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Direct Mail exposure at a low, low, low cost per home

July 20, 2011 By Peter DeMott Leave a Comment

When I talk to small businesses about our RESOURCE DIRECTORY page inside REACH magazine, I ask them how much an order of business cards cost them. Usually it is between $50 and $150 for a thousand business cards. Then I ask them if they would like their business card delivered by mail into 260,000 homes for just $395? Lets do a little calculation. If 1000 business cards cost $50, then 260,000 business cards would cost you $13,000.00 (based on same cost), then add the cost of envelopes and mailing labels and postage to direct mail your cards to the homes throughout the area, lets say another 45-65¢ per address….well you get the picture. If you have a compelling message and a good headline, and can serve the greater Dayton market with your product or service this can be great advertising for you.

For the right businesses, the REACH Magazine RESOURCE DIRECTORY page can be a good fit. Here is the July  Directory page from our current REACH Magazine. If you would like your business card seen several times over a 4-5 week period in 260,000 homes from Piqua to Springboro and from Brookville to Xenia give us a call. Based on what we know about what works on this page, we can make recommendations about advertising in REACH for your particular type of business. At the same time you will become better informed about our zoned half and full page options to target your advertising using powerful and effective direct mail media here in the Dayton market.

DA0711 ResourceDirectory SM 731x1024 Direct Mail exposure at a low, low, low cost per home

 

Peter DeMott • REACH Magazine • Dayton Ohio • 937-478-6222 • peter@photosbypdemott.com

Filed Under Advertising in Dayton, Growing your business, The power of the mailbox Tagged With Advertising in Dayton, Beavercreek, Business growth, Centerville, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Fairborn, Grow your business, Huber Heights, Kettering, Miamisburg, Oakwood, REACH Magazine, Reaching consumers, Springboro, Troy, Vandalia, Xenia

Diary of a REACH magazine ad in Dayton, part 3

January 10, 2011 By Peter DeMott Leave a Comment

Today the final ad came to me via email. I made up some extra copies that Paul can hand out if he wants to. In addition, I am posting it here. I mentioned this to Paul and he said that would be fine. If you print out the ad, you can redeem the coupon even before the ad is delivered in the Beavercreek area. Also, not everyone who gets a REACH magazine will receive a magazine that has this ad in it. This ad is only going into one of our 7 available zones in the Dayton market.

If you want to look over our zone map, you will be able to see how you can target your advertising so that it reaches people that are geographically close to your retail location. Service businesses don’t have to worry about location because they come to the customer, but for location oriented businesses with only one or a few locations it is important to reach your primary market, those consumers closest to your location. People who are closer to your location tend to become regular repeating customers much more easily than those that have to travel a great distance to get to your location.

As in my previous post, I asked you to try out the restaurant and tell me if I got the flavor of the place right in the ad. Here is the ad. Please tell me how I did. Thanks, Peter DeMott • 937-478-6222 • peter@photosbypdemott.com • REACH Magazine

If you click on the ad it will display at full size and you can print yourself a copy.

CityViewsDi FINAL 300x213 Diary of a REACH magazine ad in Dayton, part 3

Filed Under Advertising in Dayton, Featured, Growing your business Tagged With Advertising in Dayton, Beavercreek, Business growth, Coupons, Dayton, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, REACH Magazine, Reaching consumers, Target marketing, Tools for business

Diary of a REACH magazine ad in Dayton, part two

January 7, 2011 By Peter DeMott Leave a Comment

PROOF ready for review

Today I was pleased with the results of the PROOF for the ad for City Views Diner. Kim had gone so far as to visit the client’s web site and added something she liked from what she saw there.

Time to try the Bronx Bomber Burger Basket

I decided that I would stop by for lunch. I thought I would try the Bronx Bomber Burger Basket from the menu which I had selected as a price point coupon for the ad. If Paul Mussolino had time, I would ask him to sit down with me and go over the proof. If he was too busy I would leave the proof and arrange to stop by on Monday. As it turned out, I was a bit early for lunch and he had a few minutes to go over the proof.

Changes to the ad

As Paul looked at the proof a concerned look came over his face. “Paul, this is the proof, we can make any changes that you like,” I said. And he explained that he did not want to show a picture of his 9-11 memorial wall. He explained that he would not want to appear to be using the wall to promote his business and that when people come in, they can see it. At that point I showed him the other pictures that I had taken earlier in the week. I was able to pull them up on my iPhone. I explained that I thought his concerns were perfectly understandable and sensitive to people effected by the 9-11 tragedy. We found one of the other images would be just right and I made a note of it on the proofing form.

He added “kids meals” and something about his Sunday brunch as well and made one price change on the Bronx Bomber Burger Basket coupon by 4¢.

At that point he had to get back to the kitchen to finish up my hamburger which came with potato salad and pickle and was very filling and tasty. I payed my bill and when he came back for a moment, I asked if he had any other changes. Nope, that looks good. I explained that I would have the FINAL for him and would need to pick up his payment early next week which he said would be fine.

Back at the office I went over the changes carefully writing them out for Kim and turned the proof with changes in. When Kim had made the changes I will be posting the half page ad here (with Paul’s permission) and you are welcome to print it out and use the coupons even before it publishes in the February edition of REACH.

Peter DeMott • 927-478-6222 • peter@photosbypdemott.com • REACH magazine in Dayton, Ohio

Just as an aside, yesterday I was please to sign a large dollar agreement with a long time client of mine. This is just to say that I work with very small and very large advertising budgets in this market and also for Cincinnati REACH magazine (companies headquartered in Dayton).  I work with clients spending as little as $395.00 per month to clients signing agreements for $100,000+ for a year long marketing plan in REACH magazine in Dayton and Cincinnati. I think that if you spoke to any of my clients they would tell you that I am their trusted ally providing needed input and ideas for the growth of there business here in Dayton, Ohio.

Don’t forget to stop by City Views Dinner for lunch or dinner some time soon.

City Views Diner is just East of I-675 on Indian Ripple Rd in the shopping center just as you pass the Speed Way gas station and only a couple blocks from The Greene. City Views Diner • 937-838-0812 • 3979 Indian Ripple Rd. • www.cityviewsdiner.com

RR3D16561 200x300 Diary of a REACH magazine ad in Dayton, part two

Filed Under Advertising in Dayton, Growing your business, more customers, More profits Tagged With Advertising in Dayton, Beavercreek, Business growth, Coupons, Dayton, Direct mail, Direct mail advertising, Grow your business, Offers, REACH Magazine, Reaching consumers, Target marketing, Tools for business

Beavercreek PRE for Lunch on Thursdays

June 19, 2009 By Peter DeMott Leave a Comment

I visited a PRE (Professional Referral Exchange) networking meeting at lunch time at the Beavercreek Country Club on New Germany Treibine Rd.

What a great group of business people. Right now the group is small, but each member is clearly committed to sending people to the other members of the group on a regular basis. PRE limits each category of business to one. Based on the quality of the individuals in this core group I can see that this would be a great group for the right business categories.

Here are the folks that I met:

Brian Roberts (attorney at law) chaired the meeting

Mick Lundy (State Farm Insurance) certainly made me feel comfortable and welcome. After I shared that I would love to meet a driveway paver company because I have an ad in this category of business that is doing very well in some zones in Cincinnati, Mike mentioned that he would be golfing with a fellow that owns a paving company and he would definitely discuss my program with him at that time.

Brad Cleeton (Financial Advisor – First Command) gave a presentation about his business and mentioned various referrals which had been given to him by other group members and many that he had given to other group members.

George Humerick Jr. (Parther,Igel Tax Services, LLC) shared about a referral from Brad of someone who had a tax issue where the IRS said they owed $17,000. After the meeting and working out everything the final tax bill came down to about $500. That was one VERY happy client who will never do his own taxes again.

These guys are all top professionals in what they do and I would have no problem recommending them. I will be keeping their card for reference.

The area director for PRE was there and another visitor and I were there as well. Lunch was graciously provided to the visitors and it was a great lunch. I had a grilled chicken sandwich with fruit as the side.

Russ Bailey (Send out Cards) was the other guest and was also clearly impressed with the professional and welcoming attitude of the members. Just got off the phone with Russ. I’ll be meeting with him some time soon.

img028 Beavercreek PRE for Lunch on Thursdays

Filed Under Networking Opportunity Tagged With Beavercreek, Grow your business, Networking, PRE