October 23, 2014

Wedding Planning season is approaching and REACH Magazine can help

Here in the Dayton, Ohio market, we are again going to feature a bride on the cover of our January edition of REACH Magazine. Inside there will be a section of the magazine devoted to all sorts of wedding vendors. In addition there will be a $25,000.00 wedding package give away to help draw the attention of brides in this market.

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260,000 homes will receive this REACH magazine with the wedding planning guide inside at a time when many brides are excited to start thinking about their special day. You see some of them got engaged during the holidays before during and after Christmas and New years day.

If you are a wedding vendor with either services or products that brides purchase for their special day please give me a call or email me. I will send you the information about ad sizes and prices. Complete design of your ad is included at no extra charge.

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eREACH coupon Newsletter for the Dayton market

Would you like to receive a list of several fun family oriented coupon opportunities in your email inbox just one time a week?  Consider signing up at eREACH.com with your zip code and sign up for the newsletter. We will not inundate you with emails every day. Just one email each week on Thursday so you will have time to look it over for the weekend. Here is a sample of how the newsletter looks with links to online coupons that you can print out and use.

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Sign up here for your eREACH email coupon newsletter for the Dayton area. See SUBSCRIBE Flag at very tippy top of page.

If you would like your business featured in our eREACH coupon newsletter, just give me a call to learn more about REACH Magazine in the Dayton or Cincinnati markets. I have over 25 years experience helping small businesses grow through direct mail targeted incentive marketing.

Peter DeMott • 937-478-6222 • pdemott@reachUSA.com

June 2014 REACH Magazine cover for Dayton features Air Show

The Vectrin Dayton Air Show

The June REACH Magazine features the Vectrin Dayton Air Show on the cover along with more details about featured performances on the back cover.

Why Does REACH Choose to Tie-in with Major Local Events?

We choose to tie-in with some major events with cover real estate in the REACH Magazine because we are a part of this community. This is also a benefit to both our consumers who LOVE REACH Magazine and to our advertisers who enjoy increased exposure because of the interest in major community events.

Peter DeMott, REACH Magazine, 937-478-6222, pdemott@reachusa.com

Back cover June

Helping a small business to grow and thrive in Dayton-Lawn Mowing in Centerville

Helping Even Very Small Businesses to Grow in Dayton

As a REACH Magazine sales representative and advertising consultant it’s fun to be able to help even very small businesses grow and thrive here in the Dayton Market.

This small business is just looking for clients that they can serve. He is very focused on customer service and making his existing clients very happy, but he also wants to spread the word a little bit too. I thought I would blog a little about it because he got a late start with me an his ad will be going into home the first week of JUNE.

Ideally he would have talked with me sooner and his ad would be hitting with our May edition this week. If you are in the Centerville area and you need a very service oriented lawn care service, please give Brian Stafford a call at 937-204-7017.

We are about to close out our JUNE edition of REACH if you want to join in the fun of growing your business through focused customer service. Call Peter DeMott, 937-478-6222 to learn more about how REACH can help even small businesses in the greater Dayton area. First Impressions

Planning your marketing and advertising for 2014

Written Planning is one thing I see in successful businesses

I’ve been around the Dayton, Ohio market for some time working in Advertising with REACH magazine since it was first published in this market.  One thing that I have noticed and frequently read about as well, is that businesses that put things in writing more often seem to reach their business and marketing goals.

Marketing and Advertising for your business

Even if the plan is to TEST some new marketing and advertising venues, putting it on your calendar makes it about 95% more likely to happen. As small business owners our attentions are pulled in so many directions that things can easily slide to the back of our minds where they quietly just fall of the list of things to do. BUT, if we have a calendar and write some things down, those things can come back to the front of our thinking, “Oh yes, I wanted to test –this or that– advertising venue.

Put your subconscious mind to work for you

The other thing that happens when you write something down, is that your subconscious mind will start working on the project even when you are not. And at the same time, you can break the project up into some smaller chunks… For Example:

Try out REACH Magazine for my business

1) Call REACH Magazine to schedule consultation

Is REACH a good fit for my type of business. Do they have similar businesses that are doing well in REACH right now?

2) Find out when the deadline is for the March edition

3) Work with experienced REACH representative to come up with effective ad creative

4) Proof the ad and make changes by deadline. Arrange for payment by this date.

5) Measure results and evaluate program

Failure and forgotten plans and goals

Businesses that do not have a calendar and written plan typically arrive at the month of March and say to themselves when they see REACH Magazine arrive in their own homes, “Darn, I wanted to try out REACH Magazine in March.” By the time that they get around to doing something  it’s fall and their plans are shelved until next spring.

I use REACH Magazine as an example to hopefully tweak your mind about trying out some advertising that you have not tried before. At the same time, I am a very strong advocate of writing down goals and plans for your business if you want to become successful or more successful.

Staying close and on-track with your spouse

Even in my marriage, I find that having a goal book helps me and my wife know each other better and be on the same page together as we go forward in life. I have a nice blank leather-bound book that we write in.  Once in a while when we go out to dinner, I pull out the book and we look at goals we have written in the book. My wife wanted to get her Masters Degree in education. I wanted to build a photography studio in the barn. I have a goal for my sales in REACH Magazine. We want to get a new countertop for the kitchen and open up a wall between our kitchen and dining room.

Sometimes we look at a goal and we revise it or even remove it, but many times we put a big check mark by it because we DID IT or we put a date on it and start working on it more diligently. In every case it helps us to know each other better and to go toward the future together as a couple. So many married couples gradually grow apart not knowing what their spouse wants and desires. One day they notice that the things they wanted to do never happened and the person they married has different interests now.

The difference between a dream and a goal

It can be that way with your business too. Many goals never even attempted because you did not write them down…. gradually those goals just fell of your list like passing dreams. If you have a goal and you don’t write it on paper where you can see it from time to time, it’s just a DREAM. It becomes a real goal when you put it on paper.

I hope you were challenged to write it down. It will make your more successful. I hope to meet you some time soon.

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If you would like to learn more about the unique capabilities for targeted direct mail coupon mailings with REACH Magazine, please give me a call. Peter DeMott 937-478-6222. I work with REACH in Dayton, Cincinnati, and I can also place ads in our other markets. I have over 25 years experience in this field.

How Much does REACH Magazine Cost?

Dayton’s favorite coupon magazine always has something for consumers

The January edition is no exception with the $25,000.00 Wedding Package Give Away

In the January edition of REACH Magazine here in Dayton, Ohio, we have a featured section in the magazine just for newly engaged “brides to be”. In the featured section there is an opportunity to ENTER TO WIN a $25,000.00 Wedding package of products and services for your wedding planned in the Dayton area in 2014. Last year over 2000 brides to be entered to win and that means of course that their eyes were on those pages in the magazine. If you want to participate in the REACH Wedding Planning Guide in 2015, just call Peter DeMott NOW (937-478-6222)

There are also pages for Springfield Wedding and Event Professionals in that zoned section of the magazine along with several bridal events which are offering special coupon discounts in their ads. Save on bridal shows, wedding dresses, reception facilities, and limousines or even an officient to preside over your wedding ceremony.

Do you know someone who is getting married in 2014?

If you do know someone who is getting married in 2014, make sure that check out the January REACH Magazine and enter to win the $25,000.00 Wedding Package Give Away. Odds of wining are determined by how many enter, but it’s certainly better odds than many other things, and there is no cost to enter. You just have to be qualified. (Age 18 or above and actually getting married – You cannot enter just to have a fun party for example).

$25,000.00 Wedding package give away in Dayton, Ohio

Look for your January 2014 REACH Magazine in Dayton, OHIO to enter and win.

Date Night is another feature we are working on

The Date Night page is not just another coupon, but it is a complete meal for two from some of the nicer restaurants in the Dayton area.  For example, one restaurant has One Appetizer, One Bread, Two Entree’s, Two Deserts AND a bottle of wine – All for only $45.  Using the reserve seating call number provided with each restaurant seals the deal for the evening for you and your date.

2000 Brides and the Planning Sweet Spot of the 2014 Season – Be There!

The Wedding Planning Sweet Spot of 2014

The first quarter of 2014 is for many wedding vendors the most critical time of the year to be in front of brides. Many became engaged at Thanksgiving, Christmas, or New Years and they know that they have to get things lined up for their special day. They know it takes at from several months to a year to get everything planned out just right. So the first quarter of the year is littered with bridal shows throughout every market.

This will be REACH’s 3rd Year for the Wedding Planning Guide inside the regular REACH Magazine in the January edition. On the cover is a bride theme and it will again draw they eyes of brides by promoting the $25,000.00 wedding package give away.

Do You Know Any Bride that wouldn’t love to have an extra $25,000 to spend on their wedding day?

For that matter, do you know a father or mother of the bride that would not like to have $25,000.00 of goods and services added to their budget for the wedding of their daughter? So, along with the fact that REACH is Dayton’s favorite coupon magazine (over 95% open and look through the magazine each month) there is a great incentive for people making wedding plans to look for this special section in the magazine.

Do YOU have a wedding related business in the greater Dayton area?

What do you need to know?

• Deadline for participation is December 2nd – You must call me by then – Peter DeMott 937-478-6222

• Ad design services are included

• Your ad will be in the January edition of REACH distributed in the Dayton metropolitan area . We mail 260,000 homes.

• The January issue will have a bridal theme on the cover and will tell consumers to look inside for the Wedding planning guide section.

• We have a variety of ad sizes and prices. Even our smallest ad can be effective because we are targeting your likely prospects by bringing them to the section with “Register to win a $25,000 wedding package give away”.

Here is one smaller ad:

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Wedding Guide Graphic

January 2014 Wedding Planning Guide inside REACH Magazine

Click on link then click DOWNLOAD button

Plan Now for a successful year in the wedding business in greater Dayton

REACH Magazine’s Wedding Planning Guide 2014

Last year over 2,000 brides-to-be registered to win the $25,000 wedding package give-a-way inside the January edition of REACH Magazine in Dayton, OHIO. The cover of the January edition will feature a beautiful bride and mention the prize registration inside to draw attention to your ad in that section of REACH Magazine.

“Thousands of brides, grooms, and parents of brides will see your ad as they look through their REACH Magazine in January, the beginning of the 2014 wedding season.”

What you do as a wedding vendor in the month of January can significantly affect the success of your entire year. Because people love REACH Magazine and use it for the coupons of their favorite car repair or restaurant, fitness center or massage therapist, tanning salon or hair salon, they will have repeated opportunity to see your ad in the wedding planning guide section of the magazine. THE MEDIA AUDIT tells us that over 95% of REACH Magazine recipients open, look through, and use coupons inside REACH Magazine each month.

Target Marketing to newly engaged brides, grooms and parents planning weddings in 2014

Even though REACH Magazine is mailed throughout the community, the bride themed cover and section within the magazine draws the attention of brides and their parents. In essence REACH is targeting your market by drawing attention to the Wedding Planning Guide within the regular magazine that they love and know. Friends and family members will mention, “did you register for the $25,000.00 wedding package give-a-way inside your REACH Magazine?”

Date and Distribution – Timing is perfect

The January edition of REACH is distributed in the FIRST WEEK OF JANUARY when many young brides have just become engaged over the holidays or when they are beginning serious planning for their wedding planned for the coming year. Distribution is to 260,000 homes throughout the Greater Dayton area from Piqua in the north to Springboro in the south and from Brookville in the west to Springfield and Xenia in the East. In a day when it is difficult to impact the market, REACH Magazine is your powerful direct mail ally.

If you would like to know more about the Wedding Planning Guide inside the January edition of REACH Magazine in Dayton, please call Peter DeMott 937-478-6222. He has a pdf that shows various size options for your ad. Graphic design is included. Hurry, DEADLINE for participation is December 2nd, 2013. Payment is due with proof approval.

Peter DeMott

937-478-6222

peter@photosbypdemott.com

Pdemott@reachusa.com

There are several ads sizes available to meet most budgets. Click on this link: PRICES FOR WEDDING PLANNING GUIDE 2014 If the document does not open on screen, click on the download button. The first page is informational and the second page shows examples of sizes of ads and their pricing.

 

Wedding Guide Graphic

Wedding vendors plan on being in this year’s REACH Magazine Wedding Planning Guide

Wedding

REACH Magazine will again be hosting the Wedding Planning Guide in the January edition 2014

Back by popular demand, there will be a wedding planning guide inside the January edition of REACH Magazine. The cover of that issue will feature a beautiful bride or wedding photograph and will mention that the guide is inside along with everyone’s favorite coupons.

PERFECT TIMING to get your business noticed by new brides to be

January is when many newly engaged brides to be start working on planning their special day in the coming year. This is another way to TARGET MARKET your advertising right to the brides, grooms, and their parents during a time when they are eager and anxious about the planning they need to do for this special coming event.

Last year in the Bridal Planning Guide inside the January REACH Magazine accounted for over 45% of all the entries for the grand prize of a $25,000 wedding package coordinated through The Events Connections here in Dayton. Thousands of brides and those newly engaged saw the cover of the magazine and explored the guide inside to consider reception venues, photographers, limo services, florists, and more. All other media combined made up the remainder of the response. Nothing was close to the impact that REACH made in terms of response.

If you would like to plan your spot in the magazine this is a great opportunity to capture the eyes of new brides and their parents as they start the adventure of planning their special day, please call Peter DeMott at REACH Magazine: 937-478-6222

Who might want to consider participation?

• Wedding Planners

• Cake Companies

• Photographers / video

• Travel agents

• Reception Venues

• Dress / Tuxedo

• Decorators

• Caterers

• Card Shops / Invitations

• Jewelers

• Salons

• Music / bands / quartets / singers etc.

• Chocolate fountains / Unique reception offerings

• Wedding venues

• Hotel accommodations

and more….

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Where does REACH Magazine RANK in Dayton Ohio?

How does REACH magazine Rank in Dayton Ohio?

This is a RANKER report showing how often people refer to various media in the Dayton market. It is a comparison using people who generally have more money to spend in the age group 25-54 years of age.

Although everyone has their audience segments that they might rank higher for, in this comparison using the Dayton market ADI (area of dominant influence), I am sure that many business owners might be surprised to find that REACH outranks almost everything in the Dayton market. Perhaps you are buying newsprint or even several radio stations or a combination of publications. Perhaps REACH would get noticed by more consumers with less investment.

What does this say to your business. First it says to have an easy to find web site which informs people about your products and services. Second it says, it’s time to find out more about REACH magazine and to see if REACH might be a good fit for you type of business.

It used to be that advertising worked like this:

Broad ad campaign —> sends consumers to brick and mortar —> questions are answered and purchases are made.

In today’s market advertising is starting to work differently:

Broad or focused ad campaign—> consumers go to web to answer their questions—>  with their questions answered they call or come in to make their purchase.

Does your business take this new way of shopping into account?

Is this the first time that someone has shown you that consumers LOVE REACH magazine in Dayton, Ohio?

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