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Google is giving priority to local search so optimize for it in your SEO

December 22, 2010 By Peter DeMott Leave a Comment

This is a short video from the JOY OF MARKETING that explains how Google is now prioritizing local search and how you can do some SEO (search engine optimization) to help your web site using this information. This is on YouTube, so I am hoping that it will work just fine.

For my non-photographer friends and businesses, this mentions photography. But, you can certainly consider these valuable changes for your business web site that is non-photography related. If you are looking for business from the local area with your web site, these suggestions can be extremely helpful to you.

Just in case the embed does not work correctly here is the link as well: http://www.youtube.com/watch?v=cG6_2OdFWaQ

Some of the recommendations are to add your local city and state to every page on your web site or your address. So for this web site, to localize more, I would include that this blog is directed to businesses in the Dayton, Ohio area who are trying to grow through SEO, networking,  and various forms of paid advertising (REACH magazine, for example).

Hope you found this helpful.

Peter DeMott, 8390 Germantown Pike, Germantown, Ohio 45327 • peter@photosbypdemott.com • 937-478-6222

REACH magazine, Dayton’s Favorite direct mail coupon magazine, 2360 West Dorothy Lane, Suite 101, Dayton, Ohio 45439

Peter DeMott Photography, offering photography for businesses and individuals for web sites, profiles portraits, senior pictures and equine portraits. http://www.photosbypdemott.com

Filed Under Advertising in Dayton, Growing your business, SEO Search Engine Optimization Tagged With Reaching consumers, SEO for small businesses, web site marketing

An article and some resources to get the most from your businesses Facebook page

August 27, 2010 By Peter DeMott Leave a Comment

As I tell people about REACH magazine and our new eREACH Big DEAL, many times I talk to businesses about Facebook and WordPress web sites too. Today from a social networking newsletter called MASHABLE, I found this article that I thought could be helpful to you:

HOW TO: Get the Most Out of Your Business Facebook Page -by Susan Payton the president of Egg Marketing & Public Relations

If you find it helpful, please make a comment. I’d love to hear from you.

Here are some other links you may find helpful as well:

The amazing secret about REACH magazine:

Sign up to receive THE BIG DEAL here:

Find out about guaranteed advertising with The BIG DEAL

Easy FUNDRAISER for your school, team, group, or church…REALY EASY!

Filed Under Growing your business, more customers, Social Media for Business Tagged With Advertising in Dayton, Business growth, Facebook, Facebook marketing, Facebook marketing for businesses, Grow your business, SEO for small businesses, Tools for business

Duct Tape Marketing, great advertising and marketing resource for businesses

June 10, 2010 By Peter DeMott Leave a Comment

ps.kycbeyeq.170x170 75 Duct Tape Marketing, great advertising and marketing resource for businesses

I have been following Duct Tape Marketing with John Jantsch for some time. In fact when I was doing my advertising and marketing course for equine photographers online a couple of years ago, he donated a couple of his best selling book on advertising for small businesses. Now I subscribe to his blog via an email subscription and I also subscribe to his podcast via iTunes.

This particular podcast was interesting in that I have been using WordPress for this blog and my photography business web site for about six months. The title of this podcast is “Marketing in the age of Google” and it is an interview with the author of the book by the same name. Their conversation moves over to using WordPress as a complete web site which is what I do.

In just six months my photography web site has gone from 500-700 visits per month to over 5,000 visits in the month of May. Hope you enjoy this podcast and if you would like to meet to discuss advertising here in the Dayton area, I would love to meet with you. We can talk about WordPress websites, facebook pages, REACH magazine and THE BIG DEAL on eREACH.com  Feel free to call me at 937-478-6222 or email me at peter@photosbypdemott.com . I have over 20 years experience working with small businesses in this area, helping them to grow through advertising and advice.

You can listen from his web site here by clicking on the link at the top of the post.

http://www.ducttapemarketing.com/blog/2010/05/20/marketing-in-the-age-of-google/

Or you can go to iTunes here and listen to the May 20th podcast here:

http://itunes.apple.com/us/podcast/small-business-marketing-blog/id78797836

Filed Under Advertising in Dayton, Featured, Growing your business, more customers, SEO Search Engine Optimization, Social Media for Business Tagged With Advertising in Dayton, Business growth, Grow your business, REACH Magazine, Reaching consumers, SEO for small businesses, Tools for business, web site marketing
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