April 16, 2014

Dayton’s favorite coupon magazine always has something for consumers

The January edition is no exception with the $25,000.00 Wedding Package Give Away

In the January edition of REACH Magazine here in Dayton, Ohio, we have a featured section in the magazine just for newly engaged “brides to be”. In the featured section there is an opportunity to ENTER TO WIN a $25,000.00 Wedding package of products and services for your wedding planned in the Dayton area in 2014. Last year over 2000 brides to be entered to win and that means of course that their eyes were on those pages in the magazine. If you want to participate in the REACH Wedding Planning Guide in 2015, just call Peter DeMott NOW (937-478-6222)

There are also pages for Springfield Wedding and Event Professionals in that zoned section of the magazine along with several bridal events which are offering special coupon discounts in their ads. Save on bridal shows, wedding dresses, reception facilities, and limousines or even an officient to preside over your wedding ceremony.

Do you know someone who is getting married in 2014?

If you do know someone who is getting married in 2014, make sure that check out the January REACH Magazine and enter to win the $25,000.00 Wedding Package Give Away. Odds of wining are determined by how many enter, but it’s certainly better odds than many other things, and there is no cost to enter. You just have to be qualified. (Age 18 or above and actually getting married – You cannot enter just to have a fun party for example).

$25,000.00 Wedding package give away in Dayton, Ohio

Look for your January 2014 REACH Magazine in Dayton, OHIO to enter and win.

Date Night is another feature we are working on

The Date Night page is not just another coupon, but it is a complete meal for two from some of the nicer restaurants in the Dayton area.  For example, one restaurant has One Appetizer, One Bread, Two Entree’s, Two Deserts AND a bottle of wine – All for only $45.  Using the reserve seating call number provided with each restaurant seals the deal for the evening for you and your date.

Wedding vendors plan on being in this year’s REACH Magazine Wedding Planning Guide

Wedding

REACH Magazine will again be hosting the Wedding Planning Guide in the January edition 2014

Back by popular demand, there will be a wedding planning guide inside the January edition of REACH Magazine. The cover of that issue will feature a beautiful bride or wedding photograph and will mention that the guide is inside along with everyone’s favorite coupons.

PERFECT TIMING to get your business noticed by new brides to be

January is when many newly engaged brides to be start working on planning their special day in the coming year. This is another way to TARGET MARKET your advertising right to the brides, grooms, and their parents during a time when they are eager and anxious about the planning they need to do for this special coming event.

Last year in the Bridal Planning Guide inside the January REACH Magazine accounted for over 45% of all the entries for the grand prize of a $25,000 wedding package coordinated through The Events Connections here in Dayton. Thousands of brides and those newly engaged saw the cover of the magazine and explored the guide inside to consider reception venues, photographers, limo services, florists, and more. All other media combined made up the remainder of the response. Nothing was close to the impact that REACH made in terms of response.

If you would like to plan your spot in the magazine this is a great opportunity to capture the eyes of new brides and their parents as they start the adventure of planning their special day, please call Peter DeMott at REACH Magazine: 937-478-6222

Who might want to consider participation?

• Wedding Planners

• Cake Companies

• Photographers / video

• Travel agents

• Reception Venues

• Dress / Tuxedo

• Decorators

• Caterers

• Card Shops / Invitations

• Jewelers

• Salons

• Music / bands / quartets / singers etc.

• Chocolate fountains / Unique reception offerings

• Wedding venues

• Hotel accommodations

and more….

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The key to good marketing is telling great stories

I love to tell stories

In my sales career much of what I do is tell stories about my current clients to my new prospects. Telling stories goes a long way toward helping people to understand how my product can help their businesses. But today, I am here to help you tell better stories in your marketing and selling.

I subscribe to a blog called Copy Blogger and they frequently have great zinger headlines and very informative articles about how to gain the attention of your prospects and sell your product or service without being a pushy salesman. I’d rather not be perceived as pushy and I don’t want to just spit out information about my product and service. I’d rather that my prospects want to know more.

So here you go. READ this and learn. Click on the link below

5 Things Every (GREAT) Marketing story needs

 

 

BNI Kettering Networking Chapter Visitors day April 11th, 2013

One nice thing about BNI is that there are quite a few chapters around the Dayton area. They meet at various mornings and perhaps some other times. BNI is a pay membership networking group (this can be a benefit as it adds some accountability to the membership. You also keep out your direct competitors with your active membership). You know that everyone has a commitment at least based on their investment in the group working for them. Everyone knows that if you give to others you will gain from them as well. If you are just looking for what you can get, the flow isn’t there.

Visitors day was April 11th, 2013 for the group and one of the members had invited me to join them for the day. They have a good strong base of about 18 members, but their goal is to grow it to the 40 ish level. The amount of referrals grows exponentially when a group can double in size. Here is a video link showing the meeting before it started: http://youtu.be/Bom629EjxWQ

Just below is a photo of the meeting as people were asked to give their one minute messages.

 

Visitors day April 11, 2013

Visitors day April 11, 2013

They have room for 40 if they make their goal. They meet on Thursdays each week at 7:30 A.M. in the basement meeting room at Coldwell Bankers – Heritage Realtors at 2000 Hewitt Rd. which is off Bigger or Whipp Rd. depending on where you might be coming from. Here is a mapquest link to the location: http://mapq.st/11nlXct They also have a website here: http://ketteringnetworkers.webs.com

BNI is limited to one of each category (unless there is no overlap, for example there could be a commercial Realtor and a residential Realtor in the same group). Currently this group is looking for these categories of business to fill some openings they have:

Web Developer, Home Inspector, Pest Control, landscaper, Commercial Realtor, Photographer, Caterer, Roofing and Siding Company, Travel Agent, Electrician, Plumber, Painter, Chiropractor, Event Planner, Telecom Services, Marketing Services, Residential Builder, Windows & Doors Contractor, Carpet Cleaning Company, Sign Company, Body Shop, Office Products and Services. I am sure they have many other categories they would love to have. If you would like to visit the group, call the current chapter president Cliff Burst at 937-660-2218 to make sure your category is available and to discuss visiting the group.

One interesting portion of the meeting was when Tom Kavanaugh was asked to share about his long time commitment to this group. Apparently he is over 15 consecutive years investing in his fellow BNIers in this group so he has some perspective. Here is a video clip of what he said (you may need to turn up the volume a lot to hear it) http://youtu.be/B6xOfyQtYZ4

Perhaps it’s time for you to check out the Kettering Networking Chapter of BNI.

Peter DeMott • REACH Magazine • Dayton and Cincinnati • peter@photosbypdemott.com • pdemott@reachusa.com • 937-478-6222

Where does REACH Magazine RANK in Dayton Ohio?

How does REACH magazine Rank in Dayton Ohio?

This is a RANKER report showing how often people refer to various media in the Dayton market. It is a comparison using people who generally have more money to spend in the age group 25-54 years of age.

Although everyone has their audience segments that they might rank higher for, in this comparison using the Dayton market ADI (area of dominant influence), I am sure that many business owners might be surprised to find that REACH outranks almost everything in the Dayton market. Perhaps you are buying newsprint or even several radio stations or a combination of publications. Perhaps REACH would get noticed by more consumers with less investment.

What does this say to your business. First it says to have an easy to find web site which informs people about your products and services. Second it says, it’s time to find out more about REACH magazine and to see if REACH might be a good fit for you type of business.

It used to be that advertising worked like this:

Broad ad campaign —> sends consumers to brick and mortar —> questions are answered and purchases are made.

In today’s market advertising is starting to work differently:

Broad or focused ad campaign—> consumers go to web to answer their questions—>  with their questions answered they call or come in to make their purchase.

Does your business take this new way of shopping into account?

Is this the first time that someone has shown you that consumers LOVE REACH magazine in Dayton, Ohio?

Most Often Used

Dayton Pulse Monthly Networking Event in Dayton Ohio – Video clip

Carlos is building something that is growing and growing and growing each month. Congratulations for that Carlos and we all appreciate it as well.

NO FEES

One nice thing about Dayton Pulse Meet-ups is that you don’t have to join anything to participate. Just sign up for the email updates and when the monthly meeting is about to happen, you will get your email notification telling you about the speaker for this month, when and where the event will be held, etc.

daytonpulselogo

 http://daytonpulse.com/

There is a little kink to work out. With OVER 40 people in attendance at the event a couple of tables were brought in to seat the walk-ins that had not registered. That part worked out fine, but the part that needs some work is the “paying for lunch” part. Once the meeting was completely over, there were those that needed to get a move on to other appointments or work they needed to get to. However, the waitress staff way trying to deal with each person using the regular restaurant payment systems. It was a complete bottle neck trying to pay for your lunch and get out in a timely manner.  Many were ready to drop a ten-dollar bill in the hands of the staff, however, tax and gratuity were added to the $10 charge so that it was no longer an even number… it was $12.43 or something like that.  Next time around perhaps just set up an all-inclusive lunch fee of $13 and it would also be better to have the wait staff at the door collecting the lunch fee as people entered the room rather than on their way out.  Other than this one thing, it was a great event and it is sure to continue to grow each month.

Here is a video clip showing the room and the networking that was going on at the meet-up:

http://youtu.be/ZKAty3tQges

Peter DeMott • REACH Magazine • Peter DeMott Photography • peter@photosbypdemott.com • 937-478-6222

Does page count matter to consumers for coupon magazines?

 

SNOW DAY (my wife is a teach and would love to have a snow day)

Today I dropped off samples of our February REACH magazine to one of my clients. He looked at one and said, this is nice and thick (has lots of pages) and he showed me one of our competitor coupon magazines here in Dayton. We were relaxed and un-hurried because of the snow slowing things down today. The conversation continued about the coupon magazines in Dayton.

How long will a coupon magazine with only 12 pages last?

For the second time in a row one of the other magazines was only 12 pages from front to back. I asked my client how that might affect the response that he will get from the magazine. The receptionist joined right in by saying, “that other one will not last long in my home.” There is not enough good stuff in it was basically the gist of what she was saying. “I like what you do with you covers more too, it just looks nicer and I can leave it around,” she said. She then explained that REACH magazine definitely keeps working longer than the other magazines.

The client explained that with several changes that had been made to this other magazine, and with the low page count, even though this other magazine cost significantly less than REACH, performance (number of coupons being redeemed) was way, way down. It was very disappointing. He was considering what he would do in the coming months.

Why do consumers like lots of pages?

December, January, and February normal times for lower page counts in all the magazines. Our February magazine is 48 pages thick. It has lots of food which consumers love, and it has a lot of variety of types of businesses as well. All these things create the perception of value and curiosity with consumers making REACH the most popular coupon magazine in the Dayton and Cincinnati markets.* (*THE MEDIA AUDIT)

Lots of pages are good for all our advertisers

As we move toward spring we have an influx of seasonal businesses that jump into the magazine so that page counts go up significantly. That’s great for all our advertisers because the magazine has much greater perceived value and because of the variety and value, consumers hang on to REACH longer that all the other coupon magazines in town.

I have referrals for you

My job is to help your business grow. If you want to hear from my clients who have similar stories to the one I have just shared, I will gladly let you talk with them (so long as you are not their direct competitor of course) and let them tell you that REACH stays around longer and works better.

Give me a call at 937-478-6222 for a consultation appointment about your business. Perhaps you can take advantage of consumers view or REACH magazine (they LOVE it, they use it, and they like the businesses that advertise in it). Hold up your REACH magazine in your hand when you are with a group of friends and ask, “Do any of you use this magazine?”  I would bet you money that 9 out of 10 would say “Yes, I just used ______ coupon”

REACH Magazine • Peter DeMott • 937-478-6222 • pdemott@reachusa.com • peter@photosbypdemott.com

Feb Cover

 

Finding a plumber who wants to grow his business is like….

You know those sayings.  

But, here’s the deal, I have plumber ads which are being used in REACH Magazine from two different cities which are working very well for plumbers and I cannot seem to find a plumber interested in growing their business in the Dayton market.

I have talked with three types.

1) One is just hanging on and has no money to spend to grow their business.

2) The other is very busy and does not want to go through the pain of growing. (adding to the payroll or working more hours from time to time)

3) Last of all are the ones who are to busy working IN their business to work ON their business.

Add garage door companies to that list as well.

Here’s a fact, if a business is running a full-page city-wide ads in REACH Indianapolis 12 times per year, or if they are running a half page 12 times per year in REACH Cincinnati, then you can sure bet that those ads are producing a significant return on investment (ROI). Otherwise those businesses would stop the advertising in REACH Magazine.

Unlike some other forms of advertising, direct mail coupons are accountable. You can determine exactly how many responses came in, then take into account how much you spent and instantly determine your ROI.

Direct mail coupons are not just “out there improving your name recognition” like radio and tv or display ads. With REACH Magazine you know what you are getting for each dollar you spend. You get the added name recognition because REACH is so popular.

Is it time for you to find out more about Dayton’s favorite coupon magazine?

Right ad in the right Magazine

So you see, I have examples from other markets of ads that are producing well, and I have a magazine that consumers LOVE in Dayton. That combination could be VERY good for your business. Especially you PLUMBERS and GARAGE DOOR Companies.

Are you ready to grow your business? Maybe we should get together.

Peter DeMott • REACH Magazine • Dayton and Cincinnati • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com

Spring advertising in Dayton with March, April, May REACH magazine direct response advertising

Dave Ramsy EntreLeadership Podcast

I was listening to a small business entrepreneur podcast last week and I was interested in what this person had to say. It was an interview on EntreLeadership Podcast by some associates at Dave Ramsy for the Podcast (you can listen to podcasts free on your iPad or any smart phone by subscribing through iTunes or on Dave Ramsy’s web site).  I highly recommend this podcast for any small businesses in the area. I also recommend it for anyone considering starting a business.

Direct response advertising critical for small and newly started businesses

Anyway, the woman being interviewed was talking about Marketing and Advertising and explaining that for an upstart business, most cannot afford to spend money on branding and marketing their businesses. Huge businesses, national businesses can spend money with display ads that just show their logo, even if this “branding” or “display advertising” does not create direct response. But she went on to explain that new businesses and small businesses need customers NOW. As a small business owner you cannot afford to spend advertising dollars on ads that do not create business and customers for you, she explained.

Direct response advertising can build recognition while creating response

She explained that direct response advertising was the best choice since it can be helping people to recognize the logo and the brand, but at the same time it generates a direct response to the advertising message and brings people in. Generally direct response advertising is considered to be face to face sales, direct mail, and various forms of incentive marketing.

Look for something that is already working someplace else

As an experienced sales consultant for REACH Magazine (Almost 20 years experience), when I get an appointment with a business owner, it’s my job to bring examples of similar businesses that are currently doing well in REACH Magazine. Then we discuss a test for the business. Usually an effective test for a business is three consecutive mailings. REACH Magazine is mailed monthly, the first week of each month throughout the year. Next we discuss targeting the mailing to a specific areas of the city or perhaps to the entire market area. This will depend on the type of business and their ability to be responsive to the results they get from the ad.

Helping businesses to grow in Dayton and Cincinnati

It has been my privilege to watch several businesses start small and grow to be large enough to mail regularly in both Dayton and Cincinnati. Perhaps it’s time for you to become more knowledgeable about REACH Magazine so that you can make an informed choice for your business. One thing that surprised some businesses is when I say, “I don’t think REACH is a good fit for your business.”  When I say this (from time to time) business owners explain that they have never heard a media rep say such a thing. For me it is a matter of great importance. If the business is not prepared for the response that I can bring, or if I am concerned that the consumers will not be treated appropriately, or if it is a type of business that historically has not done well in REACH, then I do not want them in our magazine.

Dayton’s favorite coupon magazine

Here at REACH we care that consumers LOVE REACH Magazine when it arrives in their mailboxes each month. We want to maintain our reputation as Dayton’s favorite coupon magazine. If we put businesses in the magazine that they do not want and will not respond to, then REACH will soon become less Loved by Dayton consumers.

I’m always wanting to learn more, are you?

Listening to podcasts about running businesses and about advertising helps me to be a better advertising consultant for REACH magazine. I hope to hear from you soon.

REACH Magazine • Dayton • Cincinnati • Indianapolis • Akron and more • Peter DeMott • 937-478-6222 • pdemott@reachusa.com

Valentines day advertising in Dayton – Hurry Deadline will be here quickly

Our February REACH magazine comes out the first week of February. Perfect timing for ads about special opportunities to capture the heart of your special Valentine this year.

If you have a business that can benefit from Valentine’s day advertising, take a look at REACH magazine this year. We mail targeted zones as well as full market to 260,000 homes throughout the greater Dayton area. Ad development is included in your price for advertising.

• Jewelers

• Restaurants

• Florists (offer a cash and carry special and generate extra counter sales throughout the day without the burden of delivery)

• Hotels for special get-away packages

DEADLINE! Want to place an ad for the February edition: We need to reserve your page by 1/02/13. Yikes, that will be coming really fast.

Peter DeMott • REACH Magazine • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com