Internet marketing — Grow Your Business in Dayton (Gybindayton.com)

Daily deals with a couple good twists for Dayton Ohio

December 5, 2011 By Peter DeMott Leave a Comment

With a plurality of daily deals popping up at every corner, which one does a business choose in Dayton, Ohio?

There are the national companies like Living social and Groupon. Then there are all kinds of spin off versions of the exact same thing.

yodeal.com, local deals, local causes is coming to Dayton.

I will be posting more about this as I become more informed, but here are a couple advantages of yodeal. First off the business can get closer to 65% of every deal sold rather than the 50/50 split that most of the others offer. But, the big difference is that your yodeal is linked to a local cause or charity of your choosing and a percentage of every sales is donated to that local charity on behalf of you business. Not only does this do your soul some good, but the local charity can send the rally cry to make sure everyone notices your daily deal and takes advantage of it.

There is more to come, but for now I would encourage you to go ahead and log-on the yodeal with your name and email address. I will add more posts here as I learn more about the ins and outs of yodeal in Dayton. If you are a business wanting to do something a little different and possibly be featured in ads in REACH magazine, give me a call now. Peter DeMott 937-478-6222.

http://www.yodeal.com/dayton

Until I have some more information for you, here are some sample deals that have run in Cincinnati and some of the Charities that have benefitted.

If you would like to learn more about Yodeal in Dayton, please give me a call.

REACH Magazine • Peter DeMott • 937-478-6222 • pdemott@reachusa.com

Filed Under Advertising in Dayton, Customer Perception, Giving Back to the Community, Growing your business, more customers, yodeal Tagged With Advertising in Dayton, Business growth, Dayton's favorite coupon magazine, Direct mail advertising, Grow your business, Incentive marketing, Internet marketing, REACH Magazine, Reaching consumers, restaurant advertising, Social Media, Social Networking for Business, Tools for business

Changes in Facebook and video walkthrough of the changes

September 23, 2011 By Peter DeMott 1 Comment

There are lots of discussions right now about the changes in Facebook that were just rolled out. I thought it would be a good time to discuss some things that you should consider related to your business. At the end of this post is a link to INVOLVER’s blog about the roll out that is under way right now along with a video they have put together to talk more about the changes.

But, first, are you putting all your internet marketing efforts into something you have no controls over?

If you think that Facebook is a great social internet networking tool for your business, I think that is great. But, here is the big rub. You have no control over changes that may occur from one day to the next which may totally change the value of the work that you have put into Facebook for your business. It is not YOUR platform. It belongs to Facebook and as you can see, right now, they are making changes that you may or may not like. Something that you have been doing up to now that may have been effective for building your business may be changed tomorrow in a way that suddenly makes all that effort and time flush down the toilet.

Alternatively, if you have a self hosted WordPress blog and web site, you can make changes, add content, and build a reputation that bring people to your site…. and it is YOURS. The changes and the content that you add build SEO (organic search results through SEO) over time. Along with that, your information here can be automatically fed into your Twitter feed, and your Facebook profile and Facebook Page. If one of those is suddenly changed (remember, since you do not own them, they could change completely overnight) to where it is no longer effective to bring in new clients and customers, you have still built something that will continue to grow your business.

Here are the changes that are rolling out right now – click on link or picture

http://blog.involver.com/2011/09/22/facebook-releases-new-timeline-profile-at-f8/

Mashable also has a presentation of the changes that are rolling out – click link below

http://mashable.com/2011/09/22/facebook-changes-roundup/

Fast Company has a quick review of how it might effect businesses

http://www.fastcompany.com/1782173/what-the-new-facebook-changes-mean-for-businesses

Peter DeMott • REACH Magazine, Dayton’s favorite coupon magazine • pdemott@reachusa.com • peter@photosbypdemott.com • 937-478-6222

Filed Under Growing your business, SEO Search Engine Optimization, Social Media for Business Tagged With Facebook marketing, Facebook marketing for businesses, Grow your business, Internet marketing, Networking, SEO for small businesses, Social Media, Social Networking for Business, Tools for business, web site marketing

5 Tips for a Successful Campaign: QR Code Marketing in Dayton Ohio

August 20, 2011 By Peter DeMott Leave a Comment

This is a short quick article about QR Code Marketing that I found on Mashable. Just click on the link below:

QR Code Marketing: 5 Tips for a Successful Campign by Laura Marriott

One bad example on TV

One of my networking friends told me about a TV commercial that had a QR code as part of the commercial. The problem was that you would have to be a quick draw with your phone and be holding your phone ready focused on the screen as the QR code was only on screen for 5-6 seconds. Obviously if your phone was lying on the table in front of you you would not have time to pick it up, find the QR code scanning APP and scan the code (scanning itself usually takes 5-10 seconds) and see what was on the code. In all likelihood it would take the entire 5-6 seconds just to pick up your phone. This is not an example of an effective QR code implementation in marketing.

Local Examples of good implementations

I liked what she had to say about putting the QR Code everywhere. When I stopped by Michael’s Salon at Cross Pointe Centre the other day there were QR codes on their windows, near some displays, and on their business cards. Of course REACH Magazine is also a prime place to put well thought out QR Code marketing. In the upcoming September 2011 REACH Magazine here in Dayton, Ohio, check out several ads with QR Codes. Check out the one on Granite Transformations and also Papa Johns Pizza to see effective buy completely different usage of the QR Code. Also check out American Carpet Masters.

QR Code ideas for the Holidays

QR Codes would be perfect in our Holiday Gift Guide in the December issue of REACH magazine. Logo, web site, QR Code linked to a video clip walk through of a small boutique gift shop would work great. Or perhaps link it to your TV commercial online or a mobile friendly page with additional photographs of some popular products. Of course QR code usage is growing, but it is still small here in Dayton, Ohio. But now is the time to be experimenting and perfecting your usage. Just like the other things on the internet, early adopters can have the advantage when things get going.

Who scans QR Codes?

By Christmas 2011 more than 50% of all cell phones in use will be smart phones. Smart phone usage by young adults is very high and younger kids hardly know what the yellow pages are. They can search and research on the web as they walk into Starbuck’s and show the cashier their Starbuck’s membership on the screen of their cell phone, then sign in at Foursquare and tell all their friends where they are after posting to Facebook.

Embrace Technology and stay current as a business owner

Over a year ago I decided that I would “embrace technology” to be able to help my advertising clients to stay current. I participate in Dayton’s NEW MEDIA group which has a LinkedIn group and meets with speakers on timely topics each month. I now have people I recommend for social media consultations and web sites. My clients don’t just learn about REACH Magazine, Dayton’s favorite coupon magazine, but they learn about how everything can work together to help them get seen here in the Dayton market. If a small business in Dayton does not have a web presence, they are far behind and need to catch up. I can help with that.

Peter DeMott • peter@reachusa.com • 937-478-6222 • REACH Magazine Dayton

Filed Under Advertising in Dayton, Growing your business, SEO Search Engine Optimization, Social Media for Business, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, DIY Marketing ideas, Facebook, Facebook marketing, Facebook marketing for businesses, Grow your business, Internet marketing, REACH Magazine, SEO for small businesses, web site marketing

The Ultimate Guide to Facebook Marketing by Copyblogger

June 7, 2011 By Peter DeMott Leave a Comment

For anyone who still wants to learn about using Facebook to market their business, this blog post by Copyblogger should answer all your questions and help you build a facebook marketing machine for your business.

Click here for The Ultimate Guide to Facebook Marketing by Copyblogger

Peter DeMott • REACH Magazine • Dayton, Ohio • peter@photosbypdemott.com • 937-478-6222

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P.S. I took some lovely senior portraits on Monday. If you check the About Peter and this Blog you will find out that I am also a photographer here in the Dayton area with people photography as my passion. Portrait sessions for seniors, seniors with horses, families, children, and business profile portraits (on location at your business or outdoors) can be scheduled evenings and weekends. I am currently building a country barn studio, but do not have a studio at this time. If you click on any of these portraits you will be taken to my photography web site: http://www.photosbypdemott.com

Filed Under Social Media for Business, Your web presence Tagged With Advertising in Dayton, Business growth, Facebook marketing, Facebook marketing for businesses, Grow your business, Internet marketing, Tools for business

Internet marketing for smart people by Copyblogger

May 24, 2011 By Peter DeMott Leave a Comment

You can never learn too much about marketing your business:

I have been subscribed to Copyblogger from their website/blog for several months and I have been getting some great information from them. Here is an example of a recent post from Copyblogger:

5 Landing Page Mistakes that Crush Conversion Rates

Podcasts for easy and convenient learning that can help your business:

In addition they recently started a podcast called Internet Marketing for Smart People

I find podcasts a great way to continue learning as I make my way to various meetings and appointments. I can continue my lifelong learning on my way to and from work as well.

Here is a link to Internet Marketing for Smart People on iTunes where you can get a free subscription. Each time a new episode is uploaded you can transfer it to your iPhone or other Mp3 divice automatically.

Link to iTunes Podcast page, click here

Podcast Description: You don’t have to be a genius to master Internet marketing. But you’re not dumb enough to fall for that “get rich quick” hype, either. Internet Marketing for Smart People tells you the straight story about marketing online. The show is hosted by Robert Bruce, and features serial online entrepreneur and Copyblogger Media CEO Brian Clark, Copyblogger Senior Editor and content marketing specialist Sonia Simone, and occasional guests with specific online marketing expertise.

Join me in listening and subscribing to Copyblogger and Internet Marketing for Smart People podcast. We can learn to grow businesses in Dayton together.

Peter DeMott • REACH Magazine Dayton • Dayton’s favorite coupon magazine •

• peter@photosbypdemott.com • 937-478-6222

Filed Under Growing your business, SEO Search Engine Optimization, Social Media for Business, Your web presence Tagged With Advertising in Dayton, Business growth, DIY Marketing ideas, Facebook marketing, Facebook marketing for businesses, Grow your business, Internet marketing, SEO for small businesses, Tools for business, web site marketing

Facebook for Business 101 – If you are not on facebook for your business this will get you there

May 12, 2011 By Peter DeMott Leave a Comment

It seems that almost everyone is on Facebook today. This guide takes you through setting up a personal profile, taking care of a few things to protect yourself and then setting up a business PAGE which you can market or grow on and off line. It is clear and easy to understand and explains everything along the way.

http://www.socialmediaexaminer.com/facebook-101-business-guide/

Here is another facebook business page guide specifically for photographers, but as I look through it, it has lots of good tips that any business could use. This one is 24 pages with good illustrations and samples throughout, but require that you LIKE their facebook page to download the free e-book. http://blog.photoshelter.com/2011/05/new-free-guide-facebook-fan-pages-for-photographer.html

Filed Under Advertising in Dayton, Growing your business, Social Media for Business, Your web presence Tagged With Advertising in Dayton, Facebook marketing, Facebook marketing for businesses, Internet marketing, Tools for business, web site marketing

5 tips on content for your blog/web site from Copyblogger

March 23, 2011 By Peter DeMott Leave a Comment

Since I subscribe to COPYBLOGGER, I get their blog posts in my email each day. The web site is all about the content that you put on your web site or blog or even on your facebook page for your business. I thought todays tips were helpful and clear so I am sharing the link with you here:

The Simple 5 Step Formula for Effective Online Content

Peter DeMott • REACH Magazine • Advertising in Dayton, Ohio • peter@photosbypdemott.com • 937-478-6222

Filed Under Growing your business, SEO Search Engine Optimization, Your web presence Tagged With Advertising in Dayton, Facebook marketing, Grow your business, Internet marketing, Reaching consumers, SEO for small businesses, web site marketing

Does your brand tell a powerful story?

September 1, 2010 By Peter DeMott Leave a Comment

I have worked with Holland Advertising in Cincinnati with various clients over the years. I have appreciated our working relationship and I subscribe to their eNewsletter which had this article or blog post today called, “Does your brand tell a powerful story?”. I thought it was noteworthy and worth sharing with you as well. See link below the logo and pictures of the Holland Advertising staff.

http://hollandadvertising.com/index.asp?mid=100&mid2=370

It’s short but sweet. Here are a couple of the first sentences to wet your appetite:

“One of the best ways for an entrepreneur to get a leg up in this competitive climate and distinguish yourself from the rest of the pack is to tell your brand story.

Story is how we connect with one another. Wonder why the emerging social networking sites are so popular? The answer is because people crave the emotional and powerful connection that comes through telling a story.

The best brand stories are irresistible, compelling and provocative in a way that your target audience is going to hear, seamlessly and effortlessly. Telling that kind of brand story will position you and your company as a leader in the marketplace.”

I find this to be completely true when selling advertising in REACH magazine. Selling is not manipulating people and trying to corral them into saying yes, it is telling a compelling story. I have stories of success and failure that I share with my prospects from the many years that I have been an account executive/master seller/top performer/outstanding service provider or whatever you choose to call me.

I am unwilling to put together ads for clients that I don’t think will have a positive impact on their business. I work with our designer and with the client to come up with something that, from my experience will generate the type of response that they will be happy with. If my client suggests something that I think is a bad idea, I am not afraid to say something. This is one part of the story that I bring to prospects and clients that I present to.

If you are considering incentive marketing, you would do well to discuss your ideas with someone who have helped businesses to grow for over 20 years using Dayton’s most popular direct mail coupon magazine, REACH Magazine. If I think I can help you I will tell you how. If I don’t think the fit is right for you, I will also tell you and I might direct you to other avenues that are a better fit. In the mean time you will be more educated and able to grow your business based on our time together.

Peter DeMott, REACH magazine and The Big DEAL, Dayton area.

937-478-6222 or peter@photosbypdemott.com

Filed Under Advertising in Dayton, Customer Perception, Customer Service, Growing your business, more customers, More profits Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Direct mail, Grow your business, Incentive marketing, Internet marketing, Story telling, Tools for business, Your brand

Some good lists of top 10 things you can do on the internet to get noticed as a small business

May 22, 2010 By Peter DeMott Leave a Comment

I subscribe to several other blogs about social media and internet marketing to feed me good ideas and keep me up to date. Both of these blogs are available as email subscriptions which makes it very easy to keep up.

Mashable is all inclusive and covers everything social media from the iPad and cell phones to YouTube and Facebook. When it arrives in my mailbox it starts with a list of links to each article so that you can scan the list and see what may be interesting to you and go straight to whatever interests you most.

TopRank is a bit more focused on SEO and getting noticed on the internet.

Here are three article links that I found informative and useful:

10 Easy Local SEO & Online Marketing Tips from TopRank

http://www.toprankblog.com/2010/05/local-search-tips/

7 Essential SEO Tips for Small Business from TopRank

http://www.toprankblog.com/2010/05/7-seo-tips-small-business/

From Mashable, this is more in depth for the business owner willing to invest more time

10 Small Business Social Marketing Tips

http://mashable.com/2009/10/28/small-business-marketing/

Although social media is growing exponentially, I have to say that REACH Magazine is still powerful marketing for many categories of business. I have been in incentive marketing for over 20 years now, and have a long track record of matching up the right businesses for the right media and with the right incentive offers. There are many coupon venues in the Dayton market, but none of them have the rank and power of REACH magazine (The Media Audit 2009) and for the right business, REACH can be a powerful lead generator or sale generator. Please feel free to give me a call to discuss your business and marketing in REACH magazine. Along the way you also get the information that I have found helpful in the realm of social marketing free of charge. In addition we now have a new viral internet marketing program for businesses trying to reach consumers in a new and interesting way with no up front investment at all. Peter DeMott 937-478-6222

Filed Under Advertising in Dayton, Featured, Growing your business, more customers, More profits Tagged With Advertising in Dayton, Business growth, Grow your business, Incentive marketing, Internet marketing, Local SEO, Offers, REACH Magazine, Reaching consumers, Target marketing, Tools for business, web site marketing