October 20, 2014

New QR codes and how to use them to market your business

5 Ways to Use QR codes for small business

That was the name of the presentation, but I was so involved that I did not take good enough notes to list the five ways here.

I went to the New Media Dayton meeting today in particular to hear about QR codes and how businesses can us them to promote. The presentation was given by Shawntay Fields of Comtactics Mobile solutions & Interactive Marketing here in Dayton. She did an awesome job presenting and showing us several examples of businesses using QR codes to interact with their customers with calls to action, increased customer loyalty and several other points. She gave us several places (URLs) on the internet to create QR codes free and also explained that various forms of QR code tracking are also available at an additional cost.

http://www.newmediadayton.com/506/june-10-5-ways-to-use-qr-codes-for-small-businesses/

I can immediately see how some of my current REACH Magazine clients could implement a QR code into their print ads and even on window stickers at store locations or job site signs to increase consumer interaction and even give incentives to buy now or learn more about the business.

You can create your own FREE QR codes at one of these web sites:

http://qrcode.kaywa.com

http://weallscan.com

http://scandayton.com

I was impressed with the group New Media Dayton and plan on attending more of their meetings in the future. They have a GROUP on LinkedIn which you can join to learn more.

Julie Wallings was taking pictures which will be up on the New Media Dayton web site within a couple of days.

Getting a QR code scanner for you smart phone is easy

Just go to iTunes and pick up one of the FREE aps for QR code scanning

All you want to know about QR codes to promote your business

Additional reading from Mashable:

QR codes to market your small business

Learn More about creating QR codes

Online marketing is moving to the streets and offline

Example

Here is an example of a very simple QR code. This one will likely appear on the ad on the back cover of REACH magazine promoting the summer Blood Donation drive with the Community Blood Center. In the summer sometimes blood donations drop and each year we help the CBC ramp up donations by promoting them in REACH magazine. This QR code took me about a minute to make using the Kaywa link above.

You could win a brand new JEEP Patriot by signing up to give blood this summer. Scan this QR code to learn more.

Community Blood Center summer promotion

More reading:

14 things you need to know to market with QR codes

Peter DeMott • REACH Magazine in Dayton, Ohio • peter@photosbypdemott.com • 937-478-6222

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