Engage with your prospects in their homes

I went to Comtactics and looked at some of the ways that they have used QR codes to help consumers join the conversation or engage. In one example they associated audio presentations with QR codes at each display at the Dayton Art Institute. People could pull out their smart phone, scan the QR code and hear an audio presentation played about that display at the museum.

Fragmented broadcast market

That got me thinking. With the extreme number of choices presented on TV and RADIO these days including internet radio and internet TV it is becoming more and more difficult to get an advertising message out using those forms of media. But with the amazing growth of smart phone usage and bar code scanning by shoppers, more and more people are becoming savy with these devises. People can now scan a bar code at a store and instantly do a price comparison online which shows them where else the product is currently available and at what price. QR code scanning is quickly becoming a way to give more information or engagement with consumers.

Consumer awareness growing fast

Comtactics has Scavenger Hunt which has been used in conjunction with QR code scanning at the GREEN here in Dayton and which is rolling out for other areas as well. Stores that participated put QR codes on their windows and engaged with prospective customers as they participated in Scavenger Hunt on their smart phones.

QR codes with audio/video delivered right into the homes of your best prospects

Here is where it gets interesting for me as a REACH Magazine senior sales executive. I have the ideal way to deliver QR codes to consumers in their homes. What I would like to start with is to find businesses that are willing to or currently have audio or video introductions, testimonials, or additional information about their products or services that we can associate with a QR code on their print ads in REACH magazine.

The QR code would be mailed as part of their regular coupon ad to from 50,000 to 260,000 homes in the greater Dayton advertising area. The QR code would say “play additional audio information” or “play additional video testimonials from your neighbors” or something of that nature. Instead of 60 seconds played on the evening news, a commercial or video testimonial or additional information could be playing all day, every day as people go through the pages of REACH magazine and see and scan QR codes on various ads.

REACH is so well read that it would be an ideal delivery method

According to THE MEDIA AUDIT Reach Magazine has readership well over 95% in the Dayton market. REACH is Dayton’s favorite coupon magazine. Direct mail delivery insures that geographic areas specified by you will receive the ad. By adding QR codes to particular ads (done correctly – There are important aspects of how this works) brand engagement could be increased significantly leading to, of course, more sales.

To keep consumers curious and participating, the QR code could be changed with each issue of the magazine testing various forms of engagement with valuable consumers. If you wanted to test various QR codes, we could mail different ads to different zones in the market. Through Comtactics we can offer QR code tracking as well which will tell you how many people actually engaged through this program.

Please comment. What do you think of this new media opportunity and how do you think that consumers will respond with additional no-pressure opportunities to engage?

Peter DeMott • REACH Magazine • Dayton Ohio • 937-478-6222 • peter@photosbypdemott.com