August 20, 2014

Back to School Advertising in Dayton Ohio – Act NOW!

REACHING Parents at home with back to school decisions

Each year several companies use REACH Magazine to capture the attention of parents as they try to figure out what their children will be involved in this school year. Are you trying to reach parents during this critical decision-making time?

The REACH Magazine August edition is ideally timed

The August REACH magazine arrives in homes the week of July 28th – August 1st. If there is a decision to be made about fall activities for children, entire families, and the parents this is the time to start promoting, while schedules are being discussed and made. As schedules become more full, it is less likely they will be able to add your business to their activities list for this school year, so good timing is everything. If you business is linked in any way to the school year, NOW is the time to get your message out there.

• Fitness programs, gyms,

• Swimming classes

• Gymnastics schools, Cheer leading schools

• Day care centers

• Getting ready for fall with home improvements

• Check furnace

• Last hurrah for the summer / Last minute vacations and day trips

 How much does REACH Magazine Cost?

June 2014 REACH Magazine cover for Dayton features Air Show

The Vectrin Dayton Air Show

The June REACH Magazine features the Vectrin Dayton Air Show on the cover along with more details about featured performances on the back cover.

Why Does REACH Choose to Tie-in with Major Local Events?

We choose to tie-in with some major events with cover real estate in the REACH Magazine because we are a part of this community. This is also a benefit to both our consumers who LOVE REACH Magazine and to our advertisers who enjoy increased exposure because of the interest in major community events.

Peter DeMott, REACH Magazine, 937-478-6222, pdemott@reachusa.com

Back cover June

Helping a small business to grow and thrive in Dayton-Lawn Mowing in Centerville

Helping Even Very Small Businesses to Grow in Dayton

As a REACH Magazine sales representative and advertising consultant it’s fun to be able to help even very small businesses grow and thrive here in the Dayton Market.

This small business is just looking for clients that they can serve. He is very focused on customer service and making his existing clients very happy, but he also wants to spread the word a little bit too. I thought I would blog a little about it because he got a late start with me an his ad will be going into home the first week of JUNE.

Ideally he would have talked with me sooner and his ad would be hitting with our May edition this week. If you are in the Centerville area and you need a very service oriented lawn care service, please give Brian Stafford a call at 937-204-7017.

We are about to close out our JUNE edition of REACH if you want to join in the fun of growing your business through focused customer service. Call Peter DeMott, 937-478-6222 to learn more about how REACH can help even small businesses in the greater Dayton area. First Impressions

Dayton’s favorite coupon magazine always has something for consumers

The January edition is no exception with the $25,000.00 Wedding Package Give Away

In the January edition of REACH Magazine here in Dayton, Ohio, we have a featured section in the magazine just for newly engaged “brides to be”. In the featured section there is an opportunity to ENTER TO WIN a $25,000.00 Wedding package of products and services for your wedding planned in the Dayton area in 2014. Last year over 2000 brides to be entered to win and that means of course that their eyes were on those pages in the magazine. If you want to participate in the REACH Wedding Planning Guide in 2015, just call Peter DeMott NOW (937-478-6222)

There are also pages for Springfield Wedding and Event Professionals in that zoned section of the magazine along with several bridal events which are offering special coupon discounts in their ads. Save on bridal shows, wedding dresses, reception facilities, and limousines or even an officient to preside over your wedding ceremony.

Do you know someone who is getting married in 2014?

If you do know someone who is getting married in 2014, make sure that check out the January REACH Magazine and enter to win the $25,000.00 Wedding Package Give Away. Odds of wining are determined by how many enter, but it’s certainly better odds than many other things, and there is no cost to enter. You just have to be qualified. (Age 18 or above and actually getting married – You cannot enter just to have a fun party for example).

$25,000.00 Wedding package give away in Dayton, Ohio

Look for your January 2014 REACH Magazine in Dayton, OHIO to enter and win.

Date Night is another feature we are working on

The Date Night page is not just another coupon, but it is a complete meal for two from some of the nicer restaurants in the Dayton area.  For example, one restaurant has One Appetizer, One Bread, Two Entree’s, Two Deserts AND a bottle of wine – All for only $45.  Using the reserve seating call number provided with each restaurant seals the deal for the evening for you and your date.

Wedding vendors plan on being in this year’s REACH Magazine Wedding Planning Guide

Wedding

REACH Magazine will again be hosting the Wedding Planning Guide in the January edition 2014

Back by popular demand, there will be a wedding planning guide inside the January edition of REACH Magazine. The cover of that issue will feature a beautiful bride or wedding photograph and will mention that the guide is inside along with everyone’s favorite coupons.

PERFECT TIMING to get your business noticed by new brides to be

January is when many newly engaged brides to be start working on planning their special day in the coming year. This is another way to TARGET MARKET your advertising right to the brides, grooms, and their parents during a time when they are eager and anxious about the planning they need to do for this special coming event.

Last year in the Bridal Planning Guide inside the January REACH Magazine accounted for over 45% of all the entries for the grand prize of a $25,000 wedding package coordinated through The Events Connections here in Dayton. Thousands of brides and those newly engaged saw the cover of the magazine and explored the guide inside to consider reception venues, photographers, limo services, florists, and more. All other media combined made up the remainder of the response. Nothing was close to the impact that REACH made in terms of response.

If you would like to plan your spot in the magazine this is a great opportunity to capture the eyes of new brides and their parents as they start the adventure of planning their special day, please call Peter DeMott at REACH Magazine: 937-478-6222

Who might want to consider participation?

• Wedding Planners

• Cake Companies

• Photographers / video

• Travel agents

• Reception Venues

• Dress / Tuxedo

• Decorators

• Caterers

• Card Shops / Invitations

• Jewelers

• Salons

• Music / bands / quartets / singers etc.

• Chocolate fountains / Unique reception offerings

• Wedding venues

• Hotel accommodations

and more….

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The key to good marketing is telling great stories

I love to tell stories

In my sales career much of what I do is tell stories about my current clients to my new prospects. Telling stories goes a long way toward helping people to understand how my product can help their businesses. But today, I am here to help you tell better stories in your marketing and selling.

I subscribe to a blog called Copy Blogger and they frequently have great zinger headlines and very informative articles about how to gain the attention of your prospects and sell your product or service without being a pushy salesman. I’d rather not be perceived as pushy and I don’t want to just spit out information about my product and service. I’d rather that my prospects want to know more.

So here you go. READ this and learn. Click on the link below

5 Things Every (GREAT) Marketing story needs

 

 

BNI Kettering Networking Chapter Visitors day April 11th, 2013

One nice thing about BNI is that there are quite a few chapters around the Dayton area. They meet at various mornings and perhaps some other times. BNI is a pay membership networking group (this can be a benefit as it adds some accountability to the membership. You also keep out your direct competitors with your active membership). You know that everyone has a commitment at least based on their investment in the group working for them. Everyone knows that if you give to others you will gain from them as well. If you are just looking for what you can get, the flow isn’t there.

Visitors day was April 11th, 2013 for the group and one of the members had invited me to join them for the day. They have a good strong base of about 18 members, but their goal is to grow it to the 40 ish level. The amount of referrals grows exponentially when a group can double in size. Here is a video link showing the meeting before it started: http://youtu.be/Bom629EjxWQ

Just below is a photo of the meeting as people were asked to give their one minute messages.

 

Visitors day April 11, 2013

Visitors day April 11, 2013

They have room for 40 if they make their goal. They meet on Thursdays each week at 7:30 A.M. in the basement meeting room at Coldwell Bankers – Heritage Realtors at 2000 Hewitt Rd. which is off Bigger or Whipp Rd. depending on where you might be coming from. Here is a mapquest link to the location: http://mapq.st/11nlXct They also have a website here: http://ketteringnetworkers.webs.com

BNI is limited to one of each category (unless there is no overlap, for example there could be a commercial Realtor and a residential Realtor in the same group). Currently this group is looking for these categories of business to fill some openings they have:

Web Developer, Home Inspector, Pest Control, landscaper, Commercial Realtor, Photographer, Caterer, Roofing and Siding Company, Travel Agent, Electrician, Plumber, Painter, Chiropractor, Event Planner, Telecom Services, Marketing Services, Residential Builder, Windows & Doors Contractor, Carpet Cleaning Company, Sign Company, Body Shop, Office Products and Services. I am sure they have many other categories they would love to have. If you would like to visit the group, call the current chapter president Cliff Burst at 937-660-2218 to make sure your category is available and to discuss visiting the group.

One interesting portion of the meeting was when Tom Kavanaugh was asked to share about his long time commitment to this group. Apparently he is over 15 consecutive years investing in his fellow BNIers in this group so he has some perspective. Here is a video clip of what he said (you may need to turn up the volume a lot to hear it) http://youtu.be/B6xOfyQtYZ4

Perhaps it’s time for you to check out the Kettering Networking Chapter of BNI.

Peter DeMott • REACH Magazine • Dayton and Cincinnati • peter@photosbypdemott.com • pdemott@reachusa.com • 937-478-6222

Where does REACH Magazine RANK in Dayton Ohio?

How does REACH magazine Rank in Dayton Ohio?

This is a RANKER report showing how often people refer to various media in the Dayton market. It is a comparison using people who generally have more money to spend in the age group 25-54 years of age.

Although everyone has their audience segments that they might rank higher for, in this comparison using the Dayton market ADI (area of dominant influence), I am sure that many business owners might be surprised to find that REACH outranks almost everything in the Dayton market. Perhaps you are buying newsprint or even several radio stations or a combination of publications. Perhaps REACH would get noticed by more consumers with less investment.

What does this say to your business. First it says to have an easy to find web site which informs people about your products and services. Second it says, it’s time to find out more about REACH magazine and to see if REACH might be a good fit for you type of business.

It used to be that advertising worked like this:

Broad ad campaign —> sends consumers to brick and mortar —> questions are answered and purchases are made.

In today’s market advertising is starting to work differently:

Broad or focused ad campaign—> consumers go to web to answer their questions—>  with their questions answered they call or come in to make their purchase.

Does your business take this new way of shopping into account?

Is this the first time that someone has shown you that consumers LOVE REACH magazine in Dayton, Ohio?

Most Often Used

Dayton Pulse Monthly Networking Event in Dayton Ohio – Video clip

Carlos is building something that is growing and growing and growing each month. Congratulations for that Carlos and we all appreciate it as well.

NO FEES

One nice thing about Dayton Pulse Meet-ups is that you don’t have to join anything to participate. Just sign up for the email updates and when the monthly meeting is about to happen, you will get your email notification telling you about the speaker for this month, when and where the event will be held, etc.

daytonpulselogo

 http://daytonpulse.com/

There is a little kink to work out. With OVER 40 people in attendance at the event a couple of tables were brought in to seat the walk-ins that had not registered. That part worked out fine, but the part that needs some work is the “paying for lunch” part. Once the meeting was completely over, there were those that needed to get a move on to other appointments or work they needed to get to. However, the waitress staff way trying to deal with each person using the regular restaurant payment systems. It was a complete bottle neck trying to pay for your lunch and get out in a timely manner.  Many were ready to drop a ten-dollar bill in the hands of the staff, however, tax and gratuity were added to the $10 charge so that it was no longer an even number… it was $12.43 or something like that.  Next time around perhaps just set up an all-inclusive lunch fee of $13 and it would also be better to have the wait staff at the door collecting the lunch fee as people entered the room rather than on their way out.  Other than this one thing, it was a great event and it is sure to continue to grow each month.

Here is a video clip showing the room and the networking that was going on at the meet-up:

http://youtu.be/ZKAty3tQges

Peter DeMott • REACH Magazine • Peter DeMott Photography • peter@photosbypdemott.com • 937-478-6222

Does page count matter to consumers for coupon magazines?

 

SNOW DAY (my wife is a teach and would love to have a snow day)

Today I dropped off samples of our February REACH magazine to one of my clients. He looked at one and said, this is nice and thick (has lots of pages) and he showed me one of our competitor coupon magazines here in Dayton. We were relaxed and un-hurried because of the snow slowing things down today. The conversation continued about the coupon magazines in Dayton.

How long will a coupon magazine with only 12 pages last?

For the second time in a row one of the other magazines was only 12 pages from front to back. I asked my client how that might affect the response that he will get from the magazine. The receptionist joined right in by saying, “that other one will not last long in my home.” There is not enough good stuff in it was basically the gist of what she was saying. “I like what you do with you covers more too, it just looks nicer and I can leave it around,” she said. She then explained that REACH magazine definitely keeps working longer than the other magazines.

The client explained that with several changes that had been made to this other magazine, and with the low page count, even though this other magazine cost significantly less than REACH, performance (number of coupons being redeemed) was way, way down. It was very disappointing. He was considering what he would do in the coming months.

Why do consumers like lots of pages?

December, January, and February normal times for lower page counts in all the magazines. Our February magazine is 48 pages thick. It has lots of food which consumers love, and it has a lot of variety of types of businesses as well. All these things create the perception of value and curiosity with consumers making REACH the most popular coupon magazine in the Dayton and Cincinnati markets.* (*THE MEDIA AUDIT)

Lots of pages are good for all our advertisers

As we move toward spring we have an influx of seasonal businesses that jump into the magazine so that page counts go up significantly. That’s great for all our advertisers because the magazine has much greater perceived value and because of the variety and value, consumers hang on to REACH longer that all the other coupon magazines in town.

I have referrals for you

My job is to help your business grow. If you want to hear from my clients who have similar stories to the one I have just shared, I will gladly let you talk with them (so long as you are not their direct competitor of course) and let them tell you that REACH stays around longer and works better.

Give me a call at 937-478-6222 for a consultation appointment about your business. Perhaps you can take advantage of consumers view or REACH magazine (they LOVE it, they use it, and they like the businesses that advertise in it). Hold up your REACH magazine in your hand when you are with a group of friends and ask, “Do any of you use this magazine?”  I would bet you money that 9 out of 10 would say “Yes, I just used ______ coupon”

REACH Magazine • Peter DeMott • 937-478-6222 • pdemott@reachusa.com • peter@photosbypdemott.com

Feb Cover