Owners us CALL TRACKING to determine value of advertising expenditures
David and Laurie Malseed have now been in REACH magazine for a couple of months. These young business owners are using today’s technology to measure the effectiveness of their advertising by using CALL TRACKING phone numbers in the various places they invest in advertising. By going to their login for their tracking numbers they can see each month exactly how many calls originate from each advertising source.
Coupon and Ad in REACH Magazine brings in highly qualified leads
When they investigated the results from their first month in REACH they found that they were closing on about 70% of the calls they were receiving. David gave me some details which I am not at liberty to share here, but based on what he said REACH has been a home run for their business coming right out of the gate. They were even receiving calls from people who were planning to make a local move later in the summer and based on the interactions I have had with them, I am sure those calls will also become customers. David has a tight ship with pleasant and quick phone answering and personal and informative support for their clients.
Zoned mailing helps prevent wasted advertising dollars
In addition since they have a franchise limited territory (there is a Two Men and a Truck franchise that works the south half of the Dayton market) we were able to target only areas in the north half of dayton using our zones. They were able to target Troy, Tipp City, Huber Heights, Vandalia, Englewood, Brookville, Springfield and all the communities in between by selecting only the zones that are geographically closer to their location.
Here is what Laurie had to say in a more general light about REACH magazine and my interactions with them as they moved from hopeful anticipation to very satisfied advertiser:
“Our ad in REACH magazine paid for itself the first day it was available to the public! Our dealings with REACH have been quick and efficient. We would definitely recommend REACH over the other magazines.
I was sorry that I was not able to make it to their official grand opening a few weeks ago.
Company builds relationships online using web site and facebook page
If you live in the north half of Dayton and surrounding communities and you are planning a local move, I would highly recommend these folks. They really care about everyone they meet and they will do an excellent job for you.
Visit them on facebook: http://www.facebook.com/pages/Two-Men-And-A-Truck-Dayton-NorthOH/148937035143612?ref=ts
Learn more on their web site: http://www.twomenandatruck.com/movers-in-dayton-north-ohio
To find out more about REACH magazine please give me a call about scheduling a business consultation. As I told David and Laurie, my goal is to develop long lasting business relationships, not to just sell ad space. I have over 20 years experience in incentive marketing and working with small to medium sized businesses who are trying to reach consumers. My consultation covers many aspects of your business to insure that REACH is a right fit for you and that you will grow your business with Dayton’s favorite coupon magazine.
Peter DeMott • REACH Magazine • firstname.lastname@example.org • 937-478-6222