May 19, 2013

BNI Kettering Networking Chapter Visitors day April 11th, 2013

One nice thing about BNI is that there are quite a few chapters around the Dayton area. They meet at various mornings and perhaps some other times. BNI is a pay membership networking group (this can be a benefit as it adds some accountability to the membership. You also keep out your direct competitors with your active membership). You know that everyone has a commitment at least based on their investment in the group working for them. Everyone knows that if you give to others you will gain from them as well. If you are just looking for what you can get, the flow isn’t there.

Visitors day was April 11th, 2013 for the group and one of the members had invited me to join them for the day. They have a good strong base of about 18 members, but their goal is to grow it to the 40 ish level. The amount of referrals grows exponentially when a group can double in size. Here is a video link showing the meeting before it started: http://youtu.be/Bom629EjxWQ

Just below is a photo of the meeting as people were asked to give their one minute messages.

 

Visitors day April 11, 2013

Visitors day April 11, 2013

They have room for 40 if they make their goal. They meet on Thursdays each week at 7:30 A.M. in the basement meeting room at Coldwell Bankers – Heritage Realtors at 2000 Hewitt Rd. which is off Bigger or Whipp Rd. depending on where you might be coming from. Here is a mapquest link to the location: http://mapq.st/11nlXct They also have a website here: http://ketteringnetworkers.webs.com

BNI is limited to one of each category (unless there is no overlap, for example there could be a commercial Realtor and a residential Realtor in the same group). Currently this group is looking for these categories of business to fill some openings they have:

Web Developer, Home Inspector, Pest Control, landscaper, Commercial Realtor, Photographer, Caterer, Roofing and Siding Company, Travel Agent, Electrician, Plumber, Painter, Chiropractor, Event Planner, Telecom Services, Marketing Services, Residential Builder, Windows & Doors Contractor, Carpet Cleaning Company, Sign Company, Body Shop, Office Products and Services. I am sure they have many other categories they would love to have. If you would like to visit the group, call the current chapter president Cliff Burst at 937-660-2218 to make sure your category is available and to discuss visiting the group.

One interesting portion of the meeting was when Tom Kavanaugh was asked to share about his long time commitment to this group. Apparently he is over 15 consecutive years investing in his fellow BNIers in this group so he has some perspective. Here is a video clip of what he said (you may need to turn up the volume a lot to hear it) http://youtu.be/B6xOfyQtYZ4

Perhaps it’s time for you to check out the Kettering Networking Chapter of BNI.

Peter DeMott • REACH Magazine • Dayton and Cincinnati • peter@photosbypdemott.com • pdemott@reachusa.com • 937-478-6222

Where does REACH Magazine RANK in Dayton Ohio?

How does REACH magazine Rank in Dayton Ohio?

This is a RANKER report showing how often people refer to various media in the Dayton market. It is a comparison using people who generally have more money to spend in the age group 25-54 years of age.

Although everyone has their audience segments that they might rank higher for, in this comparison using the Dayton market ADI (area of dominant influence), I am sure that many business owners might be surprised to find that REACH outranks almost everything in the Dayton market. Perhaps you are buying newsprint or even several radio stations or a combination of publications. Perhaps REACH would get noticed by more consumers with less investment.

What does this say to your business. First it says to have an easy to find web site which informs people about your products and services. Second it says, it’s time to find out more about REACH magazine and to see if REACH might be a good fit for you type of business.

It used to be that advertising worked like this:

Broad ad campaign —> sends consumers to brick and mortar —> questions are answered and purchases are made.

In today’s market advertising is starting to work differently:

Broad or focused ad campaign—> consumers go to web to answer their questions—>  with their questions answered they call or come in to make their purchase.

Does your business take this new way of shopping into account?

Is this the first time that someone has shown you that consumers LOVE REACH magazine in Dayton, Ohio?

Most Often Used

Does page count matter to consumers for coupon magazines?

 

SNOW DAY (my wife is a teach and would love to have a snow day)

Today I dropped off samples of our February REACH magazine to one of my clients. He looked at one and said, this is nice and thick (has lots of pages) and he showed me one of our competitor coupon magazines here in Dayton. We were relaxed and un-hurried because of the snow slowing things down today. The conversation continued about the coupon magazines in Dayton.

How long will a coupon magazine with only 12 pages last?

For the second time in a row one of the other magazines was only 12 pages from front to back. I asked my client how that might affect the response that he will get from the magazine. The receptionist joined right in by saying, “that other one will not last long in my home.” There is not enough good stuff in it was basically the gist of what she was saying. “I like what you do with you covers more too, it just looks nicer and I can leave it around,” she said. She then explained that REACH magazine definitely keeps working longer than the other magazines.

The client explained that with several changes that had been made to this other magazine, and with the low page count, even though this other magazine cost significantly less than REACH, performance (number of coupons being redeemed) was way, way down. It was very disappointing. He was considering what he would do in the coming months.

Why do consumers like lots of pages?

December, January, and February normal times for lower page counts in all the magazines. Our February magazine is 48 pages thick. It has lots of food which consumers love, and it has a lot of variety of types of businesses as well. All these things create the perception of value and curiosity with consumers making REACH the most popular coupon magazine in the Dayton and Cincinnati markets.* (*THE MEDIA AUDIT)

Lots of pages are good for all our advertisers

As we move toward spring we have an influx of seasonal businesses that jump into the magazine so that page counts go up significantly. That’s great for all our advertisers because the magazine has much greater perceived value and because of the variety and value, consumers hang on to REACH longer that all the other coupon magazines in town.

I have referrals for you

My job is to help your business grow. If you want to hear from my clients who have similar stories to the one I have just shared, I will gladly let you talk with them (so long as you are not their direct competitor of course) and let them tell you that REACH stays around longer and works better.

Give me a call at 937-478-6222 for a consultation appointment about your business. Perhaps you can take advantage of consumers view or REACH magazine (they LOVE it, they use it, and they like the businesses that advertise in it). Hold up your REACH magazine in your hand when you are with a group of friends and ask, “Do any of you use this magazine?”  I would bet you money that 9 out of 10 would say “Yes, I just used ______ coupon”

REACH Magazine • Peter DeMott • 937-478-6222 • pdemott@reachusa.com • peter@photosbypdemott.com

Feb Cover

 

Finding a plumber who wants to grow his business is like….

You know those sayings.  

But, here’s the deal, I have plumber ads which are being used in REACH Magazine from two different cities which are working very well for plumbers and I cannot seem to find a plumber interested in growing their business in the Dayton market.

I have talked with three types.

1) One is just hanging on and has no money to spend to grow their business.

2) The other is very busy and does not want to go through the pain of growing. (adding to the payroll or working more hours from time to time)

3) Last of all are the ones who are to busy working IN their business to work ON their business.

Add garage door companies to that list as well.

Here’s a fact, if a business is running a full-page city-wide ads in REACH Indianapolis 12 times per year, or if they are running a half page 12 times per year in REACH Cincinnati, then you can sure bet that those ads are producing a significant return on investment (ROI). Otherwise those businesses would stop the advertising in REACH Magazine.

Unlike some other forms of advertising, direct mail coupons are accountable. You can determine exactly how many responses came in, then take into account how much you spent and instantly determine your ROI.

Direct mail coupons are not just “out there improving your name recognition” like radio and tv or display ads. With REACH Magazine you know what you are getting for each dollar you spend. You get the added name recognition because REACH is so popular.

Is it time for you to find out more about Dayton’s favorite coupon magazine?

Right ad in the right Magazine

So you see, I have examples from other markets of ads that are producing well, and I have a magazine that consumers LOVE in Dayton. That combination could be VERY good for your business. Especially you PLUMBERS and GARAGE DOOR Companies.

Are you ready to grow your business? Maybe we should get together.

Peter DeMott • REACH Magazine • Dayton and Cincinnati • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com

Spring advertising in Dayton with March, April, May REACH magazine direct response advertising

Dave Ramsy EntreLeadership Podcast

I was listening to a small business entrepreneur podcast last week and I was interested in what this person had to say. It was an interview on EntreLeadership Podcast by some associates at Dave Ramsy for the Podcast (you can listen to podcasts free on your iPad or any smart phone by subscribing through iTunes or on Dave Ramsy’s web site).  I highly recommend this podcast for any small businesses in the area. I also recommend it for anyone considering starting a business.

Direct response advertising critical for small and newly started businesses

Anyway, the woman being interviewed was talking about Marketing and Advertising and explaining that for an upstart business, most cannot afford to spend money on branding and marketing their businesses. Huge businesses, national businesses can spend money with display ads that just show their logo, even if this “branding” or “display advertising” does not create direct response. But she went on to explain that new businesses and small businesses need customers NOW. As a small business owner you cannot afford to spend advertising dollars on ads that do not create business and customers for you, she explained.

Direct response advertising can build recognition while creating response

She explained that direct response advertising was the best choice since it can be helping people to recognize the logo and the brand, but at the same time it generates a direct response to the advertising message and brings people in. Generally direct response advertising is considered to be face to face sales, direct mail, and various forms of incentive marketing.

Look for something that is already working someplace else

As an experienced sales consultant for REACH Magazine (Almost 20 years experience), when I get an appointment with a business owner, it’s my job to bring examples of similar businesses that are currently doing well in REACH Magazine. Then we discuss a test for the business. Usually an effective test for a business is three consecutive mailings. REACH Magazine is mailed monthly, the first week of each month throughout the year. Next we discuss targeting the mailing to a specific areas of the city or perhaps to the entire market area. This will depend on the type of business and their ability to be responsive to the results they get from the ad.

Helping businesses to grow in Dayton and Cincinnati

It has been my privilege to watch several businesses start small and grow to be large enough to mail regularly in both Dayton and Cincinnati. Perhaps it’s time for you to become more knowledgeable about REACH Magazine so that you can make an informed choice for your business. One thing that surprised some businesses is when I say, “I don’t think REACH is a good fit for your business.”  When I say this (from time to time) business owners explain that they have never heard a media rep say such a thing. For me it is a matter of great importance. If the business is not prepared for the response that I can bring, or if I am concerned that the consumers will not be treated appropriately, or if it is a type of business that historically has not done well in REACH, then I do not want them in our magazine.

Dayton’s favorite coupon magazine

Here at REACH we care that consumers LOVE REACH Magazine when it arrives in their mailboxes each month. We want to maintain our reputation as Dayton’s favorite coupon magazine. If we put businesses in the magazine that they do not want and will not respond to, then REACH will soon become less Loved by Dayton consumers.

I’m always wanting to learn more, are you?

Listening to podcasts about running businesses and about advertising helps me to be a better advertising consultant for REACH magazine. I hope to hear from you soon.

REACH Magazine • Dayton • Cincinnati • Indianapolis • Akron and more • Peter DeMott • 937-478-6222 • pdemott@reachusa.com

Valentines day advertising in Dayton – Hurry Deadline will be here quickly

Our February REACH magazine comes out the first week of February. Perfect timing for ads about special opportunities to capture the heart of your special Valentine this year.

If you have a business that can benefit from Valentine’s day advertising, take a look at REACH magazine this year. We mail targeted zones as well as full market to 260,000 homes throughout the greater Dayton area. Ad development is included in your price for advertising.

• Jewelers

• Restaurants

• Florists (offer a cash and carry special and generate extra counter sales throughout the day without the burden of delivery)

• Hotels for special get-away packages

DEADLINE! Want to place an ad for the February edition: We need to reserve your page by 1/02/13. Yikes, that will be coming really fast.

Peter DeMott • REACH Magazine • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com

 

 

 

Marketing to brides with Winter Wedding Showcase and REACH magazine

After meeting with the management of The Event Connections who is the sponsor of the Winter Wedding Showcase I found out some powerful information about REACH magazine and the event last year.

 &  

Last January we put together a special promotion with The Event Connections which included REACH creating a special section inside the regular January edition of REACH magazine and including the promotion of a $25,000.00 wedding package give-away. Here is some of what happened because of the partnership and promotion in REACH magazine:

• In 2012 The Event Connections web traffic increased 10 times when Reach Magazine hit households

• Our inaugural show that year attracted nearly 800 attendees including nearly 300 brides.

Over 1800 brides registered to win the $25,000 Wedding Package

Of course we are doing this again. What an opportunity to have exposure to over 1800 brides in the greater Dayton area for businesses that cater to brides.

You and your wedding oriented business can take advantage of this marketing effort in two ways. If you are not a participating member of The Wedding Connection, you can advertise with REACH magazine and become visible to thousands of mothers, fathers, and brides throughout the area. Just call me and I can tell you more about it and send you ad sizes to consider (Peter DeMott 937-478-6222). The wedding planning guide inside REACH is distributed throughout the Dayton market (260,000 homes) with ad sizes for almost every budget.

In addition once you have purchased an ad in REACH magazine you become eligible to participate in The Winter Wedding Showcase which is a totally unique show for brides and their families where events are scheduled and occur just how they might at your very own wedding (bands will be playing, there will be an example of a first dance and dance floor, tables, decorations, reception vendors  will be in the big tent and door prizes will be given away). This is not your average brides trade show. It is totally unique to the Dayton market.

The Winter Wedding Showcase is Saturday February 2nd.

Of course you do not have to participate in the show if you don’t want to. You can just advertise in REACH Magazine’s Wedding Planning Guide and get lots of exposure that way. The show has a special discount for those who advertise in REACH and want to participate in the show as well. And REACH has a special promotion for those who are participating members who want to be a part of the REACH advertising for this event.

Click to see: Please look at the introduction FIRST as it has critical information you must know.

Here is an Introduction One Sheet about the REACH Wedding Planning Guide and The Winter Wedding Showcase

Here is the paperwork for The Winter Wedding Showcase on February 2nd 2013

Find out more. Call or email today.

Deadline for REACH is well before the show. The magazine will go into homes the first week of January and deadline for participation in the Wedding Planning Guide inside REACH magazine is 12/5/2012. PLEASE CALL NOW if you want to learn more about these opportunities. The venue for The Winter Wedding Showcase also has limited space, so it is important to get your paperwork for both REACH and the bridle event started as soon as possible.

Peter DeMott • REACH Magazine in Dayton • peter@photosbypdemott.com • pdemott@reachusa.com • 937-478-6222

Vendors that should consider this special promotional opportunity include:

• Party Rentals

• DJ and Lighting Companies

• Wedding Photographers

• Decor Packages

• Wedding Planners

• Wedding Dress Stores

• Tuxedo Rentals

• Hotels, Restaurants, Caterers

• Venues for Weddings and Receptions

• Videographers

• Skin Care and Beauty Salons

• Flower shops and services

• Travel Agencies

• Bands, Singers, Quartets

• Bakeries & Cake Companies

• Limousine Services and Party Buses

• Invitation Companies

• Dance Studios for brides, grooms and parents too

• AND MORE

Here are some sample ads from last year:

 

 

Not every ad needs a coupon in REACH magazine

Family Medicine, Obstetrics, and Pediatrics Doctor

Here is a doctor that advertises regularly in our REACH Magazine in Youngstown. I would love to find a doctor who wants to build their practice here in the Dayton area using Dayton’s favorite coupon magazine.

No coupon in the ad

This doctor is not offering a coupon, but rather a free gift at your first visit. The photograph of a family and the doctor are charming with clean and clear ad that gives the appropriate information. Here in Dayton we have dentists, plastic surgeons, dermatologists, vein specialists and more, but we do not have any Family Medicine, Obstetrics, and Pediatrics Doctors in our magazine. We have ROOF Doctors, Basement Doctors, and Home Doctors. I WANT A REAL FAMILY DOCTOR in REACH Magazine because I think consumers would love it.

Reaching families where they are

According to THE MEDIA AUDIT, REACH magazine has readership in the 95% range. We can target portions of the area to reach the families that are most likely to be your regular patients with a visually compelling ad like this one. Because REACH Magazine is filled with things that Families need and want, it is the ideal place for a Family Doctor practice to promote. Each time the mom or dad goes through REACH looking for their Marion’s Piazza coupon, or their Hot Head Burrito or El Toro ad, you get more exposure. It happens over and over throughout the month. In no time, patients and their families feel like they already know you, just as this family doctor advertises in Youngstown, you can become the progressive local practice that is inviting new patients.

100% accountable advertising

With our call tracking program, we can determine exactly which calls are a direct result of your REACH advertising. It is 100% accountable and measurable advertising.

Family Doctor advertising in REACH magazine

Call to explore how REACH might work for your practice

This is a scanned ad so the quality is not as good as it appears directly in the magazine. If you are a doctor in the greater Dayton area and want to bring new patients into your practice from your own neighborhood, please give me a call so we can explore the options available in REACH Magazine.

Peter DeMott • REACH Magazine Dayton / Cincinnati • 937-478-6222 • peter@photosbypdemott.com

REACH Magazine’s October issue and Dayton’s favorite coupon magazine

The October issue of REACH magazine arrives in homes starting the week of October 1st. 

Popular covers are just one appeal of Dayton’s favorite coupon magazine. As I mention that I am an advertising consultant for REACH Magazine (I’ve been doing this almost 17 years now), people will frequently say something like, “That is the one that looks like a real magazine.”  What they mean by that, I find out, is that the covers are clean and interested and not littered with coupons and advertisers. I’ve heard this over and over and over again, yet the other magazines in town cannot get away from the lure of the money they can make by selling or giving their covers to several advertisers and putting advertiser coupons all over the front of their magazines.

October 2012 REACH Cover for Dayton, OHIO

Each month we consider many cover options to come up with something that we think will have broad appeal to the entire greater Dayton marketing area. Sometimes it relates to a season approaching or a major event in the Dayton area, other times we highlight mother and child relationships (May for mother’s day) or father and child relationships (June for father’s day). But one thing we don’t do is litter the cover with advertisers and coupons.

For businesses that advertise in REACH Magazine this is a big plus. Why? Because people don’t keep other coupon magazines as long. Once the cover is cut up, or just because it looks so tacky, many other magazines end up in the trash much sooner than REACH magazine. So since we don’t sell the cover, we have to charge a bit more than other coupon magazines. But, the payback can be significant with continued response long after other coupon magazines have disappeared from view and review by consumers. I love to do call tracking and show businesses the significant difference over time in response.

With call tracking it’s fun to show businesses that REACH has stronger and longer response. As a business owner it is worth your time to be fully informed of all the options for advertising within REACH magazine. I will provide you with a thorough consultation and recommendations concerning advertising in REACH Magazine for your business. That includes the recommendation that you NOT ADVERTISE if I feel your company may not be a good fit. As a senior sales consultant, I am not a broken record of promises. I will ask you the questions that are needed for me to make an evaluation and recommendation based on my years of experience in this business and I will tell you what you need to know to make an informed choice.

Give me a call or send me an email.

Peter DeMott • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com

REACH Magazine Dayton and Thanksgiving and Christmas Advertising

Early Deadlines Catch Some Businesses Off Guard Causing Missed Opportunities

As of today, 7/11/12 we have put to bed the October REACH Magazine and we are working on the Holiday mailings of November and December. Every year we have businesses that want exposure during the month of November or the month of December who call us a day, a week, or two weeks after our magazines have been shipped to the printer trying to find out about how to advertise in Dayton’s most popular coupon magazine.

What are some of the advantages of being inside REACH Magazine?

1) People LOVE REACH Magazine

They love all the variety inside the magazine and the value in savings that it brings right to their mail box. According to THE MEDIA AUDIT Reach Magazine has higher retention and readership than any other coupon magazine in the Dayton market.

2) Repeated Exposure of Your Advertising Message

Because people know that REACH is packed with value, they review the magazine over and over as needs arise. Time for a Pizza from their favorite pizza store, go to REACH and find the coupon that meets your need –one for the entire family, for a group of friends, or just for two. Or maybe dinner out at a favorite restaurant or perhaps the car needs tires or an oil change. Each time consumers look through their REACH Magazine, your ad gets more exposure, more name recognition, more familiarity and increased likelihood that they will redeem your incentive offer.

3) You Don’t Have to be a National Business to have strong graphics and full color printing 

Did you know that Hot Head Burritos started here in Dayton Ohio? From their first days of operation with only one store, they used full-page REACH Magazine ads to brand their product. They now have stores throughout the region and are offering franchises throughout the entire country. Many people thought they were a national franchise from the first day when they opened their first store because of the impression that a full color, full-page ad in REACH Magazine makes in the minds of consumers. If you want consumers to have a good first impression, choose a full-page ad in a magazine that they LOVE.

4) Expert Advice from one of REACH magazine’s Most Experienced Representatives

If you want some of these advantages for your marketing, please give me a call any time. I will research your type of business from our archives (Magazines published throughout the region) to see if there are similar businesses that are having success in your category of business.

Then we will meet and go over all the options along with my recommendations for your advertising in REACH Magazine. In some cases I will tell businesses that I do not think REACH is a good fit for them. No hype and exaggeration is needed to start a good working relationship. I will help you put together an an advertising program for your business based on my 15 years+ experience, and based on my research.

I will even provide you with additional powerful tools that can help you better manage your business like Call Tracking and Premium eREACH.com pages to provide online exposure as well.

So, get things started NOW! Don’t miss important deadlines.

Don’t miss the best target times for your business. Call me, Peter DeMott, one of REACH Magazine’s top advertising consultants. I will give you helpful information so you can make an informed decision about growing your business with direct mail incentive marketing in Dayton Ohio and throughout the region.

Peter DeMott • REACH Magazine • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com