducted three groups of high school students, first students who made definitive statements about their futures and who wrote it down, then of those who made statements and didn’t write them down, and last of those students who made no statements and just sort of moved along in life based on whatever came along.

In the majority of the cases where students wrote something down about their future, “I’m going to help people by becoming a doctor” or “I want to become the head of a large corporation” or whatever, in most cases it was found that they did in fact become those things.

The students that just talked about their future, but didn’t write it down sometimes became those things, but then there were the students that did not talk about the future AND did not write down their ideas about the future… they just went with the flow so to speak. the study found that many of these students were still going with the flow and did not amount to much.

Something happens when you write your goals down and put them out their for the public to see. Writing things down makes things happen. It puts your mind to work and makes your goals possible in your mind. I have found this to be true as well. For several years I have lead an online marketing and advertising course for an internet forum. Over and over again I have found that the students who participated and were willing to share their goals with the others in the group, the ones that were willing to put some thought into their plan and write it down, those were the people who could come back to me a year later and say that they achieved all their goals or most of them. Almost universally, those who were willing to write things down in my course have told me that they accomplished more in that year than they thought was possible, more than they had every accomplished before.

I have also found that writing things down about plans for the future can help you focus on WHO your are and that you can make changes in the plans and goals along the way that make them uniquely you. People think if they write something down, then they cannot change it, but really writing things down opens the possibilities for the future and expands your thinking.

If you want to have a meaningful impact on the world you need to put some though into WHO YOU ARE (the first half of this post) and then write down how you are going to make a difference in this world.

This is a very different post from the others that I have posted before. I put some thought into WHO I am and what I want to do.

• I love to help others to grow their businesses and become better people

• I consider honesty and integrity to be critical to both my advertising sales career and my photography business

• I will value people over things

• I will be the top advertising consultant in the Dayton REACH market

• I will open my country barn photography studio by September of this year

There, I did it, I wrote it down. Ask me how I did next year.

If you want to WRITE IT DOWN and put it out there, you are welcome to put your plans and thought here as a COMMENT. The comment button is either at the bottom of this page or at the top next to the headline for this post.

Peter DeMott • REACH Magazine • peter@photosbypdemott.com • 937-478-6222