I met Danielle Deramo, the owner of Just Say It, at a couple of business networking events. What a lovely and outgoing person. Danielle’s business is about Message Crafting for businesses. It’s all about words, branding, and marketing for businesses.

When I saw her photograph on Linked In and on another web site, I mentioned that her photos were not doing her any favors. I told her that I could show her outgoing personality in a casual business portrait that she could use on Facebook, Linked In, and her web site to enhance her presence on those forums. You’ve heard the old saying a million times. “A picture can say a thousand words.”

Well, you tell me. I think these portraits say a thousand wards about Danielle. If you would like to complement Danielle or connect with her for her outstanding knowledge of marketing and branding for businesses feel free to send her a note at danielle.deramo@gmail.com

Is it time for you to have casual business portraits made for online social media? Find out more on my photography website here:

http://www.photosbypdemott.com/lifestyle-portrait-session-pricing/businessprofilefacebook/

“I was against getting a professional portrait. I didn’t want to take the time out of a busy work day. Peter arrived promptly and got to work making sure the lighting was perfect. Within 45 minutes we were finished with the shoot.
I was able to view the proofs on-line the same day and download my selections within minutes.
As soon as I posted new profile pics on my social media sites the compliments started rolling in!
Peter DeMott is an excellent photographer who I highly recommend.”

Danielle Deramo
Just Say It!

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But, first, are you putting all your internet marketing efforts into something you have no controls over?

If you think that Facebook is a great social internet networking tool for your business, I think that is great. But, here is the big rub. You have no control over changes that may occur from one day to the next which may totally change the value of the work that you have put into Facebook for your business. It is not YOUR platform. It belongs to Facebook and as you can see, right now, they are making changes that you may or may not like. Something that you have been doing up to now that may have been effective for building your business may be changed tomorrow in a way that suddenly makes all that effort and time flush down the toilet.

Alternatively, if you have a self hosted WordPress blog and web site, you can make changes, add content, and build a reputation that bring people to your site…. and it is YOURS. The changes and the content that you add build SEO (organic search results through SEO) over time. Along with that, your information here can be automatically fed into your Twitter feed, and your Facebook profile and Facebook Page. If one of those is suddenly changed (remember, since you do not own them, they could change completely overnight) to where it is no longer effective to bring in new clients and customers, you have still built something that will continue to grow your business.

Here are the changes that are rolling out right now – click on link or picture

http://blog.involver.com/2011/09/22/facebook-releases-new-timeline-profile-at-f8/

Mashable also has a presentation of the changes that are rolling out – click link below

http://mashable.com/2011/09/22/facebook-changes-roundup/

Fast Company has a quick review of how it might effect businesses

http://www.fastcompany.com/1782173/what-the-new-facebook-changes-mean-for-businesses

Peter DeMott • REACH Magazine, Dayton’s favorite coupon magazine • pdemott@reachusa.com • peter@photosbypdemott.com • 937-478-6222

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QR Code Marketing: 5 Tips for a Successful Campign by Laura Marriott

One bad example on TV

One of my networking friends told me about a TV commercial that had a QR code as part of the commercial. The problem was that you would have to be a quick draw with your phone and be holding your phone ready focused on the screen as the QR code was only on screen for 5-6 seconds. Obviously if your phone was lying on the table in front of you you would not have time to pick it up, find the QR code scanning APP and scan the code (scanning itself usually takes 5-10 seconds) and see what was on the code. In all likelihood it would take the entire 5-6 seconds just to pick up your phone. This is not an example of an effective QR code implementation in marketing.

Local Examples of good implementations

I liked what she had to say about putting the QR Code everywhere. When I stopped by Michael’s Salon at Cross Pointe Centre the other day there were QR codes on their windows, near some displays, and on their business cards. Of course REACH Magazine is also a prime place to put well thought out QR Code marketing. In the upcoming September 2011 REACH Magazine here in Dayton, Ohio, check out several ads with QR Codes. Check out the one on Granite Transformations and also Papa Johns Pizza to see effective buy completely different usage of the QR Code. Also check out American Carpet Masters.

QR Code ideas for the Holidays

QR Codes would be perfect in our Holiday Gift Guide in the December issue of REACH magazine. Logo, web site, QR Code linked to a video clip walk through of a small boutique gift shop would work great. Or perhaps link it to your TV commercial online or a mobile friendly page with additional photographs of some popular products. Of course QR code usage is growing, but it is still small here in Dayton, Ohio. But now is the time to be experimenting and perfecting your usage. Just like the other things on the internet, early adopters can have the advantage when things get going.

Who scans QR Codes?

By Christmas 2011 more than 50% of all cell phones in use will be smart phones. Smart phone usage by young adults is very high and younger kids hardly know what the yellow pages are. They can search and research on the web as they walk into Starbuck’s and show the cashier their Starbuck’s membership on the screen of their cell phone, then sign in at Foursquare and tell all their friends where they are after posting to Facebook.

Embrace Technology and stay current as a business owner

Over a year ago I decided that I would “embrace technology” to be able to help my advertising clients to stay current. I participate in Dayton’s NEW MEDIA group which has a LinkedIn group and meets with speakers on timely topics each month. I now have people I recommend for social media consultations and web sites. My clients don’t just learn about REACH Magazine, Dayton’s favorite coupon magazine, but they learn about how everything can work together to help them get seen here in the Dayton market. If a small business in Dayton does not have a web presence, they are far behind and need to catch up. I can help with that.

Peter DeMott • peter@reachusa.com • 937-478-6222 • REACH Magazine Dayton

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Getting people to LIKE your business page is called enchanting.

Guy lists 10 ways to enchant your customers on facebook in this article on the American Express Forum:
http://www.openforum.com/articles/how-to-use-facebook-to-enchant-your-customers

Hope you find it helpful.

Peter DeMott • REACH Magazine • Dayton Ohio • 937-478-6222 • peter@photosbypdemott.com

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For anyone who still wants to learn about using Facebook to market their business, this blog post by Copyblogger should answer all your questions and help you build a facebook marketing machine for your business.

Click here for The Ultimate Guide to Facebook Marketing by Copyblogger

Peter DeMott • REACH Magazine • Dayton, Ohio • peter@photosbypdemott.com • 937-478-6222

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

P.S. I took some lovely senior portraits on Monday. If you check the About Peter and this Blog you will find out that I am also a photographer here in the Dayton area with people photography as my passion. Portrait sessions for seniors, seniors with horses, families, children, and business profile portraits (on location at your business or outdoors) can be scheduled evenings and weekends. I am currently building a country barn studio, but do not have a studio at this time. If you click on any of these portraits you will be taken to my photography web site: http://www.photosbypdemott.com

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You can never learn too much about marketing your business:

I have been subscribed to Copyblogger from their website/blog for several months and I have been getting some great information from them. Here is an example of a recent post from Copyblogger:

5 Landing Page Mistakes that Crush Conversion Rates

Podcasts for easy and convenient learning that can help your business:

In addition they recently started a podcast called Internet Marketing for Smart People

I find podcasts a great way to continue learning as I make my way to various meetings and appointments. I can continue my lifelong learning on my way to and from work as well.

Here is a link to Internet Marketing for Smart People on iTunes where you can get a free subscription. Each time a new episode is uploaded you can transfer it to your iPhone or other Mp3 divice automatically.

Link to iTunes Podcast page, click here

Podcast Description: You don’t have to be a genius to master Internet marketing. But you’re not dumb enough to fall for that “get rich quick” hype, either. Internet Marketing for Smart People tells you the straight story about marketing online. The show is hosted by Robert Bruce, and features serial online entrepreneur and Copyblogger Media CEO Brian Clark, Copyblogger Senior Editor and content marketing specialist Sonia Simone, and occasional guests with specific online marketing expertise.

Join me in listening and subscribing to Copyblogger and Internet Marketing for Smart People podcast. We can learn to grow businesses in Dayton together.

Peter DeMott • REACH Magazine Dayton • Dayton’s favorite coupon magazine •

• peter@photosbypdemott.com • 937-478-6222

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http://www.socialmediaexaminer.com/facebook-101-business-guide/

Here is another facebook business page guide specifically for photographers, but as I look through it, it has lots of good tips that any business could use. This one is 24 pages with good illustrations and samples throughout, but require that you LIKE their facebook page to download the free e-book. http://blog.photoshelter.com/2011/05/new-free-guide-facebook-fan-pages-for-photographer.html

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Owners us CALL TRACKING to determine value of advertising expenditures

David and Laurie Malseed have now been in REACH magazine for a couple of months. These young business owners are using today’s technology to measure the effectiveness of their advertising by using CALL TRACKING phone numbers in the various places they invest in advertising. By going to their login for their tracking numbers they can see each month exactly how many calls originate from each advertising source.

Coupon and Ad in REACH Magazine brings in highly qualified leads

When they investigated the results from their first month in REACH they found that they were closing on about 70% of the calls they were receiving. David gave me some details which I am not at liberty to share here, but based on what he said REACH has been a home run for their business coming right out of the gate. They were even receiving calls from people who were planning to make a local move later in the summer and based on the interactions I have had with them, I am sure those calls will also become customers. David has a tight ship with pleasant and quick phone answering and personal and informative support for their clients.

Zoned mailing helps prevent wasted advertising dollars

In addition since they have a franchise limited territory (there is a Two Men and a Truck franchise that works the south half of the Dayton market) we were able to target only areas in the north half of dayton using our zones. They were able to target Troy, Tipp City, Huber Heights, Vandalia, Englewood, Brookville, Springfield and all the communities in between by selecting only the zones that are geographically closer to their location.

Here is what Laurie had to say in a more general light about REACH magazine and my interactions with them as they moved from hopeful anticipation to very satisfied advertiser:

“Our ad in REACH magazine paid for itself the first day it was available to the public! Our dealings with REACH have been quick and efficient. We would definitely recommend REACH over the other magazines.

Thanks Peter!”

I was sorry that I was not able to make it to their official grand opening a few weeks ago.

Company builds relationships online using web site and facebook page

If you live in the north half of Dayton and surrounding communities and you are planning a local move, I would highly recommend these folks. They really care about everyone they meet and they will do an excellent job for you.

Visit them on facebook: http://www.facebook.com/pages/Two-Men-And-A-Truck-Dayton-NorthOH/148937035143612?ref=ts

Learn more on their web site: http://www.twomenandatruck.com/movers-in-dayton-north-ohio

To find out more about REACH magazine please give me a call about scheduling a business consultation. As I told David and Laurie, my goal is to develop long lasting business relationships, not to just sell ad space. I have over 20 years experience in incentive marketing and working with small to medium sized businesses who are trying to reach consumers. My consultation covers many aspects of your business to insure that REACH is a right fit for you and that you will grow your business with Dayton’s favorite coupon magazine.

Peter DeMott • REACH Magazine • peter@photosbypdemott.com • 937-478-6222

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Peter DeMott • REACH Magazine • Advertising in Dayton, Ohio • peter@photosbypdemott.com • 937-478-6222

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I could see that having people to serve was a relief as he seemed to have lots of energy in his step.

Weeks before, when I was talking to the owner about REACH, the owner explained that he was spending $300 for this and $400 for that and business was very slow. Why should he pay more for REACH magazine? I explained the secret about REACH magazine, that just about everyone LOVES Reach magazine and that it will stay around the home much longer than magazines made with newsprint or ones that have a bunch of ugly coupons on the front cover. And REACH is not by subscription like the newspaper so everyone in his primary marketing area will receive it and see his ad.

He listened, then he reluctantly signed for 6 issues of REACH and given the situation and his concern about being able to pay at proof approval with each issue, I explained that I would allow him to skip or postpone a mailing if money was a problem. In fact, I said, if you are not completely happy with the results, I will let you cancel the the remaining agreement so long as he notified me well in advance of the proofing deadline. I picked up the first payment for the first ad when business was still very slow.

Now I will have the pleasure of asking for payment for something that may actually save his restaurant. For some reason I don’t think it will be as difficult to write that check.

Our November REACH magazine cover features the Wright State basketball team. On the back is a coloring contest for kids to be able to win a family package to The Nutcracker Ballet sponsored by Kettering Health Network and Vectren. Until our kids were in high school, we made it a family event each Christmas to go out to dinner and then to The Nutcracker Ballet. When I interview random consumers about REACH magazine, they tell me that things like this are some of the things that make them LOVE Reach, then they go on to explain that having restaurants and a variety of different businesses to look through makes REACH fun to look at and worth keeping ahold of for many weeks.

Since I’ve been representing REACH for many years I know this about consumer views. It just always surprises me when I go to present REACH to a business and many business owners have no idea. If there are others in the room, sometimes I will just hold up the most current magazine and loudly ask, “DOES ANYONE GET THIS AT HOME?” Immediately people chime in with, “Oh yes, we love REACH magazine.” or something of that nature. At that point the business owner becomes more receptive to discussing the value of advertising in REACH. But, still it surprises me that retail, restaurant, and service businesses do not ask their customers about things like this. It sure would make my job a whole lot easier if they did!

If you would like me to go over how REACH works, just give me a call at 937-478-6222 any time. That’s my cell phone number since I am out and about quite a bit.

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