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Daily deals with a couple good twists for Dayton Ohio

December 5, 2011 By Peter DeMott Leave a Comment

With a plurality of daily deals popping up at every corner, which one does a business choose in Dayton, Ohio?

There are the national companies like Living social and Groupon. Then there are all kinds of spin off versions of the exact same thing.

yodeal.com, local deals, local causes is coming to Dayton.

I will be posting more about this as I become more informed, but here are a couple advantages of yodeal. First off the business can get closer to 65% of every deal sold rather than the 50/50 split that most of the others offer. But, the big difference is that your yodeal is linked to a local cause or charity of your choosing and a percentage of every sales is donated to that local charity on behalf of you business. Not only does this do your soul some good, but the local charity can send the rally cry to make sure everyone notices your daily deal and takes advantage of it.

There is more to come, but for now I would encourage you to go ahead and log-on the yodeal with your name and email address. I will add more posts here as I learn more about the ins and outs of yodeal in Dayton. If you are a business wanting to do something a little different and possibly be featured in ads in REACH magazine, give me a call now. Peter DeMott 937-478-6222.

http://www.yodeal.com/dayton

YoDeal.com dayton Daily deals with a couple good twists for Dayton Ohio

Until I have some more information for you, here are some sample deals that have run in Cincinnati and some of the Charities that have benefitted.

YoDeal Local Charities benefit Daily deals with a couple good twists for Dayton Ohio

If you would like to learn more about Yodeal in Dayton, please give me a call.

REACH Magazine • Peter DeMott • 937-478-6222 • pdemott@reachusa.com

Filed Under Advertising in Dayton, Customer Perception, Giving Back to the Community, Growing your business, more customers, yodeal Tagged With Advertising in Dayton, Business growth, Dayton's favorite coupon magazine, Direct mail advertising, Grow your business, Incentive marketing, Internet marketing, REACH Magazine, Reaching consumers, restaurant advertising, Social Media, Social Networking for Business, Tools for business

Changes in Facebook and video walkthrough of the changes

September 23, 2011 By Peter DeMott 1 Comment

There are lots of discussions right now about the changes in Facebook that were just rolled out. I thought it would be a good time to discuss some things that you should consider related to your business. At the end of this post is a link to INVOLVER’s blog about the roll out that is under way right now along with a video they have put together to talk more about the changes.

But, first, are you putting all your internet marketing efforts into something you have no controls over?

If you think that Facebook is a great social internet networking tool for your business, I think that is great. But, here is the big rub. You have no control over changes that may occur from one day to the next which may totally change the value of the work that you have put into Facebook for your business. It is not YOUR platform. It belongs to Facebook and as you can see, right now, they are making changes that you may or may not like. Something that you have been doing up to now that may have been effective for building your business may be changed tomorrow in a way that suddenly makes all that effort and time flush down the toilet.

Alternatively, if you have a self hosted WordPress blog and web site, you can make changes, add content, and build a reputation that bring people to your site…. and it is YOURS. The changes and the content that you add build SEO (organic search results through SEO) over time. Along with that, your information here can be automatically fed into your Twitter feed, and your Facebook profile and Facebook Page. If one of those is suddenly changed (remember, since you do not own them, they could change completely overnight) to where it is no longer effective to bring in new clients and customers, you have still built something that will continue to grow your business.

Here are the changes that are rolling out right now – click on link or picture

http://blog.involver.com/2011/09/22/facebook-releases-new-timeline-profile-at-f8/

timeline Facebook Changes in Facebook and video walkthrough of the changes

 

Mashable also has a presentation of the changes that are rolling out – click link below

http://mashable.com/2011/09/22/facebook-changes-roundup/

Fast Company has a quick review of how it might effect businesses

http://www.fastcompany.com/1782173/what-the-new-facebook-changes-mean-for-businesses

 

 

Peter DeMott • REACH Magazine, Dayton’s favorite coupon magazine • pdemott@reachusa.com • peter@photosbypdemott.com • 937-478-6222

 

Filed Under Growing your business, SEO Search Engine Optimization, Social Media for Business Tagged With Facebook marketing, Facebook marketing for businesses, Grow your business, Internet marketing, Networking, SEO for small businesses, Social Media, Social Networking for Business, Tools for business, web site marketing

Where can I learn about blogging and effective social media marketing?

August 31, 2011 By Peter DeMott Leave a Comment

Every week, some times a couple times each week I receive an email delivery of Copy blogger. This blog is packed with great and timely information.

This week’s post can help you be a better social media marketer:

The 7 Essential Elements of Effective Scoial Meia Marketing

I would encourage you to sign up for this blog either in a READER or by adding your email to his subscription form.

Peter DeMott • REACH Magazine in Dayton, Ohio • pdemott@reachusa.com • 937-478-6222

Filed Under SEO Search Engine Optimization, Social Media for Business Tagged With Grow your business, SEO for small businesses, Social Media

Improve your web site ranking using directory listings

January 29, 2011 By Peter DeMott Leave a Comment

A great tip about directory listing and your business visibility on the internet

By listing your business and web site on directories you will have a bigger footprint on the internet, but it can be very time consuming to go to Yahoo and Bing and Google and about 100 other directory lists. Listening to a presentation by a marketing company, they suggested that you use a service for this. They suggested UBL.org, so this morning I went through the process of listing my photography business on UniversalBusinessListing-List Once. Be Found .

I am now registered with them with a password login and my photography business will be listed on, looks like about 100 directory list services all over the internet. The basic service is $30. I cannot imagine how much time it would take me to find and list my business on all these directories.

I found that a little preparation was helpful

You will need to have a web site address for your logo and some pictures. Because I didn’t know this, I had to come back after I had gathered the information I needed to complete the process. I was able to use my media files from my web site for live link locations for my logo and some pictures related to my business. You will then fill out various forms that describe your business, give your website address, your email address, business location, phone numbers, and various other aspects of your business. Once you have everything in, you just pay with a credit card. The basic package is $30.00. There are about five levels, but the recommended package was just the basic package which does most of the important work.

I did not do it for this web site. I did it for my photography web site: http://www.photosbypdemott.com . In a couple weeks I can come back and tell you if I notice any differences in traffic. I have listed my photography web site on many directories over the years. There is no question that having an automated system to list my web site on that many directories across the web universe is worth every penny of $30. This also lists your business on all the white and yellow page web sites on the web.

Peter DeMott • REACH Magazine • peter@photosbypdemott.com • 937-478-6222 • Dayton, Ohio

rr3d7284 Improve your web site ranking using directory listings

Filed Under Advertising in Dayton, Growing your business, SEO Search Engine Optimization Tagged With Advertising in Dayton, Business growth, Grow your business, Reaching consumers, SEO for small businesses, Social Media, Tools for business, web site marketing

Using Facebook for your business in Dayton Ohio

November 6, 2010 By Peter DeMott Leave a Comment

This morning I received a facebook message from one of my other clients. She has a friend who is changing salons and wants to announce it in the next issue of REACH magazine.

It is becoming more and more clear to me that every business and business person should have a Facebook profile and perhaps a business PAGE on Facebook. Linked In and Facebook and Twitter are all linked together now. If you put something on Linked In, you can have it automatically posted to your twitter and Facebook profiles with a single click if you like. In addition you can have messages from Facebook forwarded to your email or as text messages to your smart phone.

For those of you who don’t “get it” what you have to understand is that these programs are about relationships, not about posting silly things like, “I’m having a cup of coffee at Starbucks.”  Now and then, comments like that are just fine, but in the context of knowing that person it can be a tiny bit more that you know about them. When you post to your personal profile, it is important that you are not the person with the one note post saying, “business, business, business” over and over again. People will tune you out or turn you off. You have to step out of the box and start sharing things about who you are and what interests you.

I have now had clients message me with referrals, with requests for appointments regarding advertising in REACH magazine, and with questions about my photography business as well. More and more today, people are choosing who they want to do business with based on relationships. Understand that quality of product and service have to be there as well, but given those if someone feels they know you even just a little bit, then they are going to be more likely to do business with you.

As I work with businesses selling them advertising in REACH magazine, many times I also pass on the knowledge that I have about running a WordPress Website/blog along with having a profile and a PAGE on facebook. Over a year ago I made a conscious decision to embrace technology. What I mean is that I purchased a smart phone (iPhone for me), I started a profile on Facebook, Linked In, and Twitter, and I am making a conscious effort to learn more each day about how people and businesses can use these to enhance their lives.

Here is a story about a photographer client and how Facebook has made a difference in a strong and unusual way:

http://photosbypdemott.com/2010/11/lydias-song-the-loss-of-a-horse-and-a-story-of-love-accomplishments-and-companionship/

JenRR3D2433blog 300x200 Using Facebook for your business in Dayton Ohio JenRR3D2211blog 300x200 Using Facebook for your business in Dayton Ohio JenRR3D2215blog 200x300 Using Facebook for your business in Dayton Ohio

Filed Under Advertising in Dayton, Featured, Growing your business, Social Media for Business Tagged With Advertising in Dayton, Business growth, Facebook marketing, Facebook marketing for businesses, Grow your business, Reaching consumers, Social Media, Tools for business, web site marketing

Facebook growth & Social Media, as a business owner, are you aware?

May 19, 2010 By Peter DeMott Leave a Comment

This is an interesting You-tube video discussing how things are changing.

Social media Facebook growth & Social Media, as a business owner, are you aware?

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Filed Under Advertising in Dayton, Customer Perception, Featured, Growing your business Tagged With Advertising in Dayton, Business growth, Grow your business, Social Media, Tools for business