Dayton — Grow Your Business in Dayton (Gybindayton.com)

February 2012 REACH Magazine in Dayton looks exciting

January 25, 2012 By Peter DeMott Leave a Comment

It looks to me like we will hit another one out of the ball park with the February edition of REACH Magazine.

What are the things that will make consumers want to look through their REACH Magazine this issue? Why will they hang on to their REACH Magazine and review it often giving all our advertisers repeated exposure throughout the month?

The cover is fun and exciting:

As I’ve mentioned before, there are other coupon magazines distributed in the greater Dayton area that litter their covers with coupons and advertising. If you ask people why they like REACH Magazine the best, many times you will hear something like this, “REACH is like a real magazine”. What they mean when you ask them, is that the cover is appealing and they are willing for REACH to lay about their homes for a longer period than the other magazines.

REACH covers appeal to consumers and create excitement for the community

Another thing that you will notice about REACH Magazine covers is that we make an effort to create interesting seasonal covers that will appeal to consumers in the greater Dayton area. Some times it will be a family and other times it might be something like UD Sports or Wright State Sports, or the Air show. Whatever it is, our goal is to give that magazine a reason to lay around for many weeks in the home.

Here is the cover of the February edition / Isn’t this just FUN?

On the back cover you will see the 17th annual Dayton Heart Ball for the American Heart Association. Nice tie-in with the front cover.

Yo Deal • Local deals – local causes

The Yo Deal roll out in Dayton is also tied in with the American Heart Association. Each company running a YoDeal this month will have a percentage of their Yo Deal sales go to the American Heart Association and the Go RED for Women American Heart Association month of focus on women and heart disease.

Valentines Giveaway is fun and exciting for consumers

Also on the back cover is a register to win Valentines Giveaway including a romantic package at Homewood Suites by Hilton Dayton, Dinner for two at Carvers, two dozen red roses from Englewood Florist and a heart-shaped box of chocolates from Winans. The fun thing about this is that it is easy to register and we hand the gifts over to a local Dayton area winner here at our office. Each back cover of REACH Magazine in Dayton has something you can register to win. It’s another fun way that REACH Magazine connects with the community and with consumers.

Now for the meat of what consumers love most about REACH Magazine

They love what’s inside. This issue is packed with over 18 different food vendors from fine dining to pizza delivery, from Mexican restaurants to Chinese restaurants and buffets and Japanese steak houses. With all that food, consumers have a good reason to hang on to the magazine until the next issue arrives and as they look through the magazine deciding where they might want to dine out, they also see variety in the other kinds of businesses represented. There are jewelers, home improvement companies, various home services, automotive maintenance and repair companies, car washes, tanning salons, hair salons, recreation venues even plastic surgeons and dentists. Consumers never know exactly what is going to be inside their REACH magazine so everyone looks through the magazine. The bigger the magazine the more excited consumers are to look through it.

Advertising in REACH Magazine is easy • Use the power of direct mail coupons in Dayton’s most popular coupon magazine

Is it time to find out how REACH Magazine can help you reach the customers you want? Feel free to drop me a line or send me an email. Tell me they type of business you have and I will research through our archives in Dayton, Cincinnati, Indianapolis, Youngstown and other markets to find similar businesses that are doing well in REACH Magazine. Then we can go over the zone map and various pricing and advertising options that make the most sense for your type of business and budget. It’s easy to become informed about this powerful direct mail advertising option so that you can make informed choices to grow your business in Dayton Ohio and beyond.

Call today and become informed about the REACH Magazine, Dayton’s favorite coupon magazine

Call today: Peter DeMott • REACH Magazine • Dayton, OHIO • YoDEAL Dayton • Housetrends Magazine Dayton • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com

Filed Under Advertising in Dayton, Customer engagement, Customer Perception, Giving Back to the Community, Growing your business, more customers, More profits, REACH Magazine, The power of the mailbox, yodeal Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, REACH Magazine, Reaching consumers, Target marketing, Tools for business

Wedding Planning Guide inside REACH Magazine arrives the first week of 2012

December 29, 2011 By Peter DeMott Leave a Comment

If you cannot wait that long, you can go to this link and see more about the prizes and register to win.

Click on this graphic LINK: Win-a-wedding-package

Filed Under Advertising in Dayton, Customer engagement Tagged With Advertising in Dayton, Business growth, Dayton, Direct mail, Direct mail advertising, REACH Magazine, Reaching consumers, Target marketing, Wedding Planning Guide, wedding vendors

Dayton’s REACH Magazine cover features photography by Mark Garber along with a wedding planning guide

December 20, 2011 By Peter DeMott Leave a Comment

Do you know someone who is getting married in 2012?

For all the new brides to be created over the Christmas and New Year’s holidays, there is a special surprise on the cover and inside the January edition of REACH Magazine. Along with all the great coupons from restaurants and merchants and services throughout the Greater Dayton area, there is an opportunity to win a spectacular package of wedding services and gifts from local wedding vendors valued up to $25,000.00. The cover photograph is from prize-winning photographer Mark Garber. Mark is the most awarded photographer in the region and I think you can see why based one this cover.

Look for the Wedding Planning Guide inside your January REACH Magazine

The January REACH Magazine (Dayton’s favorite coupon magazine) has a wedding planning guide at the center staples of the magazine. You will also find out how you can enter to win the spectacular Wedding Package Give-away there. And if you are planning to get married some time in 2012, you will find various vendors that you may want to check out there as well.

“Hey Dad, I’m planning a $25,000.00 wedding, how do you feel about that?”

What a fun way to start out your wedding planning! If you win the package, walk up to dad and say, “Hey dad, I’m planning a wedding that will cost about $25,000.00, is that okay with you?” Imagine the expression on his face when you tell him, “And you only have to pay for a new dress for mom, I won the rest!”

Don’t let anyone miss their chance for the wedding of their dreams

If you know someone who got engaged over the holidays or perhaps has been planning for some time and wants to win the wedding of their dreams, make sure that you send them a link to this post so that they can be on the lookout for the arrival of their January REACH magazine 2012.

REACH Magazine Engages with Consumers

We are always looking for ways to engage with consumers in the Greater Dayton market with our covers and contests. We had lots of fun putting this issue together and hope that everyone who knows anyone who is getting married in 2012 will be excited to look through this issue.

Click this link to register to win:

Find out more about REACH Magazine, make informed choices about your advertising in 2012

If you would like to advertise in Dayton’s favorite coupon magazine or just find out more about it, feel free to call me, Peter DeMott at 937-478-6222 or email me at pdemott@reachusa.com or peter@photosbypdemott.com.

Filed Under Customer engagement, more customers, More profits Tagged With Advertising in Dayton, Business growth, Centerville, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Grow your business, Kettering, Oakwood, REACH Magazine, Reaching consumers, Springboro, Target marketing, Wedding Planning Guide, wedding vendors

Reflections on doing a good job for small businesses

October 6, 2011 By Peter DeMott Leave a Comment

Current and past successes

Over the last couple days I have been delivering sample magazines to my clients in REACH Magazine. It was fun and I will tell you why.

One client going National

At one location, I stopped in to pick up checks for the prior month’s advertising. Each time I go there, things are looking nicer and nicer. This client has been with me more than 15 years. Now, he has created a franchise fast food business that is expanding nationwide. There was a new sign on the side door that said, “Employee entrance only.” I asked the accountant if that applied to me and she said, “No Peter, your special, you can use that door any time.” I sat down with the owner of the business and he showed me some ads they are running in a national restaurant news magazine. He asked me, “What do you think?, no really I want to know your thoughts.” I looked at it and made some suggestions and he invited his graphic designer in and asked me to explain my thoughts again. “Okay, he said, lets try those ideas on the next run.”

New restaurant just hopping with business

At another business, also food, I stopped in for late lunch (after 1pm). The place was hopping to say the least. I had a very nice lunch then dropped of the proof for the next issue at the front desk. The owner had left before I finished my meal. While I was there I asked how many coupons they were seeing lately (REACH had just come out a couple of days ago). The fellow behind the counter taking my payment said between 40 and 70 coupons a day. A little guestimating… that ad paid for itself in 2-to-4 days max. Every day after than was pure profit.

Home remodeler’s business is up significantly

I talked with a completely different kind of business earlier in the week. A home remodeler that I have worked with for many years now. I wanted to confirm that he wanted to focus his advertising around his home community for November and December and I also wanted to confirm that he was okay to go. With the economic ups and downs over the last couple of years there have been times when I have had to let some clients skip mailings. When I asked him how things were going this year, to my surprise, he said his business was up over 30% this year. I know other businesses that have not done well this year who are not advertising and who cut back and back and back. However this fellow was almost too busy to advertise. He indicated that cutting back to his own neighborhoods would be a good idea since he was not sure that he could handle a full run of the areas he normally advertises in.

New Spa and Salon growing fast

I stopped off at another salon, spa client with their proof for their next mailing. The owner was not in, but I was chatting with the counter help. One woman chimed in with, “I told her that if she keeps on doing anything it should be REACH.” I asked what she had tried. The woman explained that they had tried all the other coupon companies, but that REACH definitely was bringing her more customers than any of the others did. How many coupons come in each day? Oh, she said, maybe between 2 and 5 each day and most of them are brand new clients. Based on their average ticket, they are doing just peachy.

Another salon sceptical

Just the other day, I presented to another salon near Fairborn. I explained that consumers in Dayton LOVE REACH magazine. You should get a profitable response from the get go, I said, with good offers that is. This salon owner explained all the things they had tried with various newspapers and other advertising and nothing worked enough to be worth the money spent. I explained again that everyone LOVES REACH magazine and she should do well. Her response was that everyone who sells advertising says that and how can I believe you? I was going to give her names from outside her market that she could call, but she was too convinced toward the negative. I’ll talk with her again and bring some more samples.

Why am I telling you this?

I am telling you this because I want you to know that I enjoy helping businesses to grow. You can trust me on that.

Filed Under Advertising in Dayton, Growing your business, more customers, More profits, REACH Magazine, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, Offers, REACH Magazine, Reaching consumers, Target marketing, Tools for business

Big bang for your buck, Powerful Christmas advertising for the little guys

August 23, 2011 By Peter DeMott Leave a Comment

REACH Magazine’s Holiday Gift Guide for 2011

Here are just a few of the stores and shops that should consider the REACH Magazine Holiday Gift Guide in our December issue of REACH Magazine here in the Dayton market.

Boutique gift shops, Jewelers, Hobby Shops, Florists, Hair Salons, Restaurants, Candy stores, Massage Therapists, Garden shops, specialty shops, bird feed stores, hardware stores, gift baskets, candy popcorn, wine stores, book stores, cell phone stores, toy stores and many, many more. Don’t forget special events throughout the holiday season like lighting displays, family oriented events and activities, Christmas tree farms, and anything Christmas related can advertise here as well.

Although there are only display ads (no coupons) you can offer discounts to gift cards or bonuses for gift card or gift certificate purchases in these ads. You can include your web site, phone number and address as well of course.

260,000 homes delivered in the mailbox just after Thanksgiving

The gift guide will be in the total market section of REACH magazine, Dayton’s favorite coupon magazine and will be delivered into home the week following Thanksgiving day. You have the power of direct mail advertising, in Dayton’s favorite coupon magazine, delivered by mail into the 260,000 greater Dayton area homes. SEE MAP

Target Marketing

By being in a gift guide section in the magazine you target your advertising to consumers that are looking for gift and activity ideas for the families and loved ones. Your unique offering may be the perfect thing to draw customers to your location where they will likely find additional ideas for their gift buying needs. Holiday activities can also be listed in small ads with massive distribution. Promote your activity or event in the homes of 260,000 Dayton area residents as they are considering what they will be doing with their family, what gifts they will be buying, and how they can have a happy and interesting holiday season.

Ad sizes variable according to your budget

The sample page below shows the various sized ads that are available in this section of REACH Magazine.

Plan now and have your ad finished well before the holiday season

Deadlines: Plan your holiday advertising early so that you can concentrate on customers when things get busy. Although our deadline for the December issue of REACH is November the 2nd we may close off the gift guide early depending on inventory issues. We can build your ad now so that you will not be rushed when you want to spend time with your family or give full attention to your customers.

Full color glossy gives your business the image you want / ad design included

(page below shows on this web site smaller than it would appear in the magazine)

If you would like me to go over the details and help you design the right ad for your business, please give me a call any time.

Peter DeMott • REACH Magazine Dayton • pdemott@reachusa.com • 937-478-6222

Filed Under Advertising in Dayton, Growing your business, more customers, REACH Magazine, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, DIY Marketing ideas, Grow your business, REACH Magazine, Reaching consumers, restaurant advertising, Seasonal businesses, Target marketing

5 Tips for a Successful Campaign: QR Code Marketing in Dayton Ohio

August 20, 2011 By Peter DeMott Leave a Comment

This is a short quick article about QR Code Marketing that I found on Mashable. Just click on the link below:

QR Code Marketing: 5 Tips for a Successful Campign by Laura Marriott

One bad example on TV

One of my networking friends told me about a TV commercial that had a QR code as part of the commercial. The problem was that you would have to be a quick draw with your phone and be holding your phone ready focused on the screen as the QR code was only on screen for 5-6 seconds. Obviously if your phone was lying on the table in front of you you would not have time to pick it up, find the QR code scanning APP and scan the code (scanning itself usually takes 5-10 seconds) and see what was on the code. In all likelihood it would take the entire 5-6 seconds just to pick up your phone. This is not an example of an effective QR code implementation in marketing.

Local Examples of good implementations

I liked what she had to say about putting the QR Code everywhere. When I stopped by Michael’s Salon at Cross Pointe Centre the other day there were QR codes on their windows, near some displays, and on their business cards. Of course REACH Magazine is also a prime place to put well thought out QR Code marketing. In the upcoming September 2011 REACH Magazine here in Dayton, Ohio, check out several ads with QR Codes. Check out the one on Granite Transformations and also Papa Johns Pizza to see effective buy completely different usage of the QR Code. Also check out American Carpet Masters.

QR Code ideas for the Holidays

QR Codes would be perfect in our Holiday Gift Guide in the December issue of REACH magazine. Logo, web site, QR Code linked to a video clip walk through of a small boutique gift shop would work great. Or perhaps link it to your TV commercial online or a mobile friendly page with additional photographs of some popular products. Of course QR code usage is growing, but it is still small here in Dayton, Ohio. But now is the time to be experimenting and perfecting your usage. Just like the other things on the internet, early adopters can have the advantage when things get going.

Who scans QR Codes?

By Christmas 2011 more than 50% of all cell phones in use will be smart phones. Smart phone usage by young adults is very high and younger kids hardly know what the yellow pages are. They can search and research on the web as they walk into Starbuck’s and show the cashier their Starbuck’s membership on the screen of their cell phone, then sign in at Foursquare and tell all their friends where they are after posting to Facebook.

Embrace Technology and stay current as a business owner

Over a year ago I decided that I would “embrace technology” to be able to help my advertising clients to stay current. I participate in Dayton’s NEW MEDIA group which has a LinkedIn group and meets with speakers on timely topics each month. I now have people I recommend for social media consultations and web sites. My clients don’t just learn about REACH Magazine, Dayton’s favorite coupon magazine, but they learn about how everything can work together to help them get seen here in the Dayton market. If a small business in Dayton does not have a web presence, they are far behind and need to catch up. I can help with that.

Peter DeMott • peter@reachusa.com • 937-478-6222 • REACH Magazine Dayton

Filed Under Advertising in Dayton, Growing your business, SEO Search Engine Optimization, Social Media for Business, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, DIY Marketing ideas, Facebook, Facebook marketing, Facebook marketing for businesses, Grow your business, Internet marketing, REACH Magazine, SEO for small businesses, web site marketing

Direct Mail exposure at a low, low, low cost per home

July 20, 2011 By Peter DeMott Leave a Comment

When I talk to small businesses about our RESOURCE DIRECTORY page inside REACH magazine, I ask them how much an order of business cards cost them. Usually it is between $50 and $150 for a thousand business cards. Then I ask them if they would like their business card delivered by mail into 260,000 homes for just $395? Lets do a little calculation. If 1000 business cards cost $50, then 260,000 business cards would cost you $13,000.00 (based on same cost), then add the cost of envelopes and mailing labels and postage to direct mail your cards to the homes throughout the area, lets say another 45-65¢ per address….well you get the picture. If you have a compelling message and a good headline, and can serve the greater Dayton market with your product or service this can be great advertising for you.

For the right businesses, the REACH Magazine RESOURCE DIRECTORY page can be a good fit. Here is the July Directory page from our current REACH Magazine. If you would like your business card seen several times over a 4-5 week period in 260,000 homes from Piqua to Springboro and from Brookville to Xenia give us a call. Based on what we know about what works on this page, we can make recommendations about advertising in REACH for your particular type of business. At the same time you will become better informed about our zoned half and full page options to target your advertising using powerful and effective direct mail media here in the Dayton market.

Peter DeMott • REACH Magazine • Dayton Ohio • 937-478-6222 • peter@photosbypdemott.com

Filed Under Advertising in Dayton, Growing your business, The power of the mailbox Tagged With Advertising in Dayton, Beavercreek, Business growth, Centerville, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Fairborn, Grow your business, Huber Heights, Kettering, Miamisburg, Oakwood, REACH Magazine, Reaching consumers, Springboro, Troy, Vandalia, Xenia

Small Dayton franchise business talks about REACH magazine home run for her business (video)

July 18, 2011 By Peter DeMott Leave a Comment

Kelly BeLow has a small business called Aussie Pet Mobile here in the south Dayton market area. I met Kelly at the Dayton Chamber After hours networking event at the Club 51 Fitness Center in Centerville early this year. I explained to her that pet grooming is a strong category in REACH Magazine and that I would be able to show her example ads from other markets.

At the time she explained to me that everything she tried only brought in a few calls and that she was not finding anything that was working for her.

Just so readers of this blog can understand more about your business, what is Aussie Pet Mobile?

Shortly after our first meeting at the Business After Hours, we met at my office and Kelly ran an ad with me in REACH magazine. I asked her to explain what the ad did for her business.

Kelly, can you be a little more specific about the results you got and how it affected your business?

When we were coming up with her ad copy, I explained all the parts that were needed for it to work correctly for her business. She in turn send my specification to the franchise and they built the ad for her. She could only afford a 1/4 page ad which we normally do not sell, but which is available for very small businesses in some cases. Here she explains the process we went through to get the ad created.

When I told Kelly that I wanted to blog about her home run advertising in REACH Magazine, she explained that she is so busy that it is difficult to get new people in quickly. If you happen to read this and want to hire Kelly, please be patient.

I know that Kelly participates in a couple of the networking groups that I participate in, however I have not seen her at any of them in some time. As she explained in one of the earlier clips, she is working 7 days a week to get to her customers. At one point, in a previous post I had asked her how many of her customers came from REACH magazine. Her response then was, “almost all of them.” She explained that for each REACH customer there would frequently be a referral customer and so on. In this clip I asked her what she would tell other small businesses that have not run in REACH magazine before. What would she tell those who are running ads in other publications that are “cheeper”? Here is what she had to say:

Last of all, Kelly plans on growing her business. She is very particular about who she brings on board with her, that they will treat customers they way she treats them and so on. I asked her what her plans would be if she can buy that next van or hire that next person that would allow her to expand beyond her current situation (full capacity) and here is what she had to say:

If you would like to learn more about REACH Magazine in the Dayton market, my goal is to help your business grow. Obviously not everyone hits it out of the park as Kelly did with here Aussie Pet Mobile ad in REACH. Sometimes we start with a base hit or a double. But my goal is to have your ad hit a home run from time to time. Please give me a call and we can discuss your business and see if REACH would be a good fit for you. With REACH in Cincinnati, Dayton, Indianapolis and several other markets I have lots of successful ads in many different categories of business. If I cannot find a similar business already doing well in your type of business, I have almost 20 years experience building ads that work.

Peter DeMott • REACH Magazine • Dayton, OHIO • peter@photosbypdemott.com • 937-478-6222

Filed Under Advertising in Dayton, Business Inspiration / Information, Customer Service, Growing your business, more customers, More profits, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, REACH Magazine, Reaching consumers, Target marketing, Tools for business

June REACH Magazine is headed for your home packed with consumer value

May 27, 2011 By Peter DeMott Leave a Comment

What makes REACH Magazine different than some other coupon magazines?

For advertisers in REACH magazine we feel that it is more important to connect with consumers than to blast them with coupons on the front cover. Some other coupon magazines in the Dayton market place one or several advertisers on their cover with coupons, but we have found from consumers that they LOVE REACH Magazine because the cover is about them. They also tend to throw away magazines that have their cover cut up, so if the coupon on the cover works well, then all the advertisers inside the magazine will suffer.

Connecting with consumers right from the start

I think our JUNE REACH magazine cover is exceptional. Seldom does a photograph have so much positive interaction as this one and it is all about dad and the kids too. Don’t forget father’s day just around the corner. I’d love to know what you think of the JUNE cover of REACH magazine. Please click on the comment button and tell me what you think if you have the time. Covers like this are one reason that some many people in the Miami Valley LOVE REACH Magazine.

Another thing that consumers like about REACH Magazine – Variety of content

I am currently looking for the following types of business to add to Dayton’s REACH magazine. I have ads for these business categories that are working great in REACH magazines in our other markets. If you know someone in these categories please give me a call or email.

• Plumber

• Painter

• Asphalt and/or concrete driveway company

• Jewelry store / high end

• Garden center

Just to name a few.

Now it is your turn.

Is there a category of business that you would like to see in REACH magazine? Or perhaps you would like to know if your business might do well in Dayton’s favorite direct mail coupon magazine. Give me a call and we can talk about it.

Peter DeMott • REACH Magazine • Dayton Ohio Direct Mail advertising that works • peter@photosbypdemott.com • 937-478-6222

Filed Under Advertising in Dayton, Customer Perception, Growing your business Tagged With Advertising in Dayton, Business growth, Centerville, Coupons, Dayton, Dayton's favorite coupon magazine, Direct mail, Grow your business, REACH Magazine, Reaching consumers, Tools for business

Be in the Dayton Air show Cover issue of REACH Magazine

May 10, 2011 By Peter DeMott Leave a Comment

Our July REACH magazine is our Dayton air show cover issue. With thousands of people coming to see the air show this year, many consumers will be attracted to REACH to review the contents and plan for a great event that involves less driving and loads of fun for the whole family.

Although REACH magazine is already Dayton’s favorite coupon magazine, the air show cover always draws more attention and excitement from and for the community. With Bin Ladin buried at sea, the air show and enthusiasm for Flag and country could be very strong this year. With gasoline prices high, may will see this as an opportunity for a full day of fun for the whole family close to home.

What better time to show off your business in REACH magazine? Call today for a free consultation and to learn more about advertising in REACH magazine. Remember that REACH is a magazine and is direct mailed into 260,000 homes throughout the greater Dayton area including Springfield, Troy, Tipp City, Vandalia, Huber Heights, Springboro, Miamisburg, Kettering, Oakwood, Centerville and more. If you are planning special events in your business around the patriotic or air show theme we can also use our zones to geographically target your advertising to your primary area and July is the time. Just being in REACH brings more eyes to your business than any other magazine in the greater Dayton market.

Deadlines come up fast with each REACH magazine going into production about ONE MONTH ahead of the distribution date, so call now. REACH will arrive in homes throughout the area during the first week of July and typically has a consumer shelf life of 4 to 6 weeks. The Dayton Vectren Air Show is scheduled for July 23rd and 24th, 2011.

Peter DeMott • REACH Magazine in Dayton, Ohio • peter@photosbypdemott.com • 937-478-6222

Filed Under Advertising in Dayton, more customers Tagged With Advertising in Dayton, Dayton, Direct mail, Direct mail advertising, Grow your business, REACH Magazine, Reaching consumers, Target marketing