November 23, 2014

Wedding Planning season is approaching and REACH Magazine can help

Here in the Dayton, Ohio market, we are again going to feature a bride on the cover of our January edition of REACH Magazine. Inside there will be a section of the magazine devoted to all sorts of wedding professionals.

In addition there will be a $25,000.00 wedding package give away to help draw the attention of brides in this market.

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260,000 homes will receive this REACH magazine with the wedding planning guide inside at a time when many brides are excited to start thinking about their special day. You see some of them got engaged during the holidays before during and after Christmas and New years day.

If you are a wedding professional with either services or products that brides purchase for their special day please give me a call or email me. I will send you the information about ad sizes and prices. Complete design of your ad is included at no extra charge.

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eREACH coupon Newsletter for the Dayton market

Would you like to receive a list of several fun family oriented coupon opportunities in your email inbox just one time a week?  Consider signing up at eREACH.com with your zip code and sign up for the newsletter. We will not inundate you with emails every day. Just one email each week on Thursday so you will have time to look it over for the weekend. Here is a sample of how the newsletter looks with links to online coupons that you can print out and use.

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Sign up here for your eREACH email coupon newsletter for the Dayton area. See SUBSCRIBE Flag at very tippy top of page.

If you would like your business featured in our eREACH coupon newsletter, just give me a call to learn more about REACH Magazine in the Dayton or Cincinnati markets. I have over 25 years experience helping small businesses grow through direct mail targeted incentive marketing.

Peter DeMott • 937-478-6222 • pdemott@reachUSA.com

Wide open categories in Dayton advertising in REACH Magazine

Now and then I request referrals to businesses that are under represented in REACH Magazine here in Dayton. These are categories of business that are performing well in our other markets such as Indianapolis and Cincinnati. In fact, in this particular case, there are several that are doing well in the highest income areas of Cincinnati right now.

LOOKING for Dentists and Orthodontists in the Dayton and Cincinnati Markets

So, if you are a dentist or orthodontist and think that incentive marketing is not where you will gain the higher income clients that you want, think again. Let me show you how other dentists and orthodontists are employing the power of direct mail with incentive offers to get their phones ringing for new appointments and new families becoming patients for your practice.

I have many example ads from businesses that are consistently using REACH magazine to grow their practices

Here is just one example. I have dozens of other full and half page examples of dental and orthodontist practices that are regularly represented in REACH Magazine (Tell me would they continue with a program if it was not performing for them). Different markets require different approaches and I have examples of many different offers and presentations for you to review and consider for your practice.

Our CALL TRACKING service can be used to track exactly which calls originate from REACH Magazine

I will show you how our call tracking can help you more effectively determine the ROI (Return on Investment) from the advertising that you invest in. The weekly reports can also help you to fine tune your customer contacts and staff interactions with consumers.

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• Are you a dentist looking to grow your practice and patient load?

• Are you a orthodontist wanting to grow your practice and your income?

• Would you like to see examples of how other professionals are using the power of the mail box (yes, snail mail) to grow their businesses?

• Do you know a good desist or orthodontist who you would like to help with a referral to advertising that really works?

Please call me at 937-478-6222.

Peter DeMott at REACH Magazine in the Dayton and Cincinnati markets of REACH Magazine

Back to School Advertising in Dayton Ohio – Act NOW!

REACHING Parents at home with back to school decisions

Each year several companies use REACH Magazine to capture the attention of parents as they try to figure out what their children will be involved in this school year. Are you trying to reach parents during this critical decision-making time?

The REACH Magazine August edition is ideally timed

The August REACH magazine arrives in homes the week of July 28th – August 1st. If there is a decision to be made about fall activities for children, entire families, and the parents this is the time to start promoting, while schedules are being discussed and made. As schedules become more full, it is less likely they will be able to add your business to their activities list for this school year, so good timing is everything. If you business is linked in any way to the school year, NOW is the time to get your message out there.

• Fitness programs, gyms,

• Swimming classes

• Gymnastics schools, Cheer leading schools

• Day care centers

• Getting ready for fall with home improvements

• Check furnace

• Last hurrah for the summer / Last minute vacations and day trips

 How much does REACH Magazine Cost?

June 2014 REACH Magazine cover for Dayton features Air Show

The Vectrin Dayton Air Show

The June REACH Magazine features the Vectrin Dayton Air Show on the cover along with more details about featured performances on the back cover.

Why Does REACH Choose to Tie-in with Major Local Events?

We choose to tie-in with some major events with cover real estate in the REACH Magazine because we are a part of this community. This is also a benefit to both our consumers who LOVE REACH Magazine and to our advertisers who enjoy increased exposure because of the interest in major community events.

Peter DeMott, REACH Magazine, 937-478-6222, pdemott@reachusa.com

Back cover June

What difference does a picture make?

A Picture is WORTH More than a Thousand Words

I was just reading some research about advertising. They were comparing words to pictures in advertising and found out that people respond to photographs is milliseconds. In the past they thought it was quicker than people respond to words, but this definitive research found that photographs could make or break an ad.

In REACH Magazine, after twenty plus years experience, I tell my clients to include a dominant graphic image (PHOTOGRAPH) to defines the category of business and captures the interest of the consumer. The next thing consumers look at are the coupons or incentives being offered (if the picture caught their attention), that means a coupon for each area for which you want consumers to make purchases. LAST of all is all the collateral information that the consumer needs to know like BBB membership, bonded and insured, type of food choices available, hours, phone number, web site, and so on.

Does a Selfie image in your profile a good thing?

Having a professional yet friendly and up beat portrait as your profile image for LINKED IN or for Facebook or other business and social networking venues is equally important. What does a poor quality, or selfyie say about you as a business person? What does having no portrait at all say?

I use my photography for my clients in REACH magazine. Many times businesses have low quality, poorly composed and poorly lit images they want to use in their advertising. Good quality photography shows their business in a better light. I also do portrait photography including business portraits for whatever the need including web and social networking sites.

Here is one portrait from a session this week. Upon purchase Jen immediately updated her LINKED IN profile as well as resources at her work that needed profile images.

JenV    ©PeterDeMott

If you need pleasant, not too stuffy, images for your web site and various social media profiles consider giving me a call or check out this link: Business Portraits in Dayton Ohio

Business portraits

Planning your marketing and advertising for 2014

Written Planning is one thing I see in successful businesses

I’ve been around the Dayton, Ohio market for some time working in Advertising with REACH magazine since it was first published in this market.  One thing that I have noticed and frequently read about as well, is that businesses that put things in writing more often seem to reach their business and marketing goals.

Marketing and Advertising for your business

Even if the plan is to TEST some new marketing and advertising venues, putting it on your calendar makes it about 95% more likely to happen. As small business owners our attentions are pulled in so many directions that things can easily slide to the back of our minds where they quietly just fall of the list of things to do. BUT, if we have a calendar and write some things down, those things can come back to the front of our thinking, “Oh yes, I wanted to test –this or that– advertising venue.

Put your subconscious mind to work for you

The other thing that happens when you write something down, is that your subconscious mind will start working on the project even when you are not. And at the same time, you can break the project up into some smaller chunks… For Example:

Try out REACH Magazine for my business

1) Call REACH Magazine to schedule consultation

Is REACH a good fit for my type of business. Do they have similar businesses that are doing well in REACH right now?

2) Find out when the deadline is for the March edition

3) Work with experienced REACH representative to come up with effective ad creative

4) Proof the ad and make changes by deadline. Arrange for payment by this date.

5) Measure results and evaluate program

Failure and forgotten plans and goals

Businesses that do not have a calendar and written plan typically arrive at the month of March and say to themselves when they see REACH Magazine arrive in their own homes, “Darn, I wanted to try out REACH Magazine in March.” By the time that they get around to doing something  it’s fall and their plans are shelved until next spring.

I use REACH Magazine as an example to hopefully tweak your mind about trying out some advertising that you have not tried before. At the same time, I am a very strong advocate of writing down goals and plans for your business if you want to become successful or more successful.

Staying close and on-track with your spouse

Even in my marriage, I find that having a goal book helps me and my wife know each other better and be on the same page together as we go forward in life. I have a nice blank leather-bound book that we write in.  Once in a while when we go out to dinner, I pull out the book and we look at goals we have written in the book. My wife wanted to get her Masters Degree in education. I wanted to build a photography studio in the barn. I have a goal for my sales in REACH Magazine. We want to get a new countertop for the kitchen and open up a wall between our kitchen and dining room.

Sometimes we look at a goal and we revise it or even remove it, but many times we put a big check mark by it because we DID IT or we put a date on it and start working on it more diligently. In every case it helps us to know each other better and to go toward the future together as a couple. So many married couples gradually grow apart not knowing what their spouse wants and desires. One day they notice that the things they wanted to do never happened and the person they married has different interests now.

The difference between a dream and a goal

It can be that way with your business too. Many goals never even attempted because you did not write them down…. gradually those goals just fell of your list like passing dreams. If you have a goal and you don’t write it on paper where you can see it from time to time, it’s just a DREAM. It becomes a real goal when you put it on paper.

I hope you were challenged to write it down. It will make your more successful. I hope to meet you some time soon.

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If you would like to learn more about the unique capabilities for targeted direct mail coupon mailings with REACH Magazine, please give me a call. Peter DeMott 937-478-6222. I work with REACH in Dayton, Cincinnati, and I can also place ads in our other markets. I have over 25 years experience in this field.

How Much does REACH Magazine Cost?

Plan Now for a successful year in the wedding business in greater Dayton

REACH Magazine’s Wedding Planning Guide 2014

Last year over 2,000 brides-to-be registered to win the $25,000 wedding package give-a-way inside the January edition of REACH Magazine in Dayton, OHIO. The cover of the January edition will feature a beautiful bride and mention the prize registration inside to draw attention to your ad in that section of REACH Magazine.

“Thousands of brides, grooms, and parents of brides will see your ad as they look through their REACH Magazine in January, the beginning of the 2014 wedding season.”

What you do as a wedding vendor in the month of January can significantly affect the success of your entire year. Because people love REACH Magazine and use it for the coupons of their favorite car repair or restaurant, fitness center or massage therapist, tanning salon or hair salon, they will have repeated opportunity to see your ad in the wedding planning guide section of the magazine. THE MEDIA AUDIT tells us that over 95% of REACH Magazine recipients open, look through, and use coupons inside REACH Magazine each month.

Target Marketing to newly engaged brides, grooms and parents planning weddings in 2014

Even though REACH Magazine is mailed throughout the community, the bride themed cover and section within the magazine draws the attention of brides and their parents. In essence REACH is targeting your market by drawing attention to the Wedding Planning Guide within the regular magazine that they love and know. Friends and family members will mention, “did you register for the $25,000.00 wedding package give-a-way inside your REACH Magazine?”

Date and Distribution – Timing is perfect

The January edition of REACH is distributed in the FIRST WEEK OF JANUARY when many young brides have just become engaged over the holidays or when they are beginning serious planning for their wedding planned for the coming year. Distribution is to 260,000 homes throughout the Greater Dayton area from Piqua in the north to Springboro in the south and from Brookville in the west to Springfield and Xenia in the East. In a day when it is difficult to impact the market, REACH Magazine is your powerful direct mail ally.

If you would like to know more about the Wedding Planning Guide inside the January edition of REACH Magazine in Dayton, please call Peter DeMott 937-478-6222. He has a pdf that shows various size options for your ad. Graphic design is included. Hurry, DEADLINE for participation is December 2nd, 2013. Payment is due with proof approval.

Peter DeMott

937-478-6222

peter@photosbypdemott.com

Pdemott@reachusa.com

There are several ads sizes available to meet most budgets. Click on this link: PRICES FOR WEDDING PLANNING GUIDE 2014 If the document does not open on screen, click on the download button. The first page is informational and the second page shows examples of sizes of ads and their pricing.

 

Wedding Guide Graphic

Wedding vendors plan on being in this year’s REACH Magazine Wedding Planning Guide

Wedding

REACH Magazine will again be hosting the Wedding Planning Guide in the January edition 2014

Back by popular demand, there will be a wedding planning guide inside the January edition of REACH Magazine. The cover of that issue will feature a beautiful bride or wedding photograph and will mention that the guide is inside along with everyone’s favorite coupons.

PERFECT TIMING to get your business noticed by new brides to be

January is when many newly engaged brides to be start working on planning their special day in the coming year. This is another way to TARGET MARKET your advertising right to the brides, grooms, and their parents during a time when they are eager and anxious about the planning they need to do for this special coming event.

Last year in the Bridal Planning Guide inside the January REACH Magazine accounted for over 45% of all the entries for the grand prize of a $25,000 wedding package coordinated through The Events Connections here in Dayton. Thousands of brides and those newly engaged saw the cover of the magazine and explored the guide inside to consider reception venues, photographers, limo services, florists, and more. All other media combined made up the remainder of the response. Nothing was close to the impact that REACH made in terms of response.

If you would like to plan your spot in the magazine this is a great opportunity to capture the eyes of new brides and their parents as they start the adventure of planning their special day, please call Peter DeMott at REACH Magazine: 937-478-6222

Who might want to consider participation?

• Wedding Planners

• Cake Companies

• Photographers / video

• Travel agents

• Reception Venues

• Dress / Tuxedo

• Decorators

• Caterers

• Card Shops / Invitations

• Jewelers

• Salons

• Music / bands / quartets / singers etc.

• Chocolate fountains / Unique reception offerings

• Wedding venues

• Hotel accommodations

and more….

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BNI Kettering Networking Chapter Visitors day April 11th, 2013

One nice thing about BNI is that there are quite a few chapters around the Dayton area. They meet at various mornings and perhaps some other times. BNI is a pay membership networking group (this can be a benefit as it adds some accountability to the membership. You also keep out your direct competitors with your active membership). You know that everyone has a commitment at least based on their investment in the group working for them. Everyone knows that if you give to others you will gain from them as well. If you are just looking for what you can get, the flow isn’t there.

Visitors day was April 11th, 2013 for the group and one of the members had invited me to join them for the day. They have a good strong base of about 18 members, but their goal is to grow it to the 40 ish level. The amount of referrals grows exponentially when a group can double in size. Here is a video link showing the meeting before it started: http://youtu.be/Bom629EjxWQ

Just below is a photo of the meeting as people were asked to give their one minute messages.

 

Visitors day April 11, 2013

Visitors day April 11, 2013

They have room for 40 if they make their goal. They meet on Thursdays each week at 7:30 A.M. in the basement meeting room at Coldwell Bankers – Heritage Realtors at 2000 Hewitt Rd. which is off Bigger or Whipp Rd. depending on where you might be coming from. Here is a mapquest link to the location: http://mapq.st/11nlXct They also have a website here: http://ketteringnetworkers.webs.com

BNI is limited to one of each category (unless there is no overlap, for example there could be a commercial Realtor and a residential Realtor in the same group). Currently this group is looking for these categories of business to fill some openings they have:

Web Developer, Home Inspector, Pest Control, landscaper, Commercial Realtor, Photographer, Caterer, Roofing and Siding Company, Travel Agent, Electrician, Plumber, Painter, Chiropractor, Event Planner, Telecom Services, Marketing Services, Residential Builder, Windows & Doors Contractor, Carpet Cleaning Company, Sign Company, Body Shop, Office Products and Services. I am sure they have many other categories they would love to have. If you would like to visit the group, call the current chapter president Cliff Burst at 937-660-2218 to make sure your category is available and to discuss visiting the group.

One interesting portion of the meeting was when Tom Kavanaugh was asked to share about his long time commitment to this group. Apparently he is over 15 consecutive years investing in his fellow BNIers in this group so he has some perspective. Here is a video clip of what he said (you may need to turn up the volume a lot to hear it) http://youtu.be/B6xOfyQtYZ4

Perhaps it’s time for you to check out the Kettering Networking Chapter of BNI.

Peter DeMott • REACH Magazine • Dayton and Cincinnati • peter@photosbypdemott.com • pdemott@reachusa.com • 937-478-6222