There are two things that a bound to happen this year
It may affect how you promote your business! Don’t be surprised!
Lower viewership because people get sick of all the political ads
First there are lots of people who will tune out from their TVs because of all the political ads. Between the primaries and the actual election advertising, there is going to be lots and lots of political TV advertising. Due to the laws governing TV broadcasting, I think that they have to give priority to political ads (at least that is what I understood to be the case – someone correct me if that is not the case). There is no question that TV advertising can be powerful for the right businesses with the right ad campaign, but it does cost a good deal and this year it is going to cost more in all likelihood.
Higher cost of TV advertising during presidential election year
The second thing is that because so many commercial spots will be airing, the cost for other businesses to advertise on TV will go up significantly.
It may be time for you and your company to explore other options for advertising for this year… Just say’n.
No matter how many businesses advertise using direct mail, everyone still checks their mail each day. It is still one of the most popular activities for the majority of consumers (checking the mail). They still need a pizza now and then. They still have a favorite restaurant they want coupons for, anything that will take them away from all the political TV advertising.