http://www.daytonweddingconnection.com/win-a-wedding-package/

For businesses wanting to learn about promotion to a very small target market review this strategy. The Event Connection is wanting to reach brides to be to promote their services and the services available at the Wedding Connection. Working together with other vendors who want that same audience, they put together a enter to win package that would appeal to that audience and marketed it in Dayton’s favorite coupon magazine, REACH Magazine. When the magazine hit the homes their registrations spiked and the phones started to ring with calls from brides and other  wedding vendors that wanted to participate. Some lucky bride will be winning $25,000.00 worth of gifts and services this Saturday. News of the prize and the event made the newspaper causing another spike in registrations on the online register to win page which also offers tickets to the event this weekend. Participating vendors will be given the email addresses of brides that register at the event tomorrow.

Peter DeMott • REACH Magazine in Dayton • pdemott@reachusa.com • 937-478-6222 • Dayton’s favorite coupon magazine

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What are the things that will make consumers want to look through their REACH Magazine this issue? Why will they hang on to their REACH Magazine and review it often giving all our advertisers repeated exposure throughout the month?

The cover is fun and exciting:

As I’ve mentioned before, there are other coupon magazines distributed in the greater Dayton area that litter their covers with coupons and advertising. If you ask people why they like REACH Magazine the best, many times you will hear something like this, “REACH is like a real magazine”. What they mean when you ask them, is that the cover is appealing and they are willing for REACH to lay about their homes for a longer period than the other magazines.

REACH covers appeal to consumers and create excitement for the community

Another thing that you will notice about REACH Magazine covers is that we make an effort to create interesting seasonal covers that will appeal to consumers in the greater Dayton area. Some times it will be a family and other times it might be something like UD Sports or Wright State Sports, or the Air show. Whatever it is, our goal is to give that magazine a reason to lay around for many weeks in the home.

Here is the cover of the February edition / Isn’t this just FUN?

On the back cover you will see the 17th annual Dayton Heart Ball for the American Heart Association. Nice tie-in with the front cover.

Yo Deal • Local deals – local causes

The Yo Deal roll out in Dayton is also tied in with the American Heart Association. Each company running a YoDeal this month will have a percentage of their Yo Deal sales go to the American Heart Association and the Go RED for Women American Heart Association month of focus on women and heart disease.

Valentines Giveaway is fun and exciting for consumers

Also on the back cover is a register to win Valentines Giveaway including a romantic package at Homewood Suites by Hilton Dayton, Dinner for two at Carvers, two dozen red roses from Englewood Florist and a heart-shaped box of chocolates from Winans. The fun thing about this is that it is easy to register and we hand the gifts over to a local Dayton area winner here at our office. Each back cover of REACH Magazine in Dayton has something you can register to win. It’s another fun way that REACH Magazine connects with the community and with consumers.

Now for the meat of what consumers love most about REACH Magazine

They love what’s inside. This issue is packed with over 18 different food vendors from fine dining to pizza delivery, from Mexican restaurants to Chinese restaurants and buffets and Japanese steak houses. With all that food, consumers have a good reason to hang on to the magazine until the next issue arrives and as they look through the magazine deciding where they might want to dine out, they also see variety in the other kinds of businesses represented. There are jewelers, home improvement companies, various home services, automotive maintenance and repair companies, car washes, tanning salons, hair salons, recreation venues even plastic surgeons and dentists. Consumers never know exactly what is going to be inside their REACH magazine so everyone looks through the magazine. The bigger the magazine the more excited consumers are to look through it.

Advertising in REACH Magazine is easy • Use the power of direct mail coupons in Dayton’s most popular coupon magazine

Is it time to find out how REACH Magazine can help you reach the customers you want? Feel free to drop me a line or send me an email. Tell me they type of business you have and I will research through our archives in Dayton, Cincinnati, Indianapolis, Youngstown and other markets to find similar businesses that are doing well in REACH Magazine. Then we can go over the zone map and various pricing and advertising options that make the most sense for your type of business and budget. It’s easy to become informed about this powerful direct mail advertising option so that you can make informed choices to grow your business in Dayton Ohio and beyond.

Call today and become informed about the REACH Magazine, Dayton’s favorite coupon magazine

Call today: Peter DeMott • REACH Magazine • Dayton, OHIO • YoDEAL Dayton • Housetrends Magazine Dayton • 937-478-6222 • peter@photosbypdemott.com • pdemott@reachusa.com

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Great little article about selling in Entrepreneur Online

It’s funny that some people have an aversion to sales, yet they do it every day if they are advancing in their business or in their careers. As small business owners, this is one area that you can always improve on and which will have a direct effect on your business’ growth and stability.

This is the link to the article in Entrepreneur Online. They always have great articles with links throughout that you can click for additional reading. Ten minutes from now, you will have a better understanding of the importance of sales to your business and several ways that you can grow and improve sales for your company (whether you are an employee or the owner)

Click on this LINK: Ten Tips to Kick Start Your Sales Skills

All the SEO in the world, all the advertising and marketing that you could ever do, all the networking and socializing to put yourself out there and make your phone ring will have little real value to your business if you don’t learn how to sell yourself, your product and your services to those who call.

As a REACH Magazine advertising sales executive with over 20 years experience my sales consultation delves into more than the cost of my advertising program and where to target your advertising dollars. Many times I work with businesses to help them fine tune other aspects of their business. Whether it is sales, how the phones are answered, or other day-to-day concerns, we will sometimes cover them in discussions to improve their business and help their business grow. If I get the phone to ring and it falls apart from there, I lose my client. As an experienced marketing and advertising executive I know that customer service in my business does not stop with the sale of an ad.

If you would like to learn more about REACH Magazine, or have a discussion about your consumer oriented product or service business and how it can grow and become strong, please give me a call any time.

Peter DeMott • REACH Magazine and Housetrends Magazine in Dayton • pdemott@REACHusa.com • 937-478-6222

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Click on this graphic LINK: Win-a-wedding-package

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For all the new brides to be created over the Christmas and New Year’s holidays, there is a special surprise on the cover and inside the January edition of REACH Magazine. Along with all the great coupons from restaurants and merchants and services throughout the Greater Dayton area, there is an opportunity to win a spectacular package of wedding services and gifts from local wedding vendors valued up to $25,000.00. The cover photograph is from prize-winning photographer Mark Garber. Mark is the most awarded photographer in the region and I think you can see why based one this cover.

Look for the Wedding Planning Guide inside your January REACH Magazine

The January REACH Magazine (Dayton’s favorite coupon magazine) has a wedding planning guide at the center staples of the magazine. You will also find out how you can enter to win the spectacular Wedding Package Give-away there. And if you are planning to get married some time in 2012, you will find various vendors that you may want to check out there as well.

“Hey Dad, I’m planning a $25,000.00 wedding, how do you feel about that?”

What a fun way to start out your wedding planning! If you win the package, walk up to dad and say, “Hey dad, I’m planning a wedding that will cost about $25,000.00, is that okay with you?”  Imagine the expression on his face when you tell him, “And you only have to pay for a new dress for mom, I won the rest!”

Don’t let anyone miss their chance for the wedding of their dreams

If you know someone who got engaged over the holidays or perhaps has been planning for some time and wants to win the wedding of their dreams, make sure that you send them a link to this post so that they can be on the lookout for the arrival of their January REACH magazine 2012.

REACH Magazine Engages with Consumers

We are always looking for ways to engage with consumers in the Greater Dayton market with our covers and contests. We had lots of fun putting this issue together and hope that everyone who knows anyone who is getting married in 2012 will be excited to look through this issue.

Click this link to register to win:

Find out more about REACH Magazine, make informed choices about your advertising in 2012

If you would like to advertise in Dayton’s favorite coupon magazine or just find out more about it, feel free to call me, Peter DeMott at 937-478-6222 or email me at pdemott@reachusa.com or peter@photosbypdemott.com.

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There are the national companies like Living social and Groupon. Then there are all kinds of spin off versions of the exact same thing.

yodeal.com, local deals, local causes is coming to Dayton.

I will be posting more about this as I become more informed, but here are a couple advantages of yodeal. First off the business can get closer to 65% of every deal sold rather than the 50/50 split that most of the others offer. But, the big difference is that your yodeal is linked to a local cause or charity of your choosing and a percentage of every sales is donated to that local charity on behalf of you business. Not only does this do your soul some good, but the local charity can send the rally cry to make sure everyone notices your daily deal and takes advantage of it.

There is more to come, but for now I would encourage you to go ahead and log-on the yodeal with your name and email address. I will add more posts here as I learn more about the ins and outs of yodeal in Dayton. If you are a business wanting to do something a little different and possibly be featured in ads in REACH magazine, give me a call now. Peter DeMott 937-478-6222.

http://www.yodeal.com/dayton

Until I have some more information for you, here are some sample deals that have run in Cincinnati and some of the Charities that have benefitted.

If you would like to learn more about Yodeal in Dayton, please give me a call.

REACH Magazine • Peter DeMott • 937-478-6222 • pdemott@reachusa.com

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What?  Buy a customer?  Are you crazy?  It’s not like I can go to the Dayton Mall and pick one out off of the rack.  Actually, it’s less painful than shopping and I’ll show you why…

How are you bringing in new customers?

First let me ask you a question.  How do you bring customers into your business now?  You put an Ad in Reach Magazine, or on the radio, Daily Dayton News, you join BNI hoping that these strategies will magically bring you customers?   If you said yes pat yourself on the back because you are actively trying to grow your business and better the Dayton community.  What you are about to learn will help you get better customers; probably at a discount.

How much does a customer cost?

The first step is to figure out how much a customer costs you.  To do this let’s look at an example. You’ve spent $2000 on an ad campaign.  As a result, you had 200 people call you and 1 out of 5 of these ‘Leads’ actually buys from you.  If you work through the numbers it cost you $10 a Lead.  So it cost you $50 for a sale ($10/Lead X 5 Leads = 1 Sale).  In this example it cost you $50 for a new Customer.  That cost is called ‘Customer Acquisition Cost’.

Do the math

Now that you know it costs you $50 to buy a customer you also know how much you can spend on your specific marketing campaign.  You also know how many customer you need from that campaign to make your marketing an investment rather than an expense.  There is one more piece to this; the lifetime value of a customer.  Say that over the lifetime of their patronage, a customer spends $1000 with you and $200 of that is profit.  Now how many times would you invest that $50 to buy more customers?  Spend $50 make $150 – I like that math! Of course each business is different and you will need to plug in your numbers to make this work for you.

It really is that simple.  As long as you are making more per customer than your ‘Customer Acquisition Cost’ you are ready to increase your profits.  One last tip, test and measure EVERY THING in your marketing campaign.  Marketing after all is math and not every form of advertising works for every business. Talk with companies similar to yours that are using a particular form of advertising. Ask the sales person for references outside of your market (your competitor is not likely to tell you what his most effective advertising is) and do your homework.

I’d like to buy several today

I’d like one one-time customer, 6 Regular customers and 3 life-time customers please. Oh, yes and please deliver them to my business address express delivery.

Mary Miller works with businesses throughout the Miami Valley helping them to grow and increase profits and have a life too. By learning to focus your energy where it can do the most good as a business owner, you can start running your business based on the important decisions rather than letting your business run you. Thank you Mary Miller for your guest post on GROW YOUR BUSINESS IN DAYTON.

Mary Miller • ActionCOACH Business Coaching • marymiller@actioncoach.com • 937-723-0828 • Dayton, Ohio

Website: http://www.actioncoach.com/marymiller

Linked In: http://www.linkedin.com/in/mmillersnetwork

Facebook: http://www.facebook.com/pages/Mary-Miller-ActionCOACH/200386689983117

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Over the last couple days I have been delivering sample magazines to my clients in REACH Magazine. It was fun and I will tell you why.

One client going National

At one location, I stopped in to pick up checks for the prior month’s advertising. Each time I go there, things are looking nicer and nicer. This client has been with me more than 15 years. Now, he has created a franchise fast food business that is expanding nationwide. There was a new sign on the side door that said, “Employee entrance only.”  I asked the accountant if that applied to me and she said, “No Peter, your special, you can use that door any time.” I sat down with the owner of the business and he showed me some ads they are running in a national restaurant news magazine. He asked me, “What do you think?, no really I want to know your thoughts.” I looked at it and made some suggestions and he invited his graphic designer in and asked me to explain my thoughts again. “Okay, he said, lets try those ideas on the next run.”

New restaurant just hopping with business

At another business, also food, I stopped in for late lunch (after 1pm). The place was hopping to say the least. I had a very nice lunch then dropped of the proof for the next issue at the front desk. The owner had left before I finished my meal. While I was there I asked how many coupons they were seeing lately (REACH had just come out a couple of days ago). The fellow behind the counter taking my payment said between 40 and 70 coupons a day.  A little guestimating… that ad paid for itself in 2-to-4 days max. Every day after than was pure profit.

Home remodeler’s business is up significantly

I talked with a completely different kind of business earlier in the week. A home remodeler that I have worked with for many years now. I wanted to confirm that he wanted to focus his advertising around his home community for November and December and I also wanted to confirm that he was okay to go. With the economic ups and downs over the last couple of years there have been times when I have had to let some clients skip mailings. When I asked him how things were going this year, to my surprise, he said his business was up over 30% this year. I know other businesses that have not done well this year who are not advertising and who cut back and back and back. However this fellow was almost too busy to advertise. He indicated that cutting back to his own neighborhoods would be a good idea since he was not sure that he could handle a full run of the areas he normally advertises in.

New Spa and Salon growing fast

I stopped off at another salon, spa client with their proof for their next mailing. The owner was not in, but I was chatting with the counter help. One woman chimed in with, “I told her that if she keeps on doing anything it should be REACH.” I asked what she had tried. The woman explained that they had tried all the other coupon companies, but that REACH definitely was bringing her more customers than any of the others did. How many coupons come in each day? Oh, she said, maybe between 2 and 5 each day and most of them are brand new clients. Based on their average ticket, they are doing just peachy.

Another salon sceptical

Just the other day, I presented to another salon near Fairborn. I explained that consumers in Dayton LOVE REACH magazine. You should get a profitable response from the get go, I said, with good offers that is.  This salon owner explained all the things they had tried with various newspapers and other advertising and nothing worked enough to be worth the money spent. I explained again that everyone LOVES REACH magazine and she should do well. Her response was that everyone who sells advertising says that and how can I believe you?  I was going to give her names from outside her market that she could call, but she was too convinced toward the negative. I’ll talk with her again and bring some more samples.

Why am I telling you this?

I am telling you this because I want you to know that I enjoy helping businesses to grow. You can trust me on that.

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January Wedding Planning Guide inside REACH Magazine in Dayton Ohio

We have completed the information about the REACH Magazine Wedding Planning Guide which will appear inside the January edition of REACH Magazine in the Dayton market. We are looking to place the guide on the center staples of the magazine so that brides can easily pull out the wedding planning section.

Why might you want to participate?

• Direct mailed into 260,000 homes at prime time to catch new bride’s attention – First week of January

• Easy pull out for ongoing reference by brides for many months

• Includes full color graphic design at no extra charge

• REACH Magazine is Dayton’s favorite incentive (coupon) magazine. Everyone looks through REACH Magazine

• The January cover will be a romantic bride and groom photograph from a local photographer and mention the guide inside

• Everyone looks through REACH over and over throughout the month

• For those companies that sign up early there is booth at a bridal event in early February at no additional charge (limited)

Do you know someone who caters to the wedding / Bridal market?

Don’t let them miss this opportunity

If you know someone who is in a wedding related business, please send them this link to download the basic information about the packages that are available.

Early February Bridal Event

The planning guide participants may also participate in a bridal event scheduled for early February. We will be promoting a super bridal package give away and brides will register online to win. Marketing about this event will be included in the Wedding Planning Guide and vendors who participate will be given contact information of brides that attend and register at the event.

Consider how much you spend for business cards. How much would it cost you to print 260,000 of them? How much would you pay to get those cards into 260,000 homes in this market? Let’s say there are 5 to 10,000 brides to be out there. How much would it cost you to mail your business card to all of them? Now look at the rates for a business card sized ad or a larger ad and consider the value.

Don’t miss this significant advertising and marketing opportunity. Learn more now :

Wedding Planning Guide and Bridal Event Information PDF

To discuss the program, please call Peter DeMott at 937-478-6222. REACH Magazine in Dayton Ohio. pdemott@reachusa.com

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This is a short information packed article. It’s an easy read, so as a business owner, to stay informed please read it. You may still use Groupon or Living Social or one of the local versions of coupons that consumers buy online, but you will be more aware of the issues you may face and how to cope with them.

http://personalmoneynetwork.com/moneyblog/2011/08/03/businesses-consumers-turning-on-groupon/

Peter DeMott • REACH Magazine in Dayton Ohio • peter@reachusa.com • 937-478-6222

Coming soon: Holiday Gift Guide inside the December issue of REACH Magazine. Arrives in homes the week after Thanksgiving and will be inside all 260,000 magazines in the Dayton market with ad sizes from business card to 1/3 page. Full color and graphic design of your ad is included at no additional cost. Deadline is November 1st.

Coming soon: Wedding Planning Guide inside the January issue of REACH Magazine. I have an PDF that I can email to you explaining this exciting opportunity. Brides, there is going to be a great wedding package give away and vendors, there will also be a Bridal Event associated with this program scheduled for early February. Please email me and ask for the PDF to find out more or call me at 478-6222. Don’t miss this great opportunity to promote your wedding related business.

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