April 17, 2014

Hot Head is a hot franchise available in the Greater Dayton area

One client of mine has been using ads in REACH magazine from day one of starting his fast food restaurant, HOT HEAD BURRITO. Over the past several years he has gone from one location to 12 locations in the greater Dayton area and several more in the northern Kentucky part of the Cincinnati market.

When I stop by to see Ray Wiley to go over his ad for the upcoming month in REACH magazine he is always talking with someone about construction or remodeling or perhaps specking out locations for traffic and other factors that relate to the success of each restaurant location. There are always plans laying out on a table near by showing signs, landscaping, and floorplan layouts of stores that are in process.

Fast food is not something new for Ray. He and Cindy have had years of experience as the owners of many Subway store locations here in the Dayton market. His locations always have good managers and are run very well. With his experience from Subway Ray and his wife Cindy have been hard at work since the opening of their first HOT HEAD location. After opening several more locations, they began work on becoming a franchisor. With all that behind them, they are in expansion mode looking for new franchisees and area managers for HOT HEAD Burrito. This is still a baby franchise and this could be an opportunity to get in early. They are looking for area directors for OHIO, KENTUCKY, INDIANA, WEST VIRGINIA, AND PENNSYLVANIA right now.

In the Dayton area Ray (Ray is the Area Director for Dayton Metro) mentioned that he was looking for franchisees who wanted to open locations in Springboro, Miamisburg, and or Fairborn (there may be a couple other key areas that he is looking to fill). Considering the cost of a franchise from other major brands of Burrito fast food restaurants, HOT HEAD is very reasonable. Of course you have to go directly to Ray so he can present you with the program and follow all the proper steps as the franchisor. I cannot share specifics. I just know from our discussions that by comparison these stores have a much lower entry level to the purchase of a successful business model and system.

If you are interested in learning more you will need to contact Ray Wiley at 937-395-3611 to review all the franchise paperwork and discuss his plans for growth in this area and the region. Tell him Peter sent you.

It is gratifying to me that as his REACH magazine representative, I have been a part in the success of this business. Ray has shown me floorplans, taste, operations, logos, ad designs, offers and much more over the last several years.

Below is one of the first LOGOS that got things rolling as we developed his a for REACH magazine. I think that my first ad for Ray’s new restaurant was in May of 2007 when he opened his first restaurant location in Kettering.

You can also learn more at his web site: http://hotheadburritos.com/

If you would like an advertising consultation for your business concerning REACH magazine, please do not hesitate to call me, Peter DeMott, at 937-478-6222 or you can email me at peter@photosbypdemott.com.

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