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5 Tips for a Successful Campaign: QR Code Marketing in Dayton Ohio

August 20, 2011 By Peter DeMott Leave a Comment

This is a short quick article about QR Code Marketing that I found on Mashable. Just click on the link below:

 

QR Code Marketing: 5 Tips for a Successful Campign by Laura Marriott

 

One bad example on TV

One of my networking friends told me about a TV commercial that had a QR code as part of the commercial. The problem was that you would have to be a quick draw with your phone and be holding your phone ready focused on the screen as the QR code was only on screen for 5-6 seconds. Obviously if your phone was lying on the table in front of you you would not have time to pick it up, find the QR code scanning APP and scan the code (scanning itself usually takes 5-10 seconds) and see what was on the code. In all likelihood it would take the entire 5-6 seconds just to pick up your phone. This is not an example of an effective QR code implementation in marketing.

Local Examples of good implementations

I liked what she had to say about putting the QR Code everywhere. When I stopped by Michael’s Salon at Cross Pointe Centre the other day there were QR codes on their windows, near some displays, and on their business cards. Of course REACH Magazine is also a prime place to put well thought out QR Code marketing. In the upcoming September 2011 REACH Magazine here in Dayton, Ohio, check out several ads with QR Codes. Check out the one on Granite Transformations and also Papa Johns Pizza to see effective buy completely different usage of the QR Code. Also check out American Carpet Masters.

QR Code ideas for the Holidays

QR Codes would be perfect in our Holiday Gift Guide in the December issue of REACH magazine. Logo, web site, QR Code linked to a video clip walk through of a small boutique gift shop would work great. Or perhaps link it to your TV commercial online or a mobile friendly page with additional photographs of some popular products. Of course QR code usage is growing, but it is still small here in Dayton, Ohio. But now is the time to be experimenting and perfecting your usage. Just like the other things on the internet, early adopters can have the advantage when things get going.

Who scans QR Codes?

By Christmas 2011 more than 50% of all cell phones in use will be smart phones. Smart phone usage by young adults is very high and younger kids hardly know what the yellow pages are. They can search and research on the web as they walk into Starbuck’s and show the cashier their Starbuck’s membership on the screen of their cell phone, then sign in at Foursquare and tell all their friends where they are after posting to Facebook.

Embrace Technology and stay current as a business owner

Over a year ago I decided that I would “embrace technology” to be able to help my advertising clients to stay current. I participate in Dayton’s NEW MEDIA group which has a LinkedIn group and meets with speakers on timely topics each month. I now have people I recommend for social media consultations and web sites. My clients don’t just learn about REACH Magazine, Dayton’s favorite coupon magazine, but they learn about how everything can work together to help them get seen here in the Dayton market. If a small business in Dayton does not have a web presence, they are far behind and need to catch up. I can help with that.

Peter DeMott • peter@reachusa.com • 937-478-6222 • REACH Magazine Dayton

Filed Under Advertising in Dayton, Growing your business, SEO Search Engine Optimization, Social Media for Business, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, DIY Marketing ideas, Facebook, Facebook marketing, Facebook marketing for businesses, Grow your business, Internet marketing, REACH Magazine, SEO for small businesses, web site marketing

Two Men and a Truck North Dayton uses CALL TRACKING to determine value of advertising

April 13, 2011 By Peter DeMott Leave a Comment

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Owners us CALL TRACKING to determine value of advertising expenditures

David and Laurie Malseed have now been in REACH magazine for a couple of months. These young business owners are using today’s technology to measure the effectiveness of their advertising by using CALL TRACKING phone numbers in the various places they invest in advertising. By going to their login for their tracking numbers they can see each month exactly how many calls originate from each advertising source.

Coupon and Ad in REACH Magazine brings in highly qualified leads

When they investigated the results from their first month in REACH they found that they were closing on about 70% of the calls they were receiving. David gave me some details which I am not at liberty to share here, but based on what he said REACH has been a home run for their business coming right out of the gate. They were even receiving calls from people who were planning to make a local move later in the summer and based on the interactions I have had with them, I am sure those calls will also become customers. David has a tight ship with pleasant and quick phone answering and personal and informative support for their clients.

Zoned mailing helps prevent wasted advertising dollars

In addition since they have a franchise limited territory (there is a Two Men and a Truck franchise that works the south half of the Dayton market) we were able to target only areas in the north half of dayton using our zones. They were able to target Troy, Tipp City, Huber Heights, Vandalia, Englewood, Brookville, Springfield and all the communities in between by selecting only the zones that are geographically closer to their location.

Here is what Laurie had to say in a more general light about REACH magazine and my interactions with them as they moved from hopeful anticipation to very satisfied advertiser:

“Our ad in REACH magazine paid for itself the first day it was available to the public! Our dealings with REACH have been quick and efficient. We would definitely recommend REACH over the other magazines.

Thanks Peter!”

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I was sorry that I was not able to make it to their official grand opening a few weeks ago.

Company builds relationships online using web site and facebook page

If you live in the north half of Dayton and surrounding communities and you are planning a local move, I would highly recommend these folks. They really care about everyone they meet and they will do an excellent job for you.

Visit them on facebook: http://www.facebook.com/pages/Two-Men-And-A-Truck-Dayton-NorthOH/148937035143612?ref=ts

Learn more on their web site: http://www.twomenandatruck.com/movers-in-dayton-north-ohio

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To find out more about REACH magazine please give me a call about scheduling a business consultation. As I told David and Laurie, my goal is to develop long lasting business relationships, not to just sell ad space. I have over 20 years experience in incentive marketing and working with small to medium sized businesses who are trying to reach consumers. My consultation covers many aspects of your business to insure that REACH is a right fit for you and that you will grow your business with Dayton’s favorite coupon magazine.

Peter DeMott • REACH Magazine • peter@photosbypdemott.com • 937-478-6222

 

Filed Under Advertising in Dayton, Call tracking, Growing your business, More profits Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Facebook, Facebook marketing, Facebook marketing for businesses, Grow your business, Huber Heights, Incentive marketing, Lead source tracking, REACH Magazine, Reaching consumers, Target marketing, Tools for business

An article and some resources to get the most from your businesses Facebook page

August 27, 2010 By Peter DeMott Leave a Comment

As I tell people about REACH magazine and our new eREACH Big DEAL, many times I talk to businesses about Facebook and WordPress web sites too. Today from a social networking newsletter called MASHABLE, I found this article that I thought could be helpful to you:

HOW TO: Get the Most Out of Your Business Facebook Page -by Susan Payton the president of Egg Marketing & Public Relations

If you find it helpful, please make a comment. I’d love to hear from you.

Here are some other links you may find helpful as well:

The amazing secret about REACH magazine:

Sign up to receive THE BIG DEAL here:

Find out about guaranteed advertising with The BIG DEAL

Easy FUNDRAISER for your school, team, group, or church…REALY EASY!

Filed Under Growing your business, more customers, Social Media for Business Tagged With Advertising in Dayton, Business growth, Facebook, Facebook marketing, Facebook marketing for businesses, Grow your business, SEO for small businesses, Tools for business

Promoting your business on Facebook in Dayton, Ohio

March 7, 2010 By Peter DeMott Leave a Comment

Fans Promoting your business on Facebook in Dayton, Ohio

Lately, as I have been presenting REACH Magazine and The Big Deal to clients and prospects, we have been talking about things like promoting their business on Facebook. Facebook is a great place to promote your business and create a personal/business presence on the web. It is very easy to get hooked into spending more time than you would like on Facebook, so as a business person you might want to set a miminum and maximum time you want to spend there each day. Ask around and you will find almost everyone you know is on facebook. It is very popular and has participation much greater than Twitter and LinkedIn. Just google “facebook growth” and see how fast it continues to grow.

There is no question that every business person should have a facebook personal page and a facebook business page. As you add people to your personal list, you can keep them on lists such as PERSONAL FRIENDS, RELATIVES, OLD SCHOOL BUDDIES, BUSINESS PEOPLE, ETC. But, NO, people do not want to know about “everything” you do. Share things that make you a real person or express something about you so that other can get to know you better, not things like, “I just brushed my teeth.” At the same time realize this. People buy from PEOPLE and letting people get to know you and what you are doing from time to time can help break the ice for you to make some important connections from places and people you would never have thought of.

You then can create a business page as well. These PAGES are sometimes called a FAN PAGE because people who join that page click on a button that says, “become a fan”. This is where you can put your business description, location, hours, and etc. And this is where you can openly promote your business. People who become fans of your business like your business and may be recommending your business to their friends. When they become a fan of your business this is noted on their personal “Wall” and your fan page is listed on their info page as a business they are a fan of.

When you join up with Facebook, there is small print about what you can and cannot do. Do NOT set up a personal page for your business. You can create a “group” or a “fan page” for your business, but you have to have personal page first. However if you put your business logo on your personal page and start having sales and promotions there you could get REMOVED from Facebook. This is considered spamming and although you will see this from time to time, sooner or later people doing this from their personal facebook pages will be banned.

Here is an article about how to promote your business on facebook that I found interesting:
http://robmaguire.com/blog/2008/12/13-ways-promote-your-facebook-page/

If you would like to become my “friend” on facebook I welcome business and personal connections there :

http://www.facebook.com/profile.php?ref=profile&id=1407421933

In addition if you would like to see how I use my Business Fan Page to promote my part time photography business, feel free to become a fan here:

http://www.facebook.com/pages/Germantown-OH/Peter-DeMott-Photography/152303558213?ref=ts

We can continue to learn together.

Filed Under Advertising in Dayton, Customer Perception, Featured, Growing your business, more customers, Uncategorized Tagged With Advertising in Dayton, Business growth, Facebook, Grow your business, Reaching consumers, Tools for business