What are the things that will make consumers want to look through their REACH Magazine this issue? Why will they hang on to their REACH Magazine and review it often giving all our advertisers repeated exposure throughout the month?

The cover is fun and exciting:

As I’ve mentioned before, there are other coupon magazines distributed in the greater Dayton area that litter their covers with coupons and advertising. If you ask people why they like REACH Magazine the best, many times you will hear something like this, “REACH is like a real magazine”. What they mean when you ask them, is that the cover is appealing and they are willing for REACH to lay about their homes for a longer period than the other magazines.

REACH covers appeal to consumers and create excitement for the community

Another thing that you will notice about REACH Magazine covers is that we make an effort to create interesting seasonal covers that will appeal to consumers in the greater Dayton area. Some times it will be a family and other times it might be something like UD Sports or Wright State Sports, or the Air show. Whatever it is, our goal is to give that magazine a reason to lay around for many weeks in the home.

Here is the cover of the February edition / Isn’t this just FUN?

On the back cover you will see the 17th annual Dayton Heart Ball for the American Heart Association. Nice tie-in with the front cover.

Yo Deal • Local deals – local causes

The Yo Deal roll out in Dayton is also tied in with the American Heart Association. Each company running a YoDeal this month will have a percentage of their Yo Deal sales go to the American Heart Association and the Go RED for Women American Heart Association month of focus on women and heart disease.

Valentines Giveaway is fun and exciting for consumers

Also on the back cover is a register to win Valentines Giveaway including a romantic package at Homewood Suites by Hilton Dayton, Dinner for two at Carvers, two dozen red roses from Englewood Florist and a heart-shaped box of chocolates from Winans. The fun thing about this is that it is easy to register and we hand the gifts over to a local Dayton area winner here at our office. Each back cover of REACH Magazine in Dayton has something you can register to win. It’s another fun way that REACH Magazine connects with the community and with consumers.

Now for the meat of what consumers love most about REACH Magazine

They love what’s inside. This issue is packed with over 18 different food vendors from fine dining to pizza delivery, from Mexican restaurants to Chinese restaurants and buffets and Japanese steak houses. With all that food, consumers have a good reason to hang on to the magazine until the next issue arrives and as they look through the magazine deciding where they might want to dine out, they also see variety in the other kinds of businesses represented. There are jewelers, home improvement companies, various home services, automotive maintenance and repair companies, car washes, tanning salons, hair salons, recreation venues even plastic surgeons and dentists. Consumers never know exactly what is going to be inside their REACH magazine so everyone looks through the magazine. The bigger the magazine the more excited consumers are to look through it.

Advertising in REACH Magazine is easy • Use the power of direct mail coupons in Dayton’s most popular coupon magazine

Is it time to find out how REACH Magazine can help you reach the customers you want? Feel free to drop me a line or send me an email. Tell me they type of business you have and I will research through our archives in Dayton, Cincinnati, Indianapolis, Youngstown and other markets to find similar businesses that are doing well in REACH Magazine. Then we can go over the zone map and various pricing and advertising options that make the most sense for your type of business and budget. It’s easy to become informed about this powerful direct mail advertising option so that you can make informed choices to grow your business in Dayton Ohio and beyond.

Call today and become informed about the REACH Magazine, Dayton’s favorite coupon magazine

Call today: Peter DeMott • REACH Magazine • Dayton, OHIO • YoDEAL Dayton • Housetrends Magazine Dayton • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com

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Over the last couple days I have been delivering sample magazines to my clients in REACH Magazine. It was fun and I will tell you why.

One client going National

At one location, I stopped in to pick up checks for the prior month’s advertising. Each time I go there, things are looking nicer and nicer. This client has been with me more than 15 years. Now, he has created a franchise fast food business that is expanding nationwide. There was a new sign on the side door that said, “Employee entrance only.”  I asked the accountant if that applied to me and she said, “No Peter, your special, you can use that door any time.” I sat down with the owner of the business and he showed me some ads they are running in a national restaurant news magazine. He asked me, “What do you think?, no really I want to know your thoughts.” I looked at it and made some suggestions and he invited his graphic designer in and asked me to explain my thoughts again. “Okay, he said, lets try those ideas on the next run.”

New restaurant just hopping with business

At another business, also food, I stopped in for late lunch (after 1pm). The place was hopping to say the least. I had a very nice lunch then dropped of the proof for the next issue at the front desk. The owner had left before I finished my meal. While I was there I asked how many coupons they were seeing lately (REACH had just come out a couple of days ago). The fellow behind the counter taking my payment said between 40 and 70 coupons a day.  A little guestimating… that ad paid for itself in 2-to-4 days max. Every day after than was pure profit.

Home remodeler’s business is up significantly

I talked with a completely different kind of business earlier in the week. A home remodeler that I have worked with for many years now. I wanted to confirm that he wanted to focus his advertising around his home community for November and December and I also wanted to confirm that he was okay to go. With the economic ups and downs over the last couple of years there have been times when I have had to let some clients skip mailings. When I asked him how things were going this year, to my surprise, he said his business was up over 30% this year. I know other businesses that have not done well this year who are not advertising and who cut back and back and back. However this fellow was almost too busy to advertise. He indicated that cutting back to his own neighborhoods would be a good idea since he was not sure that he could handle a full run of the areas he normally advertises in.

New Spa and Salon growing fast

I stopped off at another salon, spa client with their proof for their next mailing. The owner was not in, but I was chatting with the counter help. One woman chimed in with, “I told her that if she keeps on doing anything it should be REACH.” I asked what she had tried. The woman explained that they had tried all the other coupon companies, but that REACH definitely was bringing her more customers than any of the others did. How many coupons come in each day? Oh, she said, maybe between 2 and 5 each day and most of them are brand new clients. Based on their average ticket, they are doing just peachy.

Another salon sceptical

Just the other day, I presented to another salon near Fairborn. I explained that consumers in Dayton LOVE REACH magazine. You should get a profitable response from the get go, I said, with good offers that is.  This salon owner explained all the things they had tried with various newspapers and other advertising and nothing worked enough to be worth the money spent. I explained again that everyone LOVES REACH magazine and she should do well. Her response was that everyone who sells advertising says that and how can I believe you?  I was going to give her names from outside her market that she could call, but she was too convinced toward the negative. I’ll talk with her again and bring some more samples.

Why am I telling you this?

I am telling you this because I want you to know that I enjoy helping businesses to grow. You can trust me on that.

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This is a short information packed article. It’s an easy read, so as a business owner, to stay informed please read it. You may still use Groupon or Living Social or one of the local versions of coupons that consumers buy online, but you will be more aware of the issues you may face and how to cope with them.

http://personalmoneynetwork.com/moneyblog/2011/08/03/businesses-consumers-turning-on-groupon/

Peter DeMott • REACH Magazine in Dayton Ohio • peter@reachusa.com • 937-478-6222

Coming soon: Holiday Gift Guide inside the December issue of REACH Magazine. Arrives in homes the week after Thanksgiving and will be inside all 260,000 magazines in the Dayton market with ad sizes from business card to 1/3 page. Full color and graphic design of your ad is included at no additional cost. Deadline is November 1st.

Coming soon: Wedding Planning Guide inside the January issue of REACH Magazine. I have an PDF that I can email to you explaining this exciting opportunity. Brides, there is going to be a great wedding package give away and vendors, there will also be a Bridal Event associated with this program scheduled for early February. Please email me and ask for the PDF to find out more or call me at 478-6222. Don’t miss this great opportunity to promote your wedding related business.

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At the time she explained to me that everything she tried only brought in a few calls and that she was not finding anything that was working for her.

Just so readers of this blog can understand more about your business, what is Aussie Pet Mobile?

Shortly after our first meeting at the Business After Hours, we met at my office and Kelly ran an ad with me in REACH magazine. I asked her to explain what the ad did for her business.

Kelly, can you be a little more specific about the results you got and how it affected your business?

When we were coming up with her ad copy, I explained all the parts that were needed for it to work correctly for her business. She in turn send my specification to the franchise and they built the ad for her.  She could only afford a 1/4 page ad which we normally do not sell, but which is available for very small businesses in some cases. Here she explains the process we went through to get the ad created.

When I told Kelly that I wanted to blog about her home run advertising in REACH Magazine, she explained that she is so busy that it is difficult to get new people in quickly. If you happen to read this and want to hire Kelly, please be patient.

I know that Kelly participates in a couple of the networking groups that I participate in, however I have not seen her at any of them in some time. As she explained in one of the earlier clips, she is working 7 days a week to get to her customers. At one point, in a previous post I had asked her how many of her customers came from REACH magazine. Her response then was, “almost all of them.” She explained that for each REACH customer there would frequently be a referral customer and so on. In this clip I asked her what she would tell other small businesses that have not run in REACH magazine before. What would she tell those who are running ads in other publications that are “cheeper”? Here is what she had to say:

Last of all, Kelly plans on growing her business. She is very particular about who she brings on board with her, that they will treat customers they way she treats them and so on. I asked her what her plans would be if she can buy that next van or hire that next person that would allow her to expand beyond her current situation (full capacity) and here is what she had to say:

If you would like to learn more about REACH Magazine in the Dayton market, my goal is to help your business grow. Obviously not everyone hits it out of the park as Kelly did with here Aussie Pet Mobile ad in REACH. Sometimes we start with a base hit or a double. But my goal is to have your ad hit a home run from time to time. Please give me a call and we can discuss your business and see if REACH would be a good fit for you. With REACH in Cincinnati, Dayton, Indianapolis and several other markets I have lots of successful ads in many different categories of business. If I cannot find a similar business already doing well in your type of business, I have almost 20 years experience building ads that work.

Peter DeMott • REACH Magazine • Dayton, OHIO • peter@photosbypdemott.com • 937-478-6222

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Now is the time to plan “back to school advertising”. But, what can you do to stand out when their are newspapers full of national advertisers trying to capture the back to school shoppers?

REACH Magazine is direct mailed into the home. It is not in the Sunday Newspaper. It is full color glossy throughout so you can present your business as it should be presented, in full color and on glossy stock.

What ranks among the 15 favorite things that typical consumers do each day? Checking the mail each day is still in the top 15 things for over 85% of all consumers. Sending them incentives to take action via direct mail which presents your company in good light and with measurable response is a good thing for most businesses. However, it still takes a personal consultation to make sure that there is a good fit.

What are our August & September REACH mailings good for?

• Back to school sales / children’s clothing $5 OFF any purchase of $25 or more (if they come to your store with this coupon, I guarantee they will spend more than $25 per ticket)

• Children’s after school activities / This is when families decide what activities their children will be participating in throughout the school year.

• Last Fling on the summer activities / Everything recreational

• Vacation preparation / Anything related to getting that vacation in before school starts

• Young adults / What do they need before going off to college? (computers, clothes, car repairs, oil changes, etc.)

• Day care options for during the school year

Also, HOT summer types of business:

• Driveway replacement (paver, concrete, ashphalt) and seal coating

• Installation of a paver patio and planning for fall landscape upgrades

Restaurants with patios and restaurants without patios

• Depends on how nice it is in the evening whether people will choose outdoor seating

If you would like to discuss your business and how to best use the powerful and popular direct mail delivery of REACH magazine (Dayton’s most popular coupon magazine) to promote your business, please email me or give me a call. The August mailing of REACH Magazine will close out shortly after the 4th of July holiday weekend.

Please call me now!

Peter DeMott • REACH Magazine in Dayton OHIO • 937-478-6222 • peter@photosbypdemott.com

Also at no cost to you, call me about getting your web site SEO working better, using QR codes in your advertising to create curiosity and consumer interaction with your brand/store/business or to discuss your participation as a business on facebook (6 months ago over 400 million people were on facebook, now over 700 million are there sometimes daily)

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For advertisers in REACH magazine we feel that it is more important to connect with consumers than to blast them with coupons on the front cover. Some other coupon magazines in the Dayton market place one or several advertisers on their cover with coupons, but we have found from consumers that they LOVE REACH Magazine because the cover is about them. They also tend to throw away magazines that have their cover cut up, so if the coupon on the cover works well, then all the advertisers inside the magazine will suffer.

Connecting with consumers right from the start

I think our JUNE REACH magazine cover is exceptional. Seldom does a photograph have so much positive interaction as this one and it is all about dad and the kids too. Don’t forget father’s day just around the corner. I’d love to know what you think of the JUNE cover of REACH magazine. Please click on the comment button and tell me what you think if you have the time. Covers like this are one reason that some many people in the Miami Valley LOVE REACH Magazine.

Another thing that consumers like about REACH Magazine – Variety of content

I am currently looking for the following types of business to add to Dayton’s REACH magazine. I have ads for these business categories that are working great in REACH magazines in our other markets. If you know someone in these categories please give me a call or email.

• Plumber

• Painter

• Asphalt and/or concrete driveway company

• Jewelry store / high end

• Garden center

Just to name a few.

Now it is your turn.

Is there a category of business that you would like to see in REACH magazine? Or perhaps you would like to know if your business might do well in Dayton’s favorite direct mail coupon magazine. Give me a call and we can talk about it.

Peter DeMott • REACH Magazine • Dayton Ohio Direct Mail advertising that works • peter@photosbypdemott.com • 937-478-6222

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It is interesting to see how some small businesses review their business plans when the market changes and others just hope that things will change or get better and they will get busy again. I liked this article because it made some very useful suggestions. Many times I am very surprised at how little businesses know about their customers so this one suggestion stood out to me. Take a good customer out to lunch and find and identify changes you may not have noticed.

“While you were busy building your business, your market may have changed, even slightly, or your customers may have changed.”

This article on Entrepreneur Magazine online talks about the importance of knowing your market and making changes when needed to reach consumers in new ways.

Today, more and more businesses that would never have considered offering coupons are now trying out Groupon and other Half off deal programs to generate new customers. It is interesting to me as a REACH magazine sales executive to see this when I know that we can generate significant new customer counts without such drastic discounts. We also have the ability to focus your marketing on people that are geographically within areas that are more likely to become regular repeating customers.

Enough from me though, here is the article: A Better Business Plan can lead to MORE CUSTOMERS

Paragraph headlines

• Sell more to existing customers

• Review your pricing

• Review your marketing message

• Expand your nearby markets

Peter DeMott • REACH Magazine Dayton & Cincinnati • 937-478-6222 • peter@photosbypdemott.com

A REACH consultation if free of course and it will provide you with thought provoking information about direct mail incentive advertising including ads from other markets in your category of business. Find out more today so that you can make an informed choice about the power of direct mail coupon advertising in REACH Magazine. Call today.

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The May edition of REACH Magazine is headed for homes next week (May 2011) and we are now working on REACH Magazine for June, July and August (Summer advertising). The June edition is also a great venue to advertise FATHER’s DAY gifts/ideas/recreational opportunities.

Not every business is right for REACH magazine:

One way that I consider who to call on is to look at REACH Magazines in other markets like Indianapolis IN, Evansville KY, Cincinnati OH, Youngstown OH and others to see what categories are working and in some cases which categories of business we do not have represented in our magazine here in Dayton. Consumers LOVE REACH Magazine and one of the things they like is the variety of types of businesses represented in the magazine. If the magazine was all replacement window companies or all insurance companies, then it would have a much shorter shelf life and people would stop looking through the magazine.

But, we have lots of variety and consumers are always curious as to what they will see next in the magazine. This is just one reason why REACH is still the most popular coupon magazine in the Dayton market. Another reason is our seasonal and attractive covers.

Before I show you the May cover, let me ask you if you can help me with getting some new vendors into REACH. As I said, I look for companies that are doing well with REACH in other markets, but that are not currently represented in Dayton’s REACH Magazine. If you know someone in the following categories of business that wants to grow their residential consumer part of their business, please give me a call. I will call them, show them the REACH Magazine program, help them determine if there is a good fit for their company, discuss options from a targeted zone mailing to an entire market mailing, then help them to design an effective ad with appropriate incentives to drive consumers response.

Businesses that want to expand their consumer sector:

Right now I am looking for the following types of business for participation in our summer  mailings. We are also looking for businesses that want to participate in the JULY Airshow cover issue and the August Back to School/early fall issue.

• Plumbers (although it seems that many plumbers are busy helping people deal with drains and flooding issues, sumps and etc. we have plumbers in several markets that advertise on a regular basis. Generally speaking, most intelligent business owners do not continue doing advertising that is not performing for them. That is unless they just don’t know if something is working, however with REACH response is measurable because coupons and dollars spent can be tallied from each mailing)

• Painters

• Driveway replacement, both asphalt and concrete

• Paver patios

• Irrigation

• Landscaping, clean-ups

• House washing, deck washing, power washing

• Car wash

• Catering for weddings, graduations, corporate picnics and events

• Wildlife Nuisance Control

• Flight Training Center, airplane, helicopter

• Restaurants / large and small – we always do very well for most restaurants and we can get good response without giving 50% OFF (in REACH Magazine you do not have to give 50% OFF like with Groupon and other HALF OFF programs currently making their rounds in the Dayton market)

Preview of the May REACH Magazine:

As I mentioned above, REACH Magazine covers are season and pleasant to look at because we want a magazine that has a substantial shelf life. Consider how the average consumer responds to something cluttered with coupons on the cover. If it looks cluttered and unattractive how long will it last in the home? How long until a magazine with a coupon on the front, perhaps with the coupon cut out of the cover, how long will it last before it hits the circular file. At REACH we purposefully have pleasant looking seasonal covers with local community tie-ins that consumers appreciate and keep around the home for many weeks.

Keep a look out for the May edition of REACH Magazine arriving in homes the first week of May. Here is the cover of the REACH Magazine for May 2011. Don’t miss your opportunity to support the Humane Society of Greater Dayton with their Furry Skurry event (See back cover).

If you would like to know more about REACH Magazine in Dayton, please don’t hesitate to give me a call. My free consultation includes an overview of REACH options, sample successful ads from other markets within your category of business, 20 years experience developing incentive offers that generate excitement among consumers and more.

Why IS REACH Magazine Dayton’s most popular coupon magazine? As a business owner wouldn’t it be good for you to be fully informed about options that could effect the long term growth of your business and wouldn’t it be good to find out why we outperform other coupon magazines in this market. Last wouldn’t it be good to understand incentive marketing and how it could benefit you? It costs nothing for you to be fully informed so that you can make good decisions about your business advertising program.

Peter DeMott • REACH Magazine – Dayton • 937-478-6222 • peter@photosbypdemott.com

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Three Strikes and you are out

Daniel Reeves has tried several coupon magazines in the Dayton market for his company Window Genie. In each case he gave the magazines THREE issues to make something happen. Now he mainly uses REACH. He tells me that REACH is where he gets the majority of his business activity. He goes by THREE STRIKES and your are out.

What do you do when ONE ad does not perform well?

However, the March 1st REACH ad did not perform very well. His son said maybe we should cancel, maybe REACH does not work any more, but Daniel was steadfast. Daniel also talks frequently with Window Genie franchises in other markets. He continued with REACH and the April issue is performing well even with all this rain. People are getting on with their spring cleaning even with the rain, however snow was not making people very happy in early March and calls were down that issue. Who knows, March next year my be warm and sunny.

Consumers don’t always understand your business

It was funny, in one case a client was surprised that Daniel and his team were out power washing their deck in the rain. Daniel explained that we end up getting soaked anyway so the rain is not a deterrent to getting that part of our work finished (lightning is another matter – aluminum ladders and lightning don’t go well together).

Whatever advertising you do, give it a fair test

When I start a new client in REACH magazine, I always encourage them to sign for at least 3 mailings consecutively in the same zone. More times than I can count, over the years, clients who had less than spectacular first mailings were happy clients by the third issue (not just happy, but delighted and growing their businesses). One mailing is just not a fair test and there are too many things that can effect results on a one time basis.

Generally speaking REACH is weather proof. If it rains the first week that the magazine is in the homes then the response kicks right in the following week once people are getting out and about again. Name recognition doubles on the second mailing and we have time to make significant changes to the ad on the third issue if we need to shake things up. Other forms of advertising need some time too. Nobody buys ONE TV ad or ONE Radio spot.

I’ll be calling Daniel to power wash the green stuff off my house from all this rain sometime soon. So, if you need your windows washed, your deck cleaned, your gutters cleaned out, give Daniel a call at the Window Genie. If you are ready to give REACH a fair test, even if you have tried other magazines in the Dayton market, give me a call. Peter DeMott • REACH Magazine • 937-478-6222 • peter@photosbypdemott.com

Contact the Window Genie (and we do a lot more) below.

http://www.windowgenie.com

937-829-5475

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Owners us CALL TRACKING to determine value of advertising expenditures

David and Laurie Malseed have now been in REACH magazine for a couple of months. These young business owners are using today’s technology to measure the effectiveness of their advertising by using CALL TRACKING phone numbers in the various places they invest in advertising. By going to their login for their tracking numbers they can see each month exactly how many calls originate from each advertising source.

Coupon and Ad in REACH Magazine brings in highly qualified leads

When they investigated the results from their first month in REACH they found that they were closing on about 70% of the calls they were receiving. David gave me some details which I am not at liberty to share here, but based on what he said REACH has been a home run for their business coming right out of the gate. They were even receiving calls from people who were planning to make a local move later in the summer and based on the interactions I have had with them, I am sure those calls will also become customers. David has a tight ship with pleasant and quick phone answering and personal and informative support for their clients.

Zoned mailing helps prevent wasted advertising dollars

In addition since they have a franchise limited territory (there is a Two Men and a Truck franchise that works the south half of the Dayton market) we were able to target only areas in the north half of dayton using our zones. They were able to target Troy, Tipp City, Huber Heights, Vandalia, Englewood, Brookville, Springfield and all the communities in between by selecting only the zones that are geographically closer to their location.

Here is what Laurie had to say in a more general light about REACH magazine and my interactions with them as they moved from hopeful anticipation to very satisfied advertiser:

“Our ad in REACH magazine paid for itself the first day it was available to the public! Our dealings with REACH have been quick and efficient. We would definitely recommend REACH over the other magazines.

Thanks Peter!”

I was sorry that I was not able to make it to their official grand opening a few weeks ago.

Company builds relationships online using web site and facebook page

If you live in the north half of Dayton and surrounding communities and you are planning a local move, I would highly recommend these folks. They really care about everyone they meet and they will do an excellent job for you.

Visit them on facebook: http://www.facebook.com/pages/Two-Men-And-A-Truck-Dayton-NorthOH/148937035143612?ref=ts

Learn more on their web site: http://www.twomenandatruck.com/movers-in-dayton-north-ohio

To find out more about REACH magazine please give me a call about scheduling a business consultation. As I told David and Laurie, my goal is to develop long lasting business relationships, not to just sell ad space. I have over 20 years experience in incentive marketing and working with small to medium sized businesses who are trying to reach consumers. My consultation covers many aspects of your business to insure that REACH is a right fit for you and that you will grow your business with Dayton’s favorite coupon magazine.

Peter DeMott • REACH Magazine • peter@photosbypdemott.com • 937-478-6222

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