A Picture is WORTH More than a Thousand Words
I was just reading some research about advertising. They were comparing words to pictures in advertising and found out that people respond to photographs is milliseconds. In the past they thought it was quicker than people respond to words, but this definitive research found that photographs could make or break an ad.
In REACH Magazine, after twenty plus years experience, I tell my clients to include a dominant graphic image (PHOTOGRAPH) to defines the category of business and captures the interest of the consumer. The next thing consumers look at are the coupons or incentives being offered (if the picture caught their attention), that means a coupon for each area for which you want consumers to make purchases. LAST of all is all the collateral information that the consumer needs to know like BBB membership, bonded and insured, type of food choices available, hours, phone number, web site, and so on.
Does a Selfie image in your profile a good thing?
Having a professional yet friendly and up beat portrait as your profile image for LINKED IN or for Facebook or other business and social networking venues is equally important. What does a poor quality, or selfyie say about you as a business person? What does having no portrait at all say?
I use my photography for my clients in REACH magazine. Many times businesses have low quality, poorly composed and poorly lit images they want to use in their advertising. Good quality photography shows their business in a better light. I also do portrait photography including business portraits for whatever the need including web and social networking sites.
Here is one portrait from a session this week. Upon purchase Jen immediately updated her LINKED IN profile as well as resources at her work that needed profile images.
If you need pleasant, not too stuffy, images for your web site and various social media profiles consider giving me a call or check out this link: Business Portraits in Dayton Ohio