Today I went to a lunch and learn at Scene 75 which is a brand new entertainment venue in the Dayton market. Jona Sandler shared with about 35 business owners about his activities on Facebook and what he felt was working for him.
20,000+ Likes before the venue even opened
“I’m not a Facebook expert and I don’t work for Facebook”, Jonah started his presentation. “I just sharing what has worked for me.” And part of that was being willing to share the journey of how Scene 75 has come together and the struggles and hiccups that have occurred along the way until its recent opening. With over 20,000 people engaged on Facebook their very first day, prior to their official announced opening day, Jonah posted on Facebook, “We’re open”. The only way people would have known they were open was through Facebook and people started arriving by the car loads. Many would stop and say hi to Jonah and mention the Scene 75 Facebook page.
Engaged Facebook Fans
Jonah went on to explain that when he goes out in public wearing his Scene 75 shirt, people stop and ask him about how the venue is doing. They also say, “I feel like I know you personally” as a result of the depth of sharing on his Facebook Page. “I didn’t get that from newspaper articles or TV stories about the venue, this is from Facebook alone”, he explained. And because of the story, the belief in Dayton, and his Facebook following they are having very good traffic. He showed us two pictures showing Saturdays when they reached full capacity (1300 people) and the line outside waiting to get in. Each time some left, they could let more people in when they are at full capacity.
Being able to reach his engaged audience whenever he chooses is one thing that other forms of advertising do not have. And much of that interaction costs nothing, however, just to be clear, Scene 75 is spending a significant amount of money through the advertising options on Facebook. The message is targeted to their prime market demographic and geography. In his presentation to us, he explained the various options available for paid advertising on Facebook and his experiences with each. He explained some of the campaigns they had run (each on is an experiment) and the resulting LIKES that were generated along with the number of engaged fans (those commenting). Oh, and one more investment was mentioned, a heavy time commitment.
Thank you Jonah for an informative and interesting presentation.
I will add some photographs from the Lunch an Learn as soon as I can get them transferred.
Here is a link to Scene 75 Entertainment Center website Welcome to the largest indoor entertainment center in the country!
Here is a link to Scene 75 Entertainment Center Facebook Page
I believe that he will be offering this presentation again, so keep your eyes open if you are interested in participating.