April 28, 2015

Don’t let your SEO crash on April 21st because of a big Google update

On April 21st Google is putting out a big new update that may affect your website SEO

If your website is not Mobile Friendly this update will likely be a significant hit to the SEO of your website. Usually everyone is guessing what will change when there is a new Google Update, but with this one they have announced the importance of MOBILE FRIENDLY for your website.

How to test your website for MOBILE FRIENDLY

In addition on Google Analytics you can TEST YOUR WEB SITE easily. Just click on this link and put your website address in the line and Google will test to see if your web site is Mobile Friendly.

To test your site go here https://www.google.com/webmasters/tools/mobile-friendly/

The best and newest way to have a mobile friendly website is for it to be built on a RESPONSIVE platform. What that means is that there is just one web site, but that it looks different on different sized screens. You don’t have to pinch and expand the pages if you are trying to read the page on your iPhone for example. The responsive web site already adjusts the type size and the menu so that it can be read on a variety of sizes of mobile devices.

Call you web site guy right away if your web site says it is not mobile friendly or if you need some help I can get you what you need here. In some cases, for example if you work with a Word Press website, you can just ad a mobile friendly plug-in. In other cases you may need to rebuild your web site onto a RESPONSIVE website platform.

If you have not updated the look of your web site in 7 years

If you have not updated the look of your web site in the last 7 years you are due for a change anyway. The look and feel of  sites changes over time as does how people respond to different looks. If your web site looks older, it can affect the response of the viewer.

It’s like the difference of walking into a house for sale that has not been updated since the 70s compared to one with a very current look. If your web site needs to step into the present call your web guy/gale or again, I have the resources that I can point you to for some help.

April 2015 REACH Magazine arriving in homes by magic

Like Magic!

For consumers it seems like magic when they need a product or service and the very next week REACH magazine arrives in their mailbox with just the right products and services.

Working a month or two ahead to get consumers what they want

Our advertising consultants are always discussing well in advance which categories of business consumers want and when. Some businesses can advertise pretty much year round and get consistent results. Others have target seasons that are critical, times when consumers are getting estimates, making honey-do lists of things that need to be fixed, and getting a vision for what their home or yards will look like in the coming weeks.

May can be a VERY strong sales month for some businesses

We are just around the corner from the deadline for the May edition of REACH Magazine. Consumers typically have a much brighter and happier outlook once the drab gray color of winter is replaced with new landscaping, green freshly cut grass, a new patio, fixed gutters and so on.

Get your name in front of the eyes of consumers ready to spend money

Are you ready to dive into spring sales for your consumer focused business? Because they will soon be in a much better mood and ready to spend on the projects they want to get done this spring.

Print, Email, and Online coupons to get consumers off the fence

In addition to our print ads inside REACH Magazine we offer our clients featured listing in our eREACH.com coupon newsletter and coupons on our new REACH Magazine App. To find out more about any of this and to have me search our multi-city archives for a business similar to yours that is having success with REACH magazine, just give me a call here in Dayton at 937-478-6222 (Peter DeMott, 30 years experience). Or, you can click on additional REACH information in the menu above.

Here is the April cover of REACH Magazine in Dayton, Ohio:

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If my kids were little, I would be using this business

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All my children are in college or beyond now, but if they were little I would be using this service.

When I stopped in to visit this business for consideration in REACH Magazine, it was clear to me that this could be a hot item in our magazine. When we present to businesses, we want businesses that we feel that consumers want and this in my estimation is one that will likely do very well.

 

Their clients bubble over with praise

As I was talking to the owner of the business several parents came in to pick up their child or children. In each case, when I asked about the service, they bubbled over with praise.

 

In the old days (showing my age)

In my day, if you could not find the appropriate high schooler who happened to be free that night, you could not go shopping without the “kiddles” or perhaps that date you wanted with your wife would be postponed. With this service, once your are registered ($15 and forms once per year) you can show up any time they are open and just drop off your kids confident that they will have a grand time. The parents who I spoke with indicated that their children keep asking them when they get to go back to Kidz Watch in Dayton.

 

Show their ad to your friends when you see it in REACH Magazine

Here is the ad that will come out in REACH magazine on February 1st, but the owner has indicated to me that any first time client may use this coupon to try out their service so long as they pay the registration fee of $15 and fill out the appropriate (state required) paperwork. Once you are registered, just bring in the coupon for your first visit and your first hour is completely FREE. Hoping they do well in REACH because I think consumers with kids are going to LOVE, LOVE, LOVE this business.

 

If you have a business that you think consumers will love, please give me a call. These are the kinds of businesses we want in REACH magazine.

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www.kidzwatchcenterville.com

Located in the Crosspoint Shopping Centre at the corner of Ste Rte 48 and Alex-Bell Rd. just off I-675.

If you use this, please tell them I sent you. Much appreciated.

For Home Improvement Businesses in Dayton it’s Home Show Time

YES, Spring is here for businesses in the Miami Valley

Spring is HERE for home improvement businesses starting with Home Shows and working on REACH Magazine ads for March / April / and / May.

Home owners are preparing to open their wallets in the first quarter

More money is spent during this time on home improvements than any other time of the year. If you have a home improvement business of any time, this is the time to explore and prepare to actually put your name in front of thousands of home owners that will be opening their wallets this spring for changes and improvements on their homes. If you know how to present yourself and your business at the home shows, they can be some of your best marketing efforts of the year and get you off to a great start as soon as the weather breaks. Not everyone does well in this marketing environment however. Just like every form of advertising, it has to be a good fit.

Many consumers love to make face to face contact with contractors

Many consumers will see if they have a good feel or a good report with a contractor by saying hello at a home show. If you invest in a home show, this is FACE TIME for YOU or your sales people. This is not a time to just sign people up to man the booth who are not invested in increased sales for your company. My experience is that those who do the best at these homes shows are willing to invest their own time to be there as much as possible during the entire event.

Not everyone goes to home shows

Exposure to home owners for many businesses, through home shows, gives them some face to face contact with consumers, but only a fraction of home owners make it to the home shows. Hundreds of thousands do not go out to the homes shows and yet are also ready to spend money to improve their homes. That’s where REACH Magazine kicks in. Consumers LOVE REACH Magazine as is demonstrated by the very high readership of over 95% (The Media Audit , “one of the highest ratings of any publication that we have rated.”) And consumers TRUST Reach magazine to show them some of the best home improvement companies in the market so when a business shows some of their best work (quality photographs) and presents an incentive offer to the consumers (must have perceived value to create interest), many will respond to learn more.

What can hurt a home show? For ONE, They do not occur year round

There are a couple other factors that can be a frustration to businesses with regards to home shows. For one thing, if home shows are a good fit for you and your business, they only occur in the winter and early spring and they only reach a fraction of your potential customers each year. With REACH you can promote at the same time and also later in the season to keep the leads coming in throughout the year.

Really bad weather or really good weather can affect home show attendance

From time to time weather can be something that will mess up your investment in a home show. If the weather is too bad (5-10 inches of snow fall as the show is just ready to begin) or if the weather is too good (it’s 60 degrees out and everyone is sick of being stuck inside) then numbers can be down for a particular home show weekend (sometimes sporting events will hurt home show numbers as well). It seems like the ideal weather for home shows is a dreary day with some rain so there is nothing to do outside and there are no major sporting events going on. Whereas weather can affect home shows, REACH Magazine is pretty much weather proof.  When REACH arrives in the homes, because there are pizza places, Mexican restaurants, Marion’s Pizza, and more, people hold onto the magazine for many weeks. They review the magazine every time they need something whether that is a pizza, an oil change, or a massage.

Home shows can be expensive and time-consuming

Last of all, for some businesses, I hear that the investment of time and energy can be one frustration of participation in a home show. If they are not a good fit, response can be low and yet their employees have to spend critical “weekend” time away from their families and off of current projects that need to be done. Don’t get me wrong, home shows can be a home run for many businesses. Some can plan a good portion of their year just from the home show contacts they get, but others not so much. It  just all depends.

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Wedding Planning season is approaching and REACH Magazine can help

Here in the Dayton, Ohio market, we are again going to feature a bride on the cover of our January edition of REACH Magazine. Inside there will be a section of the magazine devoted to all sorts of wedding professionals.

In addition there will be a $25,000.00 wedding package give away to help draw the attention of brides in this market.

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260,000 homes will receive this REACH magazine with the wedding planning guide inside at a time when many brides are excited to start thinking about their special day. You see some of them got engaged during the holidays before during and after Christmas and New years day.

If you are a wedding professional with either services or products that brides purchase for their special day please give me a call or email me. I will send you the information about ad sizes and prices. Complete design of your ad is included at no extra charge.

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Wide open categories in Dayton advertising in REACH Magazine

Now and then I request referrals to businesses that are under represented in REACH Magazine here in Dayton. These are categories of business that are performing well in our other markets such as Indianapolis and Cincinnati. In fact, in this particular case, there are several that are doing well in the highest income areas of Cincinnati right now.

LOOKING for Dentists and Orthodontists in the Dayton and Cincinnati Markets

So, if you are a dentist or orthodontist and think that incentive marketing is not where you will gain the higher income clients that you want, think again. Let me show you how other dentists and orthodontists are employing the power of direct mail with incentive offers to get their phones ringing for new appointments and new families becoming patients for your practice.

I have many example ads from businesses that are consistently using REACH magazine to grow their practices

Here is just one example. I have dozens of other full and half page examples of dental and orthodontist practices that are regularly represented in REACH Magazine (Tell me would they continue with a program if it was not performing for them). Different markets require different approaches and I have examples of many different offers and presentations for you to review and consider for your practice.

Our CALL TRACKING service can be used to track exactly which calls originate from REACH Magazine

I will show you how our call tracking can help you more effectively determine the ROI (Return on Investment) from the advertising that you invest in. The weekly reports can also help you to fine tune your customer contacts and staff interactions with consumers.

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• Are you a dentist looking to grow your practice and patient load?

• Are you a orthodontist wanting to grow your practice and your income?

• Would you like to see examples of how other professionals are using the power of the mail box (yes, snail mail) to grow their businesses?

• Do you know a good desist or orthodontist who you would like to help with a referral to advertising that really works?

Please call me at 937-478-6222.

Peter DeMott at REACH Magazine in the Dayton and Cincinnati markets of REACH Magazine

Back to School Advertising in Dayton Ohio – Act NOW!

REACHING Parents at home with back to school decisions

Each year several companies use REACH Magazine to capture the attention of parents as they try to figure out what their children will be involved in this school year. Are you trying to reach parents during this critical decision-making time?

The REACH Magazine August edition is ideally timed

The August REACH magazine arrives in homes the week of July 28th – August 1st. If there is a decision to be made about fall activities for children, entire families, and the parents this is the time to start promoting, while schedules are being discussed and made. As schedules become more full, it is less likely they will be able to add your business to their activities list for this school year, so good timing is everything. If you business is linked in any way to the school year, NOW is the time to get your message out there.

• Fitness programs, gyms,

• Swimming classes

• Gymnastics schools, Cheer leading schools

• Day care centers

• Getting ready for fall with home improvements

• Check furnace

• Last hurrah for the summer / Last minute vacations and day trips

 How much does REACH Magazine Cost?

June 2014 REACH Magazine cover for Dayton features Air Show

The Vectrin Dayton Air Show

The June REACH Magazine features the Vectrin Dayton Air Show on the cover along with more details about featured performances on the back cover.

Why Does REACH Choose to Tie-in with Major Local Events?

We choose to tie-in with some major events with cover real estate in the REACH Magazine because we are a part of this community. This is also a benefit to both our consumers who LOVE REACH Magazine and to our advertisers who enjoy increased exposure because of the interest in major community events.

Peter DeMott, REACH Magazine, 937-478-6222, pdemott@reachusa.com

Back cover June

Helping a small business to grow and thrive in Dayton-Lawn Mowing in Centerville

Helping Even Very Small Businesses to Grow in Dayton

As a REACH Magazine sales representative and advertising consultant it’s fun to be able to help even very small businesses grow and thrive here in the Dayton Market.

This small business is just looking for clients that they can serve. He is very focused on customer service and making his existing clients very happy, but he also wants to spread the word a little bit too. I thought I would blog a little about it because he got a late start with me an his ad will be going into home the first week of JUNE.

Ideally he would have talked with me sooner and his ad would be hitting with our May edition this week. If you are in the Centerville area and you need a very service oriented lawn care service, please give Brian Stafford a call at 937-204-7017.

We are about to close out our JUNE edition of REACH if you want to join in the fun of growing your business through focused customer service. Call Peter DeMott, 937-478-6222 to learn more about how REACH can help even small businesses in the greater Dayton area. First Impressions

Dayton’s favorite coupon magazine always has something for consumers

The January edition is no exception with the $25,000.00 Wedding Package Give Away

In the January edition of REACH Magazine here in Dayton, Ohio, we have a featured section in the magazine just for newly engaged “brides to be”. In the featured section there is an opportunity to ENTER TO WIN a $25,000.00 Wedding package of products and services for your wedding planned in the Dayton area in 2014. Last year over 2000 brides to be entered to win and that means of course that their eyes were on those pages in the magazine. If you want to participate in the REACH Wedding Planning Guide in 2015, just call Peter DeMott NOW (937-478-6222)

There are also pages for Springfield Wedding and Event Professionals in that zoned section of the magazine along with several bridal events which are offering special coupon discounts in their ads. Save on bridal shows, wedding dresses, reception facilities, and limousines or even an officient to preside over your wedding ceremony.

Do you know someone who is getting married in 2014?

If you do know someone who is getting married in 2014, make sure that check out the January REACH Magazine and enter to win the $25,000.00 Wedding Package Give Away. Odds of wining are determined by how many enter, but it’s certainly better odds than many other things, and there is no cost to enter. You just have to be qualified. (Age 18 or above and actually getting married – You cannot enter just to have a fun party for example).

$25,000.00 Wedding package give away in Dayton, Ohio

Look for your January 2014 REACH Magazine in Dayton, OHIO to enter and win.

Date Night is another feature we are working on

The Date Night page is not just another coupon, but it is a complete meal for two from some of the nicer restaurants in the Dayton area.  For example, one restaurant has One Appetizer, One Bread, Two Entree’s, Two Deserts AND a bottle of wine – All for only $45.  Using the reserve seating call number provided with each restaurant seals the deal for the evening for you and your date.