http://www.daytonweddingconnection.com/win-a-wedding-package/

For businesses wanting to learn about promotion to a very small target market review this strategy. The Event Connection is wanting to reach brides to be to promote their services and the services available at the Wedding Connection. Working together with other vendors who want that same audience, they put together a enter to win package that would appeal to that audience and marketed it in Dayton’s favorite coupon magazine, REACH Magazine. When the magazine hit the homes their registrations spiked and the phones started to ring with calls from brides and other  wedding vendors that wanted to participate. Some lucky bride will be winning $25,000.00 worth of gifts and services this Saturday. News of the prize and the event made the newspaper causing another spike in registrations on the online register to win page which also offers tickets to the event this weekend. Participating vendors will be given the email addresses of brides that register at the event tomorrow.

Peter DeMott • REACH Magazine in Dayton • pdemott@reachusa.com • 937-478-6222 • Dayton’s favorite coupon magazine

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What are the things that will make consumers want to look through their REACH Magazine this issue? Why will they hang on to their REACH Magazine and review it often giving all our advertisers repeated exposure throughout the month?

The cover is fun and exciting:

As I’ve mentioned before, there are other coupon magazines distributed in the greater Dayton area that litter their covers with coupons and advertising. If you ask people why they like REACH Magazine the best, many times you will hear something like this, “REACH is like a real magazine”. What they mean when you ask them, is that the cover is appealing and they are willing for REACH to lay about their homes for a longer period than the other magazines.

REACH covers appeal to consumers and create excitement for the community

Another thing that you will notice about REACH Magazine covers is that we make an effort to create interesting seasonal covers that will appeal to consumers in the greater Dayton area. Some times it will be a family and other times it might be something like UD Sports or Wright State Sports, or the Air show. Whatever it is, our goal is to give that magazine a reason to lay around for many weeks in the home.

Here is the cover of the February edition / Isn’t this just FUN?

On the back cover you will see the 17th annual Dayton Heart Ball for the American Heart Association. Nice tie-in with the front cover.

Yo Deal • Local deals – local causes

The Yo Deal roll out in Dayton is also tied in with the American Heart Association. Each company running a YoDeal this month will have a percentage of their Yo Deal sales go to the American Heart Association and the Go RED for Women American Heart Association month of focus on women and heart disease.

Valentines Giveaway is fun and exciting for consumers

Also on the back cover is a register to win Valentines Giveaway including a romantic package at Homewood Suites by Hilton Dayton, Dinner for two at Carvers, two dozen red roses from Englewood Florist and a heart-shaped box of chocolates from Winans. The fun thing about this is that it is easy to register and we hand the gifts over to a local Dayton area winner here at our office. Each back cover of REACH Magazine in Dayton has something you can register to win. It’s another fun way that REACH Magazine connects with the community and with consumers.

Now for the meat of what consumers love most about REACH Magazine

They love what’s inside. This issue is packed with over 18 different food vendors from fine dining to pizza delivery, from Mexican restaurants to Chinese restaurants and buffets and Japanese steak houses. With all that food, consumers have a good reason to hang on to the magazine until the next issue arrives and as they look through the magazine deciding where they might want to dine out, they also see variety in the other kinds of businesses represented. There are jewelers, home improvement companies, various home services, automotive maintenance and repair companies, car washes, tanning salons, hair salons, recreation venues even plastic surgeons and dentists. Consumers never know exactly what is going to be inside their REACH magazine so everyone looks through the magazine. The bigger the magazine the more excited consumers are to look through it.

Advertising in REACH Magazine is easy • Use the power of direct mail coupons in Dayton’s most popular coupon magazine

Is it time to find out how REACH Magazine can help you reach the customers you want? Feel free to drop me a line or send me an email. Tell me they type of business you have and I will research through our archives in Dayton, Cincinnati, Indianapolis, Youngstown and other markets to find similar businesses that are doing well in REACH Magazine. Then we can go over the zone map and various pricing and advertising options that make the most sense for your type of business and budget. It’s easy to become informed about this powerful direct mail advertising option so that you can make informed choices to grow your business in Dayton Ohio and beyond.

Call today and become informed about the REACH Magazine, Dayton’s favorite coupon magazine

Call today: Peter DeMott • REACH Magazine • Dayton, OHIO • YoDEAL Dayton • Housetrends Magazine Dayton • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com

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Click on this graphic LINK: Win-a-wedding-package

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For all the new brides to be created over the Christmas and New Year’s holidays, there is a special surprise on the cover and inside the January edition of REACH Magazine. Along with all the great coupons from restaurants and merchants and services throughout the Greater Dayton area, there is an opportunity to win a spectacular package of wedding services and gifts from local wedding vendors valued up to $25,000.00. The cover photograph is from prize-winning photographer Mark Garber. Mark is the most awarded photographer in the region and I think you can see why based one this cover.

Look for the Wedding Planning Guide inside your January REACH Magazine

The January REACH Magazine (Dayton’s favorite coupon magazine) has a wedding planning guide at the center staples of the magazine. You will also find out how you can enter to win the spectacular Wedding Package Give-away there. And if you are planning to get married some time in 2012, you will find various vendors that you may want to check out there as well.

“Hey Dad, I’m planning a $25,000.00 wedding, how do you feel about that?”

What a fun way to start out your wedding planning! If you win the package, walk up to dad and say, “Hey dad, I’m planning a wedding that will cost about $25,000.00, is that okay with you?”  Imagine the expression on his face when you tell him, “And you only have to pay for a new dress for mom, I won the rest!”

Don’t let anyone miss their chance for the wedding of their dreams

If you know someone who got engaged over the holidays or perhaps has been planning for some time and wants to win the wedding of their dreams, make sure that you send them a link to this post so that they can be on the lookout for the arrival of their January REACH magazine 2012.

REACH Magazine Engages with Consumers

We are always looking for ways to engage with consumers in the Greater Dayton market with our covers and contests. We had lots of fun putting this issue together and hope that everyone who knows anyone who is getting married in 2012 will be excited to look through this issue.

Click this link to register to win:

Find out more about REACH Magazine, make informed choices about your advertising in 2012

If you would like to advertise in Dayton’s favorite coupon magazine or just find out more about it, feel free to call me, Peter DeMott at 937-478-6222 or email me at pdemott@reachusa.com or peter@photosbypdemott.com.

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There are the national companies like Living social and Groupon. Then there are all kinds of spin off versions of the exact same thing.

yodeal.com, local deals, local causes is coming to Dayton.

I will be posting more about this as I become more informed, but here are a couple advantages of yodeal. First off the business can get closer to 65% of every deal sold rather than the 50/50 split that most of the others offer. But, the big difference is that your yodeal is linked to a local cause or charity of your choosing and a percentage of every sales is donated to that local charity on behalf of you business. Not only does this do your soul some good, but the local charity can send the rally cry to make sure everyone notices your daily deal and takes advantage of it.

There is more to come, but for now I would encourage you to go ahead and log-on the yodeal with your name and email address. I will add more posts here as I learn more about the ins and outs of yodeal in Dayton. If you are a business wanting to do something a little different and possibly be featured in ads in REACH magazine, give me a call now. Peter DeMott 937-478-6222.

http://www.yodeal.com/dayton

Until I have some more information for you, here are some sample deals that have run in Cincinnati and some of the Charities that have benefitted.

If you would like to learn more about Yodeal in Dayton, please give me a call.

REACH Magazine • Peter DeMott • 937-478-6222 • pdemott@reachusa.com

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Over the last couple days I have been delivering sample magazines to my clients in REACH Magazine. It was fun and I will tell you why.

One client going National

At one location, I stopped in to pick up checks for the prior month’s advertising. Each time I go there, things are looking nicer and nicer. This client has been with me more than 15 years. Now, he has created a franchise fast food business that is expanding nationwide. There was a new sign on the side door that said, “Employee entrance only.”  I asked the accountant if that applied to me and she said, “No Peter, your special, you can use that door any time.” I sat down with the owner of the business and he showed me some ads they are running in a national restaurant news magazine. He asked me, “What do you think?, no really I want to know your thoughts.” I looked at it and made some suggestions and he invited his graphic designer in and asked me to explain my thoughts again. “Okay, he said, lets try those ideas on the next run.”

New restaurant just hopping with business

At another business, also food, I stopped in for late lunch (after 1pm). The place was hopping to say the least. I had a very nice lunch then dropped of the proof for the next issue at the front desk. The owner had left before I finished my meal. While I was there I asked how many coupons they were seeing lately (REACH had just come out a couple of days ago). The fellow behind the counter taking my payment said between 40 and 70 coupons a day.  A little guestimating… that ad paid for itself in 2-to-4 days max. Every day after than was pure profit.

Home remodeler’s business is up significantly

I talked with a completely different kind of business earlier in the week. A home remodeler that I have worked with for many years now. I wanted to confirm that he wanted to focus his advertising around his home community for November and December and I also wanted to confirm that he was okay to go. With the economic ups and downs over the last couple of years there have been times when I have had to let some clients skip mailings. When I asked him how things were going this year, to my surprise, he said his business was up over 30% this year. I know other businesses that have not done well this year who are not advertising and who cut back and back and back. However this fellow was almost too busy to advertise. He indicated that cutting back to his own neighborhoods would be a good idea since he was not sure that he could handle a full run of the areas he normally advertises in.

New Spa and Salon growing fast

I stopped off at another salon, spa client with their proof for their next mailing. The owner was not in, but I was chatting with the counter help. One woman chimed in with, “I told her that if she keeps on doing anything it should be REACH.” I asked what she had tried. The woman explained that they had tried all the other coupon companies, but that REACH definitely was bringing her more customers than any of the others did. How many coupons come in each day? Oh, she said, maybe between 2 and 5 each day and most of them are brand new clients. Based on their average ticket, they are doing just peachy.

Another salon sceptical

Just the other day, I presented to another salon near Fairborn. I explained that consumers in Dayton LOVE REACH magazine. You should get a profitable response from the get go, I said, with good offers that is.  This salon owner explained all the things they had tried with various newspapers and other advertising and nothing worked enough to be worth the money spent. I explained again that everyone LOVES REACH magazine and she should do well. Her response was that everyone who sells advertising says that and how can I believe you?  I was going to give her names from outside her market that she could call, but she was too convinced toward the negative. I’ll talk with her again and bring some more samples.

Why am I telling you this?

I am telling you this because I want you to know that I enjoy helping businesses to grow. You can trust me on that.

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January Wedding Planning Guide inside REACH Magazine in Dayton Ohio

We have completed the information about the REACH Magazine Wedding Planning Guide which will appear inside the January edition of REACH Magazine in the Dayton market. We are looking to place the guide on the center staples of the magazine so that brides can easily pull out the wedding planning section.

Why might you want to participate?

• Direct mailed into 260,000 homes at prime time to catch new bride’s attention – First week of January

• Easy pull out for ongoing reference by brides for many months

• Includes full color graphic design at no extra charge

• REACH Magazine is Dayton’s favorite incentive (coupon) magazine. Everyone looks through REACH Magazine

• The January cover will be a romantic bride and groom photograph from a local photographer and mention the guide inside

• Everyone looks through REACH over and over throughout the month

• For those companies that sign up early there is booth at a bridal event in early February at no additional charge (limited)

Do you know someone who caters to the wedding / Bridal market?

Don’t let them miss this opportunity

If you know someone who is in a wedding related business, please send them this link to download the basic information about the packages that are available.

Early February Bridal Event

The planning guide participants may also participate in a bridal event scheduled for early February. We will be promoting a super bridal package give away and brides will register online to win. Marketing about this event will be included in the Wedding Planning Guide and vendors who participate will be given contact information of brides that attend and register at the event.

Consider how much you spend for business cards. How much would it cost you to print 260,000 of them? How much would you pay to get those cards into 260,000 homes in this market? Let’s say there are 5 to 10,000 brides to be out there. How much would it cost you to mail your business card to all of them? Now look at the rates for a business card sized ad or a larger ad and consider the value.

Don’t miss this significant advertising and marketing opportunity. Learn more now :

Wedding Planning Guide and Bridal Event Information PDF

To discuss the program, please call Peter DeMott at 937-478-6222. REACH Magazine in Dayton Ohio. pdemott@reachusa.com

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REACH Magazine, Dayton’s favorite coupon magazine is going to have a Wedding Planning Guide inside its January edition. The wedding guide pages will be evident as the pages will have a theme background that is consistent throughout the wedding guide section of the magazine. Because we want this section to stay intact, the ads are display ads only (no coupons). Even the cover of the magazine will have a bride or wedding theme and will point the wedding guide section inside.

What is in it for the Advertisers?

• Many sizes to choose from: There are various sized ads starting as small as a business card sized ad. All ads are full color on glossy stock and ad creation is included in the purchase of whichever sized ad you may want.

• Distribution throughout the Dayton Area: The REACH Wedding Planning Guide will be a section inside every REACH Magazine in the greater Dayton area. That means that there will be 260,000 homes receiving the wedding planning guide from the bottom edge of Piqua in the north to Springboro in the south, from Springfield and Xenia in the East to Brookville in the West all the best homes in the Dayton area market will receive the REACH magazine with the wedding planning guide section in their homes the FIRST WEEK OF JANUARY.

• Excitement for the brides as they register to win: Brides will be able to register online to win a Spectacular Wedding Package Give Away including many things they need for their wedding. This will add excitement to the planning guide for the brides and their families. The spectacular wedding package is being put together and coordinated by The Dayton Wedding Connection which is well know throughout Dayton for their excellent service for the wedding industry.

Click on this link to register to win:

• A bride’s event in February: To top it off, The Dayton Wedding Connection will be hosting a brides event in early February at their location. For those who  purchase an ad space in the REACH Wedding Planning Guide early they will they will receive a booth to present their products or services to all the brides that attend the event. The booths are limited so who ever signs up first will be first in line for these booth opportunities. Announcement of the WINNING BRIDE will occur at this event (bride does not have to be present to win). In addition to the booth space, participating vendors will be given contact information for all the brides that register at this event.

I’m excited to be working on this great new opportunity for wedding product and service businesses in the Dayton area. If you are interested and would like to review the rates and ad sizes please send me an email at pdemott@reachusa.com or call me at 937-478-6222.

Almost everyone knows someone who is planning a wedding. This is target marketing to brides, grooms and their families as they try to navigate that planning of a very important day in their lives. This looks to be a can’t miss opportunity if you cater to this important day in your business.

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Here are just a few of the stores and shops that should consider the REACH Magazine Holiday Gift Guide in our December issue of REACH Magazine here in the Dayton market.

Boutique gift shops, Jewelers, Hobby Shops, Florists, Hair Salons, Restaurants, Candy stores, Massage Therapists, Garden shops, specialty shops, bird feed stores, hardware stores, gift baskets, candy popcorn, wine stores, book stores, cell phone stores, toy stores and many, many more. Don’t forget special events throughout the holiday season like lighting displays, family oriented events and activities, Christmas tree farms, and anything Christmas related can advertise here as well.

Although there are only display ads (no coupons) you can offer discounts to gift cards or bonuses for gift card or gift certificate purchases in these ads. You can include your web site, phone number and address as well of course.

260,000 homes delivered in the mailbox just after Thanksgiving

The gift guide will be in the total market section of REACH magazine, Dayton’s favorite coupon magazine and will be delivered into home the week following Thanksgiving day. You have the power of direct mail advertising, in Dayton’s favorite coupon magazine, delivered by mail into the 260,000 greater Dayton area homes. SEE MAP

Target Marketing

By being in a gift guide section in the magazine you target your advertising to consumers that are looking for gift and activity ideas for the families and loved ones. Your unique offering may be the perfect thing to draw customers to your location where they will likely find additional ideas for their gift buying needs. Holiday activities can also be listed in small ads with massive distribution. Promote your activity or event in the homes of 260,000 Dayton area residents as they are considering what they will be doing with their family, what gifts they will be buying, and how they can have a happy and interesting holiday season.

Ad sizes variable according to your budget

The sample page below shows the various sized ads that are available in this section of REACH Magazine.

Plan now and have your ad finished well before the holiday season

Deadlines: Plan your holiday advertising early so that you can concentrate on customers when things get busy. Although our deadline for the December issue of REACH is November the 2nd we may close off the gift guide early depending on inventory issues. We can build your ad now so that you will not be rushed when you want to spend time with your family or give full attention to your customers.

Full color glossy gives your business the image you want / ad design included

(page below shows on this web site smaller than it would appear in the magazine)

If you would like me to go over the details and help you design the right ad for your business, please give me a call any time.

Peter DeMott • REACH Magazine Dayton • pdemott@reachusa.com • 937-478-6222

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QR Code Marketing: 5 Tips for a Successful Campign by Laura Marriott

One bad example on TV

One of my networking friends told me about a TV commercial that had a QR code as part of the commercial. The problem was that you would have to be a quick draw with your phone and be holding your phone ready focused on the screen as the QR code was only on screen for 5-6 seconds. Obviously if your phone was lying on the table in front of you you would not have time to pick it up, find the QR code scanning APP and scan the code (scanning itself usually takes 5-10 seconds) and see what was on the code. In all likelihood it would take the entire 5-6 seconds just to pick up your phone. This is not an example of an effective QR code implementation in marketing.

Local Examples of good implementations

I liked what she had to say about putting the QR Code everywhere. When I stopped by Michael’s Salon at Cross Pointe Centre the other day there were QR codes on their windows, near some displays, and on their business cards. Of course REACH Magazine is also a prime place to put well thought out QR Code marketing. In the upcoming September 2011 REACH Magazine here in Dayton, Ohio, check out several ads with QR Codes. Check out the one on Granite Transformations and also Papa Johns Pizza to see effective buy completely different usage of the QR Code. Also check out American Carpet Masters.

QR Code ideas for the Holidays

QR Codes would be perfect in our Holiday Gift Guide in the December issue of REACH magazine. Logo, web site, QR Code linked to a video clip walk through of a small boutique gift shop would work great. Or perhaps link it to your TV commercial online or a mobile friendly page with additional photographs of some popular products. Of course QR code usage is growing, but it is still small here in Dayton, Ohio. But now is the time to be experimenting and perfecting your usage. Just like the other things on the internet, early adopters can have the advantage when things get going.

Who scans QR Codes?

By Christmas 2011 more than 50% of all cell phones in use will be smart phones. Smart phone usage by young adults is very high and younger kids hardly know what the yellow pages are. They can search and research on the web as they walk into Starbuck’s and show the cashier their Starbuck’s membership on the screen of their cell phone, then sign in at Foursquare and tell all their friends where they are after posting to Facebook.

Embrace Technology and stay current as a business owner

Over a year ago I decided that I would “embrace technology” to be able to help my advertising clients to stay current. I participate in Dayton’s NEW MEDIA group which has a LinkedIn group and meets with speakers on timely topics each month. I now have people I recommend for social media consultations and web sites. My clients don’t just learn about REACH Magazine, Dayton’s favorite coupon magazine, but they learn about how everything can work together to help them get seen here in the Dayton market. If a small business in Dayton does not have a web presence, they are far behind and need to catch up. I can help with that.

Peter DeMott • peter@reachusa.com • 937-478-6222 • REACH Magazine Dayton

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