Dayton’s favorite coupon magazine — Grow Your Business in Dayton (Gybindayton.com)

Where does REACH Magazine RANK in Dayton Ohio?

March 26, 2013 By Peter DeMott Leave a Comment

How does REACH magazine Rank in Dayton Ohio?

This is a RANKER report showing how often people refer to various media in the Dayton market. It is a comparison using people who generally have more money to spend in the age group 25-54 years of age.

Although everyone has their audience segments that they might rank higher for, in this comparison using the Dayton market ADI (area of dominant influence), I am sure that many business owners might be surprised to find that REACH outranks almost everything in the Dayton market. Perhaps you are buying newsprint or even several radio stations or a combination of publications. Perhaps REACH would get noticed by more consumers with less investment.

What does this say to your business. First it says to have an easy to find web site which informs people about your products and services. Second it says, it’s time to find out more about REACH magazine and to see if REACH might be a good fit for you type of business.

It used to be that advertising worked like this:

Broad ad campaign —> sends consumers to brick and mortar —> questions are answered and purchases are made.

In today’s market advertising is starting to work differently:

Broad or focused ad campaign—> consumers go to web to answer their questions—> with their questions answered they call or come in to make their purchase.

Does your business take this new way of shopping into account?

Is this the first time that someone has shown you that consumers LOVE REACH magazine in Dayton, Ohio?

Filed Under Advertising in Dayton, Customer engagement, Growing your business, REACH Magazine, REACH Magazine direct mail coupons, The power of the mailbox Tagged With Advertising in Dayton, Beavercreek, Business growth, Centerville, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Grow your business, Huber Heights, Kettering, Oakwood, REACH Magazine, Reaching consumers, Tools for business

Does page count matter to consumers for coupon magazines?

January 25, 2013 By Peter DeMott Leave a Comment

SNOW DAY (my wife is a teach and would love to have a snow day)

Today I dropped off samples of our February REACH magazine to one of my clients. He looked at one and said, this is nice and thick (has lots of pages) and he showed me one of our competitor coupon magazines here in Dayton. We were relaxed and un-hurried because of the snow slowing things down today. The conversation continued about the coupon magazines in Dayton.

How long will a coupon magazine with only 12 pages last?

For the second time in a row one of the other magazines was only 12 pages from front to back. I asked my client how that might affect the response that he will get from the magazine. The receptionist joined right in by saying, “that other one will not last long in my home.” There is not enough good stuff in it was basically the gist of what she was saying. “I like what you do with you covers more too, it just looks nicer and I can leave it around,” she said. She then explained that REACH magazine definitely keeps working longer than the other magazines.

The client explained that with several changes that had been made to this other magazine, and with the low page count, even though this other magazine cost significantly less than REACH, performance (number of coupons being redeemed) was way, way down. It was very disappointing. He was considering what he would do in the coming months.

Why do consumers like lots of pages?

December, January, and February normal times for lower page counts in all the magazines. Our February magazine is 48 pages thick. It has lots of food which consumers love, and it has a lot of variety of types of businesses as well. All these things create the perception of value and curiosity with consumers making REACH the most popular coupon magazine in the Dayton and Cincinnati markets.* (*THE MEDIA AUDIT)

Lots of pages are good for all our advertisers

As we move toward spring we have an influx of seasonal businesses that jump into the magazine so that page counts go up significantly. That’s great for all our advertisers because the magazine has much greater perceived value and because of the variety and value, consumers hang on to REACH longer that all the other coupon magazines in town.

I have referrals for you

My job is to help your business grow. If you want to hear from my clients who have similar stories to the one I have just shared, I will gladly let you talk with them (so long as you are not their direct competitor of course) and let them tell you that REACH stays around longer and works better.

Give me a call at 937-478-6222 for a consultation appointment about your business. Perhaps you can take advantage of consumers view or REACH magazine (they LOVE it, they use it, and they like the businesses that advertise in it). Hold up your REACH magazine in your hand when you are with a group of friends and ask, “Do any of you use this magazine?” I would bet you money that 9 out of 10 would say “Yes, I just used ______ coupon”

REACH Magazine • Peter DeMott • 937-478-6222 • pdemott@reachusa.com • peter@photosbypdemott.com

Filed Under Advertising in Dayton, Customer engagement, Customer Perception, Growing your business, more customers, More profits, REACH Magazine, The power of the mailbox Tagged With Advertising in Dayton, Beavercreek, Business growth, Centerville, Coupons, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Grow your business, Huber Heights, Incentive marketing, Kettering, Oakwood, Target marketing

Finding a plumber who wants to grow his business is like….

January 22, 2013 By Peter DeMott Leave a Comment

You know those sayings.

But, here’s the deal, I have plumber ads which are being used in REACH Magazine from two different cities which are working very well for plumbers and I cannot seem to find a plumber interested in growing their business in the Dayton market.

I have talked with three types.

1) One is just hanging on and has no money to spend to grow their business.

2) The other is very busy and does not want to go through the pain of growing. (adding to the payroll or working more hours from time to time)

3) Last of all are the ones who are to busy working IN their business to work ON their business.

Add garage door companies to that list as well.

Here’s a fact, if a business is running a full-page city-wide ads in REACH Indianapolis 12 times per year, or if they are running a half page 12 times per year in REACH Cincinnati, then you can sure bet that those ads are producing a significant return on investment (ROI). Otherwise those businesses would stop the advertising in REACH Magazine.

Unlike some other forms of advertising, direct mail coupons are accountable. You can determine exactly how many responses came in, then take into account how much you spent and instantly determine your ROI.

Direct mail coupons are not just “out there improving your name recognition” like radio and tv or display ads. With REACH Magazine you know what you are getting for each dollar you spend. You get the added name recognition because REACH is so popular.

Is it time for you to find out more about Dayton’s favorite coupon magazine?

Right ad in the right Magazine

So you see, I have examples from other markets of ads that are producing well, and I have a magazine that consumers LOVE in Dayton. That combination could be VERY good for your business. Especially you PLUMBERS and GARAGE DOOR Companies.

Are you ready to grow your business? Maybe we should get together.

Peter DeMott • REACH Magazine • Dayton and Cincinnati • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com

Filed Under Advertising in Dayton, Customer Perception, Growing your business, more customers, More profits Tagged With Advertising in Dayton, Business growth, Centerville, Coupons, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Direct response advertising, Grow your business, Huber Heights, Incentive marketing, Kettering, Oakwood, REACH Magazine, Reaching consumers, Springboro, Target marketing

Spring advertising in Dayton with March, April, May REACH magazine direct response advertising

January 20, 2013 By Peter DeMott Leave a Comment

I was listening to a small business entrepreneur podcast last week and I was interested in what this person had to say. It was an interview on EntreLeadership Podcast by some associates at Dave Ramsy for the Podcast (you can listen to podcasts free on your iPad or any smart phone by subscribing through iTunes or on Dave Ramsy’s web site). I highly recommend this podcast for any small businesses in the area. I also recommend it for anyone considering starting a business.

Direct response advertising critical for small and newly started businesses

Anyway, the woman being interviewed was talking about Marketing and Advertising and explaining that for an upstart business, most cannot afford to spend money on branding and marketing their businesses. Huge businesses, national businesses can spend money with display ads that just show their logo, even if this “branding” or “display advertising” does not create direct response. But she went on to explain that new businesses and small businesses need customers NOW. As a small business owner you cannot afford to spend advertising dollars on ads that do not create business and customers for you, she explained.

Direct response advertising can build recognition while creating response

She explained that direct response advertising was the best choice since it can be helping people to recognize the logo and the brand, but at the same time it generates a direct response to the advertising message and brings people in. Generally direct response advertising is considered to be face to face sales, direct mail, and various forms of incentive marketing.

Look for something that is already working someplace else

As an experienced sales consultant for REACH Magazine (Almost 20 years experience), when I get an appointment with a business owner, it’s my job to bring examples of similar businesses that are currently doing well in REACH Magazine. Then we discuss a test for the business. Usually an effective test for a business is three consecutive mailings. REACH Magazine is mailed monthly, the first week of each month throughout the year. Next we discuss targeting the mailing to a specific areas of the city or perhaps to the entire market area. This will depend on the type of business and their ability to be responsive to the results they get from the ad.

Helping businesses to grow in Dayton and Cincinnati

It has been my privilege to watch several businesses start small and grow to be large enough to mail regularly in both Dayton and Cincinnati. Perhaps it’s time for you to become more knowledgeable about REACH Magazine so that you can make an informed choice for your business. One thing that surprised some businesses is when I say, “I don’t think REACH is a good fit for your business.” When I say this (from time to time) business owners explain that they have never heard a media rep say such a thing. For me it is a matter of great importance. If the business is not prepared for the response that I can bring, or if I am concerned that the consumers will not be treated appropriately, or if it is a type of business that historically has not done well in REACH, then I do not want them in our magazine.

Dayton’s favorite coupon magazine

Here at REACH we care that consumers LOVE REACH Magazine when it arrives in their mailboxes each month. We want to maintain our reputation as Dayton’s favorite coupon magazine. If we put businesses in the magazine that they do not want and will not respond to, then REACH will soon become less Loved by Dayton consumers.

I’m always wanting to learn more, are you?

Listening to podcasts about running businesses and about advertising helps me to be a better advertising consultant for REACH magazine. I hope to hear from you soon.

REACH Magazine • Dayton • Cincinnati • Indianapolis • Akron and more • Peter DeMott • 937-478-6222 • pdemott@reachusa.com

Filed Under Advertising in Dayton, Business Inspiration / Information, Customer Perception, Growing your business, REACH Magazine, REACH Magazine direct mail coupons, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Centerville, Coupons, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Grow your business, Huber Heights, Incentive marketing, Kettering, Oakwood, restaurant advertising, Tools for business, Your brand

Valentines day advertising in Dayton – Hurry Deadline will be here quickly

December 20, 2012 By Peter DeMott Leave a Comment

Our February REACH magazine comes out the first week of February. Perfect timing for ads about special opportunities to capture the heart of your special Valentine this year.

If you have a business that can benefit from Valentine’s day advertising, take a look at REACH magazine this year. We mail targeted zones as well as full market to 260,000 homes throughout the greater Dayton area. Ad development is included in your price for advertising.

• Jewelers

• Restaurants

• Florists (offer a cash and carry special and generate extra counter sales throughout the day without the burden of delivery)

• Hotels for special get-away packages

DEADLINE! Want to place an ad for the February edition: We need to reserve your page by 1/02/13. Yikes, that will be coming really fast.

Peter DeMott • REACH Magazine • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com

Filed Under Advertising in Dayton, REACH Magazine, REACH Magazine direct mail coupons, The power of the mailbox Tagged With Advertising in Dayton, Beavercreek, Business growth, Centerville, Coupons, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Grow your business, Huber Heights, Kettering, Oakwood, REACH Magazine, Reaching consumers, restaurant advertising

For the Dayton newly engaged to be married – want to win a $25,000 wedding?

December 14, 2012 By Peter DeMott Leave a Comment

Win $25,000.00 in wedding day goods and services

REACH Magazine is again partnering with The Even Connection to give away goods and services for one lucky bride here in the Dayton area. Last year about 1,800 brides registered to win. The wedding was a couple of months ago and was a totally exciting wedding event ,they tell me, with all the bells and whistles that would make a memorable day for any bride.

Look for you January 2013 edition REACH Magazine arriving in homes the first week of January. If you have a friend who is getting married, don’t let them miss this opportunity to win. Compared to the lottery 1 in 250,000,000 chance of winning this is a way better chance of winning. For example last year was about 1,800 to 1.

The rules are on the Event Connections website and no you cannot enter if you are not getting married. You must be 18 to enter to win as well. The wedding have to occur in the greater Dayton area.

Here is the cover of the January issue. Make sure your friend sees it.

REACH Magazine is powerful direct mail advertising. If you are a wedding vendor and want to be included in next year’s event please email or call Peter DeMott at REACH Magazine.

Peter DeMott • REACH Magazine • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com

Filed Under Advertising in Dayton, Growing your business, REACH Magazine, REACH Magazine direct mail coupons Tagged With Advertising in Dayton, Beavercreek, Bridal event, Business growth, Centerville, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, DIY Marketing ideas, Huber Heights, REACH Magazine, Reaching consumers, Springboro, Tools for business, Wedding Planning Guide, wedding vendors

Not every ad needs a coupon in REACH magazine

September 27, 2012 By Peter DeMott Leave a Comment

Family Medicine, Obstetrics, and Pediatrics Doctor

Here is a doctor that advertises regularly in our REACH Magazine in Youngstown. I would love to find a doctor who wants to build their practice here in the Dayton area using Dayton’s favorite coupon magazine.

No coupon in the ad

This doctor is not offering a coupon, but rather a free gift at your first visit. The photograph of a family and the doctor are charming with clean and clear ad that gives the appropriate information. Here in Dayton we have dentists, plastic surgeons, dermatologists, vein specialists and more, but we do not have any Family Medicine, Obstetrics, and Pediatrics Doctors in our magazine. We have ROOF Doctors, Basement Doctors, and Home Doctors. I WANT A REAL FAMILY DOCTOR in REACH Magazine because I think consumers would love it.

Reaching families where they are

According to THE MEDIA AUDIT, REACH magazine has readership in the 95% range. We can target portions of the area to reach the families that are most likely to be your regular patients with a visually compelling ad like this one. Because REACH Magazine is filled with things that Families need and want, it is the ideal place for a Family Doctor practice to promote. Each time the mom or dad goes through REACH looking for their Marion’s Piazza coupon, or their Hot Head Burrito or El Toro ad, you get more exposure. It happens over and over throughout the month. In no time, patients and their families feel like they already know you, just as this family doctor advertises in Youngstown, you can become the progressive local practice that is inviting new patients.

100% accountable advertising

With our call tracking program, we can determine exactly which calls are a direct result of your REACH advertising. It is 100% accountable and measurable advertising.

Call to explore how REACH might work for your practice

This is a scanned ad so the quality is not as good as it appears directly in the magazine. If you are a doctor in the greater Dayton area and want to bring new patients into your practice from your own neighborhood, please give me a call so we can explore the options available in REACH Magazine.

Peter DeMott • REACH Magazine Dayton / Cincinnati • 937-478-6222 • peter@photosbypdemott.com

Filed Under Advertising in Dayton, Call tracking, Customer Perception Tagged With Advertising in Dayton, Beavercreek, Business growth, Centerville, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Doctor advertising, Grow your business, Kettering

Ads on two TV stations compared to REACH Magazine results, Wow!

August 30, 2012 By Peter DeMott Leave a Comment

TV can do a lot to build your name and reputation in the market

One of my long time clients came back to REACH Magazine this year. At one point several years ago he had decided to just run on TV and stop doing REACH Magazine advertising. But this spring with changes in the market and changes in his product lines and business, we got together and started putting ads in REACH again.

This time I had a new tool to help the business determine the value of REACH advertising

I explained that I could use “call tracking” to measure the exact number of calls coming in from REACH magazine. I would tell him when the calls came, how many got answered and it would even record the conversations so that he could listen to them later. It would help him to fine-tune his staff and improve the number of appointments generated for his business. Oh!, I said, and by the way, I can give you call tracking numbers to use with your TV ads, a separate number for each TV station.

He liked that idea and so I set up the three call tracking phone numbers. One for REACH, one for one TV station and one for the other TV station.

After the first few weeks, I checked on several of the calls. We had put a repair coupon in one of the ads, but the people answering the phone we explaining that the company would not repair anything that they did not install. That didn’t seem like the intent of the ad, so I called the owner and explained the call at which time he met with his staff and changed how they fielded those types of calls.

Volume of calls from REACH far, far above the calls from TV

The owner and I were going over the tracking reports and it was clear that the majority of sales leads were coming from REACH Magazine. It was a very significant difference. Here is my speculation. When people are watching TV they are not waiting with bated breath to write down the phone number of a business that runs an ad on TV. However, the TV ads give the company credibility in the market. When the REACH ad arrives in the home, suddenly the consumers sees a name they know and calls for the service and products being advertised.

Why not have TV and REACH Magazine work together?

Even though the results from TV were so low, the company did not want to give up on TV. He sees the value of creating credibility and trust in the eyes of the consumers using TV advertising. Instead we came up with a plan to magnify the effectiveness of both REACH and TV. In the future the TV ads would run as the REACH magazine ads were arriving in the homes and for a week or two after. The TV ads will now mention the specials available inside REACH magazine. This way we will give the consumers both a phone number to call – it’s right in the ad, and a reason to call now – there are special incentive offers available for a limited time.

What is the lesson learned?

Maximize your advertising by making it work together. Don’t consider your advertising as completely separate entities. By having a unified message and by creating convenience for the consumer, you can maximize the power of TV and the power of REACH magazine.

So perhaps you are wondering what the score was between TV and REACH magazine. I don’t know how much or how often the TV spots ran, however I know that to run TV well you are typically talking about somewhere between $3000 and perhaps $8000 in a month (even up to $20,000 depending on the type of business) for broadcast TV stations. So, again you say what was the score. REACH had close to 200 calls in five month. During the same period both TV stations generated less than 15 calls from the call tracking numbers. It’s interesting and informative, but this does not tell the whole story. If it did, then of course the owner would just drop the TV advertising all together. Instead his TV will now mesh directly with his REACH Magazine ads with both content and timing to the benefit of this company.

Boost your TV ad effectiveness Today!

If you want to generate some punch from your TV advertising here in the Dayton and Cincinnati market areas, give me a call and we can discuss how REACH can happen. Call Peter DeMott at 937-478-6222. You will be talking to one of REACH’s top sales people. And I can say, you don’t get there by steering people wrong. I have almost 20 years experience in helping small, medium, and large Dayton area businesses grow and succeed right here in the Dayton and Cincinnati marketing areas.

Filed Under Advertising in Dayton, Call tracking, Customer engagement, Customer Perception, Growing your business, more customers, More profits, REACH Magazine direct mail coupons, The power of the mailbox Tagged With Advertising in Dayton, Beavercreek, Business growth, Centerville, Coupons, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, DIY Marketing ideas, Grow your business, Huber Heights, Incentive marketing, Kettering, Lead source tracking, Lead tracking, Oakwood, REACH Magazine, Reaching consumers, Springboro, Target marketing, Tools for business

Do you know your ideal client as well as these two entrepreneurs do?

August 28, 2012 By Peter DeMott Leave a Comment

I just stopped by one of my REACH Magazine client’s business to see how things were going. I walked in the door and Penny exclaimed that they are still cleaning up from the open house they had on Saturday.

Over 500 parents of young children come to the open house on Saturday

They ran out of brochures and were registering young students as fast as they could write. Cars were backed up the road on Wilmington Pike waiting to get into the parking lot behind The Carpet House just south of Dorothy Lane in Kettering. The folks at The Carpet House said they had never seen anything like it. The building was shoulder to shoulder in the parent viewing area and lobby as they checked out the facilities of Busy Kid’s Gymnastics and Pre-School.

Although she did not have the final count yet, Penny explained that it was looking like REACH magazine had outperformed all the other publications in terms of redemptions. But, I have to say that both Penny and Shelly KNOW THEIR IDEAL CLIENT better than most businesses and they know what appeals to them from their logo to the bright primary colors throughout their advertising and building. Free T-Shirts with registration and goody bags for the children made for a good invitation to young mothers of small children. And the entire place is well-organized and spotlessly clean and tidy. Bumble Bee their mascot greeted the children as well.

Do YOU know your ideal client as well as Penny and Shelly do?

Penny and Shelly also knew that REACH magazine was a great place to reach their prospective ideal client because mothers with small children are always checking out coupons to save a buck here and there. By being in REACH a month before their open house, they knew that over and over their clients would see their ad because they look through REACH over and over throughout the month. Buy the time of the open house they had cut out the ad and put it on their refrigerator to make sure they did not miss what looked like would be a fun event for both them and their children.

Here is what the ad looks like

Do you agree that these ladies know how to get the attention of their ideal prospect?

To learn more about Busy Kids Gymnastics just stop in or visit their website: Busy Kids Gymnastics

To learn more about using REACH magazine to reach your ideal customer, give me a call: Peter DeMott at REACH Magazine 937-478-6222 or you are welcome to email me at peter@photosbypdemott.com

Filed Under Advertising in Dayton, Business Inspiration / Information, Customer engagement, Customer Perception, Growing your business, REACH Magazine, REACH Magazine direct mail coupons, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Grow your business, Kettering, Oakwood, REACH Magazine, Reaching consumers, Target marketing

Wedding Planning Guide inside January 2013 edition of REACH magazine Dayton

June 21, 2012 By Peter DeMott Leave a Comment

Attention wedding vendors

Plans are under way to repeat the January edition Wedding Planning Guide inside REACH Magazine. In January of this year we had a center section in the magazine devoted entirely to wedding vendors of all types. The entire front cover of the January magazine was devoted to a beautiful bride and groom portrait. This year (actually, I mean next year, the magazine comes out the first week of January) there will be entered-to-win prizes for a special bride and groom. Don’t miss your opportunity to win if you are planning to be married in 2013. The Event Connection will have another bridal event in early February with vendor booths and activities for brides, grooms and anyone they bring. The Bridal Give Away Package winner will be announced at that event just as it was this year. The event was very well attended.

Advertising to reach the Bride to be for wedding planning needs

I will be posting information here as it becomes available. In the mean time, if you are a wedding vendor of any kind in the Dayton market send me an email. You don’t want to miss the excitement of the Wedding Planning Guide inside the

Wedding Planning Guide inside January REACH Magazine in Dayton

January REACH Magazine cover in Dayton (2012).

• Wedding Guide inside announcement and bride and groom photo will be on the cover of the January edition of REACH magazine again in the first week of January 2013.

• Exposure to 260,000 homes from Piqua to Springboro and From Xenia to Brookville including all the suburban areas around Dayton.

• Unlike other publications that are available for pick up at various locations, the REACH Wedding Planning Guide gives exposure to Moms, Dads, Brides, and Grooms, people who are making decisions about investment, location, and vendors they plan to use. This also can help brand your product or service in the minds of consumers if your product or service is not restricted to wedding day only. For example, may venues are great for corporate events and reunions and other groups, not just brides and grooms.

• Ad sized for every budget starting at $395 for a business card sized ad. Consider that, your business card sent to 260,000 homes, right into their mailbox in Dayton’s most popular coupon magazine. Consider what it would cost you to even print 260,000 business cards.

• Repeated Exposure: EACH time consumers go to look for their Marion’s Pizza coupon or their dine out El Toro or Hot Head Burrito coupon, they have another opportunity to be exposed to your business. The wedding planning guide inside REACH will be a section of display ads only (no coupons please), but the coupons throughout the rest of the magazine give people a reason to come back again and again to look through the magazine and see your ad again.

Reserve your spot and don’t let your business be missed for this powerful advertising, event, and marketing opportunity. Send me an email with all your contact information NOW. I know just how busy wedding vendors can be. We can start working on your ad even now with deadlines far away. I won’t need payment until closer to the publication date.

Send your contact information to:

Peter DeMott • REACH Magazine

2360 W. Dorothy Lane, Suite 101

Dayton, OHIO 45439

Email it to: peter@photosbypdemott.com

Or Call me, Peter DeMott, at 937-478-6222

Filed Under Advertising in Dayton, Business opportunity, Growing your business, REACH Magazine Tagged With Advertising in Dayton, Beavercreek, Bridal event, Business growth, Centerville, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Grow your business, Huber Heights, Kettering, Oakwood, REACH Magazine, Reaching consumers, Springboro, Wedding Planning Guide, wedding vendors