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Big bang for your buck, Powerful Christmas advertising for the little guys

August 23, 2011 By Peter DeMott Leave a Comment

REACH Magazine’s Holiday Gift Guide for 2011

Here are just a few of the stores and shops that should consider the REACH Magazine Holiday Gift Guide in our December issue of REACH Magazine here in the Dayton market.

Boutique gift shops, Jewelers, Hobby Shops, Florists, Hair Salons, Restaurants, Candy stores, Massage Therapists, Garden shops, specialty shops, bird feed stores, hardware stores, gift baskets, candy popcorn, wine stores, book stores, cell phone stores, toy stores and many, many more. Don’t forget special events throughout the holiday season like lighting displays, family oriented events and activities, Christmas tree farms, and anything Christmas related can advertise here as well.

Although there are only display ads (no coupons) you can offer discounts to gift cards or bonuses for gift card or gift certificate purchases in these ads. You can include your web site, phone number and address as well of course.

260,000 homes delivered in the mailbox just after Thanksgiving

The gift guide will be in the total market section of REACH magazine, Dayton’s favorite coupon magazine and will be delivered into home the week following Thanksgiving day. You have the power of direct mail advertising, in Dayton’s favorite coupon magazine, delivered by mail into the 260,000 greater Dayton area homes. SEE MAP

Target Marketing

By being in a gift guide section in the magazine you target your advertising to consumers that are looking for gift and activity ideas for the families and loved ones. Your unique offering may be the perfect thing to draw customers to your location where they will likely find additional ideas for their gift buying needs. Holiday activities can also be listed in small ads with massive distribution. Promote your activity or event in the homes of 260,000 Dayton area residents as they are considering what they will be doing with their family, what gifts they will be buying, and how they can have a happy and interesting holiday season.

Ad sizes variable according to your budget

The sample page below shows the various sized ads that are available in this section of REACH Magazine.

Plan now and have your ad finished well before the holiday season

Deadlines: Plan your holiday advertising early so that you can concentrate on customers when things get busy. Although our deadline for the December issue of REACH is November the 2nd we may close off the gift guide early depending on inventory issues. We can build your ad now so that you will not be rushed when you want to spend time with your family or give full attention to your customers.

Full color glossy gives your business the image you want / ad design included

(page below shows on this web site smaller than it would appear in the magazine)

Holiday Gift Guide Sales Sheet 738x1024 Big bang for your buck, Powerful Christmas advertising for the little guys

If you would like me to go over the details and help you design the right ad for your business, please give me a call any time.

Peter DeMott • REACH Magazine Dayton • pdemott@reachusa.com • 937-478-6222

Filed Under Advertising in Dayton, Growing your business, more customers, REACH Magazine, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, DIY Marketing ideas, Grow your business, REACH Magazine, Reaching consumers, restaurant advertising, Seasonal businesses, Target marketing

Resource Directory Page, Christmas Gift Guide, Wedding Planning Guide for Dayton

August 17, 2011 By Peter DeMott 1 Comment

I just thought I would share with you are September issue RESOURCE DIRECTORY page inside REACH magazine. At the same time I wanted you to know that we will have a Christmas Gift Guide or Holiday Gift Guide in our December edition of REACH and we are also building a Wedding Planning Guide in our January edition of REACH.

We are finding that companies can benefit from the enormous exposure provided by these pages even with smaller ads for businesses with smaller budgets. However for these smaller ads we allow display ads only. This will be true of our Christmas Gift Guide in the December REACH and Wedding Planning Guide in the January REACH.

Of course the sections in the magazine will be designed appropriately for each guide. We are working on sample pages for businesses to see how the pages will look. I will be able to email the example page to you if you are interested in discussing your options.

The RESOURCE DIRECTORY will also still be in the magazine even with the other guides added. Here is the RESOURCE DIRECTORY page which will be appearing in our September issue:

DA0911045 SeptemberRe 731x1024 Resource Directory Page, Christmas Gift Guide, Wedding Planning Guide for Dayton

Massive direct mail advertising on a shoestring budget.

Distribution to 260,000 greater Dayton areas homes.

Ad creative included in price, no extra charges to create your ad.

Are you interested in learning more about our Christmas Gift Guide or our Wedding Planning Guide? Please call me and I can email you samples of the pages that will be appearing in those issues.

Peter DeMott • REACH Magazine • Dayton Ohio Adveritising • peter@reachusa.com • 937-478-6222

Filed Under Advertising in Dayton, Growing your business, REACH Magazine, The power of the mailbox Tagged With Advertising in Dayton, Christmas Gift Guide, Direct mail, Direct mail advertising, Grow your business, Holiday Gift Guide, REACH Magazine, Reaching consumers, Tools for business, Wedding Planning Guide

Direct Mail exposure at a low, low, low cost per home

July 20, 2011 By Peter DeMott Leave a Comment

When I talk to small businesses about our RESOURCE DIRECTORY page inside REACH magazine, I ask them how much an order of business cards cost them. Usually it is between $50 and $150 for a thousand business cards. Then I ask them if they would like their business card delivered by mail into 260,000 homes for just $395? Lets do a little calculation. If 1000 business cards cost $50, then 260,000 business cards would cost you $13,000.00 (based on same cost), then add the cost of envelopes and mailing labels and postage to direct mail your cards to the homes throughout the area, lets say another 45-65¢ per address….well you get the picture. If you have a compelling message and a good headline, and can serve the greater Dayton market with your product or service this can be great advertising for you.

For the right businesses, the REACH Magazine RESOURCE DIRECTORY page can be a good fit. Here is the July  Directory page from our current REACH Magazine. If you would like your business card seen several times over a 4-5 week period in 260,000 homes from Piqua to Springboro and from Brookville to Xenia give us a call. Based on what we know about what works on this page, we can make recommendations about advertising in REACH for your particular type of business. At the same time you will become better informed about our zoned half and full page options to target your advertising using powerful and effective direct mail media here in the Dayton market.

DA0711 ResourceDirectory SM 731x1024 Direct Mail exposure at a low, low, low cost per home

 

Peter DeMott • REACH Magazine • Dayton Ohio • 937-478-6222 • peter@photosbypdemott.com

Filed Under Advertising in Dayton, Growing your business, The power of the mailbox Tagged With Advertising in Dayton, Beavercreek, Business growth, Centerville, Dayton, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Fairborn, Grow your business, Huber Heights, Kettering, Miamisburg, Oakwood, REACH Magazine, Reaching consumers, Springboro, Troy, Vandalia, Xenia

Small Dayton franchise business talks about REACH magazine home run for her business (video)

July 18, 2011 By Peter DeMott Leave a Comment

Kelly BeLow has a small business called Aussie Pet Mobile here in the south Dayton market area. I met Kelly at the Dayton Chamber After hours networking event at the Club 51 Fitness Center in Centerville early this year. I explained to her that pet grooming is a strong category in REACH Magazine and that I would be able to show her example ads from other markets.

At the time she explained to me that everything she tried only brought in a few calls and that she was not finding anything that was working for her.

Just so readers of this blog can understand more about your business, what is Aussie Pet Mobile?

Shortly after our first meeting at the Business After Hours, we met at my office and Kelly ran an ad with me in REACH magazine. I asked her to explain what the ad did for her business.

Kelly, can you be a little more specific about the results you got and how it affected your business?

When we were coming up with her ad copy, I explained all the parts that were needed for it to work correctly for her business. She in turn send my specification to the franchise and they built the ad for her.  She could only afford a 1/4 page ad which we normally do not sell, but which is available for very small businesses in some cases. Here she explains the process we went through to get the ad created.

When I told Kelly that I wanted to blog about her home run advertising in REACH Magazine, she explained that she is so busy that it is difficult to get new people in quickly. If you happen to read this and want to hire Kelly, please be patient.

I know that Kelly participates in a couple of the networking groups that I participate in, however I have not seen her at any of them in some time. As she explained in one of the earlier clips, she is working 7 days a week to get to her customers. At one point, in a previous post I had asked her how many of her customers came from REACH magazine. Her response then was, “almost all of them.” She explained that for each REACH customer there would frequently be a referral customer and so on. In this clip I asked her what she would tell other small businesses that have not run in REACH magazine before. What would she tell those who are running ads in other publications that are “cheeper”? Here is what she had to say:

Last of all, Kelly plans on growing her business. She is very particular about who she brings on board with her, that they will treat customers they way she treats them and so on. I asked her what her plans would be if she can buy that next van or hire that next person that would allow her to expand beyond her current situation (full capacity) and here is what she had to say:

If you would like to learn more about REACH Magazine in the Dayton market, my goal is to help your business grow. Obviously not everyone hits it out of the park as Kelly did with here Aussie Pet Mobile ad in REACH. Sometimes we start with a base hit or a double. But my goal is to have your ad hit a home run from time to time. Please give me a call and we can discuss your business and see if REACH would be a good fit for you. With REACH in Cincinnati, Dayton, Indianapolis and several other markets I have lots of successful ads in many different categories of business. If I cannot find a similar business already doing well in your type of business, I have almost 20 years experience building ads that work.

Peter DeMott • REACH Magazine • Dayton, OHIO • peter@photosbypdemott.com • 937-478-6222

Filed Under Advertising in Dayton, Business Inspiration / Information, Customer Service, Growing your business, more customers, More profits, The power of the mailbox Tagged With Advertising in Dayton, Business growth, Coupons, Dayton, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, REACH Magazine, Reaching consumers, Target marketing, Tools for business

QR Code to video/audio presentation delivered directly to the hands of consumers

June 22, 2011 By Peter DeMott Leave a Comment

img 2.php QR Code to video/audio presentation delivered directly to the hands of consumers

Engage with your prospects in their homes

I went to Comtactics and looked at some of the ways that they have used QR codes to help consumers join the conversation or engage. In one example they associated audio presentations with QR codes at each display at the Dayton Art Institute. People could pull out their smart phone, scan the QR code and hear an audio presentation played about that display at the museum.

Fragmented broadcast market

That got me thinking. With the extreme number of choices presented on TV and RADIO these days including internet radio and internet TV it is becoming more and more difficult to get an advertising message out using those forms of media. But with the amazing growth of smart phone usage and bar code scanning by shoppers, more and more people are becoming savy with these devises. People can now scan a bar code at a store and instantly do a price comparison online which shows them where else the product is currently available and at what price. QR code scanning is quickly becoming a way to give more information or engagement with consumers.

Consumer awareness growing fast

Comtactics has Scavenger Hunt which has been used in conjunction with QR code scanning at the GREEN here in Dayton and which is rolling out for other areas as well. Stores that participated put QR codes on their windows and engaged with prospective customers as they participated in Scavenger Hunt on their smart phones.

QR codes with audio/video delivered right into the homes of your best prospects

Here is where it gets interesting for me as a REACH Magazine senior sales executive. I have the ideal way to deliver QR codes to consumers in their homes. What I would like to start with is to find businesses that are willing to or currently have audio or video introductions, testimonials, or additional information about their products or services that we can associate with a QR code on their print ads in REACH magazine.

The QR code would be mailed as part of their regular coupon ad to from 50,000 to 260,000 homes in the greater Dayton advertising area. The QR code would say “play additional audio information” or “play additional video testimonials from your neighbors” or something of that nature. Instead of 60 seconds played on the evening news, a commercial or video testimonial or additional information could be playing all day, every day as people go through the pages of REACH magazine and see and scan QR codes on various ads.

REACH is so well read that it would be an ideal delivery method

According to THE MEDIA AUDIT Reach Magazine has readership well over 95% in the Dayton market. REACH is Dayton’s favorite coupon magazine. Direct mail delivery insures that geographic areas specified by you will receive the ad. By adding QR codes to particular ads (done correctly – There are important aspects of how this works) brand engagement could be increased significantly leading to, of course, more sales.

To keep consumers curious and participating, the QR code could be changed with each issue of the magazine testing various forms of engagement with valuable consumers. If you wanted to test various QR codes, we could mail different ads to different zones in the market. Through Comtactics we can offer QR code tracking as well which will tell you how many people actually engaged through this program.

Please comment. What do you think of this new media opportunity and how do you think that consumers will respond with additional no-pressure opportunities to engage?

Peter DeMott • REACH Magazine • Dayton Ohio • 937-478-6222 • peter@photosbypdemott.com

Filed Under Advertising in Dayton, Customer engagement, Customer Perception, Growing your business, more customers, Social Media for Business Tagged With Advertising in Dayton, Dayton's favorite coupon magazine, Grow your business, REACH Magazine, Reaching consumers, Tools for business, web site marketing

Back to School and end of summer advertising is something that you have to plan NOW

June 20, 2011 By Peter DeMott Leave a Comment

iStock 000010585912XSmall Back to School and end of summer advertising is something that you have to plan NOW

Now is the time to plan “back to school advertising”. But, what can you do to stand out when their are newspapers full of national advertisers trying to capture the back to school shoppers?

REACH Magazine is direct mailed into the home. It is not in the Sunday Newspaper. It is full color glossy throughout so you can present your business as it should be presented, in full color and on glossy stock.

What ranks among the 15 favorite things that typical consumers do each day? Checking the mail each day is still in the top 15 things for over 85% of all consumers. Sending them incentives to take action via direct mail which presents your company in good light and with measurable response is a good thing for most businesses. However, it still takes a personal consultation to make sure that there is a good fit.

What are our August & September REACH mailings good for?

• Back to school sales / children’s clothing $5 OFF any purchase of $25 or more (if they come to your store with this coupon, I guarantee they will spend more than $25 per ticket)

• Children’s after school activities / This is when families decide what activities their children will be participating in throughout the school year.

• Last Fling on the summer activities / Everything recreational

• Vacation preparation / Anything related to getting that vacation in before school starts

• Young adults / What do they need before going off to college? (computers, clothes, car repairs, oil changes, etc.)

• Day care options for during the school year

Also, HOT summer types of business:

• Driveway replacement (paver, concrete, ashphalt) and seal coating

• Installation of a paver patio and planning for fall landscape upgrades

Restaurants with patios and restaurants without patios

• Depends on how nice it is in the evening whether people will choose outdoor seating

If you would like to discuss your business and how to best use the powerful and popular direct mail delivery of REACH magazine (Dayton’s most popular coupon magazine) to promote your business, please email me or give me a call. The August mailing of REACH Magazine will close out shortly after the 4th of July holiday weekend.

Please call me now!

Peter DeMott • REACH Magazine in Dayton OHIO • 937-478-6222 • peter@photosbypdemott.com

Also at no cost to you, call me about getting your web site SEO working better, using QR codes in your advertising to create curiosity and consumer interaction with your brand/store/business or to discuss your participation as a business on facebook (6 months ago over 400 million people were on facebook, now over 700 million are there sometimes daily)

 

 

Filed Under Advertising in Dayton, Growing your business, more customers, More profits, The power of the mailbox Tagged With Advertising in Dayton, Coupons, Dayton's favorite coupon magazine, Direct mail, Direct mail advertising, Grow your business, Incentive marketing, REACH Magazine, Reaching consumers, restaurant advertising, Summer advertising, Target marketing, Tools for business

New QR codes and how to use them to market your business

June 10, 2011 By Peter DeMott Leave a Comment

5 Ways to Use QR codes for small business

That was the name of the presentation, but I was so involved that I did not take good enough notes to list the five ways here.

I went to the New Media Dayton meeting today in particular to hear about QR codes and how businesses can us them to promote. The presentation was given by Shawntay Fields of Comtactics Mobile solutions & Interactive Marketing here in Dayton. She did an awesome job presenting and showing us several examples of businesses using QR codes to interact with their customers with calls to action, increased customer loyalty and several other points. She gave us several places (URLs) on the internet to create QR codes free and also explained that various forms of QR code tracking are also available at an additional cost.

New Media Dayton Logo1 New QR codes and how to use them to market your business

http://www.newmediadayton.com/506/june-10-5-ways-to-use-qr-codes-for-small-businesses/

I can immediately see how some of my current REACH Magazine clients could implement a QR code into their print ads and even on window stickers at store locations or job site signs to increase consumer interaction and even give incentives to buy now or learn more about the business.

You can create your own FREE QR codes at one of these web sites:

http://qrcode.kaywa.com

http://weallscan.com

http://scandayton.com

I was impressed with the group New Media Dayton and plan on attending more of their meetings in the future. They have a GROUP on LinkedIn which you can join to learn more.

Julie Wallings was taking pictures which will be up on the New Media Dayton web site within a couple of days.

Getting a QR code scanner for you smart phone is easy

Just go to iTunes and pick up one of the FREE aps for QR code scanning

All you want to know about QR codes to promote your business

Additional reading from Mashable:

QR codes to market your small business

Learn More about creating QR codes

Online marketing is moving to the streets and offline

Example

Here is an example of a very simple QR code. This one will likely appear on the ad on the back cover of REACH magazine promoting the summer Blood Donation drive with the Community Blood Center. In the summer sometimes blood donations drop and each year we help the CBC ramp up donations by promoting them in REACH magazine. This QR code took me about a minute to make using the Kaywa link above.

You could win a brand new JEEP Patriot by signing up to give blood this summer. Scan this QR code to learn more.

img.php New QR codes and how to use them to market your business

More reading:

14 things you need to know to market with QR codes

Peter DeMott • REACH Magazine in Dayton, Ohio • peter@photosbypdemott.com • 937-478-6222

Filed Under Advertising in Dayton, Growing your business, Networking Opportunity, Social Media for Business Tagged With Advertising in Dayton, Business growth, Grow your business, Incentive marketing, Reaching consumers, Tools for business, Using QR codes, web site marketing

June REACH Magazine is headed for your home packed with consumer value

May 27, 2011 By Peter DeMott Leave a Comment

What makes REACH Magazine different than some other coupon magazines?

For advertisers in REACH magazine we feel that it is more important to connect with consumers than to blast them with coupons on the front cover. Some other coupon magazines in the Dayton market place one or several advertisers on their cover with coupons, but we have found from consumers that they LOVE REACH Magazine because the cover is about them. They also tend to throw away magazines that have their cover cut up, so if the coupon on the cover works well, then all the advertisers inside the magazine will suffer.

Connecting with consumers right from the start

I think our JUNE REACH magazine cover is exceptional. Seldom does a photograph have so much positive interaction as this one and it is all about dad and the kids too. Don’t forget father’s day just around the corner. I’d love to know what you think of the JUNE cover of REACH magazine. Please click on the comment button and tell me what you think if you have the time. Covers like this are one reason that some many people in the Miami Valley LOVE REACH Magazine.

DA0611 Cover F 731x1024 June REACH Magazine is headed for your home packed with consumer value

Another thing that consumers like about REACH Magazine – Variety of content

I am currently looking for the following types of business to add to Dayton’s REACH magazine. I have ads for these business categories that are working great in REACH magazines in our other markets. If you know someone in these categories please give me a call or email.

• Plumber

• Painter

• Asphalt and/or concrete driveway company

• Jewelry store / high end

• Garden center

Just to name a few.

Now it is your turn.

Is there a category of business that you would like to see in REACH magazine? Or perhaps you would like to know if your business might do well in Dayton’s favorite direct mail coupon magazine. Give me a call and we can talk about it.

Peter DeMott • REACH Magazine • Dayton Ohio Direct Mail advertising that works • peter@photosbypdemott.com • 937-478-6222

Filed Under Advertising in Dayton, Customer Perception, Growing your business Tagged With Advertising in Dayton, Business growth, Centerville, Coupons, Dayton, Dayton's favorite coupon magazine, Direct mail, Grow your business, REACH Magazine, Reaching consumers, Tools for business

Be in the Dayton Air show Cover issue of REACH Magazine

May 10, 2011 By Peter DeMott Leave a Comment

Our July REACH magazine is our Dayton air show cover issue. With thousands of people coming to see the air show this year, many consumers will be attracted to REACH to review the contents and plan for a great event that involves less driving and loads of fun for the whole family.

Thunderbirds008 Be in the Dayton Air show Cover issue of REACH Magazine

Although REACH magazine is already Dayton’s favorite coupon magazine, the air show cover always draws more attention and excitement from and for the community. With Bin Ladin buried at sea, the air show and enthusiasm for Flag and country could be very strong this year. With gasoline prices high, may will see this as an opportunity for a full day of fun for the whole family close to home.

What better time to show off your business in REACH magazine? Call today for a free consultation and to learn more about advertising in REACH magazine. Remember that REACH is a magazine and is direct mailed into 260,000 homes throughout the greater Dayton area including Springfield, Troy, Tipp City, Vandalia, Huber Heights, Springboro, Miamisburg, Kettering, Oakwood, Centerville and more. If you are planning special events in your business around the patriotic or air show theme we can also use our zones to geographically target your advertising to your primary area and July is the time. Just being in REACH brings more eyes to your business than any other magazine in the greater Dayton market.

Deadlines come up fast with each REACH magazine going into production about ONE MONTH ahead of the distribution date, so call now. REACH will arrive in homes throughout the area during the first week of July and typically has a consumer shelf life of 4 to 6 weeks. The Dayton Vectren Air Show is scheduled for July 23rd and 24th, 2011.

Peter DeMott • REACH Magazine in Dayton, Ohio • peter@photosbypdemott.com • 937-478-6222

Filed Under Advertising in Dayton, more customers Tagged With Advertising in Dayton, Dayton, Direct mail, Direct mail advertising, Grow your business, REACH Magazine, Reaching consumers, Target marketing

Service businesses can save GAS by using geographically targeted marketing

May 10, 2011 By Peter DeMott Leave a Comment

Service businesses can save GAS by using geographically targeted marketing

Yikes, Gasoline prices over $4.15 per gallon:

With all the news about gasoline prices, I thought I would through this idea out there for service businesses. One business that I work with mentioned that each time gasoline goes up 10¢ it costs him another $300+ per month in costs. Of course, I don’t know when you are reading this post, so gasoline may be back under $3.50 per gallon or it could be over $4.15 which I saw at some gas stations last week.

Gasoline prices cause pinch and lost profits for many fuel reliant businesses: Click here for Dayton Daily News article

Use less gasoline & waist less time driving for double savings:

When discussing this with a new advertiser we decided that it would be a better investment for him to go with a full page in just three zones which were more geographically confined rather than go with a half page and publish the ad for the full market. The full page would produce more recognition for the business within a tighter geographic area reducing drive time between calls and reducing gasoline expense as well. Instead of juggling service calls from piqua to springboro to Xenia and Brookville, this company would concentrate their advertising in their best performing areas so that their driving would be more consolidated. Each unit would spend less time driving and use less gasoline and in many cases be able to turn more service calls per day creating more bottom line profits to the company.

Additional unexpected savings: Less wear and tear on vehicles, less mileage on vehicles and more retained value.

Do you own a service business working with consumers in their homes? Perhaps you should find out about target marketing through REACH Magazine in Dayton, Ohio.

Peter DeMott • REACH Magazine in Dayton, Ohio • peter@photosbypdemott.com • 937-478-6222

Filed Under Advertising in Dayton, Growing your business, More profits, The power of the mailbox Tagged With Advertising in Dayton, Direct mail, Direct mail advertising, Grow your business, Reaching consumers, Target marketing
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